加强直播技巧，打造专业品宣主播
<span style="color: black;"><strong style="color: blue;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">直播技巧培训</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/MPS72cibJRUBgKcKIZWBtM16h1fMk8dJ0JkJgcJqIJMO4SIAsz14iblB29e1kiceeAX8baiagTRyUZPMntOQUXibkZA/640?wx_fmt=png&wx_&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品宣主播 热情来袭</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1XXXHsdibLdsPdWkicKib3vDd8fBAJfAOkSXhxXvAHTNH1lKk6rpAibkBTA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宠粉福利 领福袋 心动不如行动</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">粉丝宝宝们~ 快快点击 关注直播间</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为鼓励<span style="color: black;">机构</span>员工积极参与官方旗舰店品宣直播，<span style="color: black;">加强</span><span style="color: black;">机构</span>人力需求的<span style="color: black;">即时</span>性和匹配度，7月10日，人力资源部与<span style="color: black;">机构</span>电商直播团队组织开展“品宣主播”直播技巧培训。<span style="color: black;">这次</span>培训吸引了各<span style="color: black;">分部</span>员工的积极参与。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在当今数字化、网络化时代，品宣主播<span style="color: black;">作为</span>了品牌与消费者沟通的桥梁。<span style="color: black;">这次</span>培训邀请专业的新<span style="color: black;">媒介</span>营销讲师，<span style="color: black;">经过</span><span style="color: black;">基本</span>的直播知识、话术模仿的实战训练，<span style="color: black;">帮忙</span>王老吉的新手主播们快速上手，<span style="color: black;">把握</span>与观众有效互动的核心技巧，<span style="color: black;">加强</span>与粉丝的黏性，树立良好的品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM10NzjRCBQ6bHOJJ5OMJQXLm8wB6pMzUyTAmAke3tSXmw1P5Rab3EVhA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课堂上，讲师<span style="color: black;">首要</span>以问答的形式带入，围绕直播间中的<span style="color: black;">平常</span>的直播形式和场景，讲解了主播的形象塑造、<span style="color: black;">怎样</span>利用热门<span style="color: black;">专题</span>介绍<span style="color: black;">制品</span>、<span style="color: black;">怎样</span>巧妙运用搜索平台的关键词、直播话术的<span style="color: black;">重视</span>事项与法律边界等内容，引导学员结合<span style="color: black;">机构</span>的促销策略积极思考，在合规的框架下开展直播工作，更加自然、自信地与观众交流，<span style="color: black;">提高</span>直播间的互动效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1KkQJUxB7Sk3eXTHTO1mOXTBkFh1IkibGuWUibxWo8z6ibZObxjaxjLGHA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1vTvfZPdlAtibjAFWzbLSaUeoXSLZVZGLRbzbog3n7LPS4G6picz6umBg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1Uq3TVzVZp1ETabTbYqjs1c5rMBh5Z24JoV1wB3pyJcqbPZ7ho4uyTw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1CIsoH7URgtWOOdEv7DAbia8mjP2FVG2BccOKOInHDiad8PbBBEDQKbtA/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">课堂上各组学员讨论交流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">培训设置了情景演练环节，让各组学员模拟一场完整的直播活动进行现场展示。</span><span style="color: black;">学员们不仅要将所学的技巧和策略应用到直播表现中，还要直面观众们犀利的“弹幕提问”，以此<span style="color: black;">熬炼</span><span style="color: black;">她们</span>的心理承受能力，展<span style="color: black;">此刻</span>直播过程中的临场反应与有效的<span style="color: black;">危险</span>处理办法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1UsAttaIibtwHld57zy5vZs0gRlJ56Lpt4msLJZGnYPRUHpZxdujIA5w/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1xPBI2nqxLKpqlG8kRkbMFdTOqLMJr9vSPpZOkJ9P2huOm9RvoSnCBQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1RGCjKXorfpQvia2wW6QkBpEpjmu6icha6agMGjmhXsia1b0ibNhedXV08w/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1EVwY41vdiaqIKI9ian5l1etCvtKwQHeIXGIsAR1lKGVZtwbfCYTNqTnw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1Nmeia7zVwvb2k0iaq7xIUyLR06XbvdAEWgIWe5axfuwTqzqTq4Kgx2ww/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1hgVAwuz3bAzjlxmrcBtSjDwqVP2xr8OfgS7uNSLMMEtiaNgpHNBWiamg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1VJqoIYlfE2FP3RUia7R0f5xcgX83kKRlHTSSmQxnflUN0r8UOu63lWQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1e9SK1sicKahEgGOPnG1xQ3ModMFQWPXYCAPNMmTMp4YiaGuaZI4Cwd2g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各组学员进行直播情景演练</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">培训过程中，学员们能够互相学习、交流心得。有学员<span style="color: black;">暗示</span>，<span style="color: black;">经过</span>培训<span style="color: black;">认识</span>到了<span style="color: black;">非常多</span>直播风格与趋势，<span style="color: black;">把握</span>到了许多实用的直播技巧，<span style="color: black;">不仅</span><span style="color: black;">提高</span>了自我，<span style="color: black;">况且</span><span style="color: black;">加强</span>了团队凝聚力和对<span style="color: black;">机构</span><span style="color: black;">制品</span>的全新认知。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这次</span>培训不仅<span style="color: black;">提高</span>品宣主播的专业技能，用生动有趣的方式向观众传递<span style="color: black;">制品</span>信息，还有助于<span style="color: black;">她们</span>更好地理解消费者需求，站在消费者的<span style="color: black;">方向</span>看问题、想办法，<span style="color: black;">加强</span>直播的针对性和有效性，为<span style="color: black;">机构</span><span style="color: black;">传送</span>才艺主播人才打下坚实的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1y2prmQ0ibjnXlC0b1OmWvsWBtwRYE6JHuXZHQlxibeA4H4H9U5dtOJcg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/EoAwVKRlBHOtbya7kicDhHico2KoIl2PM1eriadusMrsJMHGVibibDuMnTaibkqsd3VdibU4g0GrkUG4YTicwibfw3byibBg/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">文字 | 朱正清</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">照片</span> | 周颖仪</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑 | 周颖仪</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">校对 | 莫雪冰</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">审核 | 吴桃生</p>
你的话语如春风拂面，让我心生暖意。 顶楼主，说得太好了！
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