怎么样增加直播间人气？2021年最新加强抖音直播间人气的11种玩法
<img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTVdtEpUYUojOQMqXxMDMaw5anqalmAoliawnJgsgDIJISGEianUYmeVBftlFyBibicjEB6ERPqI2GVchg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">其实人气和内容<span style="color: black;">始终</span><span style="color: black;">败兴</span>都是分不开的<span style="color: black;">专题</span>。</span><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好的直播内容能为主播带来人气热度，而高人气<span style="color: black;">亦</span>会<span style="color: black;">持续</span>想尽办法创新内容，<span style="color: black;">供给</span><span style="color: black;">更加多</span>好看的内容吸引关注和打赏。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说道<span style="color: black;">怎样</span><span style="color: black;">提高</span>抖音直播间人气，<span style="color: black;">首要</span>要<span style="color: black;">认识</span>抖音的<span style="color: black;">举荐</span><span style="color: black;">规律</span>。</p>
</span>0<span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抖音是<span style="color: black;">怎样</span><span style="color: black;">举荐</span>直播的？</strong></p><span style="color: black;"><span style="color: black;">首要</span>抖音会<span style="color: black;">经过</span>大数据算法<span style="color: black;">得到</span><span style="color: black;">每一个</span>直播间的特征，<span style="color: black;">没</span>论是视频还是直播间，<span style="color: black;"><strong style="color: blue;">“进入率”是一个非常重要的指标。</strong></span></span><span style="color: black;">进入率——一个用户看到你直播间外的内容后，<span style="color: black;">是不是</span><span style="color: black;">选取</span>点击进来，<span style="color: black;">因此呢</span>主播对自己的视频或直播封面要非常用心。</span><span style="color: black;">另一个关键指标<span style="color: black;">便是</span><span style="color: black;"><strong style="color: blue;">“观看时长”</strong></span>，即用户进入直播间后能够观看多久。</span><span style="color: black;">这就取决于你的直播内容是不是足够吸引人，在经过系统计算后，抖音会把直播间分发给<span style="color: black;">爱好</span>你这类主播的观众，<span style="color: black;">保证</span><span style="color: black;">举荐</span><span style="color: black;">精细</span>到位。</span><span style="color: black;">在理解抖音直播间<span style="color: black;">举荐</span><span style="color: black;">规律</span>的<span style="color: black;">基本</span>上，最重要的是<span style="color: black;">恰当</span>利用直播间的功能吸引关注<span style="color: black;">重视</span>力。<span style="color: black;">亦</span><span style="color: black;">便是</span>今天<span style="color: black;">咱们</span>要说的<span style="color: black;">提高</span>抖音直播间人气。</span>0<span style="color: black;">2</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">提高</span>抖音直播间人气？</strong></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.视频预热助力</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前3-5天发预告短视频:在短视频内容、文案、评论中加入直播日期、主题等信息。</p>直播当天发预告短视频:在视频流量<span style="color: black;">增多</span>的过程中,开启直播,导流直播间。
</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2rWsa4rkFEUnyUpAmI2dKZjhqWfQJxbBcduPibCZdTcLtxINKOq81Kibag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2.直播预热</span></strong></span><span style="color: black;">提前3-5天,<span style="color: black;">每日</span>在直播间预热,<span style="color: black;">通知</span>用户直播活动时间；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3.个人主页及昵<span style="color: black;">叫作</span>预告</span></strong></span><span style="color: black;">个人昵<span style="color: black;">叫作</span>、简介处添加直播预告；如下图：</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2r3dVWumO3icNSDqfHNjqmH3aibenpmBjdibdicNuaiagHTF7EUbyNicEqgqTg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">4.站外流量预热</strong></span>直播<span style="color: black;">起始</span>之前，在新<span style="color: black;">媒介</span>社交平台<span style="color: black;">例如</span><span style="color: black;">微X</span>群、<span style="color: black;">伴侣</span>圈、<span style="color: black;">博客</span>、公众号、小红书等等进行直播预告。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2rb0pb6AkjIUmWGrHbnrvria7jhxbSGEcmnkKS7uPLUZ7FodVYpPiaDhcw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5.直播间“门面”设置</span></strong></span><span style="color: black;">直播间门面<span style="color: black;">重点</span><span style="color: black;">包含</span><span style="color: black;"><strong style="color: blue;">直播标题、直播封面、直播间打造</strong></span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">封面：</span></strong></span><span style="color: black;"> 抖音直播间封面图为1:1高清方图，<span style="color: black;">选取</span>高清、吸睛的<span style="color: black;">照片</span>。封面<span style="color: black;">能够</span><span style="color: black;">按照</span>直播的主题去设置，<span style="color: black;">例如</span>美食直播，<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">食品</span>的<span style="color: black;">照片</span><span style="color: black;">做为</span>直播封面，吸引对美食感兴趣的用户点击进来观看。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span>，绝大主播直播，更<span style="color: black;">意见</span>用自己的真人图像来<span style="color: black;">做为</span>直播封面。毕竟人都是视觉动物，越<span style="color: black;">美丽</span>，越容易在人海茫茫中被发现，让用户有兴趣点击进去一探<span style="color: black;">到底</span>。</p>
</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2rCyDianbN7yuVCezVP0PeZhx26QkyggHsbSgqVS7gClW4ibAia03xDUhHw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播标题：</span></strong></span><span style="color: black;"> 抖音直播标题<span style="color: black;">必须</span>设置在10字内。吸引粉丝点击,<span style="color: black;">例如</span>:粉丝专享等你来、新主播求关注、<span style="color: black;">一块</span>来打卡等等，<span style="color: black;">明显</span>直播主题，简单文字介绍。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播间打造：</span></strong></span><span style="color: black;">直播间</span><span style="color: black;">房间布景很关键，<span style="color: black;">倘若</span>你<span style="color: black;">不足</span>靓丽，<span style="color: black;">能够</span><span style="color: black;">经过</span>有效的布景将自己加分。还是那句话，人都是视觉动物，都向往美好的东西。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播间打造方面<span style="color: black;">意见</span>以浅色、纯色背景为主，简洁、大方、明亮。不要花里胡哨，<span style="color: black;">由于</span>杂乱的背景容易让人反感，会降低直播间人气。</p>背景<span style="color: black;">能够</span><span style="color: black;">按照</span>直播主题去设置，<span style="color: black;">例如</span>你是美食带货，<span style="color: black;">那样</span>餐桌、客厅为场景，既有场景感又贴合直播主题。
</span><span style="color: black;"><span style="color: black;">倘若</span>是做娱乐直播，<span style="color: black;">例如</span>唱歌、聊天等，<span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">选取</span>柔和、温馨的房间背景，<span style="color: black;">能够</span>适当有<span style="color: black;">有些</span>背景音乐和小灯串,但<span style="color: black;">重视</span>音乐<span style="color: black;">不可</span>太大,灯光不要太亮,不要分散用户对直播间的<span style="color: black;">重视</span>力。</span></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>不<span style="color: black;">意见</span>直接用白色的墙<span style="color: black;">做为</span>背景，<span style="color: black;">由于</span>白色在灯光的<span style="color: black;">功效</span>下会反光,展示<span style="color: black;">制品</span>时,容易给用户<span style="color: black;">导致</span>镜头模糊、看不清楚的<span style="color: black;">困惑</span>。<span style="color: black;">倘若</span>你E经<span style="color: black;">选取</span>了白色背景,那就<span style="color: black;">必须</span><span style="color: black;">经过</span>打光技巧来进行弥补。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.直播<span style="color: black;">举荐</span>流</span></strong></span><span style="color: black;"><span style="color: black;">经过</span>直播间内一系列营销玩法,如抽奖、红包,<span style="color: black;">增多</span>直播间互动氛围,<span style="color: black;">增多</span>直播<span style="color: black;">举荐</span>流展现。</span><span style="color: black;"><span style="color: black;">例如</span>在开播过程中发个红包，设置抢红包倒计时，能够<span style="color: black;">提高</span>用户在直播间的停留时长。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTV4O5M1JOgndKyW0DOStf2t2OcX3JgjqUgic7iak2lCC2Lb8DiaGekSKxdD5PD5icicnHtuic095H6SfoTQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7.主播连麦pk</span></strong></span><span style="color: black;">多<span style="color: black;">选取</span>和高人气的直播间进行主播连麦pk，能够吸引对方直播间的粉丝观看你的直播。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传送门礼物能够让四面八方的观众<span style="color: black;">快速</span>聚到直播间，实现“一支穿云箭，千军万马来相见”的人气效果。</p>
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8.直播dou+助力</span></strong></span><span style="color: black;">适当的<span style="color: black;">经过</span>dou+直播上热门在直播时投放自己的视频，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">提高</span>直播间流量。</span><span style="color: black;">当直播间/视频流量下降时,<span style="color: black;">亦</span>可<span style="color: black;">选取</span>投放,进一步增长直播间流量。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTV4O5M1JOgndKyW0DOStf2tNXffM0jye2Sq13pUdzdaYgv6BoiamC89E85MEgvle5fPfFVQZNlvQAQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9.直播间多与粉丝互动</span></strong></span><span style="color: black;">直播间多与粉丝及进来的游客互动。<span style="color: black;">详细</span>的<span style="color: black;">能够</span>从以下几个直播间互动方向去实践：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">引导用户关注：</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>直播<span style="color: black;">增多</span>粉丝；</p><span style="color: black;"><strong style="color: blue;">引导用户评论：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">向粉丝提问,<span style="color: black;">爱好</span>的请评论扣1；</p><span style="color: black;"><strong style="color: blue;">设计互动<span style="color: black;">专题</span>：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提前<span style="color: black;">认识</span>粉丝的偏好,与用户互动,鼓励用户发弹幕、留言「活跃直播氛围」盖楼、答题、领红包、整点促销活动、抽奖、连麦等</p><span style="color: black;"><strong style="color: blue;">下单引导：</strong></span><span style="color: black;">通知</span>用户下单流程
</span><span style="color: black;"><span style="color: black;">详细</span>的直播互动话术，<span style="color: black;">能够</span>添加<strong style="color: blue;">抖商公社锋哥<span style="color: black;">微X</span>：feng88365</strong>;<span style="color: black;">咱们</span>总结了<span style="color: black;">日前</span>几大短视频平台的头部直播主播常用的直播话术，<span style="color: black;">包含</span>李佳琦、薇娅、罗振宇、辛巴等。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2rrcTRjlFGHLYt3jJ4S3dDib62T1HsoxCWZIauxvN6SwWEoDmIPTMCwicg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">另一</span>还有抖音直播商品分享/新手直播操作手册，直播间打造/直播间互动话术等。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/AVVlHsDhfTUWaDddyUKdHutrCricpQc40BSyFjuRvZYAK9oW9zGH4xbibaoCq8g9fHIIuvy7hNWE5dibB8AOzfnNg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10.直播时间</span></strong></span><span style="color: black;"><span style="color: black;">每日</span>直播最好固<span style="color: black;">按时</span>间、时长，形成稳定的规律，<span style="color: black;">这般</span>粉丝才会<span style="color: black;">根据</span>你的规律，按时过来看直播。每次直播快时<span style="color: black;">能够</span>顺便提醒观众下次直播的时间，不见不散。</span><span style="color: black;"><span style="color: black;">另一</span><span style="color: black;">针对</span>新手主播而言，<span style="color: black;">找冷门时间直播，<span style="color: black;">尽可能</span>不要跟竞争力太强的主播直接对抗。</span></span><span style="color: black;">最好统计一下同行业的top主播直播标签和时段。<span style="color: black;">能够</span>建一个表格，虽然比较费时，<span style="color: black;">然则</span>这<span style="color: black;">亦</span>是最直接最有效的笨办法。</span><span style="color: black;">这个表格在最大限度内避开对手，<span style="color: black;">由于</span>人家一开播<span style="color: black;">便是</span>排名前几的权重，<span style="color: black;">因此</span>，凌晨直播<span style="color: black;">亦</span>是避开这些主播的好<span style="color: black;">机会</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">11.参加官方活动</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外，当有了<span style="color: black;">必定</span>的经验之后，还<span style="color: black;">能够</span>参加官方活动或金牌签约都有机会拿到<span style="color: black;">举荐</span>人气卡。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>关注@抖音直播 官方账号，<span style="color: black;">或</span>关注抖商公社/抖商传媒公众号，再<span style="color: black;">或</span>直接进入<span style="color: black;">咱们</span>的短视频带货社群，就能够<span style="color: black;">第1</span>时间<span style="color: black;">把握</span>抖音直播的<span style="color: black;">第1</span>手信息，<span style="color: black;">包含</span>官方活动和平台政策，即时跟上平台活动盒新政，<span style="color: black;">提高</span>抖音直播间人气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AVVlHsDhfTW1y1bg1qPvIX8rQ5mJrx2r2995ichmYJmScicG0oMwJRc8qe3VQIOrlk97DlvGEtbrXhRX2ErBfEibQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提高</span>抖音直播间人气的<span style="color: black;">办法</span>有些<span style="color: black;">必须</span>成本有些<span style="color: black;">必须</span>心思。主播<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">状况</span>去尝试<span style="color: black;">选取</span>。</p>在开播内容方面，<span style="color: black;">咱们</span>对新主播有两点<span style="color: black;">意见</span>：
</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1.<span style="color: black;">按照</span>自己的特长和性格决定初期内容</span></strong></span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>你最<span style="color: black;">熟练</span>并且最能有<span style="color: black;">专题</span>表达的内容<span style="color: black;">便是</span>前期最适合你的内容。<span style="color: black;">经过</span>精通一种内容后吗，慢慢摸索直播的规律和观众<span style="color: black;">爱好</span>。</p><span style="color: black;"><strong style="color: blue;">2.永远不要沉浸在自我感觉良好的内容里</strong></span>
</span><span style="color: black;">当一种内容，观众都不<span style="color: black;">爱好</span>看时，那就说明它对你的关注<span style="color: black;">来讲</span>并不是好内容。</span><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个时候应当适当的尝试其他内容，<span style="color: black;">即时</span><span style="color: black;">调节</span>内容，<span style="color: black;">经过</span>人气变化和反馈做出判断，能够<span style="color: black;">帮忙</span>你找到适合发展的方向。</p>
</span><span style="color: black;">短视频和直播<span style="color: black;">做为</span>当下炙手可热的两种视频形态，各<span style="color: black;">拥有</span>其不可替代的<span style="color: black;">优良</span>。</span><span style="color: black;">随着内容生态的更迭，二者的发展将会迎来一波新的机遇。</span><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">已然</span>在短视频<span style="color: black;">行业</span>小有发展的达人<span style="color: black;">来讲</span>，进一步涉足直播<span style="color: black;">行业</span>，就<span style="color: black;">寓意</span>着<span style="color: black;">增多</span>了新的涨粉、变现路径。</span><span style="color: black;">而<span style="color: black;">倘若</span>能在直播中收获良好的效果，<span style="color: black;">亦</span>会反过来为短视频内容增粉，实现良性的循环。</span><span style="color: black;">总体来看，而短视频+直播的运营形式<span style="color: black;">能够</span>实现1+1>2的效果，创作者们<span style="color: black;">能够</span><span style="color: black;">经过</span>双线运营的方式，<span style="color: black;">加强</span><span style="color: black;">自己</span>竞争力，迎来<span style="color: black;">更加多</span>机遇，实现更为全面的发展。</span><strong style="color: blue;">▼</strong><strong style="color: blue;">近期热门<span style="color: black;">文案</span></strong><strong style="color: blue;">▼</strong><a style="color: black;">抖音</a>小店<span style="color: black;">没</span>货源暴利玩法，<span style="color: black;">此刻</span><span style="color: black;">晓得</span>还不晚<a style="color: black;">抖音小店<span style="color: black;">怎样</span>入驻精选联盟？抖音小店精选联盟开通<span style="color: black;">办法</span></a><a style="color: black;">拍视频<span style="color: black;">必定</span>要会写脚本吗？短视频脚本到底应该怎么写？</a><span style="color: black;"><strong style="color: blue;">- END -</strong></span><span style="color: black;"><strong style="color: blue;"> 想看<span style="color: black;">更加多</span>短视频&直播变现玩法、实操干货 </strong></span><span style="color: black;"><strong style="color: blue;">领取最新短视频&直播干货资料包 </strong></span><span style="color: black;"><strong style="color: blue;"> 文末点赞+在看~</strong></span><span style="color: black;"><strong style="color: blue;"> 每晚21:30就能<span style="color: black;">第1</span>时间找到<span style="color: black;">咱们</span>啦~</strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> 点赞+在看</span><span style="color: black;">明天<span style="color: black;">文案</span>更好看哟 ☟☟☟</span>
同意、说得对、没错、我也是这么想的等。 论坛外链网http://www.fok120.com/ 楼主节操掉了，还不快捡起来！ 对于这个问题，我有不同的看法... 你的话语如春风拂面，让我感到无比温暖。 你的话语如春风拂面，让我感到无比温暖。
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