小白新手必要的直播带货话术要点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">第1</span>：开场话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">开场话术<span style="color: black;">重点</span>是讲<span style="color: black;">有些</span>比较顺口的欢迎语，<span style="color: black;">通知</span>用户今天直播的活动以及活动<span style="color: black;">原由</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第二：留人话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">话说留人话术有一个点很重要，<span style="color: black;">便是</span>要<span style="color: black;">知道</span>给出用户停留的时间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如：</span><span style="color: black;">1</span><span style="color: black;">分钟后就给<span style="color: black;">大众</span>开福利，要<span style="color: black;">知道</span>告诉他，只<span style="color: black;">必须</span>停留</span><span style="color: black;">1</span><span style="color: black;">分钟<span style="color: black;">罢了</span>，<span style="color: black;">由于</span>用户是<span style="color: black;">无</span>耐心的，停留时间不会太久的，即使是罗永浩<span style="color: black;">亦</span>好，<span style="color: black;">或</span>刘大华<span style="color: black;">亦</span>好，用户的平均停留时间都很难超过五分钟的，更别说咱们一个普通的带货直播间了，<span style="color: black;">因此</span><span style="color: black;">必定</span>要<span style="color: black;">通知</span>用户确切的时间，<span style="color: black;">这般</span>才有可能留住他。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第三</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>介绍话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">制品</span>介绍话术重点在于塑造<span style="color: black;">制品</span>的价值感讲解核心卖点。<span style="color: black;">这儿</span>面<span style="color: black;">能够</span>加<span style="color: black;">有些</span>排比句加<span style="color: black;">有些</span>顺口溜</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>加些你们行业的专业术语要让这个<span style="color: black;">制品</span>介绍不要<span style="color: black;">显出</span><span style="color: black;">那样</span>枯燥。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第四</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">拉互动的话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">互动是一个很重要的指标</span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">为何</span><span style="color: black;">那样</span>多直播间都在让用户扣一扣，想要<span style="color: black;">便是</span>要拉活动</span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>拉互动的话术要写得巧妙一点不是求着用户去互动，而是让用户很听话地服从<span style="color: black;">咱们</span>的指令去互动。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第五</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">加关</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">注</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亮灯牌话</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">加关注亮粉丝灯牌<span style="color: black;">针对</span>本场直播推流<span style="color: black;">帮忙</span>很大</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">实践<span style="color: black;">发掘</span>此刻就加关注和加粉丝团的人比较多</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">接下去几分钟的推动就会<span style="color: black;">显著</span>的<span style="color: black;">提升</span></span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>的话术里<span style="color: black;">必定</span>要<span style="color: black;">触及</span>到引导用户去加关注加粉丝团的内容。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第六</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">憋单或微憋单的话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">平常你<span style="color: black;">亦</span><span style="color: black;">能够</span>叫它促销话术</span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">没</span>论是没钱的人还是有钱的人都有一个共性爱占便宜，他不<span style="color: black;">必定</span><span style="color: black;">爱好</span>买便宜的东西</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span><span style="color: black;">必定</span><span style="color: black;">爱好</span>买他感觉占到便宜的东西。重点是让用户产生一种今天有便宜可占的感觉</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">仅有</span></span></span><span style="color: black;"><span style="color: black;">今天</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">错失</span>了就不会再有了</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">仅有</span>达到了这个效果，你的这个憋单促销话术是在用户即将购买还有点犹豫的时候</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">这个时候就要上逼单话术了</span></span><span style="color: black;"><span style="color: black;">。</span></span><span style="color: black;"><span style="color: black;">微憋单话术就相当于临门一脚</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">最后再加把劲让<span style="color: black;">她们</span>去下单</span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">要给<span style="color: black;">她们</span><span style="color: black;">供给</span><span style="color: black;">有些</span><span style="color: black;">制品</span>质量和售后方面的<span style="color: black;">保证</span></span></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">打消<span style="color: black;">她们</span>的疑</span></span><span style="color: black;"><span style="color: black;">虑</span></span><span style="color: black;"><span style="color: black;">，让<span style="color: black;">她们</span>安心的</span></span><span style="color: black;"><span style="color: black;">去下单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">七：</span></span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">转款话术</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">转换方式的要点是提前铺垫，润物<span style="color: black;">没</span>声。就像咱们看春晚<span style="color: black;">同样</span>，主持人在报幕的时候，第二个节目和<span style="color: black;">第1</span>个节目之间，他都会想一段台词，巧妙地把它们串联起来。<span style="color: black;">咱们</span>的转化话术<span style="color: black;">亦</span>是这个道理，要转得很自然不要给用户一种很<span style="color: black;">忽然</span>很生硬的感觉，那样的话人会<span style="color: black;">忽然</span>的往下掉。你不要看话说写得好转款比较自然的话，在线人数的波动就会比较小。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（以上<span style="color: black;">文案</span>由团队成员小西整理完成）</p>
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