fny5jt9 发表于 2024-7-20 20:17:25

【直播带货】新手主播话术,聊天技巧


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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">一个新手<span style="color: black;">怎样</span>做直播?主播有<span style="color: black;">那些</span>聊天技巧?</strong></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">【直播带货】运营大全(<span style="color: black;">仔细</span>资料)</span></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了多笑,新手主播<span style="color: black;">亦</span>要<span style="color: black;">思虑</span><span style="color: black;">更加多</span>丰富的表情和动作:<span style="color: black;">例如</span>适当的剪刀手卖萌,手比爱心的温馨,吐舌头的调皮。介绍<span style="color: black;">制品</span><span style="color: black;">半途</span><span style="color: black;">亦</span><span style="color: black;">能够</span>唱唱歌,<span style="color: black;">增多</span><span style="color: black;">有些</span>灵动的小手势和表情,这会让买家觉得你直播投入,增添<span style="color: black;">非常多</span>个人魅力。不要小看这些细节,这些细节让粉丝们受到了感官刺激,不仅感受到你<span style="color: black;">做为</span>主播的积极与热情,<span style="color: black;">更易</span>对你产生好感,从而更有意愿购买你<span style="color: black;">举荐</span>的<span style="color: black;">制品</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpPAo5He0a1xB6wCzicfjibkSYbXadNEAbEZw6sVmNAaMGG5caCTX7icUt1TnqdZqnr2Whhu8rbxFu4Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">多<span style="color: black;">累积</span>专业知识是脱口而出的源泉</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间的主播<span style="color: black;">倘若</span>有专业的知识,就很容易说服买家。<span style="color: black;">倘若</span>缺少专业知识就去学,前期<span style="color: black;">亦</span><span style="color: black;">能够</span>做成文档<span style="color: black;">或</span>提字版,<span style="color: black;">而后</span>直播时<span style="color: black;">能够</span>适当引入。虽然有时会略显生硬,但<span style="color: black;">亦</span>不失为一种办法。更好的办法,则是平时多<span style="color: black;">累积</span>知识在脑海里,直播时<span style="color: black;">能够</span>背下来,<span style="color: black;">最少</span>不会<span style="color: black;">那样</span>生硬,再搭配<span style="color: black;">有些</span>当前的热门<span style="color: black;">专题</span>,相信你的直播间<span style="color: black;">必定</span>不会枯燥了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">多谈自己的感受把握<span style="color: black;">专题</span>的进度</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没事<span style="color: black;">能够</span>扯自己生活的<span style="color: black;">有些</span>趣事,容易拉近主播和粉丝的心理距离。<span style="color: black;">例如</span><span style="color: black;">近期</span>去哪里逛街和旅游了,又<span style="color: black;">例如</span><span style="color: black;">近期</span>刷淘宝的时候又看上了哪款<span style="color: black;">制品</span>了,<span style="color: black;">尤其</span>想买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在介绍自己<span style="color: black;">制品</span>的时候<span style="color: black;">亦</span>是<span style="color: black;">尽可能</span>多谈谈自己亲身的感受,毕竟买家进入直播间看你直播<span style="color: black;">便是</span>来看你展示<span style="color: black;">制品</span>,上身效果的,<span style="color: black;">然则</span>不少主播会忽略了自己的感受,其实这是最能<span style="color: black;">供给</span>转化的一个点,<span style="color: black;">期盼</span><span style="color: black;">大众</span>都<span style="color: black;">注重</span>。<span style="color: black;">尽可能</span>用专业的术语说出来,更有说服力。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/icA7QAy0etUpPAo5He0a1xB6wCzicfjibkSY0FxC5nET0XzjfmciaxWhQngBXdtnkA1eULC7F8a0zbbB6Xdyv3Ulcw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“自说自话” 是新主播<span style="color: black;">必要</span>GET的强大的技能,这个很重要。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">初做主播时直播间里的人很少,<span style="color: black;">亦</span><span style="color: black;">无</span>死忠粉儿,自己要学会把直播间搞热闹,自说自话的内容<span style="color: black;">能够</span>是:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、热情的介绍你的<span style="color: black;">制品</span>,热情的和进如直播间的<span style="color: black;">每一个</span>人打招呼,学会看名字识人;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、评论你今天看到了什么,做了什么;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、社会上的<span style="color: black;">资讯</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、一首好听的背景音乐;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、<span style="color: black;">同期</span>要紧盯着手机屏幕上的买家发言,热情<span style="color: black;">即时</span>的回复,能给直播间所有人留下很好的印象。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、这些进入的买家可能<span style="color: black;">便是</span>你最初的粉丝,<span style="color: black;">她们</span>有可能会<span style="color: black;">陪同</span>你渡过最难熬的新人<span style="color: black;">周期</span>;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">认识</span>买家痛点</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一个主播长的<span style="color: black;">美丽</span>会穿搭,这是长处,不善于介绍<span style="color: black;">制品</span>,这是短处,<span style="color: black;">那样</span><span style="color: black;">意见</span>从你的长处入手,展示穿搭,<span style="color: black;">而后</span>慢慢摸索出买家的需求点,针对性去讲解,<span style="color: black;">例如</span>胖的人怕穿了显胖,你<span style="color: black;">能够</span>找显瘦款式的衣服穿搭给他看,胖的<span style="color: black;">亦</span><span style="color: black;">能够</span>穿的很好看,很显瘦,个子矮的人怕穿了显矮,那你就选漏脚裸的裤子,短款上衣+高腰的裤子搭配,穿出效果给买家看,自然就信服你,不善于介绍<span style="color: black;">制品</span><span style="color: black;">能够</span>去大主播直播间看跟着学,做笔记,慢慢练。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">巧用买家对猎奇<span style="color: black;">心理</span>的追求</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人都是有求知欲的,尤其是女性<span style="color: black;">针对</span><span style="color: black;">有些</span>八卦,<span style="color: black;">鲜嫩</span><span style="color: black;">制品</span>都会有很浓厚的好奇心。<span style="color: black;">例如</span>:福袋,每期新奇品,<span style="color: black;">专题</span>策划。都是会带来<span style="color: black;">非常多</span>的好奇粉丝,就像<span style="color: black;">此刻</span>的抖音,<span style="color: black;">非常多</span>视频都把<span style="color: black;">结果</span>放在第二个,<span style="color: black;">而后</span>第二个又引入另一个故事,从而吸取一层又一层的粉丝们。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">主播在<span style="color: black;">平常</span>的开播中,脚本制作要做好对<span style="color: black;">专题</span>的引导,勾起粉丝的好奇心,越痒越好,<span style="color: black;">然则</span>不要让<span style="color: black;">她们</span>觉得你是在作秀。这个时候你的直播间会变成<span style="color: black;">她们</span>的<span style="color: black;">目的</span>,抓痒挠肝的等着你的开播。这种方式<span style="color: black;">能够</span>偶尔的尝试效果很不错哦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/icA7QAy0etUpwUPxHdLGTezkf7WlibEZ7wLJIHj5puC0brK3pGxaLAmetANNeRjJ2ElNic3EuoBkXKckfmCic8ExlA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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j8typz 发表于 2024-9-28 17:09:46

感谢你的精彩评论,带给我新的思考角度。

7wu1wm0 发表于 2024-9-29 06:53:03

我完全同意你的观点,说得太对了。

4lqedz 发表于 2024-11-13 13:59:24

你的见解真是独到,让我受益良多。
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