最后整明白青年人为啥爱玩“剧本杀”,但行业前景有待观察
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">晓得</span>,这么诡异的对话是说啥吗?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这可不是什么说走就走的旅行社群,群里都是<strong style="color: blue;">剧本杀玩家</strong>。<span style="color: black;">大众</span>习惯于把一局游戏<span style="color: black;">叫作</span>为“一车”,“拼车”即参与游戏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">剧本杀,一种起源于英国的桌面游戏。<span style="color: black;">通常</span>以5-8人为主,时长<span style="color: black;">一般</span>在4-7小时。玩家在DM(游戏主持人)的引导下,<span style="color: black;">经过</span>分饰剧本中的角色,围绕剧情互动交流探讨、交换线索,<span style="color: black;">一起</span>推理、还原<span style="color: black;">名人</span>关系,揭开<span style="color: black;">奥密</span>或<span style="color: black;">发掘</span>凶手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">按美团<span style="color: black;">颁布</span>的《2021年实体剧本杀消费洞察报告》预计,<strong style="color: blue;">2021年国内剧本杀市场规模将超过150亿元,75%的消<span style="color: black;">花费</span>户年龄在30岁以下。</strong></p><img src="https://p26-sign.toutiaoimg.com/pgc-image/Scc5mPvF3HjCKi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=v%2BwZfQq%2BFb3UyCqbn%2FHqW0r5j%2Fk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">剧本杀的<span style="color: black;">花费</span>并<span style="color: black;">不方便</span>宜,在一线城市,客单价<span style="color: black;">乃至</span>超过100元。令人惊讶的是,超四成用户消费频次在<span style="color: black;">1星期</span>一次及以上。</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Scc5mQM8g7xCuK~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=8i3ohwcAn2zaMKBMdvcqx7UpDkU%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">是解压利器<span style="color: black;">亦</span>是破冰神器</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平时成天把“社恐”挂在嘴边的<span style="color: black;">青年</span>人们,<span style="color: black;">为何</span>愿意花钱花时间玩<strong style="color: blue;">剧本杀?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">听到这个问题,<span style="color: black;">已然</span>从资深玩家转变为DM的网友李烨反问我:“<span style="color: black;">此刻</span>的几个<span style="color: black;">青年</span>人约在<span style="color: black;">一块</span>,除了聚餐唱歌,还能干什么呢?”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">休闲娱乐、解压和社交是玩家们<span style="color: black;">选取</span>剧本杀的<span style="color: black;">重点</span><span style="color: black;">原由</span>。</strong></p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Scc5mQrFclBDwu~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=sekx5r6RgVrYeExIVkCkAzozfE0%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">剧本杀的游戏过程中,有人总结道:“<strong style="color: blue;">好的剧本杀游戏体验=30%DM+30%剧本+30%队友+10%其他。</strong>”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">先说剧本,<span style="color: black;">经过</span>对“剧本杀吧”<span style="color: black;">关联</span>贴文的爬取和梳理,<span style="color: black;">咱们</span><span style="color: black;">发掘</span>,剧本的“<span style="color: black;">规律</span>”和“新意”是玩家们最看重的两项指标。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Scc5mS3IzgCjCe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=iKsO%2BVZPiMYeeiZNaC6fdw25Hus%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了传统的推理本,当下的剧本杀还发展出带有特殊游戏设定的机制本、注重感情表达和演绎的情感本、依靠服化道和NPC(非玩家角色)渲染的恐怖本等多种类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>说剧本质量决定了游戏体验的下限,那DM(主持人)水准则决定了体验的上限。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推理本玩家林珊珊把优秀的DM比作“开明又负责的父母”——大方向没问题时,你想怎么来怎么来,不横加<span style="color: black;">干涉</span>;大方向一旦出问题<span style="color: black;">亦</span>不会听之任之,而是<span style="color: black;">即时</span>把你拉回到正轨。</p><img src="https://p26-sign.toutiaoimg.com/pgc-image/Scc5nHI4z3jmVk~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=OpGTf%2BMwrZvmqA46jft%2FyvDSu1A%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>剧本杀这个<span style="color: black;">商场</span>模式中两个比较<span style="color: black;">要紧</span>的<span style="color: black;">原因</span>,剧本创作和DM<span style="color: black;">亦</span>是产业链两个<span style="color: black;">重要</span>的环节。剧本杀这个行业,最大的竞争壁垒,<span style="color: black;">亦</span>是剧本和DM。但这两个<span style="color: black;">原因</span>的成功,都很难复制,<span style="color: black;">或</span>说,其个性化的差异是很大的。<span style="color: black;">因此呢</span>,这个进入门槛不太高的行业,并不如想象中那样容易盈利。在急速扩张的<span style="color: black;">暗地里</span>,是不少秉持追逐快钱、<span style="color: black;">茫然</span>开店想法者入局,带来劣币驱逐良币的不良影响。<span style="color: black;">同期</span>,剧本的盗版频出、缺乏知识产权<span style="color: black;">守护</span>,<span style="color: black;">亦</span>在不可避免地压缩着产业的增长空间。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Scc5nI2FxSHmDi~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=nlN9AdsjHWkuiAe4AjGAjSI5GhQ%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一方面,剧本杀的<span style="color: black;">火热</span>有目共睹,截止2020年底,全国的剧本杀实体店已达3万家;另一方面,今年5月,#4月剧本杀门店倒闭数量翻倍#的<span style="color: black;">专题</span>一度冲上<span style="color: black;">博客</span>热搜,内容雷同、鱼龙混杂、缺乏规范<span style="color: black;">亦</span>是剧本杀行业亟待<span style="color: black;">处理</span>的问题。</p><img src="https://p3-sign.toutiaoimg.com/pgc-image/Scc5nIa5uAI3Py~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722416817&x-signature=2JyoloJpKOpEqvddFjDJLzdZmSI%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>一个正被<span style="color: black;">青年</span>人偏爱的潮流娱乐方式,剧本杀能否<span style="color: black;">作为</span>一种成熟的<span style="color: black;">商场</span>模式,或只是昙花一现的潮流?<span style="color: black;">仅有</span>时间<span style="color: black;">才可</span>给出答案。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">栏目主编:张陌 文字编辑:尤莼洁 题图<span style="color: black;">源自</span>:视觉中国 <span style="color: black;">照片</span>编辑:曹立媛 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>:作者:陈杨</p>
同意、说得对、没错、我也是这么想的等。 祝福你、祝你幸福、早日实现等。
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