没想到视频号直播带货170万的秘诀—竟然是信任！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">视频号</span>10<span style="color: black;">万赞<span style="color: black;">作为</span>内容生产方新的爆款标准，这是北京视频号公开课一位分享者分享的经验。当然除此之外，还有带货。看了几个小时的视频号直播，以下纯属个人笔记。仅供视频号玩家参考。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hZvMHvOfW1VkOibpbmceFz8xPqQXHAQAoZibr7maRKSQcoqPbUI4qm8wj5ibrHppsXKltqiaWWur0qmUxPdhakmuvw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重点能力</span>1<span style="color: black;">、公众号<span style="color: black;">插进</span>视频号卡片</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最多支持<span style="color: black;">插进</span></span>10<span style="color: black;">个视频号动态，视频号是十个<span style="color: black;">区别</span>的博主的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直接打通公众号与视频号的链路</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>从公众号放视频号的初始内容，让<span style="color: black;">优秀</span>的粉丝<span style="color: black;">经过</span>公众号看到视频号，完成冷<span style="color: black;">起步</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重点能力</span>2<span style="color: black;">：直播的功能</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>视频号的直播非常简单，进入<span style="color: black;">发布</span>页<span style="color: black;">发布</span>直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转发到群里，转发<span style="color: black;">伴侣</span>圈，直接进行直播流功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最小化功能，最小化浮窗功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播小商店功能带货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点能力</span>3<span style="color: black;">：视频号助手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">支持</span>1G<span style="color: black;">视频发布</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团队视频号运营<span style="color: black;">经过</span>视频号助手绑定运营者</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC<span style="color: black;">发布</span> <span style="color: black;">绑定多人运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点能力</span>4<span style="color: black;">：视频号<span style="color: black;">运用</span>指南</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号尺寸的问题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">风光，记录片的尺寸</span>16:9 <span style="color: black;">横屏的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容偏细节，吃饭，宠物，各位老师讲内容，<span style="color: black;">咱们</span><span style="color: black;">意见</span></span>6:7<span style="color: black;">的比例，这些屏占比会高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前复制公众号链接，并在扩展链接里添加</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样才<span style="color: black;">能够</span>上热门？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恭喜你你的内容进入<span style="color: black;">举荐</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么样<span style="color: black;">才可</span>上，<span style="color: black;">咱们</span>总结了<span style="color: black;">有些</span>规律</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、原创的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容的展现形式，清晰程度，<span style="color: black;">包含</span><span style="color: black;">咱们</span>对封面文字的运用（黑边，马赛客不提倡）、一个好的</span>BGm<span style="color: black;">，让粉丝愿意继续看你的内容，完播、评论好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2<span style="color: black;">、视频号画像</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号画像人群和<span style="color: black;">微X</span>用户人群差不多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">男性用户多于女性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3<span style="color: black;">、视频号的内容品类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各个垂类，各个品类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活、美食、旅游、知识分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">选取</span>是非常宽泛的，<span style="color: black;">按照</span>自己内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户<span style="color: black;">爱好</span>的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">民生<span style="color: black;">关联</span>的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span><span style="color: black;">关联</span>的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本地<span style="color: black;">关联</span>的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与各位<span style="color: black;">大众</span>生活<span style="color: black;">关联</span>，好看的，乡村生活的，用户会非常<span style="color: black;">爱好</span>，真实的个人生活</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">知识的博主，科普的博主，视频美学</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/hZvMHvOfW1VkOibpbmceFz8xPqQXHAQAoLL11hDrME8IelIlYuadQMMapEAquicmQrVrDwojTD90BSiaV4Woh7yOQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>做视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、<span style="color: black;">怎样</span>打造视频号内容——账号类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span>的定位是什么，一个视频号的定位，决定了你<span style="color: black;">将来</span>发布的内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">能够</span>做<span style="color: black;">非常多</span>内容的<span style="color: black;">选取</span>，知识类的，情感类，才华类的博主，都<span style="color: black;">能够</span>做<span style="color: black;">有些</span>类型</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>类的<span style="color: black;">媒介</span>、品牌号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号<span style="color: black;">基本</span>运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">01<span style="color: black;">地理位置——吸引<span style="color: black;">周边</span>的人关注</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">02@<span style="color: black;">功能——善用</span>@ <span style="color: black;">接龙的玩法，不要<span style="color: black;">乱用</span></span>@<span style="color: black;">功能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">03<span style="color: black;">公众号<span style="color: black;">有效</span>引流——公众号的<span style="color: black;">文案</span><span style="color: black;">插进</span>视频号</span>+<span style="color: black;">二维码</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">04#<span style="color: black;"><span style="color: black;">专题</span>——<span style="color: black;">经过</span><span style="color: black;">专题</span>发布<span style="color: black;">更加多</span>的内容，分享好玩好看的东西及热点<span style="color: black;">专题</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">05<span style="color: black;">评论区互动与粉丝激励——<span style="color: black;">咱们</span>做封面、<span style="color: black;">专题</span>，<span style="color: black;">咱们</span>发布完之后去等待效果，<span style="color: black;">咱们</span>看到一个跟香水<span style="color: black;">相关</span>的博主，发布完，问<span style="color: black;">大众</span>，最<span style="color: black;">爱好</span>的香水是什么？让<span style="color: black;">大众</span>有参与感，抽奖、互动的环境。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让<span style="color: black;">大众</span>更品牌的活动<span style="color: black;">或</span>记得的点、文案、封面，让<span style="color: black;">更加多</span>人<span style="color: black;">晓得</span>这个事，<span style="color: black;">经过</span><span style="color: black;">大众</span>影响力，让<span style="color: black;">大众</span><span style="color: black;">更加多</span>的看到这个东西</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">06 <span style="color: black;">栏目化运营</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快速跟进热点——有爆发的点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号高阶运营</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">结合<span style="color: black;">微X</span>生态：公众号</span>+<span style="color: black;">社群（<span style="color: black;">经过</span>私域的玩法，快速分享）</span>+<span style="color: black;"><span style="color: black;">伴侣</span>圈影响力</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社群<span style="color: black;">专题</span>接龙：跟活动<span style="color: black;">关联</span>的、跟美食<span style="color: black;">关联</span>的、跟风景<span style="color: black;">关联</span>的接龙，在自己<span style="color: black;">善于</span>的<span style="color: black;">行业</span>带动周边的创作者，玩<span style="color: black;">有些</span>好玩的热点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">新能力玩法：小商店</span>+<span style="color: black;"><span style="color: black;">伴侣</span>圈<span style="color: black;">专题</span>标签（小商店离<span style="color: black;">商场</span>化更近一点）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">每一个</span>人在视频号里分享、创业，<span style="color: black;">发掘</span>世界的美好</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>视频号的平台规则与权益<span style="color: black;">守护</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享者：</span>hansen<span style="color: black;">法务中心</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、<span style="color: black;">微X</span>始终把用户体验和用户价值放在首位</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播场景的<span style="color: black;">关联</span>规则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">身份不做假、数据不做假</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把有价值的内容分享给用户</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎<span style="color: black;">那些</span><span style="color: black;">行径</span>，不欢迎<span style="color: black;">那些</span><span style="color: black;">行径</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">客观的、可识别的、可信赖的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某一个行业，某一个<span style="color: black;">行业</span>，通用词语<span style="color: black;">不可</span>让一个人<span style="color: black;">独霸</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">禁止账号信息：夸大、仿冒——视频号<span style="color: black;">这儿</span><span style="color: black;">无</span>你的土壤</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">诱导用户：本质是：应该让用户带来用户，让口碑赢得口碑。而不是诱导</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刷量刷粉：<span style="color: black;">微X</span>会识别这些<span style="color: black;">行径</span>，<span style="color: black;">发掘</span>和打击刷量刷粉的平台</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">不要做这些<span style="color: black;">行径</span>，否则会竹篮打水一场空</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">违法营销：售卖虚假<span style="color: black;">制品</span>、等等</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">利用</span>@<span style="color: black;">功能恶意<span style="color: black;">运用</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让人感觉到某种不舒服的画面</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">媒介</span><span style="color: black;">怎样</span>布局视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分享者：唐磊</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、视频号涨粉慢——难以启齿</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坚定要做视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">统计数据：<span style="color: black;">每日</span>统计</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">调节</span>自己的流程生产架构：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">分钟以内的视频要交接和上传——哪一条适合视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冷<span style="color: black;">起步</span><span style="color: black;">周期</span>——大力出奇迹（多个内容测试）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2<span style="color: black;">、什么样的内容适合视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正方形——小的改变，每一种展现形式，叙事结果完全不<span style="color: black;">同样</span>的</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">竖版强转折——正能量、暖<span style="color: black;">资讯</span>（<span style="color: black;">每日</span></span>100<span style="color: black;">条，可选度非常高）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">资讯</span>热点的<span style="color: black;">选取</span>——<span style="color: black;">快速</span>区分其它号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运营的团队——<span style="color: black;">持续</span>的<span style="color: black;">调节</span>，二月份就<span style="color: black;">起始</span>试</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案</span>+ <span style="color: black;"><span style="color: black;">博客</span>的模式不适合</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">专题</span>标签怎么打</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">出圈：日均发布</span>10<span style="color: black;">条</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">制品</span></span>:<span style="color: black;">效率和产能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">强内容和强运营：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号直播（这个太过瘾了）：任何<span style="color: black;">微X</span>的操作不会影响你看直播</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">观看的人数不多，责任<span style="color: black;">重点</span>在<span style="color: black;">咱们</span>，<span style="color: black;">咱们</span>粉丝不多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提倡：</span>0<span style="color: black;">秒高潮</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">片头标识拿掉，<span style="color: black;">第1</span>秒给关键画面，这个适合视频号画面表现</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爆款：腾讯视频的播放量、热搜第<span style="color: black;">1、</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完播率、跳出率、换封面、换叙事结构</span>AB<span style="color: black;">测试</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>分成：视频号虽然粉丝不多，但有甲方咨询</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">视频号创作者：小小包麻麻</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">视频号直播带货</span>170<span style="color: black;">万</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、视频号的<span style="color: black;">优良</span></span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">快速的<span style="color: black;">得到</span>信任——文字、声音到视频的时代，视频是<span style="color: black;">创立</span>信任最高的方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">独立的入口——触达给<span style="color: black;">更加多</span>人</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公众号：点到点的互动，视频号到触大到<span style="color: black;">伴侣</span>的<span style="color: black;">伴侣</span>，裂变的速度快</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>平台天然的信任背书——天然的信任</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/hZvMHvOfW1VkOibpbmceFz8xPqQXHAQAoaibHuvJDkOAHeaFTeRIGz94lX3xZus776j6fQXKXeZDzeBiaRaiaU2Z6w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">个人</span>IP<span style="color: black;">的<span style="color: black;">显现</span>——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号直播</span>+<span style="color: black;">点赞抽奖、互动性高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号直播的经验分享</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、直播的选品采购<span style="color: black;">规律</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">决策<span style="color: black;">制品</span>低——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1<span style="color: black;">、居家生活类目，洗发水</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2<span style="color: black;">、服装服饰</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3<span style="color: black;">、<span style="color: black;">打扮</span>品、口红</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4<span style="color: black;">、酒类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2<span style="color: black;">、直播前的硬件准备</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">电商：大型团队互动、协同能力（推流方式</span>+<span style="color: black;">画面展现<span style="color: black;">更加多</span>内容）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播：带货</span> 20<span style="color: black;">到</span>30M </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">介绍<span style="color: black;">制品</span>：价格便宜，这种模式，这种<span style="color: black;">周期</span>叫货带人</span> </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;"><span style="color: black;">为何</span>在专卖店带货，<span style="color: black;">由于</span>用户不相信带的是真货</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">他的粉丝对直播的信任成度不高</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人带货：我的一个<span style="color: black;">伴侣</span>问，我想吃个火锅，给我<span style="color: black;">举荐</span>一个品牌，海底捞<span style="color: black;">尤其</span><span style="color: black;">可靠</span>，他不关心价格，<span style="color: black;">咱们</span>的消费能力差不多，他可能相信我在吃上面的能力，我变成他<span style="color: black;">发掘</span>世界的眼睛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播和粉丝<span style="color: black;">累积</span>了信任，其实主播<span style="color: black;">能够</span>卖一切东西。这个人是真正<span style="color: black;">道理</span>上的</span>KOL</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">信任是<span style="color: black;">怎样</span>产生的？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公开上际越多，信任越高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频是打开公开象限</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播是真正的自我</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频号直播和分享能力，把自己最真实的一面展现给用户</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你展示的越多，小伙伴对你的<span style="color: black;">认识</span>越多，对你的信任越多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文案：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">优良</span>是什么？价格便宜和<span style="color: black;">制品</span><span style="color: black;">相关</span>系吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先拉起一个<span style="color: black;">心情</span>，用一个<span style="color: black;">制品</span>把<span style="color: black;">心情</span>抚平</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">恐惧、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">好奇：清华北大的<span style="color: black;">孩儿</span>都读什么书？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">迷恋：七个情感触发器</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">影响力：传播上<span style="color: black;">没法</span>理解的事，底层有<span style="color: black;">规律</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">社会心理学》：对人性的<span style="color: black;">认识</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">满足用户的心理需求，对心理学还是<span style="color: black;">必须</span><span style="color: black;">有些</span><span style="color: black;">认识</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">买东西是<span style="color: black;">心情</span>的一个宣泄通道</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">视频号内容打造的经验分享</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">IP</strong><strong style="color: blue;"><span style="color: black;">标签的打造：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个体：<span style="color: black;">新鲜</span>的个人形象</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">垂直：你纯做一个母婴标签，你怎么能让别人相信你能美食（太垂类的标签，门槛很低）买</span>10</strong><strong style="color: blue;"><span style="color: black;">本母婴的书，对母婴有<span style="color: black;">认识</span>，扩展能力弱</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>有<span style="color: black;">无</span>更大的标签，更大的标签是人格类的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>是一个创业者，一个<span style="color: black;">连续</span>创业者，生活的圈子品质<span style="color: black;">区别</span>，世界各地</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">介绍好的书籍、好物分享</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">粉丝心理感觉很</span>Ok</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我怎么做<span style="color: black;">才可</span>实现第二个标签？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我做的是一个真人</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我<span style="color: black;">表现</span>的是一个垂类的能力</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这个是最关键的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">技巧</span>1</strong><strong style="color: blue;"><span style="color: black;">：展会分享看到什么好东西，高档的酒吧外面的合影</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">今年，<span style="color: black;">咱们</span>和老<span style="color: black;">伴侣</span>在</span>XX</strong><strong style="color: blue;"><span style="color: black;">又相见了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">游学、旅游资源</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有用的内容</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">有得到感：看完之后，哇，嗯，一个子触动我某些点，这个视频淡忘了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">几秒的震撼还得有用</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">你这个号我关注一下，还是值得的</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">画面不<span style="color: black;">漂亮</span>：<span style="color: black;">无</span>美颜</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">背景简单</span>+</strong><strong style="color: blue;"><span style="color: black;">用安卓用机效果可能会更好一点，<span style="color: black;">期盼</span>官方视频号美颜功能</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">推流：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">个人创业者</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">东西堂主：</span>120</strong><strong style="color: blue;"><span style="color: black;">多个国家</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">最后，<span style="color: black;">咱们</span>总结一下：</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>直播的迭代</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、入口</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>直播<span style="color: black;">增多</span>了好几个入口</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">周边</span>的直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">伴侣</span>在看的直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 以<span style="color: black;">伴侣</span>观看人数多少来进行排序</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">伴侣</span>圈置顶的「<span style="color: black;">伴侣</span>分享的直播」</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、功能<span style="color: black;">调节</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">增多</span>多少人看过，<span style="color: black;">保存</span>多少人<span style="color: black;">同期</span>在线</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">发布</span>评论变成聊一聊</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-喝彩的图标变成点赞</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>视频号迭代</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、功能迭代</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-关注和<span style="color: black;">伴侣</span>有新的内容时顶部有小红点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-iOS最新版本（7.0.18）<span style="color: black;">增多</span>了被<span style="color: black;">说到</span>，默认会在主页<span style="color: black;">表示</span>，<span style="color: black;">能够</span>去隐私设置里面关掉</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-点赞会有变成的标志，<span style="color: black;">倘若</span>这个视频浏览人数较多的话，<span style="color: black;">亦</span><span style="color: black;">能够</span>理解为这个变<span style="color: black;">成为了</span>热门</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-点赞<span style="color: black;">能够</span>设置为仅作者可见，长按点赞<span style="color: black;">能够</span>设置点赞范围（iOS）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-简介里面<span style="color: black;">能够</span>设置@某个人</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-<span style="color: black;">周边</span>分<span style="color: black;">成为了</span><span style="color: black;">周边</span>的直播和<span style="color: black;">周边</span>的动态（iOS）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、长视频</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-长视频在iOS最新版本中共享了短视频点赞、转发、<span style="color: black;">保藏</span>，之前这个数据是不共享的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-去掉了之前的弹幕功能，可能是<span style="color: black;">由于</span>上面的<span style="color: black;">原由</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">-看完短视频后，重新再次播放时，会有<span style="color: black;">显著</span>提示「观看完整视频」</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>小商店迭代</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://mp.weixin.qq.com/s/bRXVzBcx8gOxoZ34frMQSg</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">增多</span>带货</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">能够</span>带京东和拼多多的商品 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">增多</span>分销（内测）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 营销中心<span style="color: black;">增多</span>导购分销</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、直播优化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">能够</span>直接<span style="color: black;">经过</span>小程序「小程序直播」创建小商店直播</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 直播间<span style="color: black;">能够</span>进行连麦</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、<span style="color: black;">伴侣</span>圈推广功能（灰度）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> <span style="color: black;">增多</span>商品的推广</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、<span style="color: black;">增多</span>无需物流模板</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 发货时<span style="color: black;">能够</span><span style="color: black;">选取</span>无需快递</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>视频号创造营举办北京专场，<span style="color: black;">微X</span>讲师Charlie<span style="color: black;">暗示</span>，<strong style="color: blue;"><span style="color: black;">日前</span>进入到热门里面的视频，<span style="color: black;">首要</span><span style="color: black;">必须</span>是原创的内容。<span style="color: black;">同期</span>，内容的展现形式、素材、清晰程度，<span style="color: black;">包含</span>对封面、文字的运用、合规性，整体的质量都非常重要。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据<span style="color: black;">认识</span>，视频号推出伊始，支持转发至聊天场景与<span style="color: black;">伴侣</span>圈，迭代<span style="color: black;">迄今</span>已跟<span style="color: black;">微X</span>生态有<span style="color: black;">更加多</span>打通，如支持添加公众号链接和链接<span style="color: black;">微X</span>小商店，还支持在公众号图文中<span style="color: black;">插进</span>视频号卡片。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>法务团队的Hansen<span style="color: black;">暗示</span>，创作者<span style="color: black;">倘若</span>遭遇侵权，<span style="color: black;">能够</span><span style="color: black;">经过</span>侵权投诉来进行维权。“视频号绝对不走先污染后治理的流程，<span style="color: black;">咱们</span>在<span style="color: black;">制品</span>上线的<span style="color: black;">同期</span>就<span style="color: black;">已然</span>上线了全电子化的侵权投诉流程”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在分享环节，“新京报<span style="color: black;">咱们</span>视频”唐磊<span style="color: black;">暗示</span>，针对视频号，<span style="color: black;">她们</span>会进行<span style="color: black;">资讯</span>热点的剪辑和输出。“以前的视频前面会有个铺垫，<span style="color: black;">此刻</span><span style="color: black;">咱们</span>提倡零秒高潮”，用直播、短视频和15到30秒的小视频覆盖<span style="color: black;">资讯</span>热点和重要现场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">电商<span style="color: black;">行业</span>视频号“小小包麻麻”的<span style="color: black;">第1</span>次直播，不到300分钟的时间内完<span style="color: black;">成为了</span>170万的<span style="color: black;">营销</span>额。小小包麻麻CEO贾万兴<span style="color: black;">暗示</span>，视频号在粉丝沉淀、社交分享等一系列体验上，分享带来的转化率超过了10%。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">微X</span>视频号创造营发起人周博云<span style="color: black;">暗示</span>，视频号<span style="color: black;">显现</span>后，产生了闭环效应，<span style="color: black;">微X</span>生态<span style="color: black;">其中</span>有了<span style="color: black;">一起</span>重要的拼图。第二是串联效应，把公众号、<span style="color: black;">伴侣</span>圈、小程序等<span style="color: black;">所有</span>进行双向交互的串联，能够再一次盘活<span style="color: black;">微X</span>生态<span style="color: black;">其中</span>自有的资产。第三是社交泛载的效应，社交是无处不在、无孔不入的东西，依托于<span style="color: black;">这般</span>一个平台，无论做什么都是很顺畅的。</p>
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