『红人教程』新人直播间涨人气三大技巧
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/TjP4sJou1QlibL1t4FSI2oy70RmbbhliakbbJT5X8YKBaqcNFnkDiceKm3akd5uHO1Wq7xL61a7aB6raicPI4A032Q/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新人直播间人气总上不去</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量、预热、互动</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这三方面你<span style="color: black;">把握</span>运营技巧了吗?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一块</span><span style="color: black;">瞧瞧</span>教程,让直播间人气高涨!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/TjP4sJou1QnHqYnAaDIvTriakJej6chSbsnqptBEqGLxoUumgDO2IR9TCRAd3JrnVnQFumwZZUNyvdUzVtuCc5g/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QnHqYnAaDIvTriakJej6chSbhbJodxQtw3pPibS3Vx4icdyBBJIiafcXpnVGibibfnicd74t3ZkRcKe3ibB1A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>的直播平台都设有<span style="color: black;">区别</span>的频道,如:<strong style="color: blue;">同城、短视频、小时榜、pk连麦、直播广场等,都是直播间的观众<span style="color: black;">重点</span><span style="color: black;">源自</span>。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbe0vWMo1VZFr0rPXCSP8IAZMpgXmHQibibibELc1TS3vVN7U7Fibic5apAAg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbngkr7Se2mpwianHpImYib3pMaCFpmH0wMwViaCcFnS5XEe0Ko79zBnJww/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个直播间能够<span style="color: black;">得到</span>的流量<span style="color: black;">能够</span>说取决于其人气值,<span style="color: black;">重点</span><span style="color: black;">经过</span></span><span style="color: black;"><strong style="color: blue;">‘直播间互动率’</strong></span><span style="color: black;">(直播间观众点赞评论以及转发数量)和</span><strong style="color: blue;"><span style="color: black;">‘用户观看时长’</span></strong><span style="color: black;">决定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">直播间的点赞越多、观众在直播间的停留时间越长、观众发言人数和发言次数越多、礼物越多就<span style="color: black;">表率</span>着直播间的人气值越高,<span style="color: black;">那样</span><span style="color: black;">举荐</span>量越高,就越有机会被<span style="color: black;">举荐</span>,<span style="color: black;">得到</span><span style="color: black;">更加多</span>流量。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此呢</span>,新人主播看到直播间有人进来,<span style="color: black;">必定</span>要主动热情引导用户们给自己点赞、支持新人主播、多进行才艺或聊天拉长用户停留的时间~</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSboYuzUKe19jYQFRDuRXobibBGy8Kibgic2owkuLTbcWq07cKiciclibtP9licQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbx4ZjKPB1LV8BK63W0AUOdXxKYaPw6Gz3Ln3v0bS3v3ELzHPxfNhLXQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QnHqYnAaDIvTriakJej6chSblwSk58B1ug8WldKh61aBAEtx4Pax95WTicTuoiaoQDbcDOw4hQXFiaEgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频预热、社交平台直播预告助力是直播前期预热工作中最重要的环节!</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于视频预热,</span></strong></span><span style="color: black;">在短视频平台<span style="color: black;">经过</span>视频预热,<span style="color: black;">通常</span>预热视频<span style="color: black;">必须</span>提前3-5天发布,并且最好是加<span style="color: black;">有些</span>投放流量进行推广,让直播平台<span style="color: black;">更加多</span>用户看到,视频内容<span style="color: black;">必定</span>要</span><span style="color: black;">抢眼、<span style="color: black;">包括</span>直播时间、内容、亮点和福利</span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbQhoA0yG2RIPjhCHY3PV9HVOG7AYiacfFtf3VfPwiaS27icl8x4UnD33BA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbg1cO29oOZibVXplUTX5cggiaVWuSuxfU7Dc5OMLfhjSGMMJbgQUCMAgQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">S</span><span style="color: black;">k MEDIA</span></strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于社交平台预告,</span></strong></span><span style="color: black;">在主播个人的社交平台发布直播预告,</span><span style="color: black;"><span style="color: black;">能够</span>让粉丝不会<span style="color: black;">错失</span>直播,并且<span style="color: black;">能够</span>在开播时<span style="color: black;">第1</span>时间来支持主播,点赞、互动<span style="color: black;">增多</span>直播间人气值!</span><span style="color: black;"><span style="color: black;">尤其</span>像粉丝群,<span style="color: black;">能够</span>开播前几小时就在群里先预热,快开播的时候再次提醒家人粉丝们~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新人主播<span style="color: black;">能够</span>在个人简介上直接注明</span><strong style="color: blue;"><span style="color: black;">开播时间、才艺</span></strong><span style="color: black;">,<span style="color: black;">而后</span>主播就<span style="color: black;">能够</span>在直播时引导新用户加关注,不要<span style="color: black;">错失</span>自己精彩的直播~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QnHqYnAaDIvTriakJej6chSbUzcOXibnqAkNGvpz4BZq2BpedluK5eSzNuiaPZF5vSYeQGrcZibiags0vw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">菲菲 腾讯NOW:492767992</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QnHqYnAaDIvTriakJej6chSbenMApL1DbsFTiaMmxL5IvZqhVMdB1lkdFAhzFlia60RTicBdvGrzYs2jg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>人气值的法宝——互动,直播间互动<span style="color: black;">持续</span>,氛围高涨,就会让主播的直播间热度越来越高。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">若想进行互动,首要<span style="color: black;">便是</span><span style="color: black;">知道</span>直播间定位,娱乐、唱歌、舞蹈、聊天等,<span style="color: black;">这般</span><span style="color: black;">才可</span></span><span style="color: black;">吸引<span style="color: black;">精细</span>用户进入直播间,<span style="color: black;">加强</span>其停留时长</span><span style="color: black;">。当用户进入直播间,主播仍需热情地宣传直播间内容,<span style="color: black;">经过</span>一句话<span style="color: black;">通知</span>用户<span style="color: black;">能够</span>在直播间看到什么,引导点赞、关注和加入粉丝团~</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSb93hPDILauB7SsUZN9wmTxTV0wptWaXAQx8tcQY98UOthJHOZhwgUuw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/TjP4sJou1QnHqYnAaDIvTriakJej6chSbx2UACMKUHqelGIqje6icEnsMK3JsxfTuiat1LBS9kfQicPsZ7tib5iaxgrw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新人主播不可忽略任何一个<span style="color: black;">能够</span>互动的机会~<span style="color: black;">例如</span>用户提问题、<span style="color: black;">期盼</span>主播<span style="color: black;">扮演</span>才艺,<span style="color: black;">此时</span>候新人主播<span style="color: black;">必定</span>不可<span style="color: black;">忽略</span>或高冷姿态哦~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QldeDyIPJuxlS3hXpSmo8jRQ12JBYn9EkwqVZntZXjw0xtlcbia8icLayR1HZsGF7g4Yy3RRmfuS4Tg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间的人气值<span style="color: black;">必须</span>从流量、预热和互动三个方面思考,当你<span style="color: black;">把握</span><span style="color: black;">怎样</span><span style="color: black;">提高</span>人气值的技巧时,<strong style="color: blue;">直播间便会热度满满、粉丝源源<span style="color: black;">持续</span>,新人主播就迎来春天啦~</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QlibL1t4FSI2oy70RmbbhliakJhmRxzeQkBYQEkmia6TsOcx389uURQ84ickoBuBJZ5IzI6VVUcGBsOnA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">文字 / 思凯文化传媒</span><span style="color: black;">排版 / 思凯文化传媒</span><span style="color: black;"><span style="color: black;">照片</span> / <span style="color: black;">思凯文化</span><span style="color: black;">传媒</span></span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QkvQzmn67xBbhmz7B9DbB9zFn09DibDD6QLVCWdsw81FAu6kibOicLNEgpw9jTtuVQhF1uP17mo2JRJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QkOOIe3JRppAEFFib3IG9KtibzzOw75899ficX3UbuYmNkuh66VWCP4PriafeGXFQUPnSibXPoXF59kEgw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QnLBGuqmjbRVp1s3htyukQriaUR0GOyHiap8Uhjh440plib3ibhoZficOoCIuwFlqO321y685wAVOn2Kcg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QlibL1t4FSI2oy70RmbbhliakwlfraKos8y1yd0seZjaTMSTQicnIQF7vcSDIiaJvhybO8BYfvdxp4Omg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QkRDzzaoD4NCOicqDoeGSfChXSIrdGlGoIzF5b9Y4SSwicdKSMleKvjah4UibgmJGQvYibev3QSs8OnlQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1QkRDzzaoD4NCOicqDoeGSfChwRu7DOx8lO6iaYol8WRS2z1ibBicOULboAIxUWx9M3kfwibOLs5VqB3zIg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/TjP4sJou1QkT5pkicG6aic581uoYuKTUEQ4DuEbGkEg1ENHgRjZ77Rs9HHlvIOHDkf12fYNTqXeSqFgBxcqvfpPA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/TjP4sJou1Qm35ibH1nFRCZ9q1OAv2DG7Cb3bLrX5VfjAIru1U653ojn5cYSxyqDDYkAGbUicazHQXF5OHzVEicREA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
认真阅读了楼主的帖子,非常有益。
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