怎么样撰写主播直播话术
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击蓝字 关注<span style="color: black;">咱们</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/gqicosRaAMgsSdnWSTzA6VgFerfN7c3dbgQoWkruA14NHZGCU0rIzwUKibeEKYXZqJjVQe1Cs4LYkh6XTV7UTJPQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">做为</span>一名主播，在直播中<span style="color: black;">必须</span>和粉丝沟通，把控直播的节奏，规范直播的流程，<span style="color: black;">因为</span>直播是个动态的过程，<span style="color: black;">触及</span>到人员<span style="color: black;">协同</span>，场景切换，展示<span style="color: black;">制品</span>，主播状态，促单活动等<span style="color: black;">原因</span>，<span style="color: black;">因此</span>在直播时<span style="color: black;">咱们</span><span style="color: black;">一般</span><span style="color: black;">必须</span>先提前准备撰写直播话术，能更加方便直播筹备工作，直播间工作人员之间的<span style="color: black;">协同</span><span style="color: black;">亦</span>能更<span style="color: black;">协同</span>。</span><span style="color: black;"><span style="color: black;">那样</span>本章内容会给大家分享<span style="color: black;">怎样</span>撰写直播话术，学姐分享的都是满满干货，觉得对你有<span style="color: black;">帮忙</span><span style="color: black;">能够</span>记在自己小本本上哦~</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播<span style="color: black;">基本</span>话术有<span style="color: black;">那些</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023/10/30</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开头欢迎话术</p>
<span style="color: black;"><span style="color: black;">一般</span><span style="color: black;">咱们</span>人与人之间见面<span style="color: black;">或</span>打<span style="color: black;">tel</span>时都要寒暄一下，<span style="color: black;">那样</span>主播刚开播时<span style="color: black;">亦</span>是<span style="color: black;">必须</span>和粉丝们打招呼的，<span style="color: black;">因此</span><span style="color: black;">咱们</span>最<span style="color: black;">基本</span>的话术<span style="color: black;">能够</span>是:哈喽！欢迎直播间的家人们/粉丝们来到<span style="color: black;">咱们</span>xxx直播间。像这种最<span style="color: black;">基本</span>的话术<span style="color: black;">此刻</span>太<span style="color: black;">广泛</span>了，<span style="color: black;">亦</span>太机械化了，好的开头语<span style="color: black;">不仅</span>能受粉丝们的<span style="color: black;">喜欢</span>，<span style="color: black;">亦</span>能让主播的整体形象得到<span style="color: black;">提高</span>，<span style="color: black;">那样</span>，接下来是学姐给<span style="color: black;">大众</span>整理出来的几条欢迎话术：</span><span style="color: black;">欢迎语话术</span><span style="color: black;">1：欢迎XX来到宝宝的直播间，<span style="color: black;">爱好</span>主播的点个关注哦！</span><span style="color: black;">2：欢迎宝宝们来到我的直播间，主播是直播新人，<span style="color: black;">期盼</span>宝宝们能多多支持， 多多捧场哦。</span><span style="color: black;">3：欢迎各位帅哥美女们来到我的直播间，进来直播间的是美女，还是帅哥呢?刷刷弹幕让我看到你哦～</span><span style="color: black;">4：欢迎各位小伙伴们来到我的直播间，主播人美歌甜性格好，关注就像捡到宝，小伙伴们走过路过不要<span style="color: black;">错失</span>，<span style="color: black;">爱好</span>的宝宝在哪里</span><span style="color: black;">5：欢迎各位小伙伴们来到我的直播间，主播性格好，关注就像捡到宝</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">引导性话术</strong></span></p><span style="color: black;">在主播时中途<span style="color: black;">必须</span>引导用户点关注，让用户不要走开，点击小黄车<span style="color: black;">乃至</span>引导用户下单，<span style="color: black;">因此</span>当有新的用户进到直播间，主播<span style="color: black;">必须</span>说<span style="color: black;">有些</span>引导语进行留人</span><span style="color: black;">引导关注话术</span><span style="color: black;">1：有<span style="color: black;">无</span>新进来直播间的宝宝，<span style="color: black;">倘若</span>你不<span style="color: black;">晓得</span><span style="color: black;">咱们</span>是干什么的，各位宝宝<span style="color: black;">能够</span>点一下左上角的关注</span><span style="color: black;">2：欢迎新进来的<span style="color: black;">伴侣</span>，不要忘了点关注点赞，小黄车里转一转，还有<span style="color: black;">咱们</span>是新进来的朋友，你们<span style="color: black;">必定</span>要在评论上打新<span style="color: black;">伴侣</span>，<span style="color: black;">咱们</span>是有新<span style="color: black;">伴侣</span>的福利的新<span style="color: black;">伴侣</span><span style="color: black;">必定</span>要来<span style="color: black;">报告</span>哈</span><span style="color: black;">3：已拍的宝贝，公屏上打个已拍，<span style="color: black;">咱们</span>会优先安排给你发货，现货先发，来抢到的宝贝，关注<span style="color: black;">亦</span>别忘了，左上角关注点一下哦</span><span style="color: black;">4:主播<span style="color: black;">刚才</span>开播，进来之后不要着急离开，<span style="color: black;">咱们</span>停留几分钟的时间，交一拨<span style="color: black;">伴侣</span>，<span style="color: black;">而后</span>再走</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">追单话术</p>
<span style="color: black;">在我看来，追单算是一种高级交易手法，<span style="color: black;">能够</span>在<span style="color: black;">短期</span>内，实现快速盈利；直播<span style="color: black;">亦</span>不例外，<span style="color: black;">必定</span>要<span style="color: black;">恰当</span>追单，不要<span style="color: black;">显现</span>“强买强卖”，否则会适得其反。</span><span style="color: black;">追单话术</span><span style="color: black;">1：各位宝宝，活动虽然结束了，但看上款式的宝宝依然<span style="color: black;">能够</span>继续下单哦！</span><span style="color: black;">2：各位宝宝，线上抢购的人数多，以收到款的时间为主，请<span style="color: black;">大众</span>看中了抓紧时间下单哈！没抢到的宝宝请谅解哦</span><span style="color: black;">3：数量有限，看中的要<span style="color: black;">即时</span>下单了，机会难得，<span style="color: black;">咱们</span>的货品<span style="color: black;">已然</span>即将售窑，且买且<span style="color: black;">爱惜</span>！</span><span style="color: black;">4：刚<span style="color: black;">错失</span>的小可爱们，<span style="color: black;">此刻</span>下单还来得及啊！特为你们开了一个末班车，下手要快，<span style="color: black;">错失</span>真没了。</span><span style="color: black;">5：刚<span style="color: black;">错失</span>的小可爱们，<span style="color: black;">此刻</span>下单还来得及啊！特为你们开了一个末班车，下手要快，<span style="color: black;">错失</span>真没了。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">感谢话术</span></p><span style="color: black;">其实感谢话术是<span style="color: black;">必须</span>看临场反应的，你收点赞，你看见。人家夸你，你看见人家偷偷的加入购物车，你会感动吧。那就把<span style="color: black;">咱们</span>的<span style="color: black;">心情</span>真实地反映出来，例如：感谢xxx老板下单/感谢xxx大哥刷的礼物/感谢xxx送的小心心。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下播话术</p>
<span style="color: black;">每一个陪你到下播的人都是真爱，每一场直播都要有始有终，<span style="color: black;">因此</span><span style="color: black;">每日</span>临近下播的时候，都<span style="color: black;">必须</span>有一套下播的话术，这不仅能延续粉丝的不舍之情，<span style="color: black;">亦</span>是给自己做一个简单的总结。</span><span style="color: black;">下播话术</span><span style="color: black;">1：今天的直播接近尾声了，明天<span style="color: black;">夜晚</span> XX 点~XX 点<span style="color: black;">一样</span>时间开播/明天会提早一点播 XX 点就开了，各位奔走相告吧！/明天<span style="color: black;">休憩</span>一天，<span style="color: black;">大众</span>放假啦！后天正常开播</span><span style="color: black;">2：最后一首歌《XXXX》，唱完下播，<span style="color: black;">期盼</span><span style="color: black;">大众</span>睡个好觉做个好梦，明天新的一天好好工作，<span style="color: black;">夜晚</span><span style="color: black;">咱们</span>再聚。当歌声响起的时候<span style="color: black;">便是</span>各位哥哥清币清仓库的时候啦！</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播描述<span style="color: black;">制品</span>的技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023/10/30</span></p><span style="color: black;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>，直播<span style="color: black;">便是</span>一个带货的过程，你<span style="color: black;">必须</span>把你要卖的东西介绍给<span style="color: black;">大众</span>，<span style="color: black;">那样</span>主播就<span style="color: black;">必须</span>把<span style="color: black;">制品</span>的特点及卖点<span style="color: black;">仔细</span>的讲出来，好让用户<span style="color: black;">认识</span>你的<span style="color: black;">制品</span>，你的<span style="color: black;">制品</span>话术<span style="color: black;">是不是</span>能有痛点刺激到用户，让用户觉得对你的<span style="color: black;">制品</span>有需求。<span style="color: black;">那样</span>学姐带来<span style="color: black;">有些</span>撰写技巧分享给<span style="color: black;">大众</span>，敲黑板！！！下面是重点，<span style="color: black;">必定</span>要背下来</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播5W2H法则</p>
<span style="color: black;">直播时主播可<span style="color: black;">根据</span>5W2H框架进行讲品，讲品<span style="color: black;">次序</span>为以下几步：</span><span style="color: black;">1，what：<span style="color: black;">表率</span><span style="color: black;">制品</span>的品牌，型号，直播间名<span style="color: black;">叫作</span></span><span style="color: black;">例：</span><span style="color: black;">(1)哈喽各位直播间的家人们<span style="color: black;">晌午</span>好，欢迎来到xxx官方直播间。xxx是专做xxxxxxx的品牌</span><span style="color: black;">(2)<span style="color: black;">首要</span>给<span style="color: black;">大众</span>带来的是xxxx</span><span style="color: black;">2，Why:指的是购买<span style="color: black;">制品</span>的<span style="color: black;">原由</span>，<span style="color: black;">一般</span>为<span style="color: black;">制品</span>的特点及<span style="color: black;">优良</span>，在介绍购买<span style="color: black;">原由</span>的过程中穿插介绍人群，时间，场景.x以洗手液为例子</span><span style="color: black;">例：<span style="color: black;">咱们</span>家这款次氯酸洗手液<span style="color: black;">成份</span>中不<span style="color: black;">包括</span>酒精，真正做到对皮肤<span style="color: black;">没</span>刺激，不管是老人，小孩，孕妇，皮肤<span style="color: black;">敏锐</span>人群都<span style="color: black;">能够</span><span style="color: black;">安心</span><span style="color: black;">运用</span>，<span style="color: black;">另一</span>马上要放假了，<span style="color: black;">大众</span>可能会带宝宝出游，<span style="color: black;">由于</span><span style="color: black;">咱们</span>家这款洗手液不<span style="color: black;">包括</span>酒精，并且是免洗洗手液，<span style="color: black;">那样</span>宝妈们<span style="color: black;">亦</span><span style="color: black;">没</span>需担心宝宝直接抓取<span style="color: black;">食品</span>会吃刺激性的<span style="color: black;">成份</span>，做到<span style="color: black;">安心</span><span style="color: black;">运用</span></span><span style="color: black;">3，HOW：<span style="color: black;">表率</span><span style="color: black;">运用</span><span style="color: black;">办法</span>或<span style="color: black;">运用</span><span style="color: black;">过程</span>，<span style="color: black;">一般</span>在介绍<span style="color: black;">制品</span>时可直接进行操作展示</span><span style="color: black;">4，HOW MUCH：<span style="color: black;">表率</span><span style="color: black;">制品</span>的直播价格，<span style="color: black;">一般</span>介绍时<span style="color: black;">必须</span>与<span style="color: black;">平常</span>价/线下门店进行对比，<span style="color: black;">明显</span>优惠力度。还是以洗手液为例子</span><span style="color: black;">例：<span style="color: black;">咱们</span>家这款消毒液<span style="color: black;">平常</span>价19.9米一瓶，今天在<span style="color: black;">咱们</span>直播间中，给<span style="color: black;">大众</span>炸一波福利，<span style="color: black;">平常</span>价19.9一瓶的次氯酸消毒液今天在我直播间点了关注加了粉丝团的宝宝们一律给到9.9米一瓶包邮</span><span style="color: black;"><span style="color: black;">重视</span>事项：若直播间<span style="color: black;">中间商</span>绍了价格，<span style="color: black;">那样</span><span style="color: black;">一般</span><span style="color: black;">必须</span>立刻进行上架，且上链接后<span style="color: black;">表率</span>讲品的一次大循环结束</span><strong style="color: blue;"><span style="color: black;">重点：正常<span style="color: black;">状况</span>下单个<span style="color: black;">制品</span>的讲解流程为大循环+1-2次小循环</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FABE法则</p>
<span style="color: black;">1，F-特征</span><span style="color: black;">在介绍<span style="color: black;">制品</span>时，<span style="color: black;">首要</span>介绍的时<span style="color: black;">制品</span>特征，<span style="color: black;">包含</span>功能，规格，<span style="color: black;">优良</span>，外观，包装，口味，气味，颜色等</span><span style="color: black;"><span style="color: black;">重视</span>：<span style="color: black;">针对</span>特征的描述是直播中最重要的一个部分，占比<span style="color: black;">能够</span>超过单品介绍台词的50%</span><span style="color: black;">技巧：</span><span style="color: black;">1：撰写特征时<span style="color: black;">能够</span><span style="color: black;">按照</span>’<span style="color: black;">没</span>感描述‘进行撰写，即从看，听，摸，闻。尝五个<span style="color: black;">方向</span>进行描述。<span style="color: black;">同期</span>描述时可将五感与场景及人群结合在<span style="color: black;">一块</span>。</span><span style="color: black;">2：特征在描述时<span style="color: black;">能够</span>采用对比的形式，从功能 ，配方，<span style="color: black;">口味</span>，规格，外观包装等方面进行对比描述</span><span style="color: black;">3：在撰写<span style="color: black;">制品</span>特征时<span style="color: black;">能够</span>从<span style="color: black;">制品</span>的详情页卖点及特征的挖掘，将卖点进行深度描述，<span style="color: black;">做为</span>直播话术<span style="color: black;">运用</span></span><span style="color: black;">2，A-<span style="color: black;">制品</span>优点</span><span style="color: black;"><span style="color: black;">一般</span>优点<span style="color: black;">暗示</span>与同类<span style="color: black;">制品</span>对比时，同类所不具备的特征，优点<span style="color: black;">能够</span>从功能，规格，款式，人群，场景，配方，<span style="color: black;">口味</span>，价格等进行描述</span><span style="color: black;">技巧：<span style="color: black;">优良</span>在描述时<span style="color: black;">能够</span>对比同类<span style="color: black;">制品</span>，<span style="color: black;">亦</span><span style="color: black;">能够</span>对比其他平台同类型<span style="color: black;">制品</span>。核心目的<span style="color: black;">便是</span>为了让用户产生在直播间购买能够有<span style="color: black;">更加多</span>的优惠</span><span style="color: black;">3，B-利益</span><span style="color: black;"><span style="color: black;">指的是</span>用户购买<span style="color: black;">制品</span>后所能直接享受到的利益，<span style="color: black;">能够</span>是价格，感受，客观上的优惠福利</span><span style="color: black;"><span style="color: black;">重视</span>：利益通俗理解为用户购买后可<span style="color: black;">得到</span>的好处，<span style="color: black;">因此呢</span>在描述利益时<span style="color: black;">尽可能</span><span style="color: black;">运用</span>通俗易懂的话术，且利益的描述<span style="color: black;">必须</span>与用户的需求产生<span style="color: black;">相关</span></span><span style="color: black;">4，E-证据</span><span style="color: black;">证据的展示<span style="color: black;">能够</span>是授权书，合同，检测报告，订单信息等能够支持主播对<span style="color: black;">制品</span>的介绍内容</span><span style="color: black;">技巧：</span><span style="color: black;">(1)<span style="color: black;">一般</span>证据的<span style="color: black;">表示</span><span style="color: black;">都数</span>都是在开价前或开价同步进行</span><span style="color: black;">(2)若直播的<span style="color: black;">制品</span>是食品类或源头工厂，<span style="color: black;">那样</span><span style="color: black;">能够</span>采用流程直播，即将<span style="color: black;">制品</span>的完整生产流程或生产环境<span style="color: black;">做为</span>直播环境展示</span><span style="color: black;">（3）<span style="color: black;">针对</span>美妆类，服装类等直接能够进行展示的<span style="color: black;">制品</span>，<span style="color: black;">能够</span><span style="color: black;">思虑</span>在直播间中直观进行效果展示</span><span style="color: black;">（4）培训，装修，汽车类直播<span style="color: black;">能够</span>将<span style="color: black;">制品</span>的效果进行展示，如培训后的状态，装修后的实景，改装后的外观等进行展示，<span style="color: black;">加强</span>说服力</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后的<span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023/10/30</span></p><span style="color: black;">1，主播在说话的时候记得要多<span style="color: black;">思虑</span>到听话人的感受，切忌说话畏首畏尾，<span style="color: black;">或</span>太过直率。</span><span style="color: black;">2、直播带货不是一蹴而就的，<span style="color: black;">必须</span>一个循序渐进的过程，让用户从陌生——<span style="color: black;">熟练</span>——信任——购买的过程，而直播互动技巧在中间起到关键<span style="color: black;">功效</span>。</span><span style="color: black;">3、保持耐心很重要。一个问题会有<span style="color: black;">非常多</span>人问，<span style="color: black;">每一个</span>人问的问题可能<span style="color: black;">亦</span>不全面，<span style="color: black;">咱们</span>有时候要反复回答相同的问题，<span style="color: black;">或</span><span style="color: black;">经过</span>引导<span style="color: black;">才可</span>完全<span style="color: black;">处理</span>用户的问题。</span><span style="color: black;">4、速度快不等于节奏快，节奏快不<span style="color: black;">表率</span>语速快。<span style="color: black;">把握</span>话术节奏的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>要学会带动直播间的氛围。</span><span style="color: black;">利用以上的<span style="color: black;">办法</span>，你学会了吗，<span style="color: black;">能够</span>着手试一试吧`~</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/gqicosRaAMgsSdnWSTzA6VgFerfN7c3dbMfWhS5icXMQZLibReC0ZBTTRBw7kdRRO3PwaHlGdiallkk3jYKM71yb4Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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