9q13nh 发表于 2024-7-20 12:35:02

Feed流|直播预热办法该怎么样策划？


    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/HjVOZ0nV8vkyPaZPlXPhiaj7NbUzkHtbib1FVreAK8Nd8dsd7YeMeZzxUvrlibWOk12gbNyaDzawPqicFw2aUEFkVw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">想要吸引用户进直播间可不是<span style="color: black;">那样</span>容易的事情，<span style="color: black;">咱们</span>不仅要<span style="color: black;">保准</span>直播的内容质量，更要做好直播预热<span style="color: black;">方法</span>。</span></h2>
    <h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">无</span>提前做直播预热的直播间，和做好了直播预热的直播间，开播效果和人气可谓是天壤之别。<span style="color: black;">那样</span>，直播预热<span style="color: black;">方法</span>该<span style="color: black;">怎样</span>策划呢？</span></h2><span style="color: black;"><span style="color: black;">1、</span>文案预热</span><span style="color: black;"><span style="color: black;">咱们</span>在直播前，将个人简介信息更新，可在个人昵<span style="color: black;">叫作</span>、简介处添加直播预告提示。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">账号名<span style="color: black;">叫作</span>后面写上：</span></strong><span style="color: black;">
            <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正在直播，<span style="color: black;">或</span>加上时间和直播主题。这是几乎所有的主播在直播间，必做的直播预热准备。<span style="color: black;">例如</span>今晚5点完美日记专场。</p>个人简介中<span style="color: black;">亦</span>以文案的形式提醒用户直播时间，<strong style="color: blue;">例如：</strong>每周3/4/5直播间<span style="color: black;">按时</span>宠粉！
      </span></span><span style="color: black;"><span style="color: black;">经过</span>简介中的文案告诉观众和粉丝要开直播，提前<span style="color: black;">晓得</span>开播时间，<span style="color: black;">才可</span><span style="color: black;">选定</span>进入直播间。</span><span style="color: black;"><span style="color: black;">这般</span>写的好处是直接开门见山，能最大限度的让粉丝得知自己要直播的<span style="color: black;">信息</span>！<strong style="color: blue;">如下图所示：</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgb69zfARzdtXA6NoEQCGLia3bYNaVZjRHBRF4n3FOdfM5xjHBKaP01mFw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgbUZVFGTz9ujNcaC4XWqxMibnk08zeACjluXKUrfqbxXuIuWKvArztamw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">2、</span>图文预热<span style="color: black;">方法</span></span><span style="color: black;">直播是即时性的，<span style="color: black;">倘若</span><span style="color: black;">错失</span>时间，用户<span style="color: black;">通常</span>都不会<span style="color: black;">选取</span>看回放的。<span style="color: black;">因此</span>为了吸引<span style="color: black;">更加多</span>的用户来看直播，<span style="color: black;">咱们</span>在正式直播前要提前宣传预热。</span><span style="color: black;">除了站内个人简介之外，<strong style="color: blue;"><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>利用第三方平台，例如<span style="color: black;">微X</span>群、<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈、<span style="color: black;">博客</span>等站外平台</strong>，为自己的直播间进行预热宣传，发布预热文案。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">发掘</span>娅和李佳琦的的预热文案大多都是以图文结合的形式，<span style="color: black;">原由</span>是相比文字<span style="color: black;">来讲</span>，<span style="color: black;">照片</span>更有冲击感，更能吸引用户产生继续浏览的欲望。</span><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">大众</span>最好采用全天候高频次地进行预热宣传，图文结合的形式，<span style="color: black;">照片</span>带来视觉上的享受，而文字辅佐用户深入<span style="color: black;">认识</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgbymzSOuZCCuicaJG6KoD1LDHIx8BtPuLGNpqNPDGTGA1AEAmlh8mwRGA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">3、</span>短视频预热</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开播前发布短视频预热时主播最<span style="color: black;">基本</span>的直播预热动作，<strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>提前3-5天多发几个预热短视频，在直播当天开播前2-3小时发布一个直播预告的小视频。</strong>在视频中<span style="color: black;">通知</span>观众和粉丝开播时间和内容，引导用户进入直播间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">发布预热短视频时，有<span style="color: black;">这般</span>几种形式，<span style="color: black;">能够</span><span style="color: black;">提高</span>直播预热视频的吸引力，来吸引<span style="color: black;">更加多</span>观众进入直播间。</span></p><span style="color: black;">1、真人出镜预告</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真人出镜的视频，更容易让用户放下戒备心。</span></strong><span style="color: black;">在直播前1-3天就<span style="color: black;">能够</span><span style="color: black;">起始</span>发布,内容上<span style="color: black;">能够</span>不局限于单纯地宣传，<span style="color: black;">能够</span>更有趣一点，<span style="color: black;">这般</span><span style="color: black;">能够</span>更好地激发用户进直播间的欲望。</span></span><span style="color: black;">这类直播预告视频<span style="color: black;">重点</span>是为了<span style="color: black;">通知</span>用户开播时间，<span style="color: black;">咱们</span><span style="color: black;">能够</span>简单加<span style="color: black;">有些</span>字幕，真人出镜告诉粉丝开播时间和内容。</span><span style="color: black;"><span style="color: black;">倘若</span>想吸引未关注的粉丝，就<span style="color: black;">必须</span>留点悬念，勾起用户的好奇心，进入直播间。</span><span style="color: black;">2、视频中<span style="color: black;">移植</span>预告</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">平常</span>发布视频时<span style="color: black;">移植</span>直播预告，直播<span style="color: black;">移植</span>类似于<span style="color: black;">宣传</span><span style="color: black;">移植</span>，让用户在不知不觉中就记住了直播间。</p>但想要让用户<span style="color: black;">选定</span>进入直播间，预告<span style="color: black;">必定</span>要有吸引力，不管是留悬念还是给诱饵都<span style="color: black;">能够</span>，怎么有吸引力就怎么做。
    </span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重视</span>，最好在视频最后定格直播预告海报，直观地告诉用户开播时间和内容。</span></strong></span><span style="color: black;">3、给出诱饵</span><span style="color: black;"><span style="color: black;">针对</span>陌生的用户<span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>平常的直播预热视频<span style="color: black;">无</span>强大的<span style="color: black;">引诱</span>力，很难让<span style="color: black;">她们</span>进入直播间的，<span style="color: black;">因此</span>学会在视频中放诱饵。</span><span style="color: black;">诱饵的<span style="color: black;">引诱</span>性<span style="color: black;">必定</span>要大，<span style="color: black;">例如</span>直播间抽奖，奖品是某品牌包包、手机、护肤品等。搞定好诱饵之后才方便<span style="color: black;">咱们</span>钓大鱼。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播预热视频不<span style="color: black;">必须</span>太长，15秒内放出诱饵，勾起用户的好奇心，让<span style="color: black;">她们</span><span style="color: black;">选定</span>进入直播间。</span></strong><span style="color: black;">薇娅在直播前发布的视频中就告诉观众，5.21元就能买汽车，<span style="color: black;">引诱</span>不可谓不大。</span></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgbhMCeettF1XI32JTgvD7DCJmsRAvU27xC6TEBFBMyd8ibpUSwZNed0dw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgb69zfARzdtXA6NoEQCGLia3bYNaVZjRHBRF4n3FOdfM5xjHBKaP01mFw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">4、拍直播片段视频</span><span style="color: black;">这种<span style="color: black;">办法</span>类似于花絮，就像电视剧电影播放前会给出<span style="color: black;">有些</span>小花絮<span style="color: black;">同样</span>，从而<span style="color: black;">导致</span>观众对成片感兴趣。</span><span style="color: black;">拍直播片段发短视频<span style="color: black;">亦</span>是<span style="color: black;">同样</span>。<span style="color: black;">倘若</span>你的上一场直播中就好玩的事情，就<span style="color: black;">能够</span>截取发布短视频，为你的下一场直播造势引流。</span><span style="color: black;">连李佳琦、罗永浩<span style="color: black;">这般</span>有光环加持的主播都<span style="color: black;">必须</span>用直播预热来吸引人气，<span style="color: black;">做为</span>新手主播的<span style="color: black;">咱们</span>，更要<span style="color: black;">注重</span>策划直播预热<span style="color: black;">方法</span>，为直播间吸引人气。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">end</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vnvaxaia976Ol6ibIibLSTbkgb8yPDOrOMxxE66f2ZIJTriavdxJVDhy7Sq4RcmfcicJoX14sNsyshJZnw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">往期精选</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vkIjWmEMm1qrkLuqNXmmNsCK2x2eY0EqsYLhT0uHB29cJXfOeH4d2j8yrE5KFLqrTWbDWBrgyJywA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Feed流|直播间选品<span style="color: black;">办法</span>论，做出好决策！</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/HjVOZ0nV8vmaUxNkWQApWYibUD0za8Aa6KQNtNenXn7th4nfV9deYenWicGNdySZr5qGMdFC3br1gA8TxiciapTj6A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Feed流|<span style="color: black;">怎样</span>降低直播带货退货率？</p>
    <span style="color: black;"><strong style="color: blue;">看<span style="color: black;">这儿</span>！</strong></span><span style="color: black;">分享行内一线资料</span><span style="color: black;">发布feed流<span style="color: black;">各样</span>干货</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欲知<span style="color: black;">更加多</span>抖音Feed流攻略</p>
    </span><strong style="color: blue;"><span style="color: black;">就找他，feed流小助理&nbsp;↓</span></strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/HjVOZ0nV8vkkxicVeQicjvyRKGj51wiaKnxcA48egic4wkmJuzDEl0QqMAVls2WZClMrUicOXuFOEutxgsELSMKVAqg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>




听听海 发表于 2024-8-27 19:41:40

感谢您的精彩评论，为我带来了新的思考角度。

wrjc1hod 发表于 2024-11-5 23:38:49

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