城市更新系列访谈 | 申江海：做一个有趣有创意的设计师，前途似锦
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2024年5月31日，</span><strong style="color: blue;"><span style="color: black;">城市温度——设计引领城市更新，2024北京国际设计周城市更新展览正式开展。</span></strong>展览由北京国际设计周组委会办公室<span style="color: black;">指点</span>，雪莲·亮点文创园、亮点营造主办，北京时尚控股有限责任<span style="color: black;">机构</span>、北京东城区朝阳门街道办事处、北京城市规划学会<span style="color: black;">做为</span>支持单位。该展览将<span style="color: black;">连续</span>到8月31日，<span style="color: black;">这里</span><span style="color: black;">时期</span>，展览的系列论坛<span style="color: black;">亦</span>将<span style="color: black;">连续</span>举办，共计举办6场。届时，将邀请城市更新<span style="color: black;">行业</span>的产业<span style="color: black;">表率</span>就<span style="color: black;">关联</span>主题进行深度交流探讨。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本期《城市温度——设计引领城市更新展览系列访谈》采访了此次展览参展<span style="color: black;">公司</span></span><strong style="color: blue;"><span style="color: black;">北京大观建筑设计咨询有限<span style="color: black;">机构</span>的创始人申江海</span></strong><span style="color: black;">，分享了<span style="color: black;">这次</span>展览的设计理念、项目案例，以及对城市更新<span style="color: black;">行业</span>运营<span style="color: black;">关联</span>问题的探讨。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国刚<span style="color: black;">起始</span>进入百花齐放的城市更新<span style="color: black;">周期</span>，所有人都在入局、跑马圈地，<span style="color: black;">挣钱</span>固然<span style="color: black;">要紧</span>，品牌的实力<span style="color: black;">亦</span>非常<span style="color: black;">重要</span>。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e717205536fe45bf90fec8b27023d959~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=oVEf1AgiLJ6WR09UZWKfGkyOKK4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大观建筑设计创始合伙人，知名青年建筑师</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">原伦敦Zaha Hadid建筑事务所建筑师</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">著书《城市更新与共享空间》</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">北京设计周城市更新论坛特聘建筑师</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">广州设计周40under40特邀评委</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">DAGA大观建筑创立于2015年，专注于城市更新项目，<span style="color: black;">做为</span>国内“城市更新”<span style="color: black;">行业</span>的开拓者与践行者，广泛参与建筑设计、室内设计、城市规划、景观设计等服务。力求探索建筑空间的叙事性、创新性与<span style="color: black;">包涵</span>性。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主创团队<span style="color: black;">持有</span>国内外丰富行业经验，凭借深厚的理论知识、前瞻性的审美能力以及对国内设计坏境和市场的<span style="color: black;">认识</span>，<span style="color: black;">持续</span>自我驱动，探索与优化自我的设计流程和<span style="color: black;">办法</span>，注重场地分析、设计<span style="color: black;">规律</span>、以及历史文脉的传承。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">挖掘底层<span style="color: black;">商场</span><span style="color: black;">规律</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">做有趣有创意的设计师</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李：</span><span style="color: black;">非常荣幸邀请您参加<span style="color: black;">这次</span>城市温度——设计引领城市更新，2024北京国际设计周城市更新展览，请您介绍一下策展理念是什么？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海：</span></strong><span style="color: black;">在<span style="color: black;">这次</span>展览中，分为两部分，一部分是关于做的<span style="color: black;">有些</span>城市更新的项目，另一部分则是<span style="color: black;">针对</span>城市更新的<span style="color: black;">有些</span>观点，这些都是我在接触了<span style="color: black;">海量</span>的人和项目之后总结的经验和在认知上的突破，对我<span style="color: black;">来讲</span>受益匪浅。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/db7c01c44b5a4d5c8e163360dc13930f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=IdJywsq0U5mOPpoVPe2s0bHgEPw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1c81460c00ca4f8e813985a1b9a2b068~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=%2FaUerM%2Fk5RsWaCTKdWjRP2lvmog%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">展览现场</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我认为接下来中国的城市都属于城市更新，<span style="color: black;">况且</span>大有可为。我从2015年<span style="color: black;">起始</span>做大观，到今年<span style="color: black;">已然</span>做了快200个项目，大部分是改造类项目。我服务的业主都是经营人员，<span style="color: black;">因此</span>从2020年<span style="color: black;">起始</span>我<span style="color: black;">亦</span>从事了<span style="color: black;">非常多</span>线下经营的工作，比如做民宿，酒吧，咖啡，还开展了<span style="color: black;">有些</span>城市社区<span style="color: black;">商场</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我<span style="color: black;">日前</span>从事运营工作，<span style="color: black;">同期</span><span style="color: black;">亦</span>进行投资、改造、经营以及招商工作。当你有经验之后再进行设计时，就会非常清楚业主的<span style="color: black;">研发</span><span style="color: black;">规律</span>，你就<span style="color: black;">能够</span>将自己的经验和<span style="color: black;">有些</span>参考意见分享给业主。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fa71a3f024164418827810f0dd4c418a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=S343f35fzW0lkE224UN3Qg60ACA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/2ff71a685e1c40cba97bea8ab9ca4cbe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=d13aYJmwOFD3TCZmC7PiJMx9l9o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7fd1f75b3fdc40d0886d48173c9df19d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=ZlAcTEQnr09aVZAiEmicO0Fojcg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3e54982a139e4a0795ad9a8233e18a6d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=bSIC2SXQ%2F2Z0jruEUhdHQmOotpM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">项目案例：杭州铁手咖啡厅</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李：</span><span style="color: black;">您<span style="color: black;">是不是</span>认为做城市更新<span style="color: black;">必须</span>尽可能参与到运营的工作中？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海：</span></strong><span style="color: black;">我认为<span style="color: black;">做为</span>设计师，不必像我<span style="color: black;">同样</span>去寻找新<span style="color: black;">机构</span>投资，即使是纯设计师担任乙方顾问，<span style="color: black;">亦</span>应该多加关注，<span style="color: black;">认识</span><span style="color: black;">她们</span>的运营<span style="color: black;">规律</span>。设计师<span style="color: black;">认识</span><span style="color: black;">全部</span>运营<span style="color: black;">规律</span>后，再进行设计时<span style="color: black;">能够</span>减少<span style="color: black;">非常多</span>弯路，并且将创意的价值发挥到更大，单纯的设计师很难体会到<span style="color: black;">此刻</span>经营中遇到的琐碎问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我认为<span style="color: black;">此刻</span>市场有一个好处，<span style="color: black;">便是</span><span style="color: black;">显现</span>越来越多的非标<span style="color: black;">商场</span>，都要有所<span style="color: black;">区别</span>，有所突破。<span style="color: black;">因此呢</span>设计师和创意的价值、话语权会更大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">创意和审美<span style="color: black;">能够</span>产生经济价值和社会效益。我认为设计师还有一种方式，你<span style="color: black;">能够</span><span style="color: black;">经过</span>流线<span style="color: black;">部署</span>和设计展示来实现项目的<span style="color: black;">商场</span>价值最大化，这与增量时代的复制化设计是<span style="color: black;">区别</span>的，<span style="color: black;">咱们</span>的社会将越来越尊重设计和创意。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">创意<span style="color: black;">能够</span>产生价值，<span style="color: black;">因此</span><span style="color: black;">必定</span>要做一个有趣且有创意的设计师。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">持续</span>突破</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">打破<span style="color: black;">商场</span>边界 设计师还能做得<span style="color: black;">更加多</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李：</span><span style="color: black;"><span style="color: black;">日前</span>为止，你认为你做的印象最深的城市更新案例有<span style="color: black;">那些</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海：</span></strong><span style="color: black;">有几个让我印象深刻的，例如大观的<span style="color: black;">第1</span>个项目是东四共享际——2400平米的酱油厂更新改造项目，在施工过程中来了100多次，几乎每隔一天<span style="color: black;">或</span><span style="color: black;">每日</span>都会来，付出了<span style="color: black;">海量</span>心血，<span style="color: black;">不外</span>最后的效果非常好。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/96095caa1a004245955158a8d9f119d1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=o%2BMHTDgO%2Fs9NOgYYnKfCx510tx4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">项目案例：东四共享际</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从这个项目<span style="color: black;">起始</span>，<span style="color: black;">咱们</span><span style="color: black;">逐步</span>完<span style="color: black;">成为了</span><span style="color: black;">非常多</span>类似的改造类项目。还有<span style="color: black;">便是</span>这两年<span style="color: black;">咱们</span>策划、设计、投资建设、招商运营的MIX岛多多洛村，是2022年北京一个现象级的小<span style="color: black;">商场</span>，面积不大，但周末一天就能来1000人。像DAO咖啡、跳海酒吧<span style="color: black;">亦</span><span style="color: black;">便是</span>从那<span style="color: black;">起始</span>进入到朝阳区，<span style="color: black;">此刻</span><span style="color: black;">亦</span>是全国知名的酒吧品牌。多多洛村是做了两年，西西里村一年前在团结湖那边，靠近三里屯的核心位置，体量相对<span style="color: black;">很强</span>。在做这两个项目的设计和运营过程中有<span style="color: black;">非常多</span>感触，<span style="color: black;">便是</span><span style="color: black;">持续</span>突破自己，这些让我认为非常有趣，接下来<span style="color: black;">咱们</span>还有好几个策划、设计、投资和运营的项目，<span style="color: black;">包含</span>公园类项目。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4ac726fe91fa4e658a0b415e7f459704~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=IJUPwu6qChDz7%2Fp9320rwzSXIok%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1b354ad7c28343c8bb73ea8e226d194d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=V56zWjOsvEqNM%2BDp47U4VqDUK9w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3ed2f9c373a04b46913b94ed218808ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=MEfb9HDhERAH6UBe8%2BT3JsWFNzs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/64bd63b48ad94f1a9e84cb6379c30f8a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=M5%2BQCSXeoGuCvkfimbpzY1%2Fk%2FJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">项目案例：多多洛村·朝阳Mix岛</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">西西里村端午节还有<span style="color: black;">有些</span>活动，<span style="color: black;">咱们</span>要做三天的泳池派对，<span style="color: black;">咱们</span>要做一个50吨的户外临时泳池，下个月还要办几百人的交友快闪活动。之前还做过北京<span style="color: black;">第1</span>届面包节；还有和嫣然慈善基金会做的公益市集，还有音乐、艺术这类活动还有<span style="color: black;">非常多</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/056a691cf04d4743827a0e1b8c295922~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=DydxyQRQKfV5r1iFDAMtifT8O1g%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">项目案例：Mix岛西西里村</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李：</span><span style="color: black;"><span style="color: black;">因此</span>您<span style="color: black;">此刻</span>有自己投资的<span style="color: black;">商场</span>，还有设计、运营，请问您在时间上<span style="color: black;">怎样</span>分配的？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海：</span></strong><span style="color: black;">我大部分时间仍然在进行设计。实际上不仅是房子，还<span style="color: black;">包含</span>创意和审美，我认为这些都属于设计师的范畴，我更<span style="color: black;">期盼</span>将自己定位为设计师的角色，非常自豪。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">实质</span>上，我认为设计师和运营两者并不冲突，而是两者相辅相成。在前期选场地、策划、设计和招商过程中<span style="color: black;">必须</span>我投入<span style="color: black;">海量</span>时间，<span style="color: black;">起始</span>经营之后，由<span style="color: black;">咱们</span>团队的小<span style="color: black;">伴侣</span>去做。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但项目的前期<span style="color: black;">没</span>人替代，就<span style="color: black;">必须</span>亲自跑场地，<span style="color: black;">必须</span><span style="color: black;">思虑</span>这个场地<span style="color: black;">能够</span><span style="color: black;">出现</span>什么事情，以及<span style="color: black;">思虑</span><span style="color: black;">那些</span>品牌，能够将其带到这个<span style="color: black;">制品</span>上，<span style="color: black;">而后</span><span style="color: black;">怎样</span>实现？你还想要什么？你<span style="color: black;">期盼</span>这个场地上<span style="color: black;">出现</span><span style="color: black;">怎么样</span>的场景活动？这个时候<span style="color: black;">必须</span><span style="color: black;">海量</span>的思考和实践，我非常享受这个过程，就像做设计<span style="color: black;">同样</span>。我认为这是换一种方式进行设计，你进行设计<span style="color: black;">必须</span>思考这些问题，你<span style="color: black;">必须</span>为这笔投资负责任。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c6e01cd90fcf40a8a3e659c32aa50110~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=SDF81xmLoy%2FN2KcNo2SAJUy%2F1q0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d0d1137da993497599dfdef63bec5275~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=RLR9uZzof%2Bz2M9k2Vhb0sNVImog%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4075081dfeb1421da910efc3bccd9fc3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722409572&x-signature=%2Bl05F%2FurPqq5T6lYfUclUHfw24w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">项目案例：西双版纳跳浪酒吧</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">李：</span><span style="color: black;"><span style="color: black;">针对</span>城市更新，您<span style="color: black;">是不是</span>有<span style="color: black;">有些</span>总结性的观点以及<span style="color: black;">有些</span><span style="color: black;">意见</span>？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">申江海：</span></strong><span style="color: black;">中国刚<span style="color: black;">起始</span>进入百花齐放的城市更新<span style="color: black;">周期</span>，所有人都在入局、跑马圈地，<span style="color: black;">挣钱</span>固然<span style="color: black;">要紧</span>，品牌的实力<span style="color: black;">亦</span>非常<span style="color: black;">重要</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有一个是当我再去全国各地考察<span style="color: black;">商场</span>项目，<span style="color: black;">包含</span><span style="color: black;">大众</span>认为非常好的<span style="color: black;">商场</span>项目，我并非只是为了看热闹，而是要揭开现象看本质，你要<span style="color: black;">认识</span><span style="color: black;">她们</span>的经营<span style="color: black;">规律</span>以及<span style="color: black;">是不是</span>盈利。这些事情是你不真正做就不会关注到的问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>生意都是表面光鲜，<span style="color: black;">实质</span>上是很困难的事情，有的人可能<span style="color: black;">不睬</span>解，尤其是<span style="color: black;">哪些</span>创新型的<span style="color: black;">商场</span>项目，看不懂就容易否定和质疑它，当你深入<span style="color: black;">认识</span>，你就会<span style="color: black;">发掘</span>这些人非常伟大，<span style="color: black;">她们</span>在做突破性的事情，充满了<span style="color: black;">危害</span>和收益，<span style="color: black;">同期</span>还<span style="color: black;">必须</span>非常大的勇气。<span style="color: black;">咱们</span>评判别人非常简单，然而你真正做到了什么？当你<span style="color: black;">自己</span>做过这件事情时，就会<span style="color: black;">晓得</span>当时做这个决定有多么大的魄力。</span></span></p>
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