视频号直播前准备知多少？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基于<span style="color: black;">日前</span>视频号的高热趋势，越来越多的企业主都看到了视频号的机会点，纷纷入局视频号，视频号生态<span style="color: black;">重点</span>分为<strong style="color: blue;">内容生态</strong>及<strong style="color: blue;"><span style="color: black;">宣传</span><span style="color: black;">商场</span>生态</strong>，<span style="color: black;">经过</span>内容生态及<span style="color: black;">商场</span>生态工具的完善<span style="color: black;">能够</span>进行<span style="color: black;">商场</span>变现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span><span style="color: black;">重点</span>变现途径<span style="color: black;">包括</span><strong style="color: blue;">内容创作者变现</strong>及<strong style="color: blue;">视频橱窗</strong>/<strong style="color: blue;">小店</strong>等多种方式，快速的变现途径<span style="color: black;">重点</span>还是<span style="color: black;">经过</span>视频号直播。今天就视频号直播的播前<span style="color: black;">基本</span>准备工作及<span style="color: black;">重视</span>事项给<span style="color: black;">大众</span>做一下分享介绍。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跟<span style="color: black;">非常多</span>企业老板的对接会<span style="color: black;">发掘</span>，有<span style="color: black;">非常多</span>的企业想做视频号直播，大<span style="color: black;">都数</span>都是自己开通视频号后直接就开播，<span style="color: black;">然则</span>其实这是一个很错误的方式<span style="color: black;">办法</span>，这个路径直接<span style="color: black;">引起</span>的<span style="color: black;">便是</span>要么直播间<span style="color: black;">无</span>流量，要么给的流量留存不下来，<span style="color: black;">最后</span><span style="color: black;">引起</span><span style="color: black;">便是</span>变现数据很差，<span style="color: black;">这般</span><span style="color: black;">亦</span><span style="color: black;">引起</span><span style="color: black;">非常多</span>老板抱怨视频号平台数据并不好，其实大部分<span style="color: black;">原由</span>还是咱们前期工作<span style="color: black;">无</span>准备好便<span style="color: black;">茫然</span>开播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天就准备<span style="color: black;">详细</span>来介绍一下。直播之前<span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">想要</span>好，你直播是想直接卖货，还是只想<span style="color: black;">做为</span>获客的一个路径，那<span style="color: black;">区别</span>的需求目的对应<span style="color: black;">必须</span>准备的承接链路肯定是<span style="color: black;">区别</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>直播前综合准备</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号直播之前<span style="color: black;">首要</span>要先注册视频号，注册视频号后<span style="color: black;">必定</span>要先完成视频号直播开启，很多人会忽略这一步等到直播的时候才开启直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.开启直播所需材料</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实名人的身份信息（<span style="color: black;">包括</span>身份号、姓名等）、且<span style="color: black;">必须</span>实名人人脸识别；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.所需时间周期</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直接<span style="color: black;">根据</span><span style="color: black;">过程</span>操作完成实名认证<span style="color: black;">就可</span>，无需<span style="color: black;">长时间</span>等待，认证完毕<span style="color: black;">就可</span>开启；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.<span style="color: black;">重视</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号直播开启认证的实名人<span style="color: black;">必要</span>是<span style="color: black;">自己</span>且年龄要大于18岁以上，提交信息后系统<span style="color: black;">亦</span>会校验所提交信息的准确性。务必<span style="color: black;">重视</span><span style="color: black;">以避免</span>重复操作延长周期。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频号直播开启流程：</strong><span style="color: black;">微X</span><span style="color: black;">发掘</span>界面-视频号-进入后点击右上角个人中心按钮-进入后直接点击发起直播-点击创建-<span style="color: black;">按照</span><span style="color: black;">过程</span>完成实名认证-填写身份信息完成人脸识别-在线同意视频号直播协议-<span style="color: black;">选取</span>直播<span style="color: black;">归类</span>及开播位置等信息-开启直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/q_70/images01/20240619/be88be47eab7425da7d46f382bb4b301.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：<span style="color: black;">微X</span>截图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">针对获客类路径链路，<span style="color: black;">必须</span>先开通视频号直播间获客组件，即<span style="color: black;">能够</span>在直播间直接添加企微<span style="color: black;">或</span>留下手机号，以此做后续跟进长效转化。该功能因<span style="color: black;">媒介</span>平台侧管控，故<span style="color: black;">日前</span>仅开通行业有：汽车、房产、家具、教育、运营商、招聘等，其他类目暂不开放（最新可等待<span style="color: black;">媒介</span><span style="color: black;">连续</span>行业的放开及最新政策）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>直播留资功能开通</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">无论是表单留资还是企微添加都需<span style="color: black;">保证</span>完成视频号企业认证、完成资质申请后<span style="color: black;">才可</span>正常<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入视频号<strong style="color: blue;">助手管理界面</strong>-<strong style="color: blue;"><span style="color: black;">选取</span>直播</strong>-<strong style="color: blue;">留资服务</strong>，<span style="color: black;">按照</span>认证<span style="color: black;">过程</span>提醒，提交相应企业认证资料，等待系统审核<span style="color: black;">就可</span>，<span style="color: black;">通常</span>审核周期2-3个工作日，<span style="color: black;">详细</span>时长以平台审核为准。审核<span style="color: black;">经过</span>后就<span style="color: black;">能够</span>在助手后台留资服务位置搭建表单留资/企微的组件，直播过程中主播或运营就<span style="color: black;">能够</span>推送组件，让直播间网民受众看到对应弹窗气泡内容，进行相应模式留资。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">重视</span>：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.</strong>提交资质审核，<span style="color: black;">能够</span>提交多套资质审核，<span style="color: black;">然则</span><span style="color: black;">必须</span>等<span style="color: black;">第1</span>套提交的资质审核<span style="color: black;">经过</span>后方可后续添加其他资质进行提审。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.</strong><span style="color: black;">日前</span><span style="color: black;">区别</span>行业<span style="color: black;">针对</span>气泡留资弹窗会有<span style="color: black;">区别</span>的管控<span style="color: black;">办法</span>，<span style="color: black;">详细</span>要以平台最新为准。举例：<span style="color: black;">日前</span>汽车行业：禁止未<span style="color: black;">经过</span>平台留资服务二手车资质申请审核的用户发布二手车类内容；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.</strong>禁止K12、线上医疗、负向情感<span style="color: black;">专题</span>、网赚、兼职、分销等内容准入。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.</strong><span style="color: black;">日前</span>企微组件可直接<span style="color: black;">运用</span>可能性极低，可<span style="color: black;">协同</span>ADQ<span style="color: black;">宣传</span>投放后台嵌入H5页面<span style="color: black;">做为</span>转化组件进行<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images01/20240619/b018c728d0a042c189c10c4b45a629f3.png" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">照片</span><span style="color: black;">源自</span>：视频号助手截图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">上面说到了针对获客留资类<span style="color: black;">必须</span>开通留资组件，那针对直购卖货类，就<span style="color: black;">必须</span>开通视频号小店及橱窗。<span style="color: black;">仅有</span>开通审核<span style="color: black;">经过</span>并上架<span style="color: black;">制品</span>审核<span style="color: black;">经过</span>后才可在直播间正常挂载小店链接实现购买链路。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>视频号小店开店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号开通后，<span style="color: black;">能够</span>在视频号小店官网申请开通视频号小店。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">视频号小店官网：</strong>https://channels.weixin.qq.com/shop。</p><strong style="color: blue;">所需材料：</strong>企业营业执照、经营者/法定<span style="color: black;">表率</span>人身份证、业务报备函(该报备函系统平台操作<span style="color: black;">过程</span>中会有模板，<span style="color: black;">能够</span><span style="color: black;">自动</span>进行下载，填写好后打印盖章<span style="color: black;">运用</span><span style="color: black;">就可</span>)<strong style="color: blue;">所需时间: </strong>正常审核时间大约在 7-15 个工作日(特殊<span style="color: black;">状况</span>如有延期可在平台找客服反馈沟通)<strong style="color: blue;"><span style="color: black;">重视</span>:</strong>超级管理员信息<span style="color: black;">日前</span>仅支持修改2次，<span style="color: black;">因此</span>在填写时务必谨填写超级管理员的信息，<span style="color: black;">尽可能</span><span style="color: black;">选择</span><span style="color: black;">机构</span>账号进行开号&承接，<span style="color: black;">以避免</span><span style="color: black;">由于</span>个人变动而<span style="color: black;">引起</span>后续各类繁琐流程问题<span style="color: black;">显现</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>视频号橱窗类目定准</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">视频号小店跟视频号橱窗类目定准是有<span style="color: black;">必定</span><span style="color: black;">次序</span>的，<span style="color: black;">首要</span>要进行视频号小店开店审核<span style="color: black;">经过</span>后，视频号橱窗类目定准资质审核<span style="color: black;">才可</span>进行，<span style="color: black;">以避免</span><span style="color: black;">次序</span>混乱<span style="color: black;">引起</span>不知问题所在。</p><strong style="color: blue;">所需资质: </strong><span style="color: black;">首要</span>是必不可少的营业执照、经营者/法定<span style="color: black;">表率</span>人身份证类，除了这个还<span style="color: black;">必须</span>业务报备函，这些资质跟视频号小店开店基本一致，规则同上<span style="color: black;">知道</span><span style="color: black;">就可</span>；<strong style="color: blue;">所需时间: </strong>正常审核时间大约在 7-15 个工作日(特殊<span style="color: black;">状况</span>如有延期可在平台找客服反馈沟通)<strong style="color: blue;"><span style="color: black;">重视</span>: </strong>小店橱窗类目审核正常在5个工作日<span style="color: black;">上下</span>，有部分特殊资质审核正常需7个工作日<span style="color: black;">上下</span>，<span style="color: black;">因此</span><span style="color: black;">倘若</span>有确定想<span style="color: black;">运用</span>日期，务必提前做配置审核，<span style="color: black;">日前</span>审核通路上<span style="color: black;">没法</span>特殊加急，这块需特殊<span style="color: black;">重视</span>。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上准备工作完毕后，就<span style="color: black;">能够</span>针对自己的变现目的<span style="color: black;">目的</span>路径做相应<span style="color: black;">选取</span><span style="color: black;">运用</span>，再次提醒<span style="color: black;">意见</span>的<span style="color: black;">便是</span>审核类的内容权限在<span style="color: black;">媒介</span>，<span style="color: black;">因此</span>赶早不赶晚，先确认好规则再干<span style="color: black;">能够</span>事半功倍，以上<span style="color: black;">便是</span>针对视频号直播前的<span style="color: black;">基本</span>准备跟<span style="color: black;">大众</span>做的分享。<a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：www.fok120.com</span>，查看<span style="color: black;">更加多</span></span></a></p>
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楼主的文章非常有意义，提升了我的知识水平。
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