论坛 › 云南 › 【直播带货技巧】学习薇娅直播语言技巧，让成交变得简单

f9yx0du 发表于 2024-7-20 10:53:28

【直播带货技巧】学习薇娅直播语言技巧，让成交变得简单

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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击上方蓝字关注我</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">更加多</span>资料点下方链接</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpckW24DwIuMDoy9oaAZicEUswvhUpGJZwkVaZKspUwQ6ESXVjcKl9s7jc7yNAvpuLlE8UMzuMYLQA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">五种<span style="color: black;">平常</span>直播间话术</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">【直播带货技巧】五步<span style="color: black;">营销</span>法<span style="color: black;">加强</span>你的成交率</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">【直播带货】引流和促进成交的招式大全</a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播是口才的博弈，虽然他有着许多<span style="color: black;">营销</span>技巧，<span style="color: black;">然则</span>并不像平时<span style="color: black;">营销</span>中<span style="color: black;">那样</span>名词化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">博主</span>带<span style="color: black;">大众</span>巴一巴<strong style="color: blue;">薇娅的直播话语技巧</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你会<span style="color: black;">发掘</span>很简单，但<span style="color: black;">特别有</span>效。<span style="color: black;">搜索公众号播商小助手看原文</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHA9OYUPJyCesXrOibKGMpKPXIpQfdISXY9QcI5SYMOkpHicJf7Lic4m3rZg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAqVURGQB9tb7SRm4JLDPljo609aMwqyg8GxaWv9DeW8965T8JKw9LIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">薇娅如<span style="color: black;">安在</span>直播间分享</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAMg8TSMLKviajr0MMQQ1dQGWGo00vl6PS5dfrPHagyWRafx90Pziahteg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>是分享，<span style="color: black;">因此</span>，薇娅会讲自己<strong style="color: blue;"><span style="color: black;">怎样</span>筛选<span style="color: black;">制品</span>，<span style="color: black;">包含</span>试穿试吃试用——</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你看她是在急吼吼地逼着你下单吗？完全不是！<span style="color: black;">便是</span>在跟你——她的好闺蜜，私人之间聊天——<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖笋干时，她和助播一人一句——</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“这个喝酒的时候吃很合适。”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“不喝酒的时候<span style="color: black;">亦</span><span style="color: black;">能够</span>吃啊，就是嘴痒的时候吃，<span style="color: black;">亦</span>没什么热量。”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“我<span style="color: black;">爱好</span>配粥吃。”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“干吃就很好吃。”</span></strong></p><span style="color: black;"><span style="color: black;">而后</span>，开拍，秒杀。<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">通常</span>见到的<span style="color: black;">营销</span>场景，<span style="color: black;">便是</span><span style="color: black;">营销</span>员一股劲儿对着镜头大讲<span style="color: black;">运用</span>体验、大讲<span style="color: black;">制品</span>优点，猴急地催促购买，对吧！<span style="color: black;">然则</span>薇娅不<span style="color: black;">同样</span>——</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她给你的感觉，永远是——“<strong style="color: blue;">这是跟我<span style="color: black;">一块</span>逛街的蜜</strong>”、“<strong style="color: blue;">这是我邻家的姐姐</strong>”。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对薇娅<span style="color: black;">营销</span>技巧有兴趣可点下方链接，专题分析。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><a style="color: black;">分析薇娅直播间带货九个秘诀</a></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">薇娅的粉丝有个统一的<span style="color: black;">叫作</span>呼叫：薇娅的<span style="color: black;">女性</span>。<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她会<span style="color: black;">持续</span>灌输“<strong style="color: blue;">我从来不觉得自己是明星、网红，我<span style="color: black;">便是</span>她们的家人、闺蜜、<span style="color: black;">伴侣</span></strong>。”</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她<span style="color: black;">好似</span>不是在做<span style="color: black;">营销</span>，她是跟你边逛街，边<span style="color: black;">评估</span><span style="color: black;">制品</span>，边聊天啊，你<span style="color: black;">必须</span>对她戒备吗，你<span style="color: black;">必须</span>对她<span style="color: black;">可疑</span>和<span style="color: black;">警觉</span>吗？完全不<span style="color: black;">必须</span>！<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHABR5iaBe8MqZPXMUksiaq6r9jia4f9D1081op7YiaG3jSKpfKM6pc5YUPibg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAqVURGQB9tb7SRm4JLDPljo609aMwqyg8GxaWv9DeW8965T8JKw9LIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">言语中卖情怀</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAMg8TSMLKviajr0MMQQ1dQGWGo00vl6PS5dfrPHagyWRafx90Pziahteg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>，</span><span style="color: black;"><span style="color: black;">非常多</span>人</span><span style="color: black;">搞直播，做微商，就<span style="color: black;">晓得</span><span style="color: black;">一直</span>说，<span style="color: black;">制品</span>这么好，<span style="color: black;">那样</span>好，来来回回讲的全是<span style="color: black;">制品</span>，太干了</span><span style="color: black;">，干得难以下咽——</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结果呢，自己累得口干舌燥，<span style="color: black;">亦</span>卖不出多少，<span style="color: black;">为何</span>呢？<span style="color: black;">由于</span>这个<span style="color: black;">营销</span>过程中，缺了<span style="color: black;">同样</span>很重要的东西——<strong style="color: blue;">情怀</strong>！<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span></span><span style="color: black;">她卖食用油。</span><span style="color: black;">买大瓶送小瓶。</span><span style="color: black;">直播间里有人问，“这油是不是转基因的？</span><span style="color: black;">”她看到这条评论，露出一种表情</span><span style="color: black;">是那种被好友误会后，虽然略带嗔怪，但终归还是<span style="color: black;">伴侣</span>的表情——</span><span style="color: black;">翻个轻微的白眼，叹口气，但还是带着笑意，轻拍一下自己的胸口，回复说：<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“问我是转基因的吗？</span><span style="color: black;">你觉得我会卖转基因的油吗？</span><span style="color: black;">是<span style="color: black;">这般</span>的哦，我卖的东西，是我自己一家老小都要吃的。</span><span style="color: black;">”<span style="color: black;">而后</span>她再次强调，“我会把我自己不吃的东西<span style="color: black;">举荐</span>给你们吗？</span><span style="color: black;">”<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她<span style="color: black;">举荐</span>的<span style="color: black;">必定</span>是自己<span style="color: black;">整家</span>吃的用的，这<span style="color: black;">便是</span>情怀！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAujRAldW1bgRssuYSHmYSbgrHORicLSZIydqYRaoibc4IblHkMibno2NWQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAqVURGQB9tb7SRm4JLDPljo609aMwqyg8GxaWv9DeW8965T8JKw9LIw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">越简单越有效</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAMg8TSMLKviajr0MMQQ1dQGWGo00vl6PS5dfrPHagyWRafx90Pziahteg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">粉丝留言说：看过几次薇娅的直播，语言匮乏得很，吃的只会说太好吃，穿的只会说好看……<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span><span style="color: black;">不错，薇娅的语言真的看不出什么精妙绝伦，<span style="color: black;">没</span>非是<span style="color: black;">女性</span>逛街跟闺蜜聊天。<span style="color: black;">例如</span>——</span><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAD8ftV85Bod5EKV9qiafl2LX105aqRdjiaSUao1ou155YO6NarA24uwnw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpBYmA2fL3jJ1qjfZjLbuHAUWglxyTEM1H42ribsia7iavXpc6BAV91yLX4AHpZicExlK6CjzaEqq0ZrQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“我跟你们说，这<span style="color: black;">必定</span>要买，<span style="color: black;">咱们</span>好<span style="color: black;">不易</span>争取来的利润，<span style="color: black;">错失</span>就<span style="color: black;">无</span>了，真的<span style="color: black;">无</span>了。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“这瓶洗发水的去屑功效超强，<span style="color: black;">咱们</span>拿到的是今年新款，有效<span style="color: black;">成份</span><span style="color: black;">增多</span>了两倍，它的原价是 199。<span style="color: black;">然则</span>，<span style="color: black;">仅有</span>今天，<span style="color: black;">仅有</span>在<span style="color: black;">咱们</span>的直播间里，它的价格是 69，<span style="color: black;">况且</span>还买一瓶送一瓶！”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“我再讲一遍，这一瓶超强去屑洗发水，原价 199 一瓶，<span style="color: black;">此刻</span>不仅买一瓶送一瓶，还送 6 件旅行套装，只要多少钱？69！来54321 上链接。。。。。”‍</p><span style="color: black;">其实，<span style="color: black;"><span style="color: black;">营销</span>真的不是语言丰富不丰富，而是能否一语中的，<span style="color: black;">是不是</span>能说到消费者心里，试想一下，你<span style="color: black;">平常</span>跟<span style="color: black;">伴侣</span>、跟闺蜜说吃的，穿的会怎么说？</span></span><span style="color: black;">你会说：今天的</span><span style="color: black;">珍馐美馔，实在是令人齿颊留香吗？你会说：这等玉盘珍馐，色味俱佳，真是让人垂涎欲滴吗？肯定不会！<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span><span style="color: black;">点击下方链接，专题分析李佳琦带货文案<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span><span style="color: black;"><a style="color: black;">深究李佳琦直播带货文案，你<span style="color: black;">必定</span>会有启发</a></span><span style="color: black;">真实的<span style="color: black;">营销</span>中，你就会像薇娅这么说，简<strong style="color: blue;">单直白，清晰易懂！这<span style="color: black;">便是</span><span style="color: black;">营销</span>中的大白话艺术！<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></strong></span><span style="color: black;"><span style="color: black;">由于</span>这是<span style="color: black;">营销</span>沟通，<span style="color: black;">有效</span>的沟通，<span style="color: black;">便是</span>要</span><span style="color: black;"><span style="color: black;">把语言当做一个<span style="color: black;">设备</span>，</span><span style="color: black;">把语言看做是表达思想符号的工具，一种机械工具，它设计得越简单，安装得越精细，工作效率就越高。<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>读者、观众，精力有限，尤其是<span style="color: black;">此刻</span>这个信息多到大脑<span style="color: black;">没</span>法忍受的时代，你的信息越<span style="color: black;">繁杂</span>、越难理解，消耗的精力就越多，<span style="color: black;">重视</span>力就会越分散，就会越来越不耐烦，而您所要表达的思想<span style="color: black;">亦</span>会越来越模糊！<span style="color: black;">搜索</span><span style="color: black;">公众号播商小助手看原文</span></span></p>
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4lqedz 发表于 2024-9-9 04:56:37

期待楼主的下一次分享！”

wrjc1hod 发表于 2024-9-28 22:21:46

太棒了、厉害、为你打call、点赞、非常精彩等。

wrjc1hod 发表于 2024-10-4 18:20:44

感谢您的精彩评论，为我带来了新的思考角度。

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