新消费周报 | 抖音电商今年GMV目的4万亿元；拼多多上线自动跟价；钟薛高创始人直播还债
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《CBNData新消费周报》精选本周新消费<span style="color: black;">行业</span>最新动态，<span style="color: black;">机构</span>头条、消费风向、营销动态、可<span style="color: black;">连续</span>消费一文速览。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">本期热点速览</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">抖音电商2024年GMV<span style="color: black;">目的</span>4万亿元</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频号直播电商将并入<span style="color: black;">微X</span>开放平台</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Nike获准在裤子设计上<span style="color: black;">运用</span>三道条纹</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小红书买手运营与商家运营合并</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">FURLA正在收缩中国市场的门店规模</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">认养一头牛推出冰淇淋</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">机构</span>头条</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">钟薛高：创始人直播带货还债</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月27日，钟薛高创始人林盛开设淘宝直播账号“钟薛高老林”，签名为“好好做<span style="color: black;">制品</span>，好好还债，好好在<span style="color: black;">一块</span>”。5月28日<span style="color: black;">夜晚</span>7点，该账号开播，林盛现身直播间带货，正式<span style="color: black;">起始</span>卖货前，他<span style="color: black;">暗示</span><span style="color: black;">背面</span>数字“729”的意思是<span style="color: black;">日前</span>拖欠729位员工的薪资，直播<span style="color: black;">挣钱</span>后将逐步还钱给员工。林盛带货<span style="color: black;">制品</span><span style="color: black;">重点</span>有钟薛高冰淇淋、<span style="color: black;">番薯</span>、酱油等食品，开播3分钟观众超过5万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：<span style="color: black;">第1</span>财经</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">京东：618发布12大AI品类</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月30日，在618开启前夕，京东正式对外发布了12大AI品类，618<span style="color: black;">时期</span>预计推动超300万用户换新AI设备。京东数据<span style="color: black;">表示</span>，2024年上半年，AI硬件<span style="color: black;">关联</span>词站内搜索量同比增长近12倍，京东AI硬件装备整体成交额同比增长超200%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">抖音电商：2024年GMV<span style="color: black;">目的</span>是4万亿，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">非常接近拼多多</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据接近抖音电商的人士透露，2023年抖音电商的商品交易总额（GMV）大约为2.7万亿，2024年的GMV<span style="color: black;">目的</span>则是4万亿，涨幅接近50%。2023年，阿里巴巴全年GMV为7.2万亿，而拼多多GMV则是4.05万亿。这<span style="color: black;">寓意</span>着，抖音电商今年的<span style="color: black;">目的</span><span style="color: black;">已然</span>非常接近拼多多去年的成绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪<span style="color: black;">将来</span>消费</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">小红书：大推店播电商，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">买手运营与商家运营两业务合并</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据说</span>，小红书电商买手运营业务已与商家运营业务合并，<span style="color: black;">构成</span>电商运营部，为电商二级<span style="color: black;">分部</span>。此前，买手运营业务与商家运营业务分散在两个独立<span style="color: black;">分部</span>。新合并而来的电商运营部，将统一管理买手运营和所有商家运营，由银时负责，向小红书COO柯南<span style="color: black;">报告</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拼多多：上线自动跟价功能</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月29日，拼多多面向商家推出自动化价格<span style="color: black;">跟踪</span>系统。商家开启该功能后，<span style="color: black;">倘若</span>其他商家下调<span style="color: black;">制品</span>售价，拼多多<span style="color: black;">能够</span><span style="color: black;">按照</span>商家此前设置的降幅自主下调所选范围的商品价格。<span style="color: black;">同期</span>，商家开启该功能后，今年6月21日大促结束前<span style="color: black;">没法</span>关闭该功能。此前，抖音电商5月<span style="color: black;">亦</span><span style="color: black;">起始</span>小规模内测“自动改价”功能，商家可<span style="color: black;">拜托</span>平台<span style="color: black;">按照</span>市场<span style="color: black;">状况</span>，参考平台的<span style="color: black;">意见</span>价，在商家设定的<span style="color: black;">要求</span>范围内自动改价。低价商品在抖音平台<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>流量扶持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：<span style="color: black;">第1</span>财经</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频号直播电商将并入<span style="color: black;">微X</span>开放平台</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>发布内部公告，<span style="color: black;">微X</span>视频号直播电商团队进行了<span style="color: black;">调节</span>。<span style="color: black;">据说</span>，<span style="color: black;">微X</span>视频号直播电商团队将并入到<span style="color: black;">微X</span>开放平台（小程序、公众号等）团队，原<span style="color: black;">微X</span>视频号直播电商团队转由<span style="color: black;">微X</span>开放平台负责人负责。据知情人士透露，此次<span style="color: black;">调节</span>，将有助于<span style="color: black;">微X</span>视频号直播电<span style="color: black;">商场</span>务更好地融入到<span style="color: black;">微X</span>生态内，让视频号直播电商<span style="color: black;">得到</span>更有利的发展。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：新言科技</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">菜鸟速递<span style="color: black;">回复</span>生鲜平价寄：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">服务将覆盖全国<span style="color: black;">重点</span>生鲜产区</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">菜鸟速递日前正式推出生鲜平价寄服务，48小时内送上门。菜鸟速递<span style="color: black;">暗示</span>，今年将全面进入全国<span style="color: black;">重点</span>生鲜产区，让产区消费者和商家有<span style="color: black;">更加多</span><span style="color: black;">选取</span>。公开信息<span style="color: black;">表示</span>，从今春<span style="color: black;">起始</span>，菜鸟速递生鲜寄递服务已覆盖西湖龙井、洛阳新安樱桃、杭州塘栖枇杷和广东荔枝等多个<span style="color: black;">果蔬</span>产区。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">FURLA：正在收缩中国市场的门店规模</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意大利轻奢手袋品牌FURLA正在收缩中国市场的门店规模。据官网<span style="color: black;">表示</span>，<span style="color: black;">日前</span>其在中国内地<span style="color: black;">持有</span>20家正价店和19家奥莱店，与3月底时的49家相比已减少了10家。一线城市的收缩尤其<span style="color: black;">显著</span>。据品牌官网，FURLA在北京已无正价店，仅有3家奥莱店。而更早之前，FURLA曾在北京的三里屯太古里、国贸商城、王府中环、西单大悦城、西红门荟聚等购物中心内开设过门店。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：界面<span style="color: black;">资讯</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Golden Goose：计划在米兰IPO</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月30日<span style="color: black;">信息</span>，奢侈运动鞋品牌Golden Goose计划在米兰进行首次公开募股，筹资1亿欧元（约合人民币7.82亿元），从而给欧洲股市不<span style="color: black;">平衡</span>的复苏<span style="color: black;">导致</span>又一次冲击。Golden Goose周四在声明中<span style="color: black;">暗示</span>，其所有者私募股权<span style="color: black;">机构</span>Permira<span style="color: black;">亦</span>计划在IPO中出售<span style="color: black;">必定</span>数量的现有股份；Golden Goose<span style="color: black;">最少</span>25%的股份将上市。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：<span style="color: black;">外链</span>财经</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Nike：获准在部分裤子设计上<span style="color: black;">运用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三道条纹</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经法院裁定，美国运动品牌Nike<span style="color: black;">能够</span>在部分裤子设计上<span style="color: black;">运用</span>三道条纹，赢得了adidas此前对其提起的诉讼。在adidas于2022年提起商标侵权诉讼后，杜塞尔多夫地区法院曾禁止Nike在其五款裤子设计中<span style="color: black;">运用</span>两道或三道条纹。最新的裁决部分推翻了之前的判决，法院<span style="color: black;">暗示</span>Nike<span style="color: black;">此刻</span><span style="color: black;">能够</span>在四款有争议的设计中<span style="color: black;">运用</span>条纹，而对剩余一款的禁令仍然有效。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：时尚<span style="color: black;">商场</span>快讯</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">消费风向</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">全国消费品以旧换新工作<span style="color: black;">发展</span>顺利，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">汽车、家具<span style="color: black;">营销</span>额大涨</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月29日，全国消费品以旧换新行动工作推进电视<span style="color: black;">tel</span>会在京召开。会议指出，<span style="color: black;">日前</span>已组织开展“全国消费品以旧换新行动——<span style="color: black;">地区</span>站”活动18场，汽车以旧换新（报废更新）信息平台累计<span style="color: black;">拜访</span>用户超120万个，提交<span style="color: black;">补助</span>申请近2万份，部分地区汽车报废更新<span style="color: black;">补助</span><span style="color: black;">已然</span>发放。4月，新能源汽车<span style="color: black;">营销</span>同比增长33.5%，限额以上单位家电零售额增长4.5%，家具网络<span style="color: black;">营销</span>额增长12.2%。全国消费品以旧换新工作总体<span style="color: black;">发展</span>顺利、开局良好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：证券时报·e<span style="color: black;">机构</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“端午去哪玩”热度环比大涨，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">北疆环线成自驾出游首选</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">马蜂窝大数据<span style="color: black;">表示</span>，“端午去哪玩”热度环比大涨，自驾出游的热度<span style="color: black;">亦</span>在端午假期再创新高，各地“自驾”平均热度涨幅超过100%；北疆环线<span style="color: black;">作为</span>长途及自驾的首选目的地，“阿勒泰”<span style="color: black;">关联</span>内容近<span style="color: black;">1星期</span>热度涨幅高达233%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">欧洲杯倒计时15天，</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">菜鸟速卖通欧洲包裹激增300%</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月30日，速卖通联合菜鸟开通“欧洲杯专线”，在东莞落地一体化欧洲专仓，承接发往欧洲的跨境商品，<span style="color: black;">保证</span>欧洲杯<span style="color: black;">时期</span>“<span style="color: black;">全世界</span>5日达”时效。速卖通5月足球用品销量同比增长80%，西班牙、法国<span style="color: black;">作为</span>5月足球销量之冠，从菜鸟跨境仓发出的欧洲包裹量同比去年增长300%以上</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：36氪</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">营销动态</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">太二推出外卖店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，关于太二酸菜鱼个别地区门店闭店以及布局外卖店的<span style="color: black;">信息</span>在社交平台上<span style="color: black;">诱发</span><span style="color: black;">热榜</span>，太二酸菜鱼所属九毛九集团<span style="color: black;">关联</span>负责人<span style="color: black;">回复</span><span style="color: black;">叫作</span>，外卖专门店的布局<span style="color: black;">重点</span>基于<span style="color: black;">机构</span>对外卖市场的洞察。例如，在<span style="color: black;">有些</span>上了单人外卖套餐的门店，其单量增长和对营业额贡献增长都非常好；<span style="color: black;">因此</span><span style="color: black;">机构</span><span style="color: black;">选取</span>在<span style="color: black;">有些</span><span style="color: black;">周边</span>几<span style="color: black;">千米</span>范围内都<span style="color: black;">无</span>门店的<span style="color: black;">地区</span>，开设大概四五十平方米的门店专门做外卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：北京商报</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">王老吉联名捷途汽车推出</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“折耳根风味”新品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月28日，王老吉和捷途汽车联合推出“折耳根风味”气泡凉茶。该款新品<span style="color: black;">口味</span>为折耳根香气搭配王老吉气泡凉茶，包装上<span style="color: black;">运用</span>渐变黄绿色罐身搭配手绘折耳根枝叶，现已于王老吉官方商城小程序以及天猫、京东、抖音官方旗舰店上线。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：王老吉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q5.itc.cn/q_70/images03/20240602/b0ec707c626747ee8380325116824bdc.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：王老吉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">认养一头牛推出冰淇淋</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，认养一头牛在电商和部分一线城市的便利店、高档商超<span style="color: black;">起始</span>铺货支装、杯装鲜牛乳冰淇淋，两款<span style="color: black;">制品</span><span style="color: black;">日前</span>均推出牛乳、草莓、生巧三种口味。支装70克和杯装60克定价在10元<span style="color: black;">上下</span>价格带。<span style="color: black;">制品</span>包装<span style="color: black;">表示</span>，保质期相比较冰淇淋品类<span style="color: black;">平常</span>的2年或18个月，<span style="color: black;">仅有</span>100天。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：界面<span style="color: black;">资讯</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">喜茶联名《庆余年第二季》</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">上新“庆<span style="color: black;">爱好</span>荔”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月28日，喜茶宣布与《庆余年第二季》推出“庆<span style="color: black;">爱好</span>礼”主题联名，推出当季时令荔枝果茶新品“庆<span style="color: black;">爱好</span>荔”。即日起，消费者在门店购买联名饮品套餐，<span style="color: black;">就可</span><span style="color: black;">选取</span>角色透卡贴纸包、光栅徽章等周边。品牌还推出主题店打卡、主题直播等活动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：喜茶</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q6.itc.cn/q_70/images03/20240602/47e6790148c44e1c8c12ff51b4a35a02.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：品牌</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">奈雪的茶联名天线宝宝推出宝宝节活动</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5月30日<span style="color: black;">信息</span>，奈雪的茶再次发起宝宝节活动，官宣联动天线宝宝，并推出节日限定<span style="color: black;">制品</span>桃桃莓奶昔小奶瓶及全新烘焙、宝宝贴纸、宝宝盘子、宝宝杯子等多款联动周边，限定包装<span style="color: black;">亦</span>依据四位<span style="color: black;">区别</span>的天线宝宝做了再设计，消费者购买对应套餐<span style="color: black;">就可</span><span style="color: black;">得到</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：socialbeta</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://q0.itc.cn/q_70/images03/20240602/add96e81e1f743e2a2a9ce5669a1cda1.png" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：品牌</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">可<span style="color: black;">连续</span>消费</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">宜家推出旧家具循环试点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宜家家居宣布于6月1日推出宜家家具回购和再售试点服务，用户参与该服务可<span style="color: black;">得到</span>与回购价格等值的宜家购物卡。首批试点商场为8家，回收家具<span style="color: black;">制品</span>范围为<span style="color: black;">包含</span>梳妆台、抽屉柜、办公桌等在内的13个<span style="color: black;">制品</span>类别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：宜家家居</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">LVMH集团旗下奢侈品牌Patou推出</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">回收再利用项目</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">法国奢侈品巨头LVMH集团旗下奢侈品牌Patou推出回收再利用项目Patou Upcycling，强化品牌对可<span style="color: black;">连续</span>的承诺。Patou Upcycling项目由品牌艺术总监Guillaume Henry主导，邀请新兴设计师和艺术家“重新设想并赋予闲置库存全新的生命”，用闲置材料创作新<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：可<span style="color: black;">连续</span>时尚</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">▼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">拜耳、雀巢及耐特菲姆再生农业合作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">正式<span style="color: black;">起步</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前，“水稻再生农业——从农场到餐桌，助力农业可<span style="color: black;">连续</span>发展合作项目”<span style="color: black;">起步</span>仪式由拜耳作物科学（中国）有限<span style="color: black;">机构</span>、雀巢（中国）有限<span style="color: black;">机构</span>、耐特菲姆(广州)农业科技有限<span style="color: black;">机构</span>联合雀巢供应链基地洪益粮食种植专业合作社，在黑龙江省大庆市肇源县新站镇举办。<span style="color: black;">起步</span>仪式标志了拜耳作物科学与雀巢<span style="color: black;">一起</span>签约的水稻再生农业项目正式落地中国实施，三方将合力探索再生农业的可行性<span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：拜耳中国</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">封面图<span style="color: black;">源自</span>：视觉中国</span><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">责任编辑：网友投稿</span></p>
楼主节操掉了，还不快捡起来！ 我赞同你的看法，你的智慧让人佩服，谢谢分享。 “NB”（牛×的缩写，表示叹为观止） 真情实感，其含义为认真了、走心了的意思，是如今的饭圈常用语。
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