直播带货不晓得怎么讲？快收下这份TikTok电商带货话术（上）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>TikTok直播而言，直播过程中主播与主播的话术是非常重要的一环，主播的语速、<span style="color: black;">规律</span>、语音语调、口音等等都会对直播间<span style="color: black;">导致</span>大的影响，<span style="color: black;">同期</span>主播话术的<span style="color: black;">运用</span>在很大程度上能够拉近与观众的距离，<span style="color: black;">针对</span>直播间观众的观看、留存、下单以及<span style="color: black;">连续</span>关注直播起着非常大的<span style="color: black;">功效</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这里</span><span style="color: black;">基本</span>上，标准话术的<span style="color: black;">运用</span>既<span style="color: black;">能够</span>使新手主播快速<span style="color: black;">认识</span>各直播环节与观众的沟通技巧，又<span style="color: black;">能够</span>让主播在“标准”的<span style="color: black;">基本</span>上<span style="color: black;">按照</span><span style="color: black;">自己</span>习惯、商品特性等做出个性化的修改，从而更好地实现商品宣传、观众互动和业绩<span style="color: black;">提高</span>！本文将从以下几个话术为<span style="color: black;">大众</span>分享直播干货！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1，开场/欢迎话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2，互动/宣传话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3，带货话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以下话说来自真实直播间的话术整理总结，英文部分共主播参考借鉴，<span style="color: black;">详细</span>还需视<span style="color: black;">状况</span>而定！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>开场话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.名<span style="color: black;">叫作</span>开场类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎XX进入直播间，这个名字<span style="color: black;">特别有</span>意思…你的名字有什么故事吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hi my dear new friends, how are you guys?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hi XXX. welcome, how are you?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hi XXX, where are you from? I love your beautiful name!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">专题</span>开场类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎XX进入直播间，我<span style="color: black;">近期</span>经常用XX<span style="color: black;">制品</span>，你用过吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome to my livestream. bargain today!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome to my live today! Ive personally used this product recently. Anyone who uses it can sharecomments with us?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.内容开场类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎XX进入直播间，今天要给<span style="color: black;">大众</span>介绍的是XXX的技巧，感兴趣的记得点个关注!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome to my livestream. today I will show you the.. dont forget follow me so that you can find meagain!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">For friends who are interested in my livestream, press the "follow" to find me easierHi new friends, 60% off today, very good price! Dont miss this chance!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、互动开场类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎XX进入直播间，直播间的<span style="color: black;">伴侣</span>们，<span style="color: black;">倘若</span>是<span style="color: black;">第1</span>次刷到<span style="color: black;">咱们</span>直播间的新粉，请扣"1”，<span style="color: black;">倘若</span>是老粉，请扣“2”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome ! My new friends!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Oh dear, you look new here, welcome to be my friends!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hi there, anyone who is new in my livestream? Please press "1" to let me see you Ok?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Hi my old friends! Please press "2" to let me know you are here Ok?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240707/685ccda7deaf4e47a49219e7dde384b1.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>互动宣传话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这类话术核心是让观众对直播间和<span style="color: black;">制品</span>有初步、简单的<span style="color: black;">认识</span>与记忆点，<span style="color: black;">同期</span>营造氛围，<span style="color: black;">提高</span>购买欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.强调直播时间段</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">适用于有规律直播时间的直播间，可<span style="color: black;">加强</span>粉丝粘性</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">感谢在我直播间停留的朋友们，<span style="color: black;">咱们</span>直播时间是<span style="color: black;">夜晚</span>6点到12点，<span style="color: black;">大众</span>记得点点关注，记得<span style="color: black;">每日</span>准时来看~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thank you for staying in my live broadcast room friends, our live time is from 6 p.m. to 12 p.m., everyone remember to pay attention, remember to watch on time every day ~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.宣传直播内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>用最短的时间让新粉对直播间有一个大概的<span style="color: black;">认识</span>)"欢迎来到我直播间，我的名字是XX，我<span style="color: black;">每日</span>会给<span style="color: black;">大众</span>分享<span style="color: black;">各样</span>各样的家居好物，记得关注我，让<span style="color: black;">咱们</span>的生活更加<span style="color: black;">容易</span>愉悦”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">可用最短时间让新粉对直播间有所<span style="color: black;">认识</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欢迎来到直播间，我叫xx，我会给<span style="color: black;">大众</span>分享<span style="color: black;">各样</span>居家好物，记得关注！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Welcome to the broadcast room, my name is xx, I will give you to share a variety of home good things, remember to pay attention!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.宣传直播商品特点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个商品简约、大气，<span style="color: black;">爱好</span>吗？<span style="color: black;">咱们</span>家都是高端商品！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">This product is simple and elegant. Do you like it? Our house is high-end goods!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、发问式互动话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提问<span style="color: black;">能够</span>让观众有一个与你互动的理由)<span style="color: black;">刚才</span>给<span style="color: black;">大众</span>分享的穿搭小技巧<span style="color: black;">大众</span>学会了吗?““你们能听到我的声音吗?我的声音会不会<span style="color: black;">体积</span>?“这款XXX<span style="color: black;">大众</span>以前用过吗?“</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">提问<span style="color: black;">能够</span>让观众与你互动起来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才</span>分享给<span style="color: black;">大众</span>的技巧，学会了吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的声音会不会太小？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款<span style="color: black;">制品</span><span style="color: black;">大众</span>用过吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Did you learn the trick I just shared with you?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Is my voice too small?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Have you used this product?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.<span style="color: black;">选取</span>式话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱好</span>左边<span style="color: black;">制品</span>的打1，<span style="color: black;">爱好</span>右边<span style="color: black;">制品</span>的打2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Like the number 1 of the product on the left, like the number 2 of the product on the right</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.指令式话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚才</span>那个礼物，想要的把“想要”打在公屏上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚才分享的技巧听懂的，在公屏上打出“懂了”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Anyone who wants this free gift? Send me a "want" in the comment Ok?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">If youve learnt the skills, please send me a "understood" to let me know.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.<span style="color: black;">教育</span>式话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些<span style="color: black;">伴侣</span>不<span style="color: black;">晓得</span>怎么下单购买，我来教你们操作，点击购物车，找到链接，点击购买，<span style="color: black;">而后</span>付款就<span style="color: black;">能够</span>了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Some friends do not know how to place an order to buy, I will teach you to operate, click the shopping cart, find the link, click to buy, and then pay on it.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与此<span style="color: black;">同期</span>，<span style="color: black;">咱们</span>还整理了其他常用的<span style="color: black;">有些</span>互动话术，供<span style="color: black;">大众</span>在<span style="color: black;">区别</span>场景中灵活<span style="color: black;">运用</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接询问期望人群</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Anyone from UK? Let me know please</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">More gifts from UK friends!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">What time in Uk now?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">回复低期望区域评论</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Sorry, shop cart is not available for ID</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关注话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Follow me and ship today for you.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Follow me and more gifts for you.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点赞话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Give me 50k likes then lets play a game, earphone as the prize!I want 100k likes, could you guys help me to get it? Please.More likes so that more viewers, help me please</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">分享互动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Share my livestream and more gift for you.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引导转化互动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Go to my yellow cart to check the first link.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Yellow cart, left corner, you can see all my products there.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">助播<span style="color: black;">协同</span>话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">How many left?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Only 30pcs!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Do more today! A lot of new friends today!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刷礼物互动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Thank you , thank you for your roses, love you love you.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wow XXX gives me gifts! So nice of you Lily!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/images01/20240707/abbd412c24a34ef8a5aae0081c73c3b5.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>带货话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.商品展示型话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播进行带货时，需清晰传达<span style="color: black;">制品</span>质量和<span style="color: black;">运用</span>感受，能让观众直观的感受到<span style="color: black;">制品</span>效果。例如带入场景细致的描述穿上裙子给人带来的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">穿上这个裙子给人看起来有一种很温柔、<span style="color: black;">特别有</span>活力的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种话术让人更有代入感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Wearing this dress gives people a very gentle and energetic feeling.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.人设信任型话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播带货有2大争端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.观众<span style="color: black;">没</span>法接触<span style="color: black;">制品</span>，只能<span style="color: black;">经过</span>描述来<span style="color: black;">熟练</span><span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.直播画面只能触达听觉、视觉，卖点在嗅觉和触觉的<span style="color: black;">制品</span>很难表现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span><span style="color: black;">营销</span>这类<span style="color: black;">制品</span>时，需让主播与观众<span style="color: black;">创立</span>信任，信任是转化的基石。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">a.担保型:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这款<span style="color: black;">制品</span>是我的自用款，<span style="color: black;">举荐</span>给<span style="color: black;">大众</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我自己<span style="color: black;">亦</span>买了</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我用过，觉得非常不错<span style="color: black;">因此</span><span style="color: black;">举荐</span>给<span style="color: black;">大众</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">This is also my personally used product, so that I recommend it to you guys.I have amazing using experience, and this is why I recommend it to you.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">b.人设型:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给我多少钱，我<span style="color: black;">亦</span>不会<span style="color: black;">举荐</span>差的商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我的鼻子闻过几千种香水，我只会给我直播间的家人<span style="color: black;">举荐</span>好香水</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Money cannot make me lie, so that I just recommend the best product to you guys, my friends.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.专业型话术</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>商品时，主播需<span style="color: black;">经过</span>专业<span style="color: black;">方向</span>触发，针对<span style="color: black;">制品</span>及同类<span style="color: black;">制品</span>进行讲解，并<span style="color: black;">指点</span>观众<span style="color: black;">按照</span><span style="color: black;">状况</span><span style="color: black;">选取</span>商品，用专业知识获取观众信任并下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如：3C品类带货时，<span style="color: black;">倘若</span>你对<span style="color: black;">制品</span>理解很深，那会与观众<span style="color: black;">创立</span>很强的信任感，可<span style="color: black;">促进</span>观众下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q8.itc.cn/images01/20240707/67b72bd2b02d43c4b5b0d0499a2b5857.jpeg" style="width: 50%; margin-bottom: 20px;"><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
期待更新、坐等、迫不及待等。 你的见解独到，让我受益匪浅，非常感谢。
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