金价大涨，开金店的莆田北高人都发财了？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">新北高：关注家乡最重要的新<span style="color: black;">信息</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2024年，黄金价格迎来了<span style="color: black;">明显</span>的上涨。<span style="color: black;">金价的飙升<span style="color: black;">诱发</span>了广泛的关注和讨论，<span style="color: black;">同期</span><span style="color: black;">亦</span>让黄金零售<span style="color: black;">作为</span>消费者热衷的<span style="color: black;">专题</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span><span style="color: black;">重点</span>从事于珠宝行业的莆田人北高<span style="color: black;">来讲</span>，金价的<span style="color: black;">大涨</span><span style="color: black;">是不是</span><span style="color: black;">寓意</span>着<span style="color: black;">她们</span>的收入<span style="color: black;">亦</span>随之水涨船高呢？本文和你<span style="color: black;">一块</span>来<span style="color: black;">瞧瞧</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RClrYOZd1rhyVcYMHjxric6EQwMRF4dqicgUT3EibfyBpBRq8SWTXsTntOA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">“金价<span style="color: black;">大涨</span>，开金店的老板都赚大发了！”</span></strong><strong style="color: blue;"><span style="color: black;">“黄金卖这么贵，做黄金的好<span style="color: black;">挣钱</span>啊。”</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年黄金涨价的<span style="color: black;">专题</span>屡上热搜，</span><strong style="color: blue;"><span style="color: black;">行外人<span style="color: black;">广泛</span>认为开金店的老板们赚得盆满钵满</span></strong><span style="color: black;">。但事实真的如此吗？其实，这是<span style="color: black;">公众</span>对黄金零售商的误解，事实可能是黄金零售生意更难做了。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">金店的盈利模式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>大部<span style="color: black;">掰开</span>金店的莆田人<span style="color: black;">来讲</span>，<span style="color: black;">她们</span><span style="color: black;">重点</span>是<span style="color: black;">经过</span>加盟来<span style="color: black;">营销</span>黄金。盈利模式<span style="color: black;">包含</span>品牌溢价、黄金加工设计费以及黄金买卖过程中的差价。这种模式决定了金价上涨并不<span style="color: black;">必定</span><span style="color: black;">寓意</span>着商家能够<span style="color: black;">容易</span><span style="color: black;">得到</span>巨大利润。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RCQWWqt6njUibicvE2XiaOuxoSPw1Vfe1cWWxzib1mJjajrzcSallvibHn66Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">黄金零售柜台</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>金店老板在金价上涨前有<span style="color: black;">海量</span>库存且价格<span style="color: black;">已然</span>结算，<span style="color: black;">那样</span><span style="color: black;">她们</span>可能会从金价上涨中获益。但<span style="color: black;">倘若</span>库存不足，<span style="color: black;">她们</span>可能<span style="color: black;">必须</span>以更高的价格<span style="color: black;">弥补</span>库存。<span style="color: black;">倘若</span>在补货后未<span style="color: black;">即时</span>结算<span style="color: black;">显现</span>金价上涨<span style="color: black;">或</span>在补货结算后<span style="color: black;">显现</span>金价下跌，<span style="color: black;">针对</span>商家<span style="color: black;">来讲</span>都是一笔不小的损失。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">金价上涨是把双刃剑，<span style="color: black;">更加多</span>的是压力和挑战。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">金价上涨对零售的压力</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄金<span style="color: black;">做为</span>一种非生活必需品，其价格的<span style="color: black;">敏锐</span>度相对较高。对普通的黄金潜在消费者<span style="color: black;">来讲</span>，可能会暂时<span style="color: black;">选取</span>观望<span style="color: black;">或</span>降低购买量，这就<span style="color: black;">引起</span>黄金<span style="color: black;">营销</span>量<span style="color: black;">显现</span>下滑。</span><strong style="color: blue;"><span style="color: black;">除了水贝模式，在全国大部分商场的黄金零售店，<span style="color: black;">咱们</span><span style="color: black;">能够</span>看到曾经人头攒动的黄金柜台，<span style="color: black;">此刻</span>顾客寥寥无几，生意<span style="color: black;">显出</span>格外冷清。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RCX7eJBXgVgOhJ5rGN2PgPJmHh1zT9OicicwSl6lcbNPuxLWZM957bIzHg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄金零售门店（资料图）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">高金价<span style="color: black;">寓意</span>着更高的资金成本</span></strong><span style="color: black;">，而销量的降低与高资金成本的双重压力，挤压了金店的利润。相应的，房租水电与人员工资等固定性支出<span style="color: black;">无</span>减少，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有些</span><span style="color: black;">基本</span>薄弱的小品牌商家可能就不得不<span style="color: black;">这里</span>时被迫闭店，退出市场。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">“水贝模式”与价格内卷</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">深圳水贝黄金市场是中国最大的珠宝市场之一，有着举足轻重的影响力。水贝黄金市场以其<span style="color: black;">有效</span>的生产和<span style="color: black;">营销</span>能力而闻名，集聚了上万家黄金珠宝企业和十几万人<span style="color: black;">关联</span>从业者。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RCuExaDu1yynFsiab6FLEeho9s7rcFZ28iaGEyvlvS8XwzcgiacXiaMm3D6w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">水贝市场（资料图）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经引以为傲的“水贝速度”正演变成“水贝模式”——从生产和批发，走向终端零售，</span><strong style="color: blue;"><span style="color: black;">以接近黄金成本价进行<span style="color: black;">营销</span>，<span style="color: black;">经过</span>低毛利、高销量来赚取利润</span></strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这一模式<span style="color: black;">引起</span>批发型金店的数量<span style="color: black;">快速</span><span style="color: black;">增多</span>，市场竞争变得更加激烈。为了吸引顾客，许多商家不得不采取低价策略，进一步压缩了利润空间。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着“水贝模式”的成功，不少省会级城市<span style="color: black;">起始</span>复制这种模式，这种趋势势必将带动<span style="color: black;">更加多</span>二三线城市的零售商们加入内卷的价格战，</span><strong style="color: blue;"><span style="color: black;">行业的<span style="color: black;">长时间</span>健康发展令人担忧。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">同质化与创新缺失</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">黄金同质化现象在珠宝行业中历来是个<span style="color: black;">明显</span>的现象。</span></strong><span style="color: black;">许多珠宝品牌只<span style="color: black;">选取</span>运作品牌包装，而将生产外包，从相同的供应商那里采购<span style="color: black;">类似</span>的设计和<span style="color: black;">制品</span>；对款式设计缺乏创新能力<span style="color: black;">或</span>动力，这些都<span style="color: black;">引起</span>零售市场上的<span style="color: black;">制品</span><span style="color: black;">显现</span>严重的同质化。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RCXA7AsLKYRWQLWsiaMXgC0YDDwDSld7LMxZPYdhObA79g6wMn7oyqrMA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当黄金饰品缺乏差异时，</span><strong style="color: blue;"><span style="color: black;">为了吸引消费者，商家就<span style="color: black;">更易</span><span style="color: black;">导致</span>价格竞争，黄金店<span style="color: black;">营销</span>员为争夺顾客而大打出手的<span style="color: black;">资讯</span>屡见不鲜</span></strong><span style="color: black;"><span style="color: black;">。而<span style="color: black;">哪些</span><span style="color: black;">持有</span>设计专利的头部大品牌则</span>擢<span style="color: black;">取了行业大部分的利润，<span style="color: black;">把握</span>了市场<span style="color: black;">重点</span>的流行款式和<span style="color: black;">营销</span>节奏。</span></span></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">线上转型的挑战</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了寻找突破，<span style="color: black;"></span>不少许多终端商家<span style="color: black;">起始</span>转向线上销<span style="color: black;"></span>售。然而缺乏专业的线上运营人员与<span style="color: black;">重点</span>爆款是摆在眼前最<span style="color: black;">明显</span>的困难。直播卖货<span style="color: black;">亦</span></span><span style="color: black;">进一步加大了市场的价格透明度，进一步<span style="color: black;">诱发</span>价格内卷。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/r1RDH1zqY3rRyOx6j7VickZeoBFXCo1RCPxIzN3buwXQkicKmib41sLibiarxzhBLWNLvzezoToeiaSALql1erWK9CBg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">黄金线上直播卖货（资料图）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄金生意本身利润较低，直播带货<span style="color: black;">必须</span>支付的额外成本（如快递费、人工费、证书费等），再加上线上推广<span style="color: black;">花费</span>及居高不下的退货率，使得</span><strong style="color: blue;"><span style="color: black;">线上零售转型<span style="color: black;">亦</span>是举步维艰。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_svg/vPjficwtgTJDNnCEjPc47Am5icb9evLLgIxeyxlgziaslIyPp051WW07kIhH4HMkwYxGsg5xIsic0bTibX63r13QicgE1wCLPSIzEj/640?wx_fmt=svg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">结语</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">金价的<span style="color: black;">大涨</span>确实吸引了<span style="color: black;">海量</span>关注，许多人可能会认为开金店的老板们都赚发财了。然而，<span style="color: black;">实质</span><span style="color: black;">状况</span>远比这<span style="color: black;">繁杂</span>，<span style="color: black;">她们</span>面临着</span><strong style="color: blue;"><span style="color: black;">库存管理、市场竞争、消费者购买力下降、同质化严重和直播带货挑战</span></strong><span style="color: black;">等多方面的压力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">黄金零售商面临的挑战<span style="color: black;">亦</span>不容<span style="color: black;">忽略</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">倘若</span>您是黄金从业人员 你的努力一定会被看见，相信自己，加油。 你的言辞如同繁星闪烁，点亮了我心中的夜空。
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