怎么样抓住视频号直播带货新机遇？
<img src="https://mmbiz.qpic.cn/mmbiz_jpg/Pkd9jRh20cXPGWxexq8wTib3BxPDR19Zeo8twjO8FnTo23BicAxosm9ia76TFFeX8tPHc8DurEh2yFzawiaDiazu05g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8s5kcPerTvm6Y925ibITg6pJIwxSB9Q83HMGvY5To8h6q4rT1MI8GIsg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是美业观察的第</span><span style="color: black;"><strong style="color: blue;">1180</strong></span><span style="color: black;"><span style="color: black;">期内容；新<span style="color: black;">伴侣</span>请点标题下蓝字或搜索<span style="color: black;">微X</span>号</span><span style="color: black;"><strong style="color: blue;">mygc360</strong></span>关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">直播<span style="color: black;">办法</span>论</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据<span style="color: black;">微X</span>公开课数据<span style="color: black;">表示</span>，2021年视频号直播带货<span style="color: black;">营销</span>金额增长15倍，私域占比50%；视频号直播间平均客单价超200元，整体复购率超60%。</span><strong style="color: blue;"><span style="color: black;">相较于去年自然生长状态，2022年视频号直播<span style="color: black;">起始</span>蓄力爆发并进入快速增长期，视频号直播带货的<span style="color: black;">商场</span><span style="color: black;">潜能</span>已<span style="color: black;">逐步</span>显露。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着视频号直播打法<span style="color: black;">逐步</span>明晰，众多品牌纷纷入局，以品牌自播模式开启视频号直播带货的新生意通道试水。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为助力<span style="color: black;">更加多</span>品牌顺利布局，并以私域流量为<span style="color: black;">起步</span>支点，<span style="color: black;">经过</span>运营杠杆撬动<span style="color: black;">微X</span>公域流量，形成品牌自播的公私域流量联动的正向循环，<strong style="color: blue;">腾讯<span style="color: black;">宣传</span>为此带来《视频号商家自播<span style="color: black;">处理</span><span style="color: black;">方法</span>》，通过视频号直播商家成长「1+3」模型，为<span style="color: black;">处在</span><span style="color: black;">区别</span><span style="color: black;">周期</span>的品牌定制对应的直播运营打法，有效助力品牌借助公私域流量实现<span style="color: black;">有效</span>运营，依托<span style="color: black;">微X</span>全域多触点完成生意<span style="color: black;">有效</span>转化，实现品牌视频号自播的私域拉新蓄水和GMV<span style="color: black;">连续</span>增量。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8BzTmPuic9giam1Yh0b79OMNAeCgoohKB2KF7lOJYRX6MEQtjJicicpZSTA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">播前基建全面<span style="color: black;">指点</span>，快速入驻实现品牌首播</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在视频号商家自播<span style="color: black;">处理</span><span style="color: black;">方法</span>的视频号直播商家成长「1+3」模型中，“1”是对从入驻到开播过程中六个<span style="color: black;">过程</span>进行<span style="color: black;">仔细</span>拆解，为品牌<span style="color: black;">供给</span>搭建播前基建可复制的操作理论<span style="color: black;">基本</span>及全面<span style="color: black;">指点</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj83BlB0p5Ye0LVB8dg5vemPiaCqIp1icF73RIrKBd6KSyUoaT4DAJTOeDQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 其中<span style="color: black;">包含</span><strong style="color: blue;">品牌视频号直播开通及认证的<span style="color: black;">办法</span>和<span style="color: black;">过程</span>、针对未开播和已开播品牌的视频号直播带货交易组件接入、直播选品公式、团队打造&主播人员配置、设计流程化直播脚本技巧、直播间场景搭建指南及开播前“人+货+场+引流”checklist</strong>，助力品牌快速实现入驻并完成首播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8hLQhLeuEAjGa9oibeG2nutXHdn3gp0kOAjQicmjc3ibFoklcrxtvHNVUw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">周期</span></span></strong><strong style="color: blue;"><span style="color: black;">-</span></strong><strong style="color: blue;"><span style="color: black;">冷<span style="color: black;">起步</span>期：运营私域</span></strong><strong style="color: blue;"><span style="color: black;">+</span></strong><strong style="color: blue;"><span style="color: black;">激活公域，</span></strong><strong style="color: blue;"><span style="color: black;">寻找品牌直播之道</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <span style="color: black;">针对</span>还未开启常态化自播的品牌而言，<strong style="color: blue;">在开播前期<span style="color: black;">贮存</span>充足的私域势能，能够助力直播快速度过冷<span style="color: black;">起步</span>。<span style="color: black;">处在</span>这一<span style="color: black;">周期</span>的品牌，其超过50%的直播流量源自品牌已有私域</strong>，<span style="color: black;">因此呢</span>，充分利用<span style="color: black;">微X</span>自有工具及功能搭建私域矩阵，调动前期私域建设力量，并激活公域流量进行叠加，则可跑通品牌带货首播。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8vTy1OibJAxBdWdDyzP6OLqWibrseqSCR2LoyWOwOAZ1AUstsKM61HNicw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span><span style="color: black;">处在</span><span style="color: black;">第1</span><span style="color: black;">周期</span>的品牌商家<span style="color: black;">能够</span>从以下三个维度进行直播运营，快速渡过冷<span style="color: black;">起步</span>期：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">把握直播前期预热，提前锁定关注</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span>品牌可在视频号、公众号、小程序、<span style="color: black;">微X</span>社群、企微导购等多个阵地展开私域多<span style="color: black;">途径</span>运营，提前释放直播信息，并开启直播预约提醒。<span style="color: black;">同期</span>，将预约周期<span style="color: black;">连续</span>3天以上，能够更好地为直播信息内容发酵预留充足时间。品牌还可同步打造小程序抽奖、视频号开播红包等品牌活动，与直播预热进行有效<span style="color: black;">协同</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">直播<span style="color: black;">连续</span>沉淀私域，打通流量循环</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span>品牌一则<span style="color: black;">能够</span><span style="color: black;">经过</span><span style="color: black;">运用</span>直播间内的私域插件，搭建直播间内添加社群/导购的引流链路，将新客沉淀到私域；二则在直播的全周期，以直播内容、直播活动为驱动力，在社群内<span style="color: black;">持续</span>进行用户活跃及转化运营，方能助力品牌打通“私域引流开播”到“直播引流私域”的品牌视频号直播自循环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj86IKib4WZTcEmTPAtKSVsAM5vWyM31GnCiaQoLhUarkA8wSSrf9kkIibOw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">利用多种运营手段，实现最大化引流</strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span>品牌还可利用<span style="color: black;">微X</span>搜一搜充分调动全域流量，为直播进行全周期引流。在品牌搜一搜专区，头图区域可进行动态定制，引导用户<span style="color: black;">转</span>视频号；搜一搜页面添加“直播预约”、“直播中”标志提示，<span style="color: black;">运用</span>户可快速一键直达直播间；<span style="color: black;">另外</span>，添加品牌运营卡片，以优惠派发、裂变游戏等创新方式皆可调动用户积极参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第二<span style="color: black;">周期</span>-成<span style="color: black;">长时间</span>：流量增速+直播间升级，推动直播GMV增长</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span>在成功跑通首播带货后，品牌<span style="color: black;">能够</span><span style="color: black;">起始</span>尝试<span style="color: black;">平常</span>平播或周播，<span style="color: black;">逐步</span><span style="color: black;">加强</span>自播频次，进入半常态化的自播模式，并<span style="color: black;">经过</span><span style="color: black;">处理</span>直播痛点<span style="color: black;">持续</span><span style="color: black;">提高</span>直播GMV的稳步增长，从而实现生意的加速转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj81HqWralF6D7Q3JBwzQ6JRoIBtDlfH9lVInPQ8j2D6EpzvPibUDRjqGw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span><span style="color: black;">处在</span>视频号直播第二<span style="color: black;">周期</span>的品牌应重点从“流量增速提效”和“直播间优化升级”两大方面对直播进行<span style="color: black;">持续</span>优化：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"> 流量增速提效</strong></span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <strong style="color: blue;"><span style="color: black;">周期</span>性直播复盘，分析数据并制定优化策略</strong>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 成<span style="color: black;">长时间</span>品牌自播应针对每场直播做好播后数据复盘，有的放矢地制定策略进行提效，如可<span style="color: black;">经过</span>对直播关键指标的分析和诊断，从流量、内容、转化三大维度对数据进行归纳，总结出<span style="color: black;">拥有</span>针对性的优化策略，从而优化对流量的运用效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <strong style="color: blue;">拉动公域流量提效，加速流量拓展</strong>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在品牌以私域为支点突破冷<span style="color: black;">起步</span>流量瓶颈后，<span style="color: black;">连续</span>性拉动<span style="color: black;">更加多</span>公域自然流量并策略性叠加<span style="color: black;">宣传</span>付费流量，皆能为直播间引流提<span style="color: black;">有效</span>率。相比于冷<span style="color: black;">起步</span>期，成<span style="color: black;">长时间</span>品牌自播的公域GMV占比能够从20%<span style="color: black;">提高</span>到60%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8CxJ3A51qiawacmdV9OEDYiaCM7h9bHrz7TWszjMiaSiaE30VLicqngl3wiaQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <span style="color: black;">首要</span>，在自然公域流量侧，<strong style="color: blue;"><span style="color: black;">提高</span>开播时长、用户停留时长、互动评论率及GPM等直播关键指标</strong>都将<span style="color: black;">帮忙</span>直播间<span style="color: black;">得到</span>更高的算法公域推流。其次，<strong style="color: blue;">商家引导视频号自有粉丝进入直播间时，平台将给予流量券进行激励</strong>。与此<span style="color: black;">同期</span>，<strong style="color: blue;">对直播间进行装修升级、优化货品<span style="color: black;">选取</span>、优化主播催单话术</strong>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">皆能带动直播数据的<span style="color: black;">提高</span>，从而带动公域流量增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 除此之外，<strong style="color: blue;">品牌还可进行对<span style="color: black;">宣传</span>投放进行组合，精细化锁定<span style="color: black;">目的</span>人群以带来更加<span style="color: black;">优秀</span>的公域流量</strong>。对此，品牌应重点关注<strong style="color: blue;"><span style="color: black;">商场</span>流量的转化漏斗，在<span style="color: black;">揭发</span>量、点击量、商品点击、完成下单的各个层级对症下药</strong>，跟随投放<span style="color: black;">周期</span>进行逐一迭代优化，<span style="color: black;">同期</span>有效<span style="color: black;">提高</span>投放效率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8JrojxlsKJ7mpDFnllwjHtlz6fElYy4P5MAl5KD9sDuam6w18VZUngA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在<span style="color: black;">宣传</span>流量投放初期，品牌可<strong style="color: blue;">优先投放竞价<span style="color: black;">伴侣</span>圈<span style="color: black;">宣传</span>，并制作有效<span style="color: black;">宣传</span>素材</strong>，快速<span style="color: black;">提高</span>直播间水位。在投放中后期，<strong style="color: blue;">充分利用<span style="color: black;">微X</span>生态内六大投放场景，借助全域多触点对<span style="color: black;">商场</span>流量进行扩容</strong>。品牌还可<span style="color: black;">按照</span>下单<span style="color: black;">目的</span>策略性<span style="color: black;">选取</span>投放组合，结合<strong style="color: blue;">直播观看出价、商品点击出价、商品购买出价的多目标出价投流策略</strong>，为直播拓量的<span style="color: black;">同期</span>拉升商品点击。<span style="color: black;">另外</span>，<strong style="color: blue;">优化<span style="color: black;">宣传</span>素材、优化人群<span style="color: black;">选取</span></strong><span style="color: black;">亦</span><span style="color: black;">能够</span>有效助力投放效果的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">直播间优化升级</strong></span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在对流量增速提效的<span style="color: black;">同期</span>，品牌还<span style="color: black;">能够</span>在<strong style="color: blue;">场景升级、互动升级、货品升级</strong>三个维度对直播间进行优化升级。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在场景升级方面，<strong style="color: blue;">品牌<span style="color: black;">能够</span>灵活运用直播间内容贴标，<span style="color: black;">经过</span>限时限量或惊喜优惠、满赠+秒杀+买赠等活动形式</strong>，有效吸引用户停留、促进其下单转化；在互动升级方面，<strong style="color: blue;"><span style="color: black;">能够</span><span style="color: black;">按照</span>直播间的流量趋势节奏，制定或升级<span style="color: black;">区别</span>的互动福利玩法机制，巧妙利用福利<span style="color: black;">加强</span>GMV</strong>，例如：在流量高峰期，<span style="color: black;">经过</span>转化类玩法能够有效承接私域流量并促进下单转化；而在流量低谷期，互动类玩法可带动用户进行转评赞，调动直播间内外的流量拓展；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8CDliadbNCgPFibyPBLmicfeickPU8QFJTGQrQLUEshC4w0EOyFmdIJ5fhw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 而在货品升级方面，品牌则<span style="color: black;">能够</span><span style="color: black;">增多</span>组货<span style="color: black;">规律</span>和数据能力，以相同单品组合售卖、<span style="color: black;">区别</span>单品<span style="color: black;">绑缚</span>售卖等策略，并借助后台数据观察<span style="color: black;">制品</span>及人群<span style="color: black;">状况</span>，<span style="color: black;">持续</span><span style="color: black;">提高</span>商品吸引力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第三<span style="color: black;">周期</span>-成熟期：长效直播矩阵+品牌自造节，冲刺直播高转化</span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <span style="color: black;">处在</span>成熟期的品牌<span style="color: black;">必须</span><span style="color: black;">经过</span>加大直播频次，开启品牌日播实现常态化自播。这一<span style="color: black;">周期</span>的直播<span style="color: black;">目的</span>将转变为重点关注<span style="color: black;">营销</span>转化，并搭建长效直播矩阵，<strong style="color: blue;"><span style="color: black;">经过</span>日播、周期活动+自造节、公私域引流守住品牌直播的常规武器，并<span style="color: black;">这里</span><span style="color: black;">基本</span>之上<span style="color: black;">连续</span>发展KOL达人、平台活动、CPS互选扩充品牌直播的弹药库</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8AlALgHdHicCBfOFrtSmygpnDJ83f81p22ibgwVQZ1ORNQf0FVu7eM8jg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▷ </span>
</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成熟期品牌视频号自播可<span style="color: black;">经过</span>以下三种方式<span style="color: black;">稳妥</span>品牌常态化直播阵地，并向生意高转化全力冲刺：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">品牌直播间<span style="color: black;">自动</span>造节，引爆销量转化</strong></span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在品牌形<span style="color: black;">成为了</span>常态化自播模式后，可<span style="color: black;">经过</span><strong style="color: blue;">品牌<span style="color: black;">自动</span>造节<span style="color: black;">持续</span>培养粉丝观看习惯，从而策略性打造销量高点</strong>。品牌可<span style="color: black;">经过</span>以下三种方式进行造节：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <strong style="color: blue;">主题造节</strong>：花式<span style="color: black;">部署</span>主题性直播间场景，刺激当日直播间用户转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <strong style="color: blue;">宠粉日造节</strong>：<span style="color: black;">选取</span>固定日期，周期性开展福利大促等活动进行集中转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ <strong style="color: blue;">每月/固定IP造节</strong>：打造品牌活动日IP，<span style="color: black;">加强</span>粉丝对造节的氛围感知。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8X9Ptq3YjWfZETf1Eaxa5iaibSvqYcQY3Ot4lKLUTvKGW18FbYZDqSiagA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"> 携手平台活动，打造直播案例型事件</strong></span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 在全年的核心节点中，如行业大促、节日庆典、品类活动等，品牌均可积极参与平台活动，借助平台资源赋能获取直播<span style="color: black;">有效</span>收益。如<strong style="color: blue;">视频号推出的超级品牌日，就为品牌带来专栏流量、官方预约流量、直播栏目提权、红点推送等</strong>额外直播流量的资源加持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Pkd9jRh20cU5Ud5fJUXVLOibHA5MOkgj8rtONbrOy3PS2kboJCI25icuVuL1dXur0RibXVxam5ibCLA8shr2tJ24ew/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>组合投放，快速拉起流量加乘</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 成熟期品牌自播可<span style="color: black;">经过</span><strong style="color: blue;">打出流量投放组合拳形成<span style="color: black;">途径</span>整体生意增长</strong>。借助合约<span style="color: black;">宣传</span><span style="color: black;">经过</span>限时推广进行大范围<span style="color: black;">揭发</span>，<span style="color: black;">能够</span>为直播带来瞬时高关注，快速拉动大节点场观。而竞价<span style="color: black;">宣传</span>则可<span style="color: black;">长时间</span>在线随播放量<span style="color: black;">增多</span>投放，周期数据集中累积，利于引擎<span style="color: black;">连续</span>择优优化，<span style="color: black;">帮忙</span>品牌长线维稳日播水位。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ 视频号直播依托<span style="color: black;">微X</span>天然社交生态<strong style="color: blue;">助力品牌摆脱传统的老客少，复购低的“叫卖式”直播，升级迈进老客多，复购高的“关系式”直播</strong>，为品牌拓展新的<span style="color: black;">商场</span>化边界，形成常态化品牌自播，并<span style="color: black;">创立</span>品牌<span style="color: black;">稳妥</span>护城河。在视频号直播<span style="color: black;">处在</span>高速起飞<span style="color: black;">周期</span>，《视频号商家自播<span style="color: black;">处理</span><span style="color: black;">方法</span>》针对<span style="color: black;">区别</span><span style="color: black;">周期</span>的品牌入局<span style="color: black;">供给</span>直播经营成长模型及直播运营<span style="color: black;">办法</span>论，助力品牌打造全新生意通路，<span style="color: black;">即时</span>把握风口期饱获品效协同的生意红利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▷ </span><span style="color: black;"><strong style="color: blue;">点击阅读原文，获取完整版《视频号商家自播<span style="color: black;">处理</span><span style="color: black;">方法</span>》</strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/Pkd9jRh20cVXCqkNdc0b3Gu20ByIOAibWcDfN5MDTYItb5fqBgZ0WqicIewchR3jIEn2GCicmQqicbTQ1mhZ7cJoDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
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