老匡：2022年，抖音直播VS视频号直播，怎么样选取？哪个更有搞头？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0BL5j5s9cprCIfrg3MibnLEOrSVXyBWsTicf8nMFYribYC1Z1j5tpvtGPvshIrGDNzEl3EBJ02cDqEYg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位先看张图——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG30sEyDoXI4aEYLiczQzT1NDLR5Py4FlDVNfv8Zz7SjkdkL3CHztkDdfw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>里，说的<span style="color: black;">便是</span>这篇<span style="color: black;">文案</span>《</span><a style="color: black;"><span style="color: black;">老匡：手把手教你做“超市录屏直播”，日入5000+，不信点进来看！</span></a><span style="color: black;">》，没看的，速度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>老匡的<span style="color: black;">伴侣</span>都<span style="color: black;">晓得</span>这个人到底有多<span style="color: black;">可靠</span>。别人写<span style="color: black;">文案</span>，1天搞定，而老匡，则<span style="color: black;">必须</span>15天，去反复推敲验证；<span style="color: black;">倘若</span><span style="color: black;">触及</span>到<span style="color: black;">详细</span>项目，可能<span style="color: black;">必须</span>30-60天去亲自做一遍，才会写出来。<span style="color: black;">因此</span>，看老匡的<span style="color: black;">文案</span>没做出结果，99%是你出了问题，而不是<span style="color: black;">文案</span>出了问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说这话，真不是吹牛逼，例如今天这篇<span style="color: black;">文案</span>，为了搞清楚抖音VS视频号，哪个直播带货更牛逼，更值得做？我同事花了将近12天，蹲了300多个视频号、抖音直播间，收集、统计了16份数据表格，历经千辛万苦，才得出以下9个<span style="color: black;">宝贵</span>、几乎盖棺<span style="color: black;">结论</span>、不容置疑的结论，<span style="color: black;">期盼</span>各位认真研读，找准2022年经营方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3ffiaaEmXfj4x8xUhrHiary01iaW6eknicibFk0w1ZsPJqkxPF12KtOzKoug/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，还是要小小解释一下，<span style="color: black;">为何</span>要让“视频号直播”与“抖音直播”钢正面？<span style="color: black;">由于</span>年前，圈子里有个声音，说视频号直播上线一年多，<span style="color: black;">持续</span>完善<span style="color: black;">各样</span>功能，例如打通小商店、开通连麦、美颜功能、直播间展示公众号关注按钮、订阅号直播窗口折叠等，<span style="color: black;">已然</span>将日活做到了4.5亿+，与抖音直播似乎有一战之力…诶，这句话让我有了兴趣，<span style="color: black;">因此</span>就有了这篇<span style="color: black;">文案</span>。（相信各位<span style="color: black;">亦</span>有兴趣）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，话不多说，直接上结论！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>1：<span style="color: black;">日前</span>抖音直播带货体量远超视频号！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>将抖音与视频号月销TOP 100的直播间进行数据对比，<span style="color: black;">发掘</span>：抖音top100直播间月销均在5000万以上，而视频号TOP 100直播间月销5000万以上<span style="color: black;">仅有</span>4个；且视频号月销TOP 100直播间中，81%月销仅40-500万…二者体量差距，肉眼可见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3u8IUed7zEZvUia16cXzCKPLWxuIJWwo0WdUyDaMwoiaziczGeGFfjR4mQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>2：视频号直播带货<span style="color: black;">商场</span>化仍不成熟！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对比二者热度TOP100直播间的带货商家数量，<span style="color: black;">发掘</span>抖音带货商家占77%，视频号带货商家仅40%，说明在直播带货赛道，抖音商家比例超过视频号。据观察，视频号热度TOP100直播间里，最<span style="color: black;">平常</span>的是<span style="color: black;">资讯</span><span style="color: black;">新闻</span>类直播内容，基于日活4.5亿的庞大基数与超强社交属性，越来越多<span style="color: black;">资讯</span><span style="color: black;">媒介</span>将“视频号直播”当作重要的舆论发布平台，而非带货<span style="color: black;">途径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3JuxzGaKAJU44C84bTUZmunN3icGN2HWTHR2DjKwBwriaWrmVP2dIqkVQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3ENGBSEkjDKT39nLdew7GcSIoNAGBTxd9bMv2nZweoUBkk74k7SUeBQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>3：视频号直播客单价<span style="color: black;">广泛</span>高于抖音直播客单价！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3pen0HvC8rICq4b7a3kdRB2uAnIomsn2Nbh5ZY7La5omZJ1xgGHIouQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3iauiaAYzodgyictLWnuLMribRed9tTmqjFnMyWRblicQP9iaibiaqP6MPwknZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>交叉对比抖音、视频号直播热销TOP100商品，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>，视频号TOP100商品GMV为9395万，<span style="color: black;">营销</span>额靠前的品类为</span><span style="color: black;">3C数码、家用电器、服装鞋帽、食品饮料。</span><span style="color: black;">抖音TOP100商品GMV为27.3亿，<span style="color: black;">营销</span>额靠前的品类为</span><span style="color: black;">食品饮料、家居生活、服装鞋帽。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从二者热销品类差异不难看出，视频号直播带货更易诱发“高客单”商品成交；抖音直播则更易成交“相对低客单”商品。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>4：抖音偏爱短平快，中长视频在视频号更具<span style="color: black;">潜能</span>！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>对比二者TOP500高赞视频，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>：视频号50秒以上的视频占比40%，抖音20秒以内的视频占比48%，可见<span style="color: black;">优秀</span>的中长视频在视频号更吃香；视频号以社交<span style="color: black;">举荐</span>为主，正能量、<span style="color: black;">资讯</span>类短视频较受欢迎。而抖音短视频的算法<span style="color: black;">举荐</span>中，完播率依然是重要的考核指标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3tybDZXlJRmQ5DodZicNkibVZMyTZ8KEicTg91f14EtGyJKWKwYCgibQlmA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>5：视频号私域引流“宽松度”远高于抖音！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随机查看100个抖音直播间，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>：几乎<span style="color: black;">无</span>私域引流动作。而随机查看100个视频号直播间，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>：有21个直播间存在私域引流<span style="color: black;">行径</span>，可见视频号引流、沉淀到私域的路径极为畅通。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号直播引流私域<span style="color: black;">重点</span>有以下5种方式：1、直接放二维码贴片，引导扫描添加；2、背景板留<span style="color: black;">微X</span>号，口播引导添加；3、账号主页放<span style="color: black;">微X</span>号，口播引导点击主页添加；4、公众号<span style="color: black;">文案</span>放二维码，直播<span style="color: black;">插进</span>公众号链接卡片，点击一键<span style="color: black;">转</span>至该<span style="color: black;">文案</span>；5、主播口播<span style="color: black;">微X</span>号，引导添加。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG38iaByMupibpolx8yhunQGENNfB0Ezicic46G3ra3NR183TC9CcMOHBvGfg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，2022年视频号将大力扶持在<span style="color: black;">微X</span>生态有私域流量的商家！2022年年初，视频号发布激励计划：商家每引导1个私域用户进直播间（人数需大于50），平台即<span style="color: black;">举荐</span>1个公域用户进直播间。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>6：同IP同内容，发布在抖音的点赞量比视频号高10倍</span></strong><strong style="color: blue;"><span style="color: black;">！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>随机抓取3个在抖音与视频号同步更新的大IP账号，<span style="color: black;">经过</span>对比10组短视频点赞数据，<span style="color: black;">发掘</span>相差约10倍之多。<span style="color: black;">虽然说</span><span style="color: black;">日前</span>视频号日活4.5亿，抖音日活6亿，但在短视频<span style="color: black;">行业</span>，用户习惯仍倾向抖音，短视频的无冕之王，不可撼动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3nprrJ5MHEqmQYn4TtpxEhhovOuZhklGhyOOFonkvIlLq3icp503ZGMg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>7：抖音里90%头部网红、明星并未入驻视频号！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">抖音TOP100带货直播间里，35%为100万-6700万粉的明星与头部网红，在视频号此类直播间仅2个，说明抖音仍是明星大V首选直播带货平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3DehaCdyDicIXRyd5icJFccvURO85RgaRO0liaWic59XianBM44GkaBb9CdA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>8：视频号与抖音的大V重合率极低！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>将视频号与抖音热度TOP 500账号进行对比，<span style="color: black;">发掘</span>：仅18个账号重合，<span style="color: black;">日前</span>视频号全网头部达人入驻较少，且入驻后并<span style="color: black;">无</span><span style="color: black;">显著</span>的流量扶持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3T6z7E88JM47EeDV739AOMQ9GSzNzqeVwdC2hwicCVyAeFWLjZ21tQwg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">▌</strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">发掘</span>9：抖音短视频流量抬头，直播红利式微！视频号更值得<span style="color: black;">长时间</span>持有！</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从2022年<span style="color: black;">状况</span>看，一方面是视频号私域引流的后端价值凸显，另一方面是抖音对直播推流的缩紧，两者一比较，哪个适合中小企业参与，显而易见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、视频号TOP500账号里，53%的账号在主页简介放了<span style="color: black;">微X</span>号进行引流，可见官方并不反对私域引流，大于1000粉<span style="color: black;">乃至</span><span style="color: black;">能够</span><span style="color: black;">插进</span>企业<span style="color: black;">微X</span>，实现点击一件<span style="color: black;">转</span>加关注，爽滑无比。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、相反，<span style="color: black;">日前</span>，抖音已关闭左上方的「直播」入口，点进APP默认进入<span style="color: black;">举荐</span>栏，用6个<span style="color: black;">区别</span>抖音账号随机测试，刷30次，直播间与短视频<span style="color: black;">显现</span>的比例约为1：9。说明新年伊始，抖音的推流政策或再次振动，<span style="color: black;">她们</span>并不想用“直播”过度消费短视频用户，短视频仍是抖音的流量大盘，直播推流或不济当年。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/DnxLTicnYZ0CO33XFkciaOpe1FFPkGVOG3ic0l31rGgGkIoEZVaYm5QkhpZdHt4miaTvGTCUtsOnyA7BQVfK31hHsQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述：1、得益于独特的赛马机制，抖音直播带货在2022年，仍然更适合新手入局，但门槛太低，<span style="color: black;">引起</span><span style="color: black;">大众</span>只能在短平快的低客单生意里挣扎；2、视频号直播带货则对“有<span style="color: black;">必定</span>私域粉丝量”的商家更友好，虽起步<span style="color: black;">很难</span>，但一旦<span style="color: black;">保持</span>下来，你<span style="color: black;">能够</span>做极具信任度的高客单生意…两者<span style="color: black;">怎样</span><span style="color: black;">选取</span>？自己拿主意。记住老匡这句话，世界上就<span style="color: black;">无</span>两全其美的事，你顾的了这头，肯定顾不了那头。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"> <img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">点击下方“</span><strong style="color: blue;"><span style="color: black;">阅读原文</span></strong><span style="color: black;">”阅读老匡所有作品</span>
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