【拼多多直播】拼多多女装直播的运营节奏指点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuWtFv3gPD4EJdgniaEkZF7wNMsUDdicMFqFOJH75wBpb61oWE87DGuOkzFKgw7tVgmx1BAteebvfVYA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多女装直播的运营节奏<span style="color: black;">指点</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拼多多女装直播的运营节奏<span style="color: black;">指点</span>，从两个方面来提出<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span><span style="color: black;">长时间</span>直播的运营节奏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>以月为单位，制定直播计划。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span>阅读<span style="color: black;">制品</span>计划，内容计划，流量计划，促销计划，人员计划等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>提前做好场地、设备、人员等持久战准备。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每日</span>直播3-5小时，每周直播3-5天，做好直播预告，养成粉丝固<span style="color: black;">按时</span>间看直播的习惯。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(不<span style="color: black;">举荐</span>7*24直播频次，顾虑是团队工作强度过大，<span style="color: black;">制品</span>及内容更新不<span style="color: black;">即时</span>，主播状态易低潮，粉丝光看疲劳感)</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>单次直播的运营节奏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每场直播的开播时间<span style="color: black;">按照</span>粉丝的<span style="color: black;">爱好</span>来定，<span style="color: black;">或</span><span style="color: black;">按照</span>平台流量走势来定；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每段直播的时长<span style="color: black;">意见</span>3-5小时，<span style="color: black;">不可</span><span style="color: black;">少于</span>3小时，<span style="color: black;">能够</span>大于5小时，<span style="color: black;">然则</span>要<span style="color: black;">保证</span>时间延长后，直播间货品，直播内容，促销玩法，主播及团队状态<span style="color: black;">能够</span>把持稳定且较高的水准。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>3</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单品讲解时间 ，<span style="color: black;">意见</span>先确定这场直播的目的是什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">A内容为主，<span style="color: black;">那样</span>单品时间有必要延长，会<span style="color: black;">包括</span><span style="color: black;">制品</span>介绍及围绕<span style="color: black;">制品</span>展开的内容设计。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B售卖为主，<span style="color: black;">那样</span><span style="color: black;">意见</span>单品讲解时间在5分钟为单位，<span style="color: black;">亦</span><span style="color: black;">按照</span>库存深度或售卖<span style="color: black;">目的</span>适当<span style="color: black;">调节</span>，单小时<span style="color: black;">掌控</span>在8-12个单品，<span style="color: black;">倘若</span>店铺SKU较少，<span style="color: black;">那样</span><span style="color: black;">能够</span>多次循环，但内容和<span style="color: black;">次序</span><span style="color: black;">能够</span>适当<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播中的小技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播前-选品<span style="color: black;">意见</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>是店铺直播，<span style="color: black;">意见</span>每场<span style="color: black;">尽可能</span>把商品全挂进去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选取</span>今天直播主打款，性价比最高的款，流量款和利润款，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>按价格区间进行<span style="color: black;">归类</span>，按穿搭组合进行分组，按库存深度进行<span style="color: black;">归类</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>3</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">根据今天直播的<span style="color: black;">目的</span><span style="color: black;">选取</span>适合的款，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家<span style="color: black;">次序</span>：不做重点讲解的款优先上，重点讲解的商品一款一款的上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>4</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本场直播以内容种草和吸粉为主，<span style="color: black;">意见</span>讲完一组在上下一组；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本场直播以促销为主，<span style="color: black;">意见</span>卖空一组再上一组。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播前-团队、场地及客服配置<span style="color: black;">意见</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场地配置图(参考）</p><img src="https://mmbiz.qpic.cn/mmbiz_png/BSCdicnu6XuXpEeQ8LUlWsscAZeVpCNhpPg1qGpNhJYrUk1K2QtLmmAjBbgHJvvLN2vYV40icOsYL9icVV2xia42Kg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人员<span style="color: black;">需求</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主播:主咖，讲解商品</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">副播：<span style="color: black;">帮助</span>主播讲解</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">助理：理货，分担</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场控：把控直播进程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">招商：协调优惠信息</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客服：实时回复<span style="color: black;">信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设备：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播手机1部</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">后台操控手机1部</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">面光灯：3盏以上</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">环境等：<span style="color: black;">保证</span>室内明亮</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">场地：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">背景墙：整洁、高雅</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全身镜子1个</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">白板1个</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客服：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">引导咨询客户去看直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">与直播间<span style="color: black;">协同</span>抽奖等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播中-脚本设计</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>1</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">确定本场直播的目的和<span style="color: black;">目的</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>围绕<span style="color: black;">目的</span>进行分解直播任务</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">按照</span>直播时长先制定大环节，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再细分到<span style="color: black;">每一个</span>单元3分钟以内的颗粒度</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>3</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span><span style="color: black;">倘若</span>遇到情景<span style="color: black;">扮演</span>，<span style="color: black;">包含</span>影视化脚本设计，<span style="color: black;">必须</span>提前演练和彩排，做到观看者感受真实</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>4 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>在屏幕上，背景墙和口播都做好后面环节的预告，让用户愿意停下来等待自己<span style="color: black;">爱好</span>的环节</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>5 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>现场有题词板，脚本流程提示板，有专人把控直播脚本的推进节奏，遇到<span style="color: black;">失去控制</span>和超时有预警<span style="color: black;">方法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">意见</span>6 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>脚本反复演练，沉淀效果数据，在复盘和<span style="color: black;">长时间</span>运营有提炼和优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播间-营销技巧</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">饥饿营销:</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>于孤款，库存较浅的单品，易吸引粉丝，<span style="color: black;">亦</span>可继续调研和测试用户，结合库存策略</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播专享券：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">仅在</span>直播间享受，可不计入平台最低限价</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间抽奖/免单/送礼物：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活跃气氛，以加分/刷评论/分享引流（或拉<span style="color: black;">同期</span>在线数据）为目的继续抽奖，或带动下单数据进行不<span style="color: black;">定时</span>抽奖，可结合当下实时<span style="color: black;">状况</span>来定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>有商家<span style="color: black;">伴侣</span>们对拼多多直播有什么疑惑</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">能够</span>添加下方荔枝老师<span style="color: black;">微X</span>！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">为您免费在线答疑! 带您<span style="color: black;">作为</span>拼多多带货达人！</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuXpEeQ8LUlWsscAZeVpCNhpG2Mc4AlUBqzOHlIrPNme19NLD10n5lc6r8oRPAyw6n12TMkJmgcTtg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BSCdicnu6XuXpEeQ8LUlWsscAZeVpCNhpvjNicxZ8gEfnol1icynibiaPP1by1gFgcdFgaZdlGaEIF40ymEGcleecuA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
我赞同你的看法，你的智慧让人佩服，谢谢分享。
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