茶叶直播带货怎么做？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/388ce28b386b4bda969978d2588b4011~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=W61XUoueGDJX5KiAnoLjcSRckys%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下客流基本受三<span style="color: black;">千米</span>地域范围限制，当线下茶叶店销量受影响，<span style="color: black;">营销</span>增长放缓，<span style="color: black;">怎样</span>利用线上直播突破地域限制，拉动增长？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期<span style="color: black;">咱们</span>从人、货、场直播“组合拳”方面聊一聊线上直播带货。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5f946f7afa6f41e4943aa785c318c756~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=u%2FA4UyFUt%2FEpPZPfvXQBbFL6Cec%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播要有<span style="color: black;">制品</span>人的思维。充分<span style="color: black;">认识</span>茶叶产区（临沧、版纳、普洱......），山头（冰岛、昔归、大雪山、白莺山......），树龄（古树、大树、小树......），茶叶采摘时间（春茶、夏茶、秋茶），茶叶原料（大叶种、小叶种），工艺（全发酵、半发酵、不发酵），年份（当年新茶、<span style="color: black;">数年</span>老茶），存储<span style="color: black;">需求</span>（干仓、湿仓），茶叶特点（干茶、茶汤）。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3f48cb26d27f4e76add2daf7a73f2214~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=denfnQzaBT0awBWKfc9VRhtbNQM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术写得好，出单少不了。好的话术<span style="color: black;">能够</span>让直播事半功倍，主播要<span style="color: black;">按照</span>直播流程想好话术。开场留人话术，<span style="color: black;">知道</span>给出让观众停留的时长，最好在30秒内（如：15秒后<span style="color: black;">咱们</span><span style="color: black;">起始</span>秒杀这款<span style="color: black;">制品</span>）。互动话术，<span style="color: black;">经过</span>让观众感兴趣或有利益点的<span style="color: black;">专题</span>，让观众在公屏上打字互动。促销催单话术，让观众感觉今天有便宜可占，<span style="color: black;">此刻</span>不买<span style="color: black;">错失</span>几个亿。<span style="color: black;">同期</span><span style="color: black;">经过</span>讲解核心卖点，<span style="color: black;">供给</span>质量<span style="color: black;">保证</span>、售后服务<span style="color: black;">保证</span>，打消观众疑虑，安心下单。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7fb6f946120347f0be67c394a356e987~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=n8L01aszFRZSlCwg1K8%2FPZx64Hc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播要习惯镜头，习惯在镜头面前展示<span style="color: black;">制品</span>，要<span style="color: black;">熟练</span>直播节奏，节奏太慢，观众会流失。可<span style="color: black;">按照</span>现场观众人数、互动<span style="color: black;">状况</span>、<span style="color: black;">制品</span><span style="color: black;">爱好</span>度，适当拉长或缩短当款<span style="color: black;">制品</span>的上线节奏。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/6a43515c51ef4dec94b635b5d1207589~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=SxYb4KroTLM9bkUfTXZWw3A2b%2BU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/21c5a8909cb2459a8c340445c4005a87~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=LtnvbHHkOkIukaP%2FKRs%2FgyhJDxY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>自家<span style="color: black;">制品</span>，做好货品<span style="color: black;">选取</span>。前期主推引流款、畅销款、利润款，三款循环，<span style="color: black;">提高</span>转化率。后期可逐步<span style="color: black;">增多</span>常规款、形象款，<span style="color: black;">增多</span>客单价。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9ef910e831314c33907fe69d05a016bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=UWlAZsoPrQM5YthrjEBfb1hIUqE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引流款。引流款<span style="color: black;">便是</span>粉丝福利款，制造超出粉丝预期的性价比，让粉丝有薅羊毛的感觉，快速<span style="color: black;">提高</span>人气，吸粉拉新。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">畅销款。顾客基数大，满足当下需求，库存充足。如口粮茶，<span style="color: black;">能够</span>用来打造爆款。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">利润款。款式好、利润高、性价比高，顾客愿意付费买单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">常规款。<span style="color: black;">能够</span>丰富直播间<span style="color: black;">制品</span>类型，满足顾客需求。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">形象款。属于高端<span style="color: black;">制品</span>，<span style="color: black;">重点</span>用于送礼或商务往来，形象款有助于<span style="color: black;">提高</span>直播间档次。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f0bdb973abbd4b09aed49b9dbe25f13c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=vGPQuqczSMCSdEQVwZ3ARTmW4ac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场景搭建<span style="color: black;">重点</span>分为室内和室外。好的场景，让观众愿意进直播间，愿意停留，<span style="color: black;">第1</span>眼就<span style="color: black;">晓得</span>你卖什么东西，<span style="color: black;">亦</span>能拉长观众停留时长。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a81153cacba14429a29184e1604f0cde~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=rJToKPSovQRKzaZUDXExCAvm3Jc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">室内场景搭建。<span style="color: black;">能够</span>现场炒茶，在制茶打包车间直播，让观众有参与感。<span style="color: black;">能够</span>在仓库直播，展示实力、丰富的品类，以及物美价廉的感觉。<span style="color: black;">能够</span>搭建茶空间，营造喝茶的氛围感。<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>古装或有辨识度的扮演，<span style="color: black;">增多</span>直播吸引力。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/7c902ead5aa54863a54eee07b6bcb52e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=b1Q%2BrlaheUmkzvmXLe0OpBuDuAk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">室外场景搭建。<span style="color: black;">能够</span>背靠茶山，展示茶园风光。<span style="color: black;">亦</span><span style="color: black;">能够</span>在潺潺的流水旁，展示慢生活茶文化。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d9c4be0ad850427aa1aa1bb91f2cdcf9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721543978&x-signature=BPtXNZ8HXzBH3hsXb8kWRkfqwB8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开直播，重点是播。开播前找到对标品类、头部主播账号观摩学习，开播后多复盘、<span style="color: black;">调节</span>，找到适合自己的方式，留人卖货。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">部分<span style="color: black;">照片</span>素材<span style="color: black;">源自</span>网络，如有侵权请联系删除。</span></p>
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