直播新手宝典：抖音7步法让你容易开播
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2QumjHPBx84xx1ctv09iaKic2Te75Ovm18Q4ZkPVrmzeM4J7QejfeNw2A/640?wx_fmt=jpeg&wxfrom=5&tp=webp&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天就来带<span style="color: black;">大众</span>学习一下新手<span style="color: black;">怎样</span><span style="color: black;">容易</span>开启直播，<span style="color: black;">无</span>直播经验的商家快点学起来完成自己直播初体验吧！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>新手怎么用一部手机直播？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>打开抖音APP，主页下方有个加号键，点击进入<span style="color: black;">选取</span>开直播，进入到直播前的设置页，在每场开播前，<span style="color: black;">大众</span>记得<span style="color: black;">必定</span>要在开播页上，提前设置好封面标题并勾选定位，这些信息都是有可能<span style="color: black;">显现</span>在直播广场的，<span style="color: black;">因此</span><span style="color: black;">优秀</span>且有<span style="color: black;">特殊</span>的封面和标题内容，能够<span style="color: black;">提高</span>观众对直播间的点击欲望。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这边<span style="color: black;">必须</span>强调的是<span style="color: black;">由于</span>直播广场是一个靠热度来做<span style="color: black;">举荐</span>的流量<span style="color: black;">途径</span>，<span style="color: black;">因此</span>你在直播广场透出的直播间封面和标题，<span style="color: black;">必定</span>要有电商辨识度，<span style="color: black;">便是</span>让人一看就<span style="color: black;">晓得</span>你是做电商的，是卖什么<span style="color: black;">制品</span>的，<span style="color: black;">避免<span style="color: black;">运用</span>猎奇和美女的<span style="color: black;">照片</span>，</span>虽然当下吸引了眼球，<span style="color: black;">然则</span>大家看了你的封面标题以为是娱乐直播间<span style="color: black;">或</span>是游戏直播间，吸引的都不是<span style="color: black;">精细</span>的粉丝，观众进来看一眼就划走，这对<span style="color: black;">咱们</span>直播间数据<span style="color: black;">来讲</span>是<span style="color: black;">有害</span>的。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2knZJ3FuRtEo4ia5iaVRXKyNK47PIiczadReouibloHk5BgnGeopr1KicFwg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">填写完开播信息页之后，在<span style="color: black;">起始</span>直播的页面下方，有<span style="color: black;">有些</span><span style="color: black;">基本</span>的功能，<span style="color: black;">包含</span>美颜道具添加商品等，在直播前去提前的设置，这些功能的操作都很简单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>展开说下设置这个功能，点击设置功能，你<span style="color: black;">能够</span>填写直播间的介绍，直播的公告设置直播可见范围等，为自己添加一个直播间介绍，当所有人进入到你的直播间时，在评论区<span style="color: black;">第1</span>条看到的<span style="color: black;">便是</span>你的直播介绍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一个信息填写项直播公告，则是展<span style="color: black;">此刻</span>个人账号关播页，关注主播列表直播贴纸、直播间介绍等位置的公告信息，<span style="color: black;">一般</span><span style="color: black;">咱们</span>在<span style="color: black;">这儿</span>写上你的开播时间，能够<span style="color: black;">帮忙</span>粉丝，更好的<span style="color: black;">认识</span>你后续的直播计划。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2T7RDhTnozPJh7h4924A6YeqSGFib0UJibv9ZtEoFafKe2cb9jfKgISyg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一场直播结束之后，<span style="color: black;">咱们</span><span style="color: black;">经过</span>手机<span style="color: black;">亦</span>是<span style="color: black;">能够</span>在主播中心看到数据表现和本场直播各<span style="color: black;">途径</span>的流量占比，<span style="color: black;">大众</span><span style="color: black;">必定</span>要养成直播结束后，去看数据、分析数据的复盘习惯。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2ftOCKsv4R7bxWt0HMQ7KAwicE31nUSGI1Mn94iaGOicQHiaWgdN9J8eQfA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">怎样</span>搭建直播间场景？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手主播<span style="color: black;">仅有</span>一个人的时候，<span style="color: black;">选取</span>开播场地<span style="color: black;">首要</span>要<span style="color: black;">思虑</span>的是<span style="color: black;">制品</span>展示更加方便的<span style="color: black;">地区</span>，<span style="color: black;">例如</span><span style="color: black;">咱们</span>有些主播自己开着一家服装店、工作室<span style="color: black;">或</span>本身就从事着导购的工作，那店铺和专柜内<span style="color: black;">便是</span><span style="color: black;">咱们</span>首选直播场地了，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">这般</span>的场地在家<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的，<span style="color: black;">选取</span>安静的空间，隔音好环境明亮再加上适当的<span style="color: black;">部署</span>，那完全<span style="color: black;">亦</span>是<span style="color: black;">能够</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除此之外，<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>找<span style="color: black;">有些</span>专业的直播场地，<span style="color: black;">此刻</span>有<span style="color: black;">非常多</span>的直播基地和共创直播间，都有<span style="color: black;">供给</span>租赁性质的直播场地按次收费，非常方便。总而言之在场地的<span style="color: black;">选取</span>上，<span style="color: black;">咱们</span>最先要<span style="color: black;">保准</span>的是隔音和网速，其次在面积上<span style="color: black;">按照</span><span style="color: black;">咱们</span>所选品类的<span style="color: black;">区别</span>来<span style="color: black;">选取</span>合适的空间。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2qgeIM1JRz2jOiaFaRbnk3raPX4cOIvFRpdqyxUq9vhvzewcclxtTCvg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>看下设备的<span style="color: black;">选取</span>，<span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">必须</span>一盏明亮的顶灯和一台手机就<span style="color: black;">能够</span>了。<span style="color: black;">倘若</span>主播<span style="color: black;">必须</span>坐着介绍<span style="color: black;">制品</span>的话，<span style="color: black;">咱们</span>还<span style="color: black;">必须</span>配一台美颜灯来<span style="color: black;">提高</span><span style="color: black;">周边</span>的光感，起到面部柔化的<span style="color: black;">功效</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2ibdhWZxF0uZGzZ8xKl7yfHflB7JjFG4vQicCAY25rYdgrZsOSXUddO2Q/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面来讲解下三种直播时候的景别，首先展示的是错误的场景示例：直播间货品摆放杂乱，难以看出直播间主题。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2UYh2s1mrBPC1yQANtSFyo0EHTIibwDPkuFNcNpTFtsrR8J8WYuRveXA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.近景</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">适合美妆教程类和珠宝首饰类，<span style="color: black;">必须</span><span style="color: black;">尤其</span>展示<span style="color: black;">制品</span>细节的直播间展示物<span style="color: black;">便是</span>主播脸部的<span style="color: black;">妆容、首饰耳坠等</span>，<span style="color: black;">她们</span>在画面的最中间占据最大的空间比例，这个时候<span style="color: black;">咱们</span>叫做近景景别，虽然近景景别下主播离镜头很近，<span style="color: black;">然则</span><span style="color: black;">咱们</span>还是要<span style="color: black;">重视</span>切勿顶格拍摄，要有画面的留白，避免压迫感。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2JwccGC7nlZibJ0j0mNXlotZxZkpJWpRu5seAdCmN6icMvHwzxLaDAbkg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、中景</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播坐着讲解前方展示台的<span style="color: black;">制品</span>，后面有背景板这是<span style="color: black;">咱们</span>最<span style="color: black;">平常</span>的中景直播间，它比较适合<span style="color: black;">家居百货、数码三C、饮料食品类等<span style="color: black;">制品</span>，</span>大部分不<span style="color: black;">必须</span>主播走动展示的商品。中景直播间的背景板和<span style="color: black;">摆设</span>台就尤为重要了，是<span style="color: black;">全部</span>直播间场景衬托的<span style="color: black;">重点</span><span style="color: black;">原因</span>，<span style="color: black;">通常</span><span style="color: black;">来讲</span>背景<span style="color: black;">咱们</span><span style="color: black;">能够</span>用实物搭建<span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">能够</span>是液晶屏绿幕。在主播讲到某一款<span style="color: black;">制品</span>的时候就要在<span style="color: black;">摆设</span>台帮<span style="color: black;">大众</span>来做展示，<span style="color: black;">因此</span><span style="color: black;">摆设</span>台<span style="color: black;">必定</span>要整齐美观，并且要<span style="color: black;">重视</span>主播当天的服饰颜色避免与<span style="color: black;">摆设</span>台撞色，影响<span style="color: black;">制品</span>展示的效果。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2lN1Y8icICQJicN8rb7crw3WqibicJTX59wdvFgslM47St2DU7eKURbd9tA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、全景</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">全景直播间适用于服饰、鞋靴、箱包等<span style="color: black;">必须</span>主播走动展示的<span style="color: black;">制品</span>，画面有环境与主播展示<span style="color: black;">构成</span>。全景直播间<span style="color: black;">部署</span><span style="color: black;">必定</span>要让观众有代入感，要配得上所售<span style="color: black;">制品</span>的定位与售价。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2Gv5n4r8A0njXvElEib2JxZOLMYoxfbG8rwN3rCycjvbibPyh4pgV3Xtw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>直播间<span style="color: black;">必定</span>要<span style="color: black;">选取</span>环境安静并且网络通畅的场地，只<span style="color: black;">必须</span>明亮的光源与手机就<span style="color: black;">能够</span>直播了，开播前规划好画面的构图，<span style="color: black;">尤其</span>是在背景区域与<span style="color: black;">摆设</span>台的<span style="color: black;">部署</span>上<span style="color: black;">必须</span><span style="color: black;">咱们</span>多点心思，<span style="color: black;">这般</span>就能美美地开播让直播间<span style="color: black;">得到</span><span style="color: black;">更加多</span>人气啦！</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNc1p12dyuibcBrFDia7Gnjxt2CrbYyNQIbrYaHIX7eNJf3f1MqTiaAoHNPibcGIW1b55wMiaicZLxPapIgQ/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（二）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播新手<span style="color: black;">怎样</span>选品？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手<span style="color: black;">无</span>货源应该从哪来找？<span style="color: black;">怎样</span><span style="color: black;">选取</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>为<span style="color: black;">大众</span>讲解适合新手的双品循环选品法，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">处理</span>三个问题：一是直播间货品的结构，二是选货的平台，三是<span style="color: black;">怎样</span>把<span style="color: black;">制品</span>上架的直播间。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BehWNiaSdZYkE2CX5Lntu68y7ibicC5odGicsRqRzOVb17R5wCg4kuH4KBg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>来<span style="color: black;">认识</span>下直播间货品的结构，在带货直播间<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>常用</span><span style="color: black;">gpm</span><span style="color: black;"><span style="color: black;">这般</span>一个数值来考核直播间的<span style="color: black;">营销</span>能力，gpm它是有流量的转化率和流量的转化价值<span style="color: black;">构成</span>的，<span style="color: black;">针对</span><span style="color: black;">咱们</span>新手主播而言，<span style="color: black;">咱们</span>只要记住下面的<span style="color: black;">这般</span>一个选品公式就能从<span style="color: black;">制品</span>的纬度，达到流量的吸引和转化的目的，公式<span style="color: black;">是由于</span>引流款和承接款来组合的，引流款<span style="color: black;">便是</span>把流量引进，<span style="color: black;">一般</span>它都是价格比较低<span style="color: black;">而后</span>相对适用人群广，<span style="color: black;">大众</span>都能用<span style="color: black;">这般</span>的<span style="color: black;">制品</span>，例如，<span style="color: black;">平常</span>清洁用品的直播间里的洗脸巾，它<span style="color: black;">区别</span>于洗面奶<span style="color: black;">按照</span>肤质<span style="color: black;">区别</span>，不是<span style="color: black;">每一个</span>人都适合用同一款，洗脸巾是绝大部分消费者都适合的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">或</span>像零食直播间里的矿泉水，平时<span style="color: black;">大众</span>都<span style="color: black;">必须</span>喝水<span style="color: black;">亦</span>都会购买。类似这一类<span style="color: black;">制品</span>就非常适合<span style="color: black;">做为</span><span style="color: black;">咱们</span>的引流款，<span style="color: black;">协同</span>上直播间的活动，来给<span style="color: black;">咱们</span>的直播间去做人气，把流量引进来，之后<span style="color: black;">咱们</span>用刚需的<span style="color: black;">制品</span>来做承接<span style="color: black;">就可</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BicvMrkZHRcC348yDxD4b2NIgTXvWPk8lQhqRmicPJhlIibPDTeiasAkpxA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>来看一个举例的货盘结构表，在这张表格<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>用了两个引流款来<span style="color: black;">起步</span>新开的直播间人气，预计在人气<span style="color: black;">上升</span>的时候，跟三个承接款来做流量的转化，从一到五号链接就完<span style="color: black;">成为了</span>引流款加承接款的一个公式转化，<span style="color: black;">而后</span>从六号链接<span style="color: black;">起始</span>又进入到新的一轮的引流款加承接款的循环公式。<span style="color: black;">因此</span><span style="color: black;">这儿</span>要强调下，在一场直播的<span style="color: black;">全部</span>货盘<span style="color: black;">其中</span>是有<span style="color: black;">非常多</span>个<span style="color: black;">这般</span>的引流款加承接款的组合，并且在<span style="color: black;">这般</span>的一个组合<span style="color: black;">其中</span>，不<span style="color: black;">必定</span>是一个引流款加一个承接款，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">能够</span>有n个引流款加n个承接款<span style="color: black;">这般</span>来组合，<span style="color: black;">然则</span><span style="color: black;">通常</span><span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>在一个组合之内，不超过五个单品。其次<span style="color: black;">针对</span>引流款<span style="color: black;">来讲</span>，在多个循环<span style="color: black;">其中</span>，他都<span style="color: black;">能够</span>用同一个<span style="color: black;">制品</span><span style="color: black;">亦</span><span style="color: black;">能够</span>用不<span style="color: black;">同样</span>的<span style="color: black;">制品</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7Bqyc1P9425r9NiaYc9KJfFcEaGNCaZlG1ryrutXVHQSJUfICGLEPoA9w/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>商品应该去哪里选？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音有个官方的选购平台叫做精选联盟，<span style="color: black;">那样</span>精选联盟的板块功能有<span style="color: black;">那些</span>呢？<span style="color: black;">首要</span>有行业分区，在<span style="color: black;">这儿</span>你会看到有食品饮料、智能家居、美妆个护等等行业类目，方便主播<span style="color: black;">根据</span>类目进行挑选。之后是爆款<span style="color: black;">举荐</span>板块以及增长趋势好的<span style="color: black;">制品</span><span style="color: black;">举荐</span>区，适合<span style="color: black;">咱们</span>挑选承接款的<span style="color: black;">制品</span>。接下来是9.9低价秒杀区就很适合<span style="color: black;">咱们</span>用来挑引流<span style="color: black;">制品</span>。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BUp257h43Iog9PR5KjbaMYibaNFPH1bzBrkatUmGiaQ3MSEUGia2161sCw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">那样</span><span style="color: black;">咱们</span>应该<span style="color: black;">怎样</span>上架呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步：从“精选联盟”上架<span style="color: black;">制品</span>到“橱窗”</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BictiaicJ10elyRYUGlogrbwgQrv1zbYLalwia2X3ybfaxgIDpVn4GhSpKg/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步：从“商品橱窗”上架<span style="color: black;">制品</span>到“直播间”</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BsV4icib2mLcU8CwsehRDJVTyu4hKTf8MseEia1nKawic8ecKNMicQAic17Xw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">围绕直播间流量“吸引+转化”的目的，新手主播在选品的时候牢记“引流款+承接款”的搭配组合公式。一场直播，有N个<span style="color: black;">这般</span>的选品组合搭配完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新手主播在选品的时候，可依靠平台工具-精选联盟选品广场，<span style="color: black;">经过</span>选品广场-上架商品橱窗-上架直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下面来讲解下三种直播时候的景别，<span style="color: black;">首要</span>展示的是错误的场景示例：直播间货品摆放杂乱，难以看出直播间主题。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7B71CricTHRlVO7bJjSOYpvhdZSFDmKCyVTUhnibfMiazfN89q8Fyg81lhw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（三）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">怎样</span>用一张话术表来搞定<span style="color: black;">第1</span>单</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当<span style="color: black;">咱们</span>拿到一款<span style="color: black;">制品</span>时，到将卖出经历了几个<span style="color: black;">过程</span>呢？<span style="color: black;">第1</span><span style="color: black;">咱们</span>要<span style="color: black;">认识</span>这个<span style="color: black;">制品</span>，收集<span style="color: black;">制品</span><span style="color: black;">关联</span>的所有信息，第二从<span style="color: black;">制品</span>众多的信息<span style="color: black;">其中</span>去提炼他的卖点，<span style="color: black;">亦</span><span style="color: black;">便是</span>核心亮点，第三<span style="color: black;">咱们</span>把提炼出来的亮点有<span style="color: black;">规律</span>的表达出来并且用话术的包装让他更有价值感。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BW8RmUBN8UPicmHcCzfyWFlRDawF87asSFgqlKMvaxhRw4rwJYaYgWDw/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">制品</span>信息都是从哪里搜集到的呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>步<span style="color: black;">能够</span>从<span style="color: black;">咱们</span>店铺宝贝详情页以及用户<span style="color: black;">评估</span><span style="color: black;">或</span>第三方种草平台还有品牌官网介绍<span style="color: black;">其中</span>都<span style="color: black;">能够</span><span style="color: black;">得到</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二步<span style="color: black;">咱们</span>拿到样品后，<span style="color: black;">能够</span>从他的包装说明<span style="color: black;">或</span>在亲自试用过程<span style="color: black;">其中</span>去进一步的<span style="color: black;">弥补</span><span style="color: black;">制品</span>信息，等<span style="color: black;">咱们</span>以后把账号慢慢做起来就会有商家主动联系<span style="color: black;">咱们</span>供货了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到第三步商家就会主动<span style="color: black;">供给</span><span style="color: black;">制品</span>的信息表，给<span style="color: black;">咱们</span>去进行选品。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/KuxpeJKyfNdM0xictaYDpHtdlMaHchv7BH6JrEiagZZFkagHjDv5f96JX3nia70HEUoux23rOxiaAHjr4MiaMoib70dA/640?wx_fmt=png&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">那样</span><span style="color: black;">区别</span><span style="color: black;">制品</span>卖点信息<span style="color: black;">咱们</span>怎么抓住重点？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在消费者购买<span style="color: black;">区别</span>类商品时，他的需求点和出发点是不<span style="color: black;">同样</span>的，例如服装类，消费者在购买时最<span style="color: black;">巴望</span>被满足到的是穿搭的<span style="color: black;">处理</span><span style="color: black;">方法</span>，想显瘦怎么穿？想显腿长怎么穿等等。关键的是<span style="color: black;">必须</span><span style="color: black;">咱们</span>在直播间<span style="color: black;">经过</span>一段话讲<span style="color: black;">制品</span>亮点描述出来，生动形象的让消费者感受到<span style="color: black;">制品</span>真的不错。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>引流款<span style="color: black;">制品</span>的讲解公式<span style="color: black;">经过</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">基本</span>信息+<span style="color: black;">运用</span>场景描述+互动话术</span>，下面给<span style="color: black;">大众</span>分享一个话术案例。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">承接<span style="color: black;">制品</span>的讲解公式是<span style="color: black;">经过</span><span style="color: black;"><span style="color: black;">制品</span><span style="color: black;">基本</span>信息+<span style="color: black;">运用</span>场景+下单引导</span>，下面给<span style="color: black;">大众</span>分享一个话术案例。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后再给<span style="color: black;">大众</span><span style="color: black;">供给</span>一个写话术脚本的思路</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>下面<span style="color: black;">咱们</span><span style="color: black;">一块</span>学习下整场直播的一个话术<span style="color: black;">怎样</span>去梳理，大家都<span style="color: black;">晓得</span>一场直播除了讲解<span style="color: black;">制品</span>信息之外，<span style="color: black;">咱们</span>在直播的开场结尾和中间环节<span style="color: black;">亦</span>会用到话术结构，带<span style="color: black;">大众</span>看下整场话术<span style="color: black;">规律</span>的表格来个<span style="color: black;">大众</span>做个参考。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开场话术的结构<span style="color: black;">通常</span><span style="color: black;">咱们</span>用预热环节加上整场的活动<span style="color: black;">或</span>是主推<span style="color: black;">制品</span>的一个说明，再加上引导关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过款话术指的是一个<span style="color: black;">制品</span>讲解完另一个<span style="color: black;">制品</span>上架之间<span style="color: black;">咱们</span><span style="color: black;">能够</span>参考的<span style="color: black;">有些</span>自然过度的方式，<span style="color: black;">例如</span>说像自我感受加上<span style="color: black;">制品</span>的引入，去很自然的引出下一个<span style="color: black;">制品</span>介绍。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>在下场话术<span style="color: black;">其中</span>，<span style="color: black;">咱们</span>用福利<span style="color: black;">制品</span><span style="color: black;">或</span>之前销量好的<span style="color: black;">制品</span>再做一个返场，将人气在下播前做个拉伸，加上引导关注再加上下播的预告，<span style="color: black;">例如</span>说直播结束前最后再给<span style="color: black;">大众</span>上一波刚才<span style="color: black;">无</span>抢到的福利福利品，来<span style="color: black;">提高</span>直播间的热度，<span style="color: black;">增多</span>下关注度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>一个新<span style="color: black;">制品</span>的介绍，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">经过</span>：多<span style="color: black;">途径</span>信息收集+话术公式，来快速提取。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">引流款话术公式：<strong style="color: blue;"><span style="color: black;">制品</span><span style="color: black;">基本</span>信息+<span style="color: black;">运用</span>场景描述+互动引导</strong>，其中<span style="color: black;">“互动引导”</span>最为关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">承接款话术公式：<strong style="color: blue;"><span style="color: black;">制品</span><span style="color: black;">基本</span>信息+<span style="color: black;">运用</span>场景描述+下单引导</strong>，其中<span style="color: black;">“场景描述”</span>最为关键。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了<span style="color: black;">制品</span>讲解外，一场完整的直播还<span style="color: black;">必须</span>准备开场、过款、下播话术。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（四）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播间<span style="color: black;">不可</span>说的违禁词有<span style="color: black;">那些</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">规则重要性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播内容违反规则，平台将<span style="color: black;">按照</span>情节轻重以弹窗等形式给予警告与<span style="color: black;">区别</span>程度的处罚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在屡次提醒/情节严重的<span style="color: black;">状况</span>下，主播将会受到强制下播整顿/关闭电商权限等平台<span style="color: black;">干涉</span>行动。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——<span style="color: black;">宣传</span>营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>国家<span style="color: black;">关联</span>法律法规，<span style="color: black;">宣传</span>不得含有虚假或引人误解的内容，<span style="color: black;">运用</span>与<span style="color: black;">实质</span><span style="color: black;">状况</span>不符的、对消费者<span style="color: black;">导致</span><span style="color: black;">诈骗</span>的误导词汇，均属于<span style="color: black;">运用</span><span style="color: black;">宣传</span>“禁用词”的<span style="color: black;">行径</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——违规营销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.创作者宣传“低价秒杀”、“免单返现”、“买赠”、“抽奖”等福利信息诱骗用户参与，<span style="color: black;">实质</span>未兑现、<span style="color: black;">没</span>法兑现或违反法律法规、平台规则的违规营销内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.创作者直播过程中，<span style="color: black;">经过</span>诱导互动，<span style="color: black;">加强</span>消费者<span style="color: black;">得到</span>应有权益的成本，影响消费者交易预期和观看体验。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——色情低俗、宣传噱头</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">色情低俗指直播间衣着暴露、言语低俗、动作和声音低俗</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传噱头指创设状态/环境/活动主题表现优惠力度和热销程度，虚假造势。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——挂机直播</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播内容为预先录制内容，多个直播间内反复<span style="color: black;">运用</span>同一视频内容，有直播内容但主播<span style="color: black;">长期</span>脱离直播镜头/<span style="color: black;">无</span>粉丝互动。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——政治导向</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">触及</span>国旗、国歌、军旗、军歌、军徽，以及华表、天安门、人民英雄纪念碑等象征和标志；<span style="color: black;">触及</span>国家领导人；<span style="color: black;">触及</span>人民币；舆论<span style="color: black;">危害</span>，讨论国家节日。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">平常</span>违规项——站外引流、<span style="color: black;">暗里</span>交易</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以任何形式绕开平台，引导到第三方平台交易或<span style="color: black;">暗里</span>交易的<span style="color: black;">行径</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">违规用语及<span style="color: black;">平常</span><span style="color: black;">流言</span></strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（五）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播间流量的<span style="color: black;">源自</span>有<span style="color: black;">那些</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间的流量<span style="color: black;">源自</span>到底分为几种呢？<span style="color: black;">首要</span>直播间<span style="color: black;">举荐</span>的<span style="color: black;">便是</span>从直播广场<span style="color: black;">或</span>是<span style="color: black;">举荐</span>页面进入的直播间流量，<span style="color: black;">倘若</span>从<span style="color: black;">举荐</span>页刷到<span style="color: black;">咱们</span>的视频被种草，它就属于视频<span style="color: black;">举荐</span>流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">针对</span>免费流量<span style="color: black;">来讲</span>，视频<span style="color: black;">举荐</span>流量其实还是占很重要的一部部分。还<span style="color: black;">相关</span>注流量，从粉丝的关注页面进入直播间就属于关注流量。最后还有同城流量和其他流量（搜素流量、主页点击流量、付费流量等）。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>直播间观众<span style="color: black;">源自</span>细分</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>，刚才以上所有流量入口方式，他都属于公域流量，<span style="color: black;">倘若</span>想要进入商域流量<span style="color: black;">周期</span>，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">经过</span>巨量</span><span style="color: black;">千川</span><span style="color: black;">或是小店随心推的方式开展。</span></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">怎样</span>获取直播广场流量？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>可能经常听见直播广场流量一词，直播广场<span style="color: black;">怎样</span>进入呢，<span style="color: black;">大众</span><span style="color: black;">能够</span>参考下图哦。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那<span style="color: black;">咱们</span><span style="color: black;">怎样</span>让<span style="color: black;">更加多</span>人<span style="color: black;">经过</span>直播广场来到<span style="color: black;">咱们</span>直播间呢？<span style="color: black;">首要</span>就<span style="color: black;">必须</span>在直播前设置好<span style="color: black;">有些</span>开播信息，<span style="color: black;">首要</span><span style="color: black;">便是</span>封面越精致越好，其次添加标题是字数最好<span style="color: black;">掌控</span>在10个字以内，标题内容<span style="color: black;">能够</span>围绕着<span style="color: black;">咱们</span>直播间的<span style="color: black;">制品</span>类目去写，<span style="color: black;">亦</span><span style="color: black;">能够</span>围绕直播间某一爆款去写。还有<span style="color: black;">便是</span>添加POI的定位<span style="color: black;">位置</span>，尤其<span style="color: black;">针对</span>本地化的商家<span style="color: black;">来讲</span>，<span style="color: black;">咱们</span>更<span style="color: black;">期盼</span>能吃到同城流量，<span style="color: black;">因此</span>位置信息<span style="color: black;">必定</span>要打开。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（六）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播间人气<span style="color: black;">是由于</span><span style="color: black;">那些</span>数据影响的呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间人气指的是直播间的场观人数，<span style="color: black;">咱们</span>每次下播以后都会看到一个观众人数，观众人数等于累计观看人数，在专业的数据分析工具中就能看到，<span style="color: black;">例如</span>电商数据罗盘。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间<span style="color: black;">揭发</span>人数<span style="color: black;">便是</span>直播间<span style="color: black;">揭发</span>给到多少用户，直播间点击率<span style="color: black;">便是</span>点击直播间的人数/直播间<span style="color: black;">揭发</span>人数。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当一个人<span style="color: black;">爱好</span>一个直播间的内容，<span style="color: black;">那样</span>会产生<span style="color: black;">那些</span><span style="color: black;">行径</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span><span style="color: black;">便是</span>在这个直播间观看时长，系统会统计<span style="color: black;">每一个</span>人在直播停留的时间，最后做以分析得出人均观看时长。<span style="color: black;">同期</span>在直播过程中，直播间会有人进<span style="color: black;">亦</span>会有人出，系统就会统计一个平均值算出平均在线人数。<span style="color: black;">那样</span>除了光看时长，<span style="color: black;">咱们</span><span style="color: black;">亦</span>可能会与主播产生互动，评论、点赞、分享的次数。<span style="color: black;">另一</span>还有一个<span style="color: black;">便是</span>当你非常<span style="color: black;">爱好</span>一个主播时，就会关注他并且加入到他专属的粉丝团<span style="color: black;">其中</span>，这就叫做新增粉丝数与新加团人数。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">怎样</span><span style="color: black;">加强</span>直播间人气？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间<span style="color: black;">揭发</span>人数<span style="color: black;">是由于</span>开播场次与时长、停留时长、互动数据、转粉数据影响的。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间粉丝转化人数<span style="color: black;">重点</span>是取决于几个点，<span style="color: black;">第1</span><span style="color: black;">便是</span>人均提留时长，你内容足够丰富足够吸引人的时候，<span style="color: black;">大众</span>都会愿意留下多听一段时间，并且在你讲的过程中<span style="color: black;">必定</span>要和<span style="color: black;">大众</span>互动，<span style="color: black;">不可</span>只顾着自己讲，有了互动观众就会有参与感，<span style="color: black;">亦</span>更愿意留下来继续观看。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span><span style="color: black;">怎样</span>查看影响直播间人气的<span style="color: black;">关联</span>数据？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>带<span style="color: black;">大众</span>学习<span style="color: black;">运用</span>电商罗盘查看直播间数据。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播场次与直播时长</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间观众停留时长</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间观众互动次数</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间观众互动趋势</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间粉丝转化趋势</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间观看效果</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">找到各个数据之后<span style="color: black;">咱们</span>应该做一张表格方便做数据的分析</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<h1 style="color: black; text-align: left; margin-bottom: 10px;">新手开播7步<span style="color: black;">容易</span>上手（七）</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播间成交额<span style="color: black;">是由于</span><span style="color: black;">那些</span>数据影响的？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">观众<span style="color: black;">怎样</span>看到商品的？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是<span style="color: black;">经过</span>购物车内商品卡片点击讲解商品<span style="color: black;">就可</span></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当观众看到商品后会做什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">便是</span>看商品的SKU以及商品的详情页，之后会看到咱们<span style="color: black;">全部</span>店铺里面的其他<span style="color: black;">制品</span></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">怎样</span><span style="color: black;">加强</span>直播间成交额？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间成交效果衡量指标</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>谁影响了成交人数？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>在哪里查看<span style="color: black;">制品</span>点击效果？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>在哪里查看<span style="color: black;">制品</span>点击趋势？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">6、</span>在哪里查看<span style="color: black;">制品</span>转化效果？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">7、</span>在哪里查看<span style="color: black;">制品</span>转化趋势？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">8、</span>在哪里查看<span style="color: black;">制品</span>成品效果？</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：微运营圈</span></p><span style="color: black;">联系<span style="color: black;">咱们</span></span><span style="color: black;"><strong style="color: blue;">--翁源县电子商务公共服务中心--</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">爱好</span>本篇<span style="color: black;">文案</span>的话，记得分享<span style="color: black;">伴侣</span>圈哦！</strong></span><span style="color: black;">联系<span style="color: black;">tel</span>：0751-2862229</span><span style="color: black;">邮箱：wyds2862229@163.com</span><span style="color: black;">工作QQ：3432483255</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站：www.wyecia.com</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">位置</span>:广东省翁源县中国兰花博览中心</span></p>
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