新手主播必看！三个小技巧教你玩转直播带货
<img src="https://mmbiz.qpic.cn/mmbiz_png/O8Zm4LBe3nWOxeckZHQXe3iaqRNTTZhCBCKkqTKAMKmSRMb72vVibISDUgIEmKp9ZcUEk6EM9kwRPic7EjXMWSq4A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">随着消费的<span style="color: black;">持续</span>升级，消费群体在<span style="color: black;">持续</span>趋于<span style="color: black;">青年</span>化。</span><span style="color: black;">时尚，<span style="color: black;">青年</span>，潮流被越来越多</span><span style="color: black;">的人所追捧。</span></span><span style="color: black;">一台电脑，一个摄像头，一支话筒……一套极为简单的装备却<span style="color: black;">能够</span>带来一天几十万、几千万<span style="color: black;">乃至</span>几个亿的收入。</span><span style="color: black;">随着各大直播平台的<span style="color: black;">持续</span>兴起、5G及人工智能技术的快速发展，直播+电商的营销手段越来越<span style="color: black;">火热</span>，直播带货<span style="color: black;">作为</span>各大品牌商创收的重要途径。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/O8Zm4LBe3nWOxeckZHQXe3iaqRNTTZhCBtG5cYPuFoeciaQo10ia6OtUnrVUpmRe2G6G7OBx1gic6f6MrZK1DhCTug/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播带货烘托气氛</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播这种形式很能带动购买气氛。隔着屏幕，<span style="color: black;">哪些</span>带货的网红<span style="color: black;">能够</span>自由发挥，释放天性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设想一下你在实体店卖货，<span style="color: black;">或</span><span style="color: black;">微X</span>卖货绝对不可能洒脱的和顾客说“OMG...买它...”,即便在<span style="color: black;">微X</span>中<span style="color: black;">能够</span>说，<span style="color: black;">然则</span>这种文字性很强的场景<span style="color: black;">亦</span><span style="color: black;">没法</span>带动顾客的热情。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而直播就<span style="color: black;">能够</span>烘托出这种紧张，兴奋，不买就好像<span style="color: black;">错失</span>了1个亿的气氛。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/O8Zm4LBe3nWOxeckZHQXe3iaqRNTTZhCBVaEHr4c2cNT9HcneLcvibpZU0hAa3Mg9KNJwcV5v6gC8Adb716pQAqQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说了这么多，你<span style="color: black;">是不是</span><span style="color: black;">亦</span>对直播心动了呢？</span><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">针对</span>直播小白的你<span style="color: black;">来讲</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>开启你的带货“<span style="color: black;">挣钱</span>”生涯呢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自然放松，学会说话</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚<span style="color: black;">起始</span>直播害羞的状态是不可避免的，毕竟不是所有人天生<span style="color: black;">便是</span>“戏精”。但直播几场下来，你还是那副扭扭捏捏的状态，动不动就会冷场，不<span style="color: black;">晓得</span>该说些什么，冷场之后更害羞，就更<span style="color: black;">不可</span>往下说，形成恶性循环。自然<span style="color: black;">亦</span>就释放不了热情，紧张的氛围，带货效益自然就不会很高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>克服害羞这个问题呢？你<span style="color: black;">能够</span><span style="color: black;">经过</span>平时多加训练自己，没事的时候拉着身边的人多说话，一点一点训练自己临场发挥的能力，前期<span style="color: black;">经过</span>稿子来调节，直播多了就<span style="color: black;">能够</span>总结出网友的共性问题。总结出自己的“<span style="color: black;">招数</span>”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">人设定位</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在直播初期，<span style="color: black;">常常</span>人设鲜明的主播<span style="color: black;">更易</span>脱颖而出，要么是风趣幽默，要么是才华出众，一个鲜明的人设能给用户留下深刻的印象，<span style="color: black;">亦</span><span style="color: black;">更易</span><span style="color: black;">增多</span>粉丝及留住粉丝。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但并不是你想打造什么样的人设就打造什么样的角色，<span style="color: black;">必定</span>要<span style="color: black;">按照</span>自己的兴趣<span style="color: black;">爱好</span>来<span style="color: black;">选取</span>合适的人设。<span style="color: black;">例如</span>，<span style="color: black;">倘若</span>是在卖口红，你<span style="color: black;">必定</span>要先<span style="color: black;">认识</span>清楚口红的色号、搭配怎么样的妆容等。<span style="color: black;">倘若</span>是卖美妆<span style="color: black;">制品</span>，你就<span style="color: black;">不可</span>对<span style="color: black;">打扮</span>品、肤质一无所知，<span style="color: black;">否则</span>开直播的时候专业度<span style="color: black;">不足</span>，<span style="color: black;">亦</span>是很容易流失粉丝的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了要对<span style="color: black;">制品</span><span style="color: black;">非常</span><span style="color: black;">认识</span>，电商主播<span style="color: black;">亦</span>应具备<span style="color: black;">必定</span>的<span style="color: black;">营销</span>能力，并不是你随随便便跟粉丝闲聊就会有人买你的东西。你要运用<span style="color: black;">营销</span>技巧戳到粉丝的痛点，<span style="color: black;">诱发</span>她们<span style="color: black;">剧烈</span>的购物欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">学会“取舍”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>说的学会取舍指的是产品，要有针对性的<span style="color: black;">选取</span>爆款<span style="color: black;">制品</span>，而不是每款<span style="color: black;">制品</span>都<span style="color: black;">举荐</span>。你<span style="color: black;">能够</span>将每一款<span style="color: black;">制品</span>都做一个相应的展示，<span style="color: black;">而后</span><span style="color: black;">按照</span>的你想法挑选出你认为合适的，会流行起来的“爆款”<span style="color: black;">制品</span>重点<span style="color: black;">举荐</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有侧重点，而不是锅碗瓢盆大杂烩式将信息<span style="color: black;">所有</span>甩给观众，帮<span style="color: black;">她们</span>做筛选是<span style="color: black;">增多</span>好感度和成交率的非常好的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结了这么多技巧，不<span style="color: black;">晓得</span>你对直播带货<span style="color: black;">是不是</span>有了更深刻的理解。总之，抓住直播带货的红利期，赶紧开播起来～</p>
<strong style="color: blue;"><strong style="color: blue;">▼</strong></strong><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">- END -</strong></span></strong></strong></strong></strong>
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