直播卖农制品有哪些办法和窍门？这份“农制品网络直播实操手册”请查收！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaIECuohJDED17Vn0PlL0oYv4NW2GwHxDIvbrxkHJ9M9fxfh3pHwxODFTLUxcgBxZopFTRzaQfugI5oiaJyIvicg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">受疫情影响，网络直播卖货<span style="color: black;">作为</span>了<span style="color: black;">营销</span><span style="color: black;">制品</span>，尤其是农<span style="color: black;">制品</span>的绝好办法。开个直播间，能直观地为<span style="color: black;">大众</span>介绍、<span style="color: black;">营销</span>农<span style="color: black;">制品</span>，直接连接了生产端和消费端。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>，农民网络直播卖农<span style="color: black;">制品</span>，<span style="color: black;">怎么样</span>播效果更好？什么样的画面更吸引消费者？又该<span style="color: black;">怎样</span><span style="color: black;">选取</span>直播平台？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFEN7Ta9uicy4XaEClID4tibN8CXoMibkIVuVLNDQ3rLpMxwmInSoXLuMK1QQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本期嘉宾</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/miaIECuohJDFJDCYkJiazGHR17edERxEibq6p544Zv9s3sYTia3vGjfzbITdRcGRMMGEPQOq8ULw87wkkUOUOM0c6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">李志起</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北京市工商联副主席对外经济贸易大学国际商学院MBA导师</p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播与网店<span style="color: black;">营销</span>有什么区别？</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">1<span style="color: black;">网络直播实时性强</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网络直播中所见即所得，顾客看到的都是最真实的<span style="color: black;">第1</span>手信息，实时性超越了距离限制，<span style="color: black;">乃至</span>超越了<span style="color: black;">途径</span><span style="color: black;">阻碍</span>。直播把<span style="color: black;">制品</span>和服务直接推到了消费者面前，这种实时的冲击力远超过静态展示<span style="color: black;">或</span>事后浏览。</span></p>2<span style="color: black;">网络直播带有温度</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播<span style="color: black;">其中</span>是有服务的，它不是一个冷冰冰的<span style="color: black;">制品</span>展示，<span style="color: black;">或</span>一个简单的图文说明。直播的主播在<span style="color: black;">其中</span>发挥了<span style="color: black;">尤其</span>重要的<span style="color: black;">功效</span>，像李佳琦<span style="color: black;">这般</span>的主播，他能把握消费者的心理，对<span style="color: black;">制品</span>的介绍非常的<span style="color: black;">精细</span>，换句话说，直播的主播是一个<span style="color: black;">尤其</span>好的导购，而<span style="color: black;">通常</span>线下<span style="color: black;">营销</span><span style="color: black;">或</span>传统的电商，它<span style="color: black;">无</span><span style="color: black;">这般</span>的沟通引导服务。</span></p><span style="color: black;"><strong style="color: blue;">3</strong></span><strong style="color: blue;"><span style="color: black;"> 网络直播互动性更好</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播中<span style="color: black;">大众</span><span style="color: black;">能够</span>随时交流，随时提问，商家会收集客户对<span style="color: black;">制品</span>反映的问题，<span style="color: black;">而后</span>在<span style="color: black;">这儿</span>面<span style="color: black;">发掘</span>消费者的兴趣，测试出来<span style="color: black;">大众</span>感兴趣的内容，随之商家就能非常快地去<span style="color: black;">调节</span>商品介绍的内容。这些就注定了直播<span style="color: black;">营销</span>比传统的线下门店<span style="color: black;">营销</span>和电商更有<span style="color: black;">引诱</span>力，<span style="color: black;">亦</span>更加生动活泼。</span></p>4<strong style="color: blue;"><span style="color: black;"> 网络直播可多<span style="color: black;">方向</span>展现<span style="color: black;">制品</span>魅力</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个好的农<span style="color: black;">制品</span>本身不仅有内容，还有<span style="color: black;">非常多</span>的情感和温度，<span style="color: black;">因此</span>在农<span style="color: black;">制品</span>的直播中，<span style="color: black;">咱们</span>要丰富其中的内涵。<span style="color: black;">例如</span>在直播过程中<span style="color: black;">咱们</span><span style="color: black;">能够</span>展示农<span style="color: black;">制品</span>的生长环境，把<span style="color: black;">大众</span>在经营过程中的<span style="color: black;">奋斗</span>和农民对它的匠心表现出来。农<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">必定</span><span style="color: black;">不可</span>就<span style="color: black;">制品</span>说<span style="color: black;">制品</span>，<span style="color: black;">大众</span>应该多<span style="color: black;">方向</span>地去展示<span style="color: black;">制品</span>魅力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENjoJSBurJnNMIsu91rUJ12wrVWBJL66H0POAibuV5RvDvYdY1hRdT1BQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">短视频+直播 效果好！</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">短视频和直播相当于一个人的左手和右手，双方起到互补的<span style="color: black;">功效</span>。</span><span style="color: black;"><strong style="color: blue;">直播<span style="color: black;">能够</span><span style="color: black;">供给</span>实时的冲击力，短视频<span style="color: black;">能够</span>浓缩<span style="color: black;">非常多</span>要素和场景。</strong></span><span style="color: black;"><span style="color: black;">例如</span>李子柒的短视频人气很旺，视频虽然<span style="color: black;">仅有</span>3-5分钟，<span style="color: black;">然则</span>其中浓缩了四季，从播种、收获到制作美食的<span style="color: black;">全部</span>过程。这是一个点、线、面的关系。</span><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">能够</span>在直播过程中，把现场感的体验做好，<span style="color: black;">同期</span><span style="color: black;">咱们</span>还<span style="color: black;">能够</span>用短视频，以及<span style="color: black;">微X</span>公众号图文的方式，展示农<span style="color: black;">制品</span>诞生的<span style="color: black;">全部</span>过程，能让消费者真正地看到农<span style="color: black;">制品</span><span style="color: black;">背面</span>的<span style="color: black;">不易</span>，<span style="color: black;">这般</span>的组合效果会很好。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENUbSlnPoLspFstxQ7icFibwmagoQdW42iaxDQhDG1s4gE8ukm6vzTPrInw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“留量”比“流量”更重要</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">由于</span>农<span style="color: black;">制品</span>的直播是以<span style="color: black;">营销</span>为目的，消费者的购买欲是最重要的。过去<span style="color: black;">咱们</span>追求的是“流量”，<span style="color: black;">此刻</span><span style="color: black;">咱们</span>追求的是“留量”，一字之差就说明了直播过程中<span style="color: black;">第1</span>分钟、<span style="color: black;">第1</span>个<span style="color: black;">周期</span>说什么非常重要。</span><span style="color: black;"><strong style="color: blue;">主播要站在消费者的<span style="color: black;">方向</span>去打动他，让他愿意听下去。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">制品</span>的价值点<span style="color: black;">必定</span>要在做直播之前就想好，用<span style="color: black;">各样</span>手法把它展现出来</strong></span><span style="color: black;">，<span style="color: black;">这般</span><span style="color: black;">才可</span>最大程度地留住<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>顾客，留住随意进来看直播的消费者。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jsibx77pcz5PkIHP2vI22BUTCiaNhvsFENnKHvXpvvu0f6Cd5YFDtm9WSRODf7AnMpnKRJibiavkxk6I52Rklpa6Ow/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">小心</span><span style="color: black;">选取</span>平台 适合最重要</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/miaIECuohJDFJDCYkJiazGHR17edERxEibqWC1X7Dw9pHnEYOib2Yg2yWY9unAStnP1XywkWh0njmBR3CT5PvTE5Rw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">各样</span>直播平台、短视频的平台<span style="color: black;">持续</span>涌现，<span style="color: black;">区别</span>平台在<span style="color: black;">奋斗</span>做出自己的<span style="color: black;">特殊</span>。像“小红书”的<span style="color: black;">目的</span>对准城市中产阶级以上的人群，“抖音”<span style="color: black;">更加多</span>的偏娱乐，“快手”偏向三四线以下的城市。</span><span style="color: black;">从业者要先<span style="color: black;">认识</span>直播行业、视频<span style="color: black;">媒介</span>平台的<span style="color: black;">区别</span>定位，<span style="color: black;">按照</span>自己的<span style="color: black;">制品</span><span style="color: black;">特殊</span>进行市场细分，找准适合自己的平台。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">有个捷径</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如今，直播带货，尤其是网红带货，<span style="color: black;">作为</span>了电商的新风口。<span style="color: black;">倘若</span>您<span style="color: black;">亦</span>想尝试<span style="color: black;">经过</span>网络<span style="color: black;">营销</span>农<span style="color: black;">制品</span>，不如先从做一名观众<span style="color: black;">起始</span>！去听，去看，去学习，找到适合自己的平台和定位，<span style="color: black;">而后</span>再<span style="color: black;">起始</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为你<span style="color: black;">举荐</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">“点对点”服务，“手把手”<span style="color: black;">帮忙</span>，计划返岗的农民工</a>兄弟看<span style="color: black;">这儿</span>！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">关乎你的钱袋子！今年物价怎么走？国家发改委<span style="color: black;">这般</span><span style="color: black;">回复</span>→</a></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本文<span style="color: black;">源自</span>：中央广播电视总台中国乡村之声《追梦2050》栏目</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">编辑：刘思思 李雨楠 //责编：李沛 //监制：汪群均</span></p>
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