7wu1wm0 发表于 2024-7-25 10:27:53

我发掘公众号写作的真相：文笔很烂，月入过万！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是小鱼儿，靠写作实现经济独立的农村<span style="color: black;">女子</span>，点击右上方“关注”，<span style="color: black;">每日</span>为你分享【自<span style="color: black;">媒介</span>写作+个人成长】干货。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">嗨，我是小鱼儿。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>参加训练营，学习写作。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在做作业过程中<span style="color: black;">认识</span>到，虽然之前写过<span style="color: black;">有些</span>10万+爆文，但<span style="color: black;">针对</span>写作的底层<span style="color: black;">规律</span>，我还不熟悉。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">前两天，为期21天的训练营学习结束后，我复盘总结了3个<span style="color: black;">提高</span>写作能力的<span style="color: black;">办法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">今天在<span style="color: black;">这儿</span>分享出来，<span style="color: black;">期盼</span>对你有<span style="color: black;">帮忙</span>。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/82ef7f4478ac49fdb1d5456ed7688b52~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722426476&amp;x-signature=8TqSo5AsozKSeMMjy3bhCSXSfjE%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">01.从读者<span style="color: black;">方向</span>出发</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有段时间，我想写什么就写什么，写得兴致勃勃，发出去阅读量却以惨淡收场。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后来我才<span style="color: black;">晓得</span>，这叫“自嗨”，自己感动自己，毫<span style="color: black;">不睬</span>会读者的感受。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">粥左罗说过：“读者并不<span style="color: black;">留意</span>你想表达什么，他<span style="color: black;">留意</span>的是你<span style="color: black;">怎样</span>帮他表达。”</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，写作要从读者<span style="color: black;">方向</span>出发，去挖掘<span style="color: black;">她们</span>的需求、痛点，而不是<span style="color: black;">咱们</span><span style="color: black;">爱好</span>写什么就写什么。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些写作者，文笔很烂，但写的<span style="color: black;">文案</span>却成爆款，<span style="color: black;">原由</span>之一<span style="color: black;">便是</span>他写的，是读者想看的，<span style="color: black;">爱好</span>看的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">写<span style="color: black;">文案</span>的时候，<span style="color: black;">咱们</span>不妨把自己当成读者，看能<span style="color: black;">不可</span>被选题吸引，<span style="color: black;">倘若</span>连你自己都不想看，那读者更加不想看。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/84fb80f2548546af987fd3e8631f09a2~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722426476&amp;x-signature=6hz8w6JZHlxSKbpCOVFQiGLpYGA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">02.阅读<span style="color: black;">优秀</span><span style="color: black;">文案</span></span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个<span style="color: black;">办法</span>是训练营的助教老师教我的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">之前我有个错误认知，总觉得有10万+阅读量的<span style="color: black;">文案</span><span style="color: black;">便是</span>好<span style="color: black;">文案</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">后来经过老师的提点，我才明白，阅读量多少并<span style="color: black;">不可</span>评判一篇<span style="color: black;">文案</span>的好坏，</span><strong style="color: blue;"><span style="color: black;">能符合这3条标准的才算是好<span style="color: black;">文案</span>。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">规律</span>清晰，有理有据</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">清晰的<span style="color: black;">文案</span><span style="color: black;">规律</span>，应该是提出一个观点，你能自圆其说，而不是开头说怎么做自<span style="color: black;">媒介</span>，<span style="color: black;">而后</span>讲你晚餐吃了什么。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有的是，用来论证观点的案例故事，要跟观点相符，让读者觉得案例很好地诠释观点，而不是案例归案例，观点归观点。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. 有信息增量，能创造价值</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">咱们</span>看<span style="color: black;">文案</span>，有个<span style="color: black;">原由</span>是为了获取有用的信息。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这个信息，<span style="color: black;">能够</span>是某件事的新视角，对<span style="color: black;">平常</span>事物提出新的<span style="color: black;">处理</span><span style="color: black;">办法</span>等。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fb96c66060594a378a7d46671106fe30~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722426476&amp;x-signature=PobBNOCIgwO1t6bpCBml1LfCS%2BU%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 接地气，大部分人能理解</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">记得读书时，语文老师经常叮嘱<span style="color: black;">咱们</span>，作文不要<span style="color: black;">运用</span>生僻字，不要卖弄文采，写明白一件事就行。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">写公众号<span style="color: black;">文案</span><span style="color: black;">亦</span>应如此。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公众号读者范围广泛，各个年龄阶层都有，<span style="color: black;">因此</span>简单<span style="color: black;">平常</span>的文字，接地气的表达，会更受读者欢迎。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">举荐</span>几个符合以上3个标准的公众号给<span style="color: black;">大众</span>参考：</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">洞见、十点读书、每晚一卷书、帆书樊登讲书、粥左罗</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">03.付费学习</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">此刻</span>信息越来越发达，想学习什么，上网一搜就有一大堆免费课程弹出，因此<span style="color: black;">非常多</span>人觉得<span style="color: black;">不必</span>花真金白银去付费学习。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">曾经我<span style="color: black;">亦</span>是<span style="color: black;">这般</span>想，直到这次参加训练营，才<span style="color: black;">发掘</span>真的<span style="color: black;">特别有</span>必要付费学习。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，付费得到的是一个完整的系统课程，比在网上到处找碎片化资料更节约时间。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有位知乎网友说，<span style="color: black;">由于</span>付费学习，他比其他人早一年学到新技术，等这项技术烂大街时，他早已赚到十几万。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其次，付费能让你进入<span style="color: black;">优秀</span>圈子，接触到三观一致、有<span style="color: black;">一起</span><span style="color: black;">目的</span>的人，跟着一群人学习，比自己单打独斗更快成长。</span></span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/385920d144054b6486cc16e4202a6f1f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722426476&amp;x-signature=BVR%2BqkHERlWSbuNGit%2BqNab3YAI%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">写在最后</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以上<span style="color: black;">便是</span>我今天分享的3个<span style="color: black;">提高</span>写作能力的<span style="color: black;">办法</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后请你记住，写作从来不是一蹴而就的事，你要沉住气，不管遇到多少困难，都要坚定朝着自己的<span style="color: black;">目的</span>前进。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通往鲜花的路上，都是披荆斩棘的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">作者介绍</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小鱼儿，93年农村<span style="color: black;">女子</span>，专注分享公众号运营干货、写作技巧、个人成长，✨梦想不会发光，发光的是追梦的你。</span></span></p>




bitheerani12500 发表于 2024-8-23 21:07:10

“沙发”（SF，第一个回帖的人）‌

1fy07h 发表于 2024-8-27 13:00:46

你的话语如春风拂面，让我感到无比温暖。

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4zhvml8 发表于 2024-10-29 02:09:25

楼主的文章深得我心，表示由衷的感谢！

j8typz 发表于 2024-11-13 15:40:26

认真阅读了楼主的帖子，非常有益。
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