视频号直播怎么样进行裂变？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/K3KPwKCKpwLDvCaH0CC9XY6zaNLSCib1VSgAmnALgMwZySWnAiapTVUUVHGT0L1icA9Ab2BjYEyS7LcbOBW8mHm9A/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">曾经看到知乎一个有意思的提问：视频号的商家都去<span style="color: black;">哪里</span>呢？下面有一条评论震耳欲聋回复道：都去搞直播了。视频号直播？视频号直播的魅力在哪里？其实直播<span style="color: black;">做为</span>一种<span style="color: black;">能够</span>与观众进行实时互动的形式，当然自有其魅力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，直播<span style="color: black;">能够</span>更直观、全面地展示商品，让消费者在购买前能够更加真实地<span style="color: black;">认识</span><span style="color: black;">制品</span>特性，从而<span style="color: black;">加强</span>购买转化率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其次，<span style="color: black;">经过</span>直播与用户进行实时互动，<span style="color: black;">能够</span><span style="color: black;">加强</span>用户对品牌的认知和信任，<span style="color: black;">提高</span>用户的忠诚度和复购率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，<span style="color: black;">经过</span>预约直播+企业<span style="color: black;">微X</span>裂变的方式，<span style="color: black;">能够</span>实现视频号预约直播和企业<span style="color: black;">微X</span>好友数量的双重增长。但商家<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，<span style="color: black;">倘若</span>视频号开播都<span style="color: black;">无</span>流量，以上的都只能<span style="color: black;">作为</span>纸上谈兵。<span style="color: black;">那样</span>，<span style="color: black;">怎样</span>让自己的直播进行裂变呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/K3KPwKCKpwLDvCaH0CC9XY6zaNLSCib1V1cdB2KlHuN0oCSsiaiasqL437YGgVSFIO23aPBH4lM36cibrDcOPI4T6g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号的服务商芝麻微客<span style="color: black;">经过</span>激励机制和社交网络的传播效应，<span style="color: black;">能够</span>有效地<span style="color: black;">提高</span>了用户的参与度和活动的传播效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、用户裂变。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>芝麻视频号助手的直播预约锁客功能时，当用户预约直播间<span style="color: black;">就可</span><span style="color: black;">得到</span>商家设置的活动奖励。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">奖励类型有红包、实物奖品、兑换码等供商家<span style="color: black;">选取</span>应用，以吸引用户的<span style="color: black;">重视</span>力，带来<span style="color: black;">更加多</span>用户的关注。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、活动裂变。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当用户预约直播间<span style="color: black;">得到</span>奖励之后，还<span style="color: black;">能够</span>把直播间进行转发至<span style="color: black;">伴侣</span>圈、社群、<span style="color: black;">微X</span>好友等<span style="color: black;">途径</span>，让自己的亲朋好友助力达到助力人数，再次领取奖励。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/K3KPwKCKpwLDvCaH0CC9XY6zaNLSCib1VoR1BFpk2qXOQicfRg9c0f86PBKL4RicZx7BuibibsBThBWL0SvgdfuXo5Q/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、分销裂变。</span></strong><span style="color: black;"><span style="color: black;">协同</span>芝麻视频号助手的分销功能，由分享员端生成的直播预约锁客海报，只要预约了直播的用户都会该分享员锁客。后续，当开播后已锁定的客户进入到直播间下单购买商品都会和该分享员<span style="color: black;">相关</span>，分享员<span style="color: black;">能够</span><span style="color: black;">得到</span><span style="color: black;">必定</span>的佣金返利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上所述，芝麻视频号助手为商家<span style="color: black;">供给</span>了一个吸引客户的好<span style="color: black;">办法</span>，<span style="color: black;">经过</span>裂变功能，商家不仅<span style="color: black;">能够</span><span style="color: black;">增多</span><span style="color: black;">营销</span><span style="color: black;">途径</span>，还能加强与消费者的互动，<span style="color: black;">提高</span>品牌形象，<span style="color: black;">最后</span>实现<span style="color: black;">营销</span>业绩的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/K3KPwKCKpwLDvCaH0CC9XY6zaNLSCib1VeruyqFnkWNMmkFb0vSVp6icxaH1SMJAjrl2NWP2MEGYqC9gyYcyeMXw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/K3KPwKCKpwLDvCaH0CC9XY6zaNLSCib1VTn6zoeMvCCSoOL1s6FTmbiaNWe54YdiaIO5sLdBQbZvU05UeYqLJpB6w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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