【济阳圈|城事】直播通用话术秘籍！挣钱从说话初始
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WHQnoLO0bic9RIE09HEryp3uUrjhMQ5O1e2qcrbDULj63hRnjBCVjNicicPCtGOaPbUJJujUkvcWpFBFSOQicJVb4g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WHQnoLO0bicicPyNZIcDiaN8NLDibZSicCUpFTBA9Yw6qgSQ3c6ic0FdtASVBNRUVbxkfN15ltgpl0fIJAqpQOeuzaUw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p><span style="color: black;">话术，并非是一种<span style="color: black;">能够</span>套用的固定的<span style="color: black;">方便</span>说话模式，相反，<span style="color: black;">针对</span>话术的理解，<span style="color: black;">更加多</span>的应该定义在沟通技巧上，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">怎样</span>说话才会让人觉得愉快，这是主播<span style="color: black;">必要</span>要<span style="color: black;">把握</span>的一门技能。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNm1C3IQLCia98kJuK30OLle8ibGB21picSNF40HWpENEGiadO7DbQXL4CcA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">非常多</span>人行<span style="color: black;">起始</span>做直播的时候，不<span style="color: black;">晓得</span>该说什么？<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>该做什么？脑子一片空白？<span style="color: black;">必须</span>一段时间<span style="color: black;">才可</span>适应并正式进入直播状态，这种<span style="color: black;">情况</span>会<span style="color: black;">引起</span>用户群体的流失，今天就给<span style="color: black;">大众</span>分享一下主播直播的话术秘籍。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>直播欢迎话术</span></strong></span><span style="color: black;">在直播开场时，<span style="color: black;">大众</span><span style="color: black;">首要</span><span style="color: black;">必须</span>对来看自己直播的用户表达感谢。<span style="color: black;">一般</span><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">这般</span><span style="color: black;">来讲</span>：</span><span style="color: black;">1、欢迎XX来到直播间，点关注，不迷路，么么哒！</span><span style="color: black;">2、欢迎<span style="color: black;">大众</span>们来到我的直播间，<span style="color: black;">期盼</span><span style="color: black;">伴侣</span>们多多支持，多多捧场哦！</span><span style="color: black;">3、欢迎各位帅哥美女们来到我的直播间，进来直播间的是美女，还是帅哥呢？刷刷弹幕让我看到你哦～</span><span style="color: black;">在欢迎话术有助于<span style="color: black;">提高</span>主播亲切感，在观众进入直播间的<span style="color: black;">第1</span>时间感觉亲切舒服</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>求关注/点亮/分享</span></strong></span><span style="color: black;">1、宝宝们，关注走一走，活到九十九，礼物刷一刷主播带回家！</span><span style="color: black;">2、感谢 XX 的关注，还没关注的抓紧关注哟，宝宝<span style="color: black;">每日</span>给 XX 带来<span style="color: black;">区别</span>惊喜哟！</span><span style="color: black;">3、听说关注我的都发财了，男生越来越帅，女生，越来越<span style="color: black;">美丽</span>了！</span><span style="color: black;">4、关注主播不迷路，主播带你上高速！谢谢点亮！<span style="color: black;">爱好</span>主播的<span style="color: black;">能够</span>帮忙分享一下哦！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNb8fIzs6j94sKicWTOkWfK4ymmxXaY3Ppibbvm3ZtLfmTVKwJlyyb5NGA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>问答互动话术</span></strong></span><span style="color: black;">在直播间卖货中，粉丝们常常会有<span style="color: black;">各样</span>各样的问题，例如：“主播多高，多重？这件外套主播能<span style="color: black;">不可</span>试穿一下，是什么效果？”这条裤子小个子能穿吗？”等这些问题。</span><span style="color: black;"><span style="color: black;">倘若</span>粉丝问到<span style="color: black;">制品</span><span style="color: black;">关联</span>问题，说明他们对<span style="color: black;">制品</span>产生了兴趣，你<span style="color: black;">必定</span>要耐心的解答。</span><span style="color: black;"><span style="color: black;">例如</span>主播身高165，体重100斤，穿M码，小姐姐们<span style="color: black;">能够</span>对比一下自己的身高体重选尺码哦！<span style="color: black;">或</span>直接告诉粉丝各类身高体重适合的尺码，相同的问题会<span style="color: black;">一直</span>地有人问，这个时候最重要的是要有耐心。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNS3csNnqNsJNyZRX9TNZGO0CCiabpPVzozsBvEJIDRnia8jibIMU1j1nZg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">倘若</span>有粉丝说怎么<span style="color: black;">不睬</span>我？都不回答我的问题？”，这种<span style="color: black;">状况</span>下<span style="color: black;">必定</span>要<span style="color: black;">即时</span>安抚，<span style="color: black;">能够</span>说“<span style="color: black;">无</span><span style="color: black;">不睬</span>哦，弹幕太多刷得太快，你<span style="color: black;">能够</span>多刷几遍，我看到了<span style="color: black;">必定</span>会回复的。</span><span style="color: black;">问答话术的关键还是：耐心。<span style="color: black;">咱们</span>有时候要反复回答相同的问题，<span style="color: black;">或</span>还<span style="color: black;">必须</span><span style="color: black;">经过</span>引导<span style="color: black;">才可</span>完全<span style="color: black;">处理</span>用户的问题，<span style="color: black;">因此呢</span><span style="color: black;">必定</span>要保持耐心。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>追单话术</span></strong></span><span style="color: black;"><span style="color: black;">非常多</span>观众在下单是会犹豫，<span style="color: black;">咱们</span>就<span style="color: black;">必须</span><span style="color: black;">咱们</span>用追单话术，来刺激用户下单。<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">这般</span>说：</span><span style="color: black;">1、线上抢购的人数多，以收到款项的时间为主，<span style="color: black;">大众</span>看中了抓紧时间下单哈！</span><span style="color: black;">2、这款数量有限，<span style="color: black;">倘若</span>看中了<span style="color: black;">必定</span>要<span style="color: black;">即时</span>下单，<span style="color: black;">否则</span>等会就抢不到啦！</span><span style="color: black;">3、这次货品折扣仅限<span style="color: black;">这次</span>活动进行时间，<span style="color: black;">错失</span>了，<span style="color: black;">咱们</span>就不会再给这个价格啦！抓紧时间哦！</span><span style="color: black;">4、<span style="color: black;">咱们</span>这款<span style="color: black;">制品</span><span style="color: black;">仅有</span>10分钟的秒杀优惠，<span style="color: black;">爱好</span>的<span style="color: black;">伴侣</span>们赶紧下单哈！</span><span style="color: black;">5、还有最后三分钟哦，<span style="color: black;">无</span>购买到的亲赶紧下单哦！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNybzzdztJaj6DrD8GmjHb2eD0j7MnvJQ4Zks01ehZ4fFqrLeHTWqW2A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">抖音直播的<span style="color: black;">区别</span>时间段，观众对主播的<span style="color: black;">区别</span>需求，话术的侧重点<span style="color: black;">亦</span>不<span style="color: black;">同样</span>。这就<span style="color: black;">必须</span><span style="color: black;">咱们</span><span style="color: black;">熬炼</span>自己的话术技巧。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">5、</span>结束话术</span></strong></span><span style="color: black;">1、<span style="color: black;">感谢今天直播间<span style="color: black;">伴侣</span>们的<span style="color: black;">陪同</span>，谢谢你们的关注、点赞哦，今天很开心！</span></span><span style="color: black;">2、主播马上就要下播了，今天和<span style="color: black;">大众</span>聊的非常开心，明天 x 点我在这儿等你们，你们<span style="color: black;">必定</span>要来赴约哦！明天再看到你要送你么么哒～</span><span style="color: black;">3、</span><span style="color: black;">最后给<span style="color: black;">大众</span>播放一首我好听的歌，播完就下播了。</span><span style="color: black;">感谢<span style="color: black;">大众</span>，<span style="color: black;">期盼</span><span style="color: black;">大众</span>睡个好觉，做个好梦，明天新的一天好好工作，XX再聚。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNc6DyOkF9ib0tIxMML5ibhygxibqVbBqnZFic9ICRNs7tOd08Gzsohk1kRA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">6、</span><span style="color: black;">重视</span>事项</span></strong></span><strong style="color: blue;"><span style="color: black;">1、组织<span style="color: black;">熬炼</span>思路</span></strong><span style="color: black;"><span style="color: black;">能够</span>从三个方面来组织话术的思路：以<span style="color: black;">制品</span>为中心，以营销为中心，以顾客需求为中心。</span><span style="color: black;">有了这3个中心，<span style="color: black;">咱们</span>在抖音直播话术<span style="color: black;">熬炼</span>上<span style="color: black;">能够</span><span style="color: black;">这般</span>做：说肯定的话；说真话，对顾客要坦白；只说三点，说多了就忘了；重复，但要在重复中变通。</span><strong style="color: blue;"><span style="color: black;">2、<span style="color: black;">把握</span>话术节奏</span></strong><span style="color: black;"><span style="color: black;">倘若</span>你在卖爆款商品：话术节奏要<span style="color: black;">把握</span>好，头脑清晰，语言明快，要点阐述顺畅，保持热情高涨的<span style="color: black;">心情</span>。</span><span style="color: black;"><span style="color: black;">倘若</span>在卖高单价、难度高的商品：<span style="color: black;">规律</span>强，深挖掘，要有画面感。 </span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/GtLVUnHJZ1ktZBf04K6RQXbcdj3yYibnNHKkAt5Pyn1ukvMWtYfMDmoiaibnedxJxSlIB9RJBicRrLkPK5K6QSf7rQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;">3、误区</span></strong><span style="color: black;"><span style="color: black;">非常多</span>人有一个误区<span style="color: black;">便是</span>认为节奏快，语速就要快，其实节奏快不<span style="color: black;">表率</span>语速快。</span><span style="color: black;"><span style="color: black;">倘若</span>不小心在直播间把准备好的话说完了不<span style="color: black;">晓得</span>该说什么，千万别慌，<span style="color: black;">能够</span>去找别的<span style="color: black;">专题</span>聊。</span><span style="color: black;">聊一聊<span style="color: black;">近期</span><span style="color: black;">出现</span>的有趣的事、放一首好听的歌、是说一说自己的生活经历，<span style="color: black;">这般</span>观众<span style="color: black;">更易</span>参与进来。 </span><span style="color: black;">其实<span style="color: black;">针对</span>新主播而言，<span style="color: black;">无</span><span style="color: black;">所说</span>的固定话术模板，适合自己最重要，<span style="color: black;">更加多</span>的是<span style="color: black;">大众</span>要主动去学会沟通，在直播间里给观众带来更好、更愉快的视听感。让<span style="color: black;">大众</span>看到你的真诚和用心，<span style="color: black;">爱好</span>你的人自然会留下来并购买你的商品。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">济阳有意运营网上店铺和直播的<span style="color: black;">伴侣</span>入群<span style="color: black;">一块</span>交流</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WHQnoLO0bicicUKBYckp0wGMOBJQocN5Ev2PRBXHgl7QqsUHiadA0sJSyJrFJahibYQJOm4WLmFdAyNULljSZkX8Jw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/WHQnoLO0bicibQhVYdyQxtzKuiapR0HtksdgzmTjxy43SYm7Kn6VvNUhbLKmWpW09icAgDSfzmXLvYrQKCgQX7ibNJQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></h3>
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