抖音直播切片带货新手入门指南：三步容易打造副业
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">认识直播切片带货</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240627/2dfefea3839d4c6f91e3cb9749791a68.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近几年，直播切片带货在带货圈内<span style="color: black;">快速</span>崛起，尤其是以小杨哥与东方甄选为<span style="color: black;">表率</span>的案例广受关注。在<span style="color: black;">她们</span>爆火<span style="color: black;">时期</span>，抖音上充斥着<span style="color: black;">海量</span>的直播间切片视频，吸引了众多团队和个人账号的<span style="color: black;">喜爱</span>。<span style="color: black;">那样</span>，<span style="color: black;">做为</span>新手小白，应该<span style="color: black;">怎样</span>入门直播切片带货呢？以下是<span style="color: black;">仔细</span>的<span style="color: black;">过程</span>和<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是直播切片带货？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播切片带货，顾名思义，<span style="color: black;">便是</span><span style="color: black;">经过</span>剪辑直播片段来进行商品推广。这种模式<span style="color: black;">通常</span><span style="color: black;">是由于</span>大IP账号授权给个人账号<span style="color: black;">有些</span>直播录屏，<span style="color: black;">经过</span>二次剪辑制作短视频进行带货。简而言之，大号<span style="color: black;">供给</span>影响力和素材，小号负责剪辑和分发，最后进行分佣。这个模式的核心在于<span style="color: black;">经过</span><span style="color: black;">海量</span>KOC（关键意见消费者）分发带货主播的直播切片，<span style="color: black;">一般</span><span style="color: black;">包含</span>主播、带货KOC和第三方<span style="color: black;">公司</span>三个参与者，个人佣金分<span style="color: black;">作为</span>3:7。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>制作直播切片？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">账号准备</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，账号<span style="color: black;">必须</span><span style="color: black;">持有</span>1000+粉丝并进行实名认证，达到1000粉丝<span style="color: black;">才可</span>开通橱窗进行带货，这是最基本的<span style="color: black;">需求</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">得到</span>授权</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">取得大IP工作室的授权，授权<span style="color: black;">一般</span>是免费的。关注<span style="color: black;">每一个</span>大IP的工作室或切片授权号上的授权对接时间，<span style="color: black;">通常</span>每月1到2次。授权完成后，只需负责剪辑发布<span style="color: black;">就可</span>，但要<span style="color: black;">重视</span>遵守<span style="color: black;">关联</span>规则，避免违规。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频剪辑</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频剪辑是发布切片带货视频的必要技能。<span style="color: black;">按照</span>所售商品，<span style="color: black;">选取</span>合适的直播素材进行二次剪辑和发布。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">规避直播切片的<span style="color: black;">危害</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">IP授权</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做直播切片<span style="color: black;">必要</span><span style="color: black;">得到</span>IP授权，否则可能面临封号<span style="color: black;">危害</span>。为了<span style="color: black;">很久</span>安全且<span style="color: black;">安心</span>，<span style="color: black;">不消</span>担心被投诉，<span style="color: black;">同期</span>还能<span style="color: black;">得到</span>直播视频素材和<span style="color: black;">制品</span>链接，这个步骤必不可少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">同质化竞争严重</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播切片<span style="color: black;">由于</span>门槛低、收入可观，吸引了众多人入局。<span style="color: black;">另外</span>，视频素材有限，<span style="color: black;">引起</span>同质化竞争激烈。抖音<span style="color: black;">做为</span>内容平台，对同质化内容的监管越来越严格，许多主播<span style="color: black;">已然</span><span style="color: black;">加强</span>了授权标准，视频质量<span style="color: black;">作为</span>优胜劣汰的关键。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">运用</span>专业工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新手小白在起步<span style="color: black;">周期</span><span style="color: black;">能够</span>借助<span style="color: black;">有些</span>剪辑工具来提<span style="color: black;">有效</span>率。例如，【犀牛剪辑】是一款<span style="color: black;">没</span>需下载、注册<span style="color: black;">就可</span><span style="color: black;">运用</span>的AI剪辑工具，能够批量生成直播切片视频。它不仅<span style="color: black;">有效</span>快捷，还能<span style="color: black;">保准</span>视频质量，<span style="color: black;">持有</span>高级去重算法，上传到各大主流短视频平台的过审率高达95%。<span style="color: black;">经过</span>AI智能排序生成的视频<span style="color: black;">拥有</span><span style="color: black;">规律</span>性，<span style="color: black;">加强</span>了短视频的内容质量和流量，从而<span style="color: black;">增多</span>成交量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240627/2bb862ce3b3b4815abd3d653bd528a0c.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音直播切片带货是一个巨大的风口，<span style="color: black;">期盼</span><span style="color: black;">以上</span>分享能<span style="color: black;">帮忙</span><span style="color: black;">大众</span>成功入门。<span style="color: black;">不外</span>，能否做大做强，<span style="color: black;">最后</span>还要靠各位小伙伴们的<span style="color: black;">奋斗</span>和能力。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
楼主节操掉了，还不快捡起来！
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