汽修店面卖车险要不要挣钱 ？我给的答案是绝不赚 | 专栏
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">tel</span>车险、网络车险、<span style="color: black;">伴侣</span>转介绍的车险、五花八门的<span style="color: black;">途径</span>都<span style="color: black;">能够</span>买到，买保险这事<span style="color: black;">此刻</span>人人能干，这都归功于保险行业的<span style="color: black;">营销</span>确实要比其他行业先进<span style="color: black;">非常多</span>，<span style="color: black;">繁杂</span>的事后台都做完了，随意<span style="color: black;">营销</span>变的简单了，越是简单反而越麻烦<span style="color: black;">由于</span>你的竞争对手就多了，我真的担心以后所有人都是保险代理，<span style="color: black;">瞧瞧</span>谁能卖给谁。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>我要说的是保险是个刚需，<span style="color: black;">尤其</span>是车险，是每台车都<span style="color: black;">必须</span>的，到了这个日子车主就<span style="color: black;">必定</span>要买，强险<span style="color: black;">无</span>路都上不了，<span style="color: black;">此刻</span>社会正常的都照顾<span style="color: black;">不外</span>来，还有<span style="color: black;">许多</span>碰瓷的人，<span style="color: black;">因此</span><span style="color: black;">商场</span>险<span style="color: black;">亦</span>是用户刚需，最<span style="color: black;">大都是</span>选个100还是选个50。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0<span style="color: black;">1</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">修理厂能把保险卖出去到底拼的是什么呢？</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同品牌拼价格，有些人对保险<span style="color: black;">机构</span>品牌比较专一，人保、<span style="color: black;">安全</span>、太平洋等，一旦<span style="color: black;">机构</span>选定了那就只能拼价格了，<span style="color: black;">tel</span>、网络、实体店谁便宜客户就买谁的，保险本身没什么区别，跟谁买最后都是<span style="color: black;">同样</span>的一张保单，<span style="color: black;">因此</span>客户就只认价格了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0<span style="color: black;">2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">做为</span>修理厂怎么能够拿到客户呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>讲讲<span style="color: black;">怎么样</span>和保险<span style="color: black;">机构</span>合作，<span style="color: black;">首要</span>合作<span style="color: black;">便是</span>店里和保险<span style="color: black;">机构</span><span style="color: black;">或</span>和代理<span style="color: black;">机构</span>有一个协议价格，<span style="color: black;">那样</span>千奇百怪的报价<span style="color: black;">到底</span>哪里能拿到最低呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">答案是<span style="color: black;">仅有</span>保险<span style="color: black;">机构</span>一级代理出来才最划算，<span style="color: black;">那样</span><span style="color: black;">咱们</span>就和保险<span style="color: black;">机构</span>先谈，当然自己谈不如团结几家<span style="color: black;">一块</span>谈，但怎么谈都要吹吹牛，<span style="color: black;">咱们</span>有1000客户，<span style="color: black;">咱们</span>联盟有10000客户，一年百万保单绝没问题，<span style="color: black;">为何</span>先吹牛，<span style="color: black;">由于</span>你拿到有力的价格就能给返点<span style="color: black;">或</span>套餐<span style="color: black;">更加多</span>，慢慢越卖越好<span style="color: black;">亦</span>就真的把吹的牛变成事实了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">同期</span>谈<span style="color: black;">成为了</span>协议之后别以为保险<span style="color: black;">机构</span>给你的报价就<span style="color: black;">不可</span>再谈了，车型高配低配，往期出险折扣，车主的驾驶习惯，<span style="color: black;">常常</span>一单车险<span style="color: black;">由于</span>这些细节还能跟保险<span style="color: black;">机构</span>再要个50-100的返点，别小看这些钱，一年下来足足<span style="color: black;">能够</span>给你交<span style="color: black;">一月</span>的房租。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈好返点才是迈出<span style="color: black;">营销</span>的<span style="color: black;">第1</span>步，实体店<span style="color: black;">营销</span>最大的<span style="color: black;">优良</span><span style="color: black;">便是</span><span style="color: black;">能够</span>将返点转化成套餐，让客户能有<span style="color: black;">更加多</span>的<span style="color: black;">选取</span>和更大的实惠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在我看来保险是个毫无成本就<span style="color: black;">能够</span>经营的项目，<span style="color: black;">乃至</span>保单的纸张都不是你自己买的，<span style="color: black;">因此</span>只动嘴就能经营的项目修理厂<span style="color: black;">亦</span>就<span style="color: black;">仅有</span>保险了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0<span style="color: black;">3</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">卖保单到底要不要<span style="color: black;">挣钱</span>呢？我给的答案是绝不赚</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问题<span style="color: black;">亦</span>来了，卖保单到底要不要<span style="color: black;">挣钱</span>呢？ 我给的答案是绝不赚，<span style="color: black;">由于</span>只要客户买了你<span style="color: black;">已然</span>赚到了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第<span style="color: black;">1、</span>客户粘度-卖一次保险<span style="color: black;">最少</span>你和客户<span style="color: black;">微X</span>交流几十次，<span style="color: black;">tel</span>两三次，卖完保险你们<span style="color: black;">已然</span>很熟了，<span style="color: black;">况且</span>只要跟你买了保险，一旦有事故那就<span style="color: black;">不消</span>说了<span style="color: black;">必定</span>是你的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第<span style="color: black;">2、</span>当你保险卖的足够好的时候，<span style="color: black;">能够</span>跟保险<span style="color: black;">机构</span>谈<span style="color: black;">要求</span>，你<span style="color: black;">必定</span>听说过定价上浮、<span style="color: black;">或</span>4S店下浮，<span style="color: black;">或</span>干脆和保险<span style="color: black;">机构</span>签一个送修量，有些4S店送修都能达到1:1（多少保单就多少送修）<span style="color: black;">乃至</span><span style="color: black;">更加多</span>，<span style="color: black;">这般</span>一年下来<span style="color: black;">亦</span>不少赚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第<span style="color: black;">3、</span>保险<span style="color: black;">倘若</span>返给客户套餐，你本身就相当于做了一次很好的<span style="color: black;">营销</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span><span style="color: black;">区别</span>品牌的保险<span style="color: black;">机构</span>怎么办呢？拼服务，<span style="color: black;">倘若</span>你代理保险<span style="color: black;">机构</span>和客户的不<span style="color: black;">同样</span>，<span style="color: black;">那样</span>就要用理赔速度，理赔范围、理赔流程来切入去跟客户聊，让客户转变贪便宜的概念，买<span style="color: black;">咱们</span>的保险。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">0<span style="color: black;">4</span></p><span style="color: black;"><strong style="color: blue;">修理厂<span style="color: black;">怎样</span>将保险卖给客户？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>门店保险<span style="color: black;">营销</span>面临最大的威胁<span style="color: black;">便是</span><span style="color: black;">tel</span><span style="color: black;">营销</span>，<span style="color: black;">同期</span><span style="color: black;">逐步</span>形成体系的互联网<span style="color: black;">营销</span>方式<span style="color: black;">亦</span>逐日壮大，<span style="color: black;">那样</span><span style="color: black;">咱们</span>怎么能够把保险成功的卖给客户呢，教你致胜三招。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<strong style="color: blue;">面销</strong>，<span style="color: black;">咱们</span>是<span style="color: black;">营销</span>车险大军中<span style="color: black;">独一</span>能见到客户的，<span style="color: black;">那样</span>就要好好利用见面的机会去推销你的保险，千万别<span style="color: black;">欠好</span>意思，就算你最后跪下了，客户买了，你<span style="color: black;">安心</span>粘度就有了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、<strong style="color: blue;">再利用<span style="color: black;">咱们</span>的<span style="color: black;">优良</span>，制定实惠的套餐</strong>，<span style="color: black;">必定</span>要几个最<span style="color: black;">可靠</span>的保险套餐，刚需项目和非刚需混合的最好，洗车加打蜡，保养加内饰，价格让客户<span style="color: black;">不可</span>拒绝，当套餐足够有吸引力你还担心他不买吗。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、<strong style="color: blue;">报价和时间技巧</strong>，<span style="color: black;">常常</span>客户都会问个几家才购买，但很少有客户做表格比价格比服务比返点，他懒得做<span style="color: black;">咱们</span>替他做，几家的表格做好，<span style="color: black;">而后</span>在表格下面注明<span style="color: black;">咱们</span>的<span style="color: black;">意见</span>，<span style="color: black;">期盼</span>他<span style="color: black;">选取</span><span style="color: black;">咱们</span><span style="color: black;">举荐</span>的保险<span style="color: black;">机构</span>，就算他不<span style="color: black;">选取</span>你<span style="color: black;">举荐</span>的，<span style="color: black;">亦</span>会跟你买其他的<span style="color: black;">机构</span>，只要跟<span style="color: black;">咱们</span>买了就行了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是时间，<span style="color: black;">通常</span>2个月<span style="color: black;">能够</span>算价格（保险法规），但极少客户提前两个月买保险，<span style="color: black;">通常</span>都是还有<span style="color: black;">1星期</span>或两周是客户成交高峰期，<span style="color: black;">因此</span>重点去跟踪这个时间段的客户，客户决定购买的时候你刚好打<span style="color: black;">tel</span><span style="color: black;">或</span>刚好来你店里<span style="color: black;">那样</span>这单就差不多了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说了这么多，再简单介绍下保险的<span style="color: black;">营销</span>流程给小白，<span style="color: black;">首要</span>要收集客户资料，行驶证，驾驶证、身份证缺一不可，<span style="color: black;">而后</span>用保险<span style="color: black;">机构</span>的系统去计算保单价格，之后在和保险<span style="color: black;">机构</span>沟通一下是不是<span style="color: black;">能够</span>在低点，<span style="color: black;">而后</span>报价给客户。<span style="color: black;">营销</span>成功后客户保险到期后即时生效，<span style="color: black;">而后</span>保险<span style="color: black;">机构</span>会把保单邮寄给你<span style="color: black;">或</span>客户，这单就成交完毕了。</span></p><strong style="color: blue;">C</strong>
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