直播攻略：新手直播建模、起号、选品、话术、变现全流程！（含工具）
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<span style="color: black;"><strong style="color: blue;">1w+</strong></span><strong style="color: blue;">资料<span style="color: black;">连续</span>更新，<span style="color: black;">意见</span>先关注，以防走丢</strong>】</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">嗨，我是资料君。</span><span style="color: black;">前几天分享了抖音专业术语，<span style="color: black;">倘若</span>你是新粉<span style="color: black;">亦</span><span style="color: black;">能够</span>去<span style="color: black;">瞧瞧</span>往前的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkD9oAALDQGu9kMotx9a3C1GTJqtB7vqwdM0Ox9hDcWibjKXsiaHQzuiaLSABRCg5icIuP8X4PMhAsiaktiag/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有<span style="color: black;">非常多</span>伙伴都是<span style="color: black;">刚才</span><span style="color: black;">起始</span>入局搞直播，<span style="color: black;">期盼</span>我再聊聊新人开播流程。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那今天就重点来<span style="color: black;">瞧瞧</span>这个内容：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>分两个部分来介绍：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平台<span style="color: black;">基本</span>认知；直播流程。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">下面的内容有点长，<span style="color: black;">能够</span>先关注和<span style="color: black;">保藏</span>再看。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>平台<span style="color: black;">基本</span>认知</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要在抖音变现，一个终极要追求的目的<span style="color: black;">便是</span>流量，当然<span style="color: black;">针对</span>房产账号<span style="color: black;">来讲</span>，<span style="color: black;">期盼</span>是垂直<span style="color: black;">精细</span>的流量，才有助于<span style="color: black;">咱们</span><span style="color: black;">最后</span>完成变现;那<span style="color: black;">怎样</span><span style="color: black;">才可</span><span style="color: black;">得到</span>流量，<span style="color: black;">况且</span>是有<span style="color: black;">必定</span><span style="color: black;">精细</span>度的流量呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">便是</span>:<strong style="color: blue;">建模/标签+破层级。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 什么是建模/标签?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>用户都有多个维度的标签(这些标签并不外显，有的标签是能在系统中看到的)，这些标签的<span style="color: black;">道理</span>在于完成【画像】，系统<span style="color: black;">便是</span><span style="color: black;">经过</span>这些标签认识你的:标签是<span style="color: black;">设备</span>深度学习的成果，<span style="color: black;">按照</span>互联网上的<span style="color: black;">行径</span>动作进行分析得出的;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然这几个标签本身<span style="color: black;">能够</span><span style="color: black;">无</span>太大的<span style="color: black;">相关</span>性<span style="color: black;">亦</span><span style="color: black;">无</span>冲突。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如一个装修类的创作者账号，他平时<span style="color: black;">爱好</span>在抖音看电影剪辑类的视频，<span style="color: black;">爱好</span>在抖音买男装/看服装类的<span style="color: black;">宣传</span>，平时<span style="color: black;">爱好</span>发装修类的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>用户和<span style="color: black;">宣传</span>标签可能是非常多，<span style="color: black;">然则</span>出于变现<span style="color: black;">思虑</span>，<span style="color: black;">咱们</span>的内容<span style="color: black;">必定</span>要有垂直度，<span style="color: black;">因此</span>内容标签/创作者标签对<span style="color: black;">咱们</span>是最重要的!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个内容，资料君在同城起号的时候就有做过<span style="color: black;">仔细</span>的分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再说回来“起号”，“起号”是一个新号度过冷<span style="color: black;">起步</span>期的过程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>理解在<span style="color: black;">无</span>过往历史表现的<span style="color: black;">状况</span>下，想要<span style="color: black;">经过</span>发布<span style="color: black;">有些</span>垂类的内容，<span style="color: black;">得到</span>播放/用户的关注从而为后续的账号发展奠定<span style="color: black;">基本</span>的过程，而<span style="color: black;">实质</span>上是利用平台的流量<span style="color: black;">规律</span>，让平台<span style="color: black;">晓得</span>这个新账号是一个什么样的账号，它会创造什么样的内容，平台才<span style="color: black;">晓得</span>要把它推送给什么样的客户，即给这个账号添加“内容标签/创作者标签"。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">必须</span>定的数据累积，这个数据<span style="color: black;">包括</span>了内容数据例如发了多少条视频，和用户的互动数据即一定量的用户观看转评赞等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，<strong style="color: blue;">建模/打标签</strong>，其实<span style="color: black;">便是</span>在账号初期，<span style="color: black;">持续</span>地发布垂直<span style="color: black;">行业</span>的内容，重复强调本账号的内容特点，从而让系统认识你的过程;账号发内容只是其中一部分，<span style="color: black;">必须</span>吸引到<span style="color: black;">精细</span>的用户进行互动和反馈，才算真正达到<span style="color: black;">咱们</span>的目的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 什么是破层级?</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">破层级之前，<span style="color: black;">咱们</span><span style="color: black;">必须</span>先来<span style="color: black;">认识</span>抖音的流量<span style="color: black;">规律</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在抖音平台规则<span style="color: black;">亦</span>有聊过。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据指标决定了流量;<span style="color: black;">设备</span>本身很难去识别你的视频质量的(违规的内容很容易命中<span style="color: black;">设备</span>的策略被毙掉)，当关键指标表现好的的时候，系统就会认为这是一条好视频;<span style="color: black;">因此</span><span style="color: black;">咱们</span>不管是文案还是视频内容，都要为【互动】来服务(还是要再强调一下，<span style="color: black;">必定</span>要遵守社区规范，不要为了博眼球发布违规内容)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在看到<span style="color: black;">有些</span>账号，有时候你可能感觉调性非常土，<span style="color: black;">不足</span>有档次，直接否定掉，<span style="color: black;">然则</span><span style="color: black;">背面</span>的<span style="color: black;">规律</span>都是为了获取<span style="color: black;">更加多</span>的流量，人性如此，用户爱看什么，创作者就<span style="color: black;">爱好</span>发什么;<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>客观的分析下，这条视频<span style="color: black;">为何</span>这么说，<span style="color: black;">咱们</span>能够在这中间借鉴什么?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>说，什么样的视频在抖音能火呢?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">简单<span style="color: black;">来讲</span><span style="color: black;">便是</span>，有互动价值的视频，</span><span style="color: black;"><span style="color: black;">由于</span>房产类、装修类账号跟电商<span style="color: black;">区别</span>，属于非闭环转化，不存在线上交易，<span style="color: black;">因此</span>互动价值<span style="color: black;">这儿</span>，重点关注完播、点赞、评论、转化、直播间的加粉丝团等等;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>的流量破层级，<span style="color: black;">便是</span>在上面这些数据上做到突破，以进入到下一层流量池，<span style="color: black;">详细</span>的<span style="color: black;">办法</span>，我会在后期的<span style="color: black;">文案</span>就结合案例来给<span style="color: black;">大众</span>聊聊。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关于规则和<span style="color: black;">基本</span>认知我就聊这些，新粉<span style="color: black;">能够</span>先关注我。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天最关键的是直播起号全流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>直播起号全流程</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面，资料君，我会为你<span style="color: black;">仔细</span>解释新手直播带货的全流程。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，让<span style="color: black;">咱们</span>从<strong style="color: blue;"><span style="color: black;">第01步<span style="color: black;">起始</span></span></strong>，即“画像定位”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这第01步</span></strong></span><span style="color: black;">，<span style="color: black;">咱们</span><span style="color: black;">必须</span>找到4个对标账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>的观察点是<span style="color: black;">她们</span>的<span style="color: black;">目的</span>受众。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>会仔细观察账号的用户画像，<span style="color: black;">包含</span>性别、年龄、地域分布、粉丝的消费能力以及关键的兴趣标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span><span style="color: black;">知道</span>了要吸引的<span style="color: black;">目的</span>群体，<span style="color: black;">才可</span>有效定位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">画像定位越清晰，<span style="color: black;">目的</span>越<span style="color: black;">知道</span>，起号的成功率就越高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟，在直播平台上，就像是一场赛马比赛，找到概率最高的赛道，就等于赢了一半比赛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，<span style="color: black;">咱们</span>会秉持“大类目做小，小类目做大”的原则。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>说，<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>了女装<span style="color: black;">这般</span>的大类目，<span style="color: black;">那样</span>就<span style="color: black;">必须</span>在细分<span style="color: black;">行业</span>下功夫，<span style="color: black;">例如</span>“大码女装”<span style="color: black;">或</span>“大码复古女装”，<span style="color: black;">这般</span><span style="color: black;">才可</span>找到可能拿</span><span style="color: black;">下<span style="color: black;">第1</span>名的赛道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第02步<span style="color: black;">制品</span>定位：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span>定位<span style="color: black;">周期</span>，<span style="color: black;">咱们</span><span style="color: black;">必须</span>找到三款<span style="color: black;">区别</span>类型的<span style="color: black;">制品</span>，分别是引流款、爆款和利润款。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①引流款：</span></strong><span style="color: black;">引流款<span style="color: black;">一般</span>是一款高价值的<span style="color: black;">制品</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>以<span style="color: black;">补助</span>的形式推广，即亏本<span style="color: black;">营销</span>。<span style="color: black;">这般</span>做的目的是吸引<span style="color: black;">更加多</span>的观众关注直播，<span style="color: black;">同期</span><span style="color: black;">累积</span>用户数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②爆款：</span></strong><span style="color: black;">爆款<span style="color: black;">指的是</span><span style="color: black;">哪些</span>在市场上<span style="color: black;">营销</span><span style="color: black;">火热</span>的<span style="color: black;">制品</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">选取</span>一款卖得好的<span style="color: black;">制品</span>，<span style="color: black;">经过</span>薄利多销的方式<span style="color: black;">增多</span>销量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在刚开播的初期<span style="color: black;">周期</span>，<span style="color: black;">经过</span><span style="color: black;">持续</span>地切换引流款和爆款<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">快速</span><span style="color: black;">提高</span>直播的人气和关注度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③利润款：</span></strong><span style="color: black;">利润款<span style="color: black;">指的是</span><span style="color: black;">哪些</span><span style="color: black;">能够</span>带来较高利润的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播的中后期，当<span style="color: black;">已然</span><span style="color: black;">累积</span>了<span style="color: black;">必定</span>的人气和观众<span style="color: black;">基本</span>后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>引入利润款<span style="color: black;">制品</span>，<span style="color: black;">经过</span>这些<span style="color: black;">制品</span>进一步<span style="color: black;">提高</span>收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是你老粉就<span style="color: black;">认识</span>，在选品技巧方面，在去年我写的是门店美业<span style="color: black;">打扮</span>品选品案例，今年我以餐饮案例<span style="color: black;">来讲</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">假设<span style="color: black;">咱们</span>在餐饮直播中<span style="color: black;">选取</span>了一款高端厨具<span style="color: black;">做为</span>引流款，<span style="color: black;">咱们</span><span style="color: black;">能够</span>以<span style="color: black;">小于</span>市场价的价格进行促销，吸引<span style="color: black;">更加多</span>观众关注直播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>一款畅销的健康食品<span style="color: black;">做为</span>爆款，<span style="color: black;">经过</span>薄利多销的方式<span style="color: black;">增多</span>销量，进一步<span style="color: black;">提高</span>直播的人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，<span style="color: black;">咱们</span><span style="color: black;">能够</span>引入一款高利润的<span style="color: black;">特殊</span>食材或美食礼盒<span style="color: black;">做为</span>利润款，<span style="color: black;">经过</span>这些<span style="color: black;">制品</span>在已有人气<span style="color: black;">基本</span>上<span style="color: black;">增多</span>收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第03步流量定增长：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播带货中，<span style="color: black;">咱们</span><span style="color: black;">必须</span>关注两大数据模型，即人气模型和成交模型。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①人气模型：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在前期的前三场直播中，<span style="color: black;">咱们</span>的核心重点是<span style="color: black;">提高</span>人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重点</span>关注停留时长、互动次数和转粉率等数据指标</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当人气相对稳<span style="color: black;">按时</span>，<span style="color: black;">例如</span>从10人在线到30人在线，<span style="color: black;">咱们</span>就<span style="color: black;">起始</span>关注成交数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">寓意</span>着<span style="color: black;">咱们</span>在直播间的关注点从吸引观众转变为促成交易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在之前我就分享过<span style="color: black;">海量</span>的搞气氛话术技巧，<span style="color: black;">倘若</span>你新人<span style="color: black;">必定</span>要关注我去<span style="color: black;">瞧瞧</span>前面的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkD9R7eRfjJbtiaus7K1hlOFG1sxkoM4XP2icXzk4QLYeILjwb6xhplxibibaVicibGU8JGRgZ6yR0oQFsY2Q/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">②成交模型：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦人气相对稳定，<span style="color: black;">咱们</span>就<span style="color: black;">起始</span>关注成交数据，<span style="color: black;">重点</span>关注的是 GPM（每观众带来的平均<span style="color: black;">营销</span>额）值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一<span style="color: black;">周期</span><span style="color: black;">咱们</span>会重点关注观众的购买<span style="color: black;">行径</span>和转化率，以<span style="color: black;">保证</span><span style="color: black;">咱们</span>的流量<span style="color: black;">不仅</span>是数量上的增长，更重要的是质量上的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">③</span><span style="color: black;">直播时长<span style="color: black;">掌控</span>：</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前期的每场直播时长<span style="color: black;">掌控</span>在40到60分钟之间<span style="color: black;">就可</span>，不宜过长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在下播时稍作停留，避免流量<span style="color: black;">忽然</span>流失过快，以保持观众的粘性和<span style="color: black;">连续</span>关注度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对小众<span style="color: black;">制品</span>的推广策略：针对非常小众的<span style="color: black;">制品</span>类别，<span style="color: black;">能够</span>适当<span style="color: black;">增多</span>投放资源，采取随心推的方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span><span style="color: black;">能够</span>满足一部分小众观众的需求，<span style="color: black;">加强</span><span style="color: black;">制品</span>的<span style="color: black;">揭发</span>度和<span style="color: black;">营销</span>量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，假设<span style="color: black;">咱们</span>直播的是一款<span style="color: black;">特殊</span>农<span style="color: black;">制品</span>，前期<span style="color: black;">咱们</span>会聚焦于<span style="color: black;">提高</span>直播间的观众互动和粉丝转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一旦人气相对稳定，<span style="color: black;">咱们</span>会转向关注<span style="color: black;">实质</span><span style="color: black;">营销</span>成交数据，以<span style="color: black;">保证</span><span style="color: black;">咱们</span>的流量转化为<span style="color: black;">实质</span>的<span style="color: black;">营销</span>收益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;">咱们</span>会<span style="color: black;">掌控</span>直播时长，不让其过长，以保持观众的关注度。<span style="color: black;">针对</span><span style="color: black;">有些</span>非常小众的农<span style="color: black;">制品</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">增多</span>适当的推广投放，满足小众观众的需求，<span style="color: black;">加强</span><span style="color: black;">制品</span>的<span style="color: black;">揭发</span>度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第04步转化定盈利：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这一步，<span style="color: black;">咱们</span><span style="color: black;">必须</span>准备一段主播话术，关键点<span style="color: black;">包含</span>开场、转款和成交。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">①开场话术：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开场时，<span style="color: black;">咱们</span>会利用引流<span style="color: black;">制品</span>来吸引观众，<span style="color: black;">加强</span>直播间的人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这段话术的目的是吸引观众的<span style="color: black;">重视</span>力，<span style="color: black;">保证</span><span style="color: black;">她们</span>留在直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkDic0Ke5n35r4YchjjDe1VhlRVTbzDr67NxmQm3y7O2lI585uMG2K8ia4OLR0axkMxZ68OFMGCuiaQibNQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开播留人这是直播间最<span style="color: black;">基本</span>的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了避免一放引流品，观众就流失的<span style="color: black;">状况</span><span style="color: black;">出现</span>，<span style="color: black;">咱们</span><span style="color: black;">必须</span>设计一段转款话术，提前介绍爆款<span style="color: black;">制品</span>，让观众<span style="color: black;">晓得</span>直播间还有其他吸引人的<span style="color: black;">制品</span>，不要离开。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">②转款话术：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转款话术的关键在于介绍爆款<span style="color: black;">制品</span>，并让观众<span style="color: black;">认识</span>其优点和<span style="color: black;">特殊</span>，种草这个<span style="color: black;">制品</span>，引导<span style="color: black;">她们</span>对该产品产生购买兴趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>深挖用户的需求和痛点，让观众对<span style="color: black;">制品</span>产生认同感和需求感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转款话术后续我<span style="color: black;">亦</span>会单独来分享这个内容，<span style="color: black;">倘若</span>你是新粉<span style="color: black;">能够</span>点个关注我。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">③成交话术：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成交话术是最关键的一部分，<span style="color: black;">经过</span>深挖用户的痛点，针对性地介绍<span style="color: black;">制品</span>的<span style="color: black;">优良</span>和<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">保证</span>观众能够真正<span style="color: black;">认识</span>到<span style="color: black;">制品</span>对<span style="color: black;">她们</span>的<span style="color: black;">帮忙</span>和价值，并鼓励<span style="color: black;">她们</span>进行购买。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>卖点能够真正<span style="color: black;">处理</span>用户的痛点，成交率就会大大<span style="color: black;">加强</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">成交话术的设计，我之前<span style="color: black;">亦</span>做过单独的分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkDic0Ke5n35r4YchjjDe1VhlRTLslyoDdW2NZMmfIDyS3K0a5eHCmRosJrSBDmpPdlyyYk94Y8KxkEQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总的<span style="color: black;">来讲</span>，<span style="color: black;">针对</span>新手做直播，<span style="color: black;">把握</span>这个起号4步法就足够了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>新人直播开播<span style="color: black;">必要</span>要学会两大部分的内容技巧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">区别</span>的<span style="color: black;">制品</span>类别和<span style="color: black;">区别</span>的人员架构可能<span style="color: black;">必须</span>采用<span style="color: black;">区别</span>的起号策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>，在实践中<span style="color: black;">必须</span><span style="color: black;">按照</span><span style="color: black;">详细</span><span style="color: black;">状况</span>灵活<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>今天分享的<span style="color: black;">所有</span>流程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了你更好的落地直播间运营内容，这期我<span style="color: black;">尤其</span>整理了直播运营SOP等<span style="color: black;">关联</span>资料包如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkD9iccmia6mVcZXfSxicMuOalPEgh0LMMbngKwPN1ialYbfnUrmPpBShUzcNibo0S7PqCbiciaTLNiceLQBrKw/640?wx_fmt=png&from=appmsg&wx_lazy=1&wx_co=1&tp=webp&wxfrom=5" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这期直播运营<span style="color: black;">必须</span>资料<span style="color: black;">包括</span>文中截图内容，</span></span><span style="color: black;">如有需求加我私信</span><span style="color: black;"><strong style="color: blue;">lius0083</strong></span><span style="color: black;">在付费圈子内获取哦，<span style="color: black;">另一</span>有直播<span style="color: black;">方法</span>/脚本需求<span style="color: black;">亦</span><span style="color: black;">能够</span>找<span style="color: black;">咱们</span>团队代写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你今天是新人开播，我<span style="color: black;">意见</span>你<span style="color: black;">能够</span>去<span style="color: black;">瞧瞧</span>我分享的新人话术资料包，<span style="color: black;">亦</span><span style="color: black;">能够</span>翻阅我往前分享的直播话术，先<span style="color: black;">熟练</span>话术再开播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkDibDq1J6gvOzjziaPTgklic7ezkm6tIclE9kDh1kmGXPISBAqwGrHnCt0tRN6eOX6L6cybesk8pDTjGg/640?wx_fmt=png&from=appmsg&wx_lazy=1&wx_co=1&tp=webp&wxfrom=5" style="width: 50%; margin-bottom: 20px;"></span></a></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span>我今天要分享的<span style="color: black;">仔细</span>内容，最后，我在文末精选板块中有短视频运营、直播运营多篇干货精选内容，<span style="color: black;">举荐</span>你去阅读。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢你的阅读，<span style="color: black;">倘若</span><span style="color: black;">爱好</span>我的文字，<span style="color: black;">能够</span><span style="color: black;">连续</span>关注我，会<span style="color: black;">持续</span>为你更新<span style="color: black;">更加多</span>干货小知识。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<span style="color: black;"><strong style="color: blue;">1w+</strong></span><strong style="color: blue;">资料<span style="color: black;">连续</span>更新，<span style="color: black;">意见</span>先关注，以防走丢</strong>】</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文中资料部分是网络整理，如有侵权可联系删，仅供学习参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播运营干货正在更新中：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（下面精选部分，点击文字<span style="color: black;">就可</span><span style="color: black;">转</span>到<span style="color: black;">文案</span>）</span></strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><a style="color: black;">从0-1搭建短视频运营团队</a><span style="color: black;">|</span><a style="color: black;">从0-1搭建完整直播运营团队</a><span style="color: black;">|</span><a style="color: black;">抖音直播电商创业企划书流程</a><span style="color: black;">|</span><a style="color: black;">学会这10个内容创作技巧，<span style="color: black;">容易</span>打造爆款短视频</a><span style="color: black;">|</span><a style="color: black;">直播间卖货<span style="color: black;">营销</span>话术底层<span style="color: black;">规律</span></a><span style="color: black;">|</span><a style="color: black;">抖音电商规范用语词库</a><span style="color: black;">|</span><a style="color: black;">抖音<span style="color: black;">举荐</span>规则、起号、养号的操作<span style="color: black;">过程</span>全流程</a><span style="color: black;">|</span><a style="color: black;">直播间卖货话术全流程拆解</a><span style="color: black;">|</span><a style="color: black;">达人带货流程<span style="color: black;">SOP</span></a><span style="color: black;">|</span><a style="color: black;">短视频带货：竞品、排品、售后、复盘等全流程工具</a><span style="color: black;">|</span><a style="color: black;">私域<span style="color: black;">微X</span>视频号直播运营<span style="color: black;">SOP全流程</span></a><a style="color: black;"><span style="color: black;">直播复盘全攻略以及工具包</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">知识付费直播间卖课全套sop</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">直播策划<span style="color: black;">方法</span>流程</span></a><a style="color: black;"><span style="color: black;">短视频运营！整理了100份PPT从策划、拍摄、剪辑、运营等</span></a>全流程资料<span style="color: black;">|</span><a style="color: black;"><span style="color: black;">电商直播主播培训最全套课件，全套ppt<span style="color: black;">教育</span>教程</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">新人主播必会的20多种直播话术</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">抖音视频号电商直播工作全流程SOP</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">直播成交话术，高成交话术技巧</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">直播运营：直播团队、运营、主播、场控等薪酬及绩效资料</span></a><span style="color: black;">|</span><a style="color: black;"><span style="color: black;">直播运营<span style="color: black;">公司</span><span style="color: black;">必须</span>资料包</span></a></h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<strong style="color: blue;">关注免费得<span style="color: black;">新人礼包</span>，<span style="color: black;">2024营销日历</span>等资</strong><strong style="color: blue;">料</strong>】</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我是资料君，0-1品牌孵化，私域/直播运营陪跑，代写文案/各类脚本，代找<span style="color: black;">各样</span>资料。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_png/B6G9wBqCkDicwQFJOlIBM0ibibvZibcvkFQfqObFlsUpSEzbUlsMGibTTa5w36iablQuahYeIkDKAnWnnTiby4gWFCumQ/640?wx_fmt=png&wx_lazy=1&wx_co=1&tp=webp&wxfrom=5" style="width: 50%; margin-bottom: 20px;"></strong></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">【<strong style="color: blue;">扫码添加<span style="color: black;">资料君</span>，备注:公众号</strong>】</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢你的阅读，<span style="color: black;">爱好</span><span style="color: black;">咱们</span>的内容<span style="color: black;">能够</span>加到圈子里来深度学习和交流哦，<span style="color: black;">亦</span><span style="color: black;">能够</span>右下角帮我点“</span><strong style="color: blue;"><span style="color: black;">点赞</span></strong><span style="color: black;">”分享<span style="color: black;">伴侣</span>圈哦，祝财源滚滚。</span></p>
对于这个问题，我有不同的看法... 你的努力一定会被看见，相信自己，加油。
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