语音直播间怎么样互动?直播需把握这些技巧
<img src="https://mmbiz.qpic.cn/mmbiz_png/9Tpickic71K3QeOP5tbWUXCcIMd8vaFTMtrcxqZpT9keWhpic5uIVgOHib3Hgys9jQiaXfpI3uibqYaWUe0XOhkCuhYQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">创建语音直播间<img src="https://mmbiz.qpic.cn/mmbiz_png/9Tpickic71K3QeOP5tbWUXCcIMd8vaFTMt5jpAuPiaib6IQLNbApAvzffMlnWf8wZ9aZFeeEhCSvWPhvGJlDTxyPUw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、进入<a style="color: black;">互动星球小程序</a>,创建直播所需的社群圈子,便于直播的内容沉淀和后续的用户交流;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、在圈子主页进入工具箱,<span style="color: black;">选取</span>圈子直播功能,在弹出的语音直播和视频直播的选项中,点击语音直播;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、填写语音直播间<span style="color: black;">关联</span>信息,<span style="color: black;">包含</span>封面、标题、简介、直播时间等;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、<span style="color: black;">选取</span>直播间内的背景图,支持自定义上传,确认<span style="color: black;">没</span>误后<span style="color: black;">就可</span>创建直播;</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、直播<span style="color: black;">起始</span>前,均可在直播间内进行修改或取消、分享直播内容;</span></p>Part <span style="color: black;">1</span>直播互动小技巧<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 直播<span style="color: black;">起始</span>前 </span></strong></p><span style="color: black;"><span style="color: black;">日前</span>许多主播都是卡着点进入直播间<span style="color: black;">起始</span>直播的,但其实更佳的方式是:</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">提前<span style="color: black;">非常</span>钟进入直播间进行暖场</span></strong></span><span style="color: black;">,使直播正式<span style="color: black;">起始</span>时,让直播间活跃起来。</span><span style="color: black;"><span style="color: black;">例如</span>对新用户<span style="color: black;">暗示</span>欢迎,与老粉丝打招呼问好,对点赞的观众们<span style="color: black;">暗示</span>感谢。</span><span style="color: black;"><span style="color: black;">另一</span>,<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">有些</span><span style="color: black;">专题</span>,让观众在评论区活跃起来,例如让观众们进行自我介绍,或提出问题等。</span><strong style="color: blue;"><span style="color: black;"> 直播过程中 </span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">互动星球的圈子直播间,支持点赞功能。</span></strong></span><span style="color: black;">用户在观看直播时,随时都<span style="color: black;">能够</span>为主播点赞,点赞后在留言区域中可查看点赞记录,便于主播更直观看到每位观众的点赞<span style="color: black;">行径</span>,向点赞的观众<span style="color: black;">发布</span>感谢,可让直播间的氛围变得更加<span style="color: black;">容易</span>。</span><strong style="color: blue;"><span style="color: black;"> 直播临近结束时 </span></strong><span style="color: black;">在直播过程中,</span><span style="color: black;"><strong style="color: blue;">最直接且有效的互动<span style="color: black;">行径</span>便是问答</strong>。</span><span style="color: black;">针对观众提出的问题,主播<span style="color: black;">必须</span>做到<span style="color: black;">即时</span>且有耐心的去回复,<span style="color: black;">倘若</span>遇到问题比较多的时候,<span style="color: black;">无</span>办法做到<span style="color: black;">即时</span>回复,那在</span><strong style="color: blue;"><span style="color: black;">直播结束后<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>查看直播回放(互动星球支持直播回放功能),收集观众的提问内容并作出解答。</span></strong><span style="color: black;">可将回答发布在你所创建的圈子里,贴上对应的标签,观众在圈子中可直接<span style="color: black;">经过</span>标签搜索,更<span style="color: black;">方便</span>的查看回答内容。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">记住,千万不要<span style="color: black;">忽略</span>任何一个观众的问题,这即能<span style="color: black;">加强</span>直播的互动率,<span style="color: black;">亦</span>能让内容价值得到<span style="color: black;">表现</span>和沉淀,使观众不枉此行。</span></p>Part 2直播过程<span style="color: black;">重视</span>事项<span style="color: black;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"> 避免互动<span style="color: black;">导致</span>的刷屏和带节奏 </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直</span><span style="color: black;">播过程中要<span style="color: black;">警觉</span>发</span><span style="color: black;">生刷屏或带节</span><span style="color: black;">奏、发<span style="color: black;">宣传</span>等<span style="color: black;">行径</span>,这类<span style="color: black;">行径</span>不仅会影响观感,<span style="color: black;">倘若</span><span style="color: black;">连续</span>存在</span><span style="color: black;">不对其进行清理,非常容易会</span><span style="color: black;"><span style="color: black;">出现</span>用户流失<span style="color: black;">情况</span>,对<span style="color: black;">长时间</span>发展产生<span style="color: black;">有害</span>影</span><span style="color: black;">响。</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互动星球进行直播时,</span><strong style="color: blue;"><span style="color: black;">主播随时都<span style="color: black;">能够</span>对直播间开启禁言功能</span></strong><span style="color: black;">,禁言功能开启后所有观众都<span style="color: black;">没</span>法<span style="color: black;">发布</span>讨论内容,可让<span style="color: black;">全部</span>直播流程更加的顺畅,待直播内容临近结束时,进入问答环节后,可再重新开启发言,给予观众提问的时间和机会。</span></p><span style="color: black;"><span style="color: black;">倘若</span>不想全员禁言,<span style="color: black;">然则</span>又有某位观众在发布垃圾<span style="color: black;">宣传</span>信息的话,你</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>单独对其进行禁言</span></strong><span style="color: black;">,单独禁言仅对被禁言的用户有效,未被禁言的用户仍可正常<span style="color: black;">发布</span>讨论内容。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">━ ━ ━ ━ ━</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互动星球是专注于私域流量管理的SaaS工具平台,可<span style="color: black;">供给</span>社群搭建、内容运营、圈友互动等丰富的工具链,实现品牌高度定制化服务管理,为企业<span style="color: black;">公司</span>以及圈主们<span style="color: black;">加强</span>服务效率,降低管理成本。</span></p><span style="color: black;"><span style="color: black;">做为</span>一款SaaS工具平台,互动星球<span style="color: black;">重点</span>以<span style="color: black;">持有</span>10亿用户生态的<span style="color: black;">微X</span>小程序<span style="color: black;">做为</span>传播形式,可<span style="color: black;">帮忙</span>企业<span style="color: black;">公司</span>三分钟搭建专属的<span style="color: black;">微X</span>小程序。基于私域社群属性,<span style="color: black;">供给</span>活动管理、投票、问卷调研、直播、聊天室等多种工具链进行<span style="color: black;">运用</span>,支持直接嵌入企业<span style="color: black;">公司</span>的官方<span style="color: black;">微X</span>公众号,实现品牌<span style="color: black;">商场</span>闭环。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/9Tpickic71K3QeOP5tbWUXCcIMd8vaFTMtKfNL0zFDKupLFwDHgRJDfibM5Aojq6ibDV8AtfayfrIg6fmuEA0dnueg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a></p>
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