多频爆发，双11直播增量实战技巧全发布！｜「双11增量·快跑实战课」直播篇精华集锦
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里妈妈万堂书院「双11增量·快跑实战课」自10月10日开播<span style="color: black;">败兴</span>，受到商家火热追捧，助力商家抢占淘系店铺、内容和直播三中心增量红利。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今日「双11增量·快跑实战课」之<span style="color: black;"><strong style="color: blue;">直播增量专场</strong></span>首场，阿里妈妈直播运营负责人<strong style="color: blue;"><span style="color: black;">乐稀</span></strong>、阿里妈妈直播<span style="color: black;">制品</span>负责人<strong style="color: blue;"><span style="color: black;">原子</span></strong>聚焦直播中心新增量，从人货场维度释放<strong style="color: blue;">官方政策及<span style="color: black;">制品</span>升级</strong>；万堂书院明星经营讲师<strong style="color: blue;"><span style="color: black;">傅桐光</span></strong>和<strong style="color: blue;"><span style="color: black;">李燕</span></strong>为商家<span style="color: black;">供给</span><strong style="color: blue;">大促直播经营节奏和细分行业实战指引</strong>，为商家打赢双11战役<span style="color: black;">供给</span>有力后盾。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/RqLx3F3TPpmGorIDVPH8icYzpoNYbiczszpuWS3yuVdvBKjk4EEeAMOZvndpDfvYmRA9T5HM40qS9jxrXAO3lMicA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为满足商家多样化营销的需求，今年双11阿里妈妈将全面释放淘系内容化红利，<span style="color: black;">经过</span>全<span style="color: black;">途径</span>数值营销能力升级带动新增量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">阿里妈妈直播运营负责人<span style="color: black;">乐稀</span></span></strong><span style="color: black;">在现场<span style="color: black;">诠释</span>双11大促节奏和内容营销投放<span style="color: black;">意见</span>，<span style="color: black;">暗示</span>：“阿里妈妈将围绕直播多<span style="color: black;">目的</span>升级<span style="color: black;">供给</span><strong style="color: blue;">人、货、场三大场景<span style="color: black;">处理</span><span style="color: black;">方法</span></strong>，助力商家大促提效。并供给<strong style="color: blue;">双11官方助燃返点和权益<span style="color: black;">补助</span></strong>，为商家实现井喷式增长保驾护航。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">人：「直播间人群运营」</span>全新上线，<span style="color: black;">提高</span>拉新增量和<span style="color: black;">供给</span>专属人群结案能力；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">货：</span>直播间单品营销能力<span style="color: black;">「商品打爆」</span>升级，应用投放更可<span style="color: black;">得到</span><span style="color: black;">巨额</span>流量反哺，最高<span style="color: black;">补助</span>10W+场观；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">场：</span>推出<span style="color: black;">「直播间成长」</span>聚焦直播间场观与成交爆发，多元营销场景满足</span></p><span style="color: black;"><span style="color: black;">权益一：</span>推出<span style="color: black;">「万相更新·AI内容助燃返」</span>，在双11<span style="color: black;">时期</span>在超级直播、超级短视频和短直联动总消耗达档位后可获相应返点，至高可获8%返点奖励；</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">权益二：</span>推出<span style="color: black;">「新客权益包」</span>，<span style="color: black;">供给</span>新手投放指南，达成任务最高领3000流量。</span></p><span style="color: black;"><strong style="color: blue;">阿里妈妈直播<span style="color: black;">制品</span>负责人<span style="color: black;">原子</span></strong>聚焦<strong style="color: blue;">商品打爆、直播间人群运营、直播间成长与短直联动</strong><span style="color: black;">制品</span>能力进行双11直播<span style="color: black;">制品</span>功能点升级详尽<span style="color: black;">诠释</span>。在大促场，原子强调：“<strong style="color: blue;">短直联动</strong>将以直播前/中/后人群序列化能力助力商家实现<strong style="color: blue;">大促一站式种草拔草</strong>，达成新客成交最大化。”</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/RqLx3F3TPpmGorIDVPH8icYzpoNYbiczszR21IWf97aG5a738vp7dBO4SQC7ccMV4x25G4Ir1MlhmNE1CdmgvsHw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"></span><span style="color: black;">阿里妈妈直播<span style="color: black;">制品</span>负责人 原子</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/RqLx3F3TPpmGorIDVPH8icYzpoNYbiczszakEiaOWwTjRd0SDOr6zEEBUiaRJROX4cLicroZOibDicNUa76ib7jGZJ1SuA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">阿里妈妈万堂书院明星经营讲师<span style="color: black;">傅桐光</span></strong>从双11大促<strong style="color: blue;">蓄水期和爆发期</strong>2大直播中心爆点增量机会，<span style="color: black;">供给</span>内容运营和投放策略指引。他指明：“大促蓄水期商家应重点关注直播间人群拉新以及人群活跃；大促爆发期则<span style="color: black;">经过</span>投放工具+组合货品布局，并结合达摩盘、超级直播等<span style="color: black;">制品</span>新升级能力加速货品转化成交。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/RqLx3F3TPpmGorIDVPH8icYzpoNYbiczszN4YkLr1IPkkm0e3fhkVF6vWW9XBMI3RKgUjYPKhUhrURKjf158tHBQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里妈妈万堂书院明星经营讲师 傅桐光</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">区别</span>行业<span style="color: black;">怎样</span>把握好双11直播节奏，实现多点爆发和多频快收，<strong style="color: blue;">阿里妈妈万堂书院明星经营讲师<span style="color: black;">李燕</span></strong>，从标品和非标品行业在<strong style="color: blue;">蓄水期、抢先购和狂欢日</strong>3个大促节点分享直播核心运营策略，助力细分行业<span style="color: black;">容易</span>达成生意<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">标品行业：</span></strong><span style="color: black;">需侧重爆品多维联动，店铺爆品+直播爆品双联动打底促全店爆发；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">非标品行业：</span></strong><span style="color: black;">以短直联动做直播间种草引流，再<span style="color: black;">经过</span>组合人群策略做直播转化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/RqLx3F3TPpmGorIDVPH8icYzpoNYbiczszTHGfJ4EOWTU9Ix8FMnp1nIMQ47aPvYdXPda3xGkOA5kzwgIrxSfXOA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里妈妈万堂书院明星经营讲师 李燕</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为助力商家抢跑双11，10月17日，下午14:30阿里妈妈即将开启<strong style="color: blue;"><span style="color: black;">「双11增量·快跑实战答疑周」之直播增量篇</span></strong>，阿里妈妈直播<span style="color: black;">制品</span>小二和<strong style="color: blue;">阿里妈妈直播运营小二</strong>将围绕直播官方政策红利、直播场景实战技巧、运营投放策略等维度为商家在线答疑解惑，或搜索钉钉群号：<strong style="color: blue;">27530041154</strong>加入官方学习答疑群，抢先get大促直播加速器经营<span style="color: black;">秘码</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击下方链接可预约直播课程，双11大促引爆就在眼前！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">往 期 精 彩</strong></p>
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