服装行业还有机会吗?出路在哪?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>好,我是阿里巴巴国际站的官方小二。刚从客户那里回来,<span style="color: black;">此刻</span><span style="color: black;">已然</span>五点半了,我得赶去<span style="color: black;">机构</span>见今天的第四个客户。刚才那个客户是做服装辅料的。今年,<span style="color: black;">非常多</span>服装商家都<span style="color: black;">暗示</span>生意难做。这是事实。<span style="color: black;">由于</span>劳动密集型产业正在向东南亚转移,那里的人力成本和整体<span style="color: black;">花费</span>都比较低。许多有实力的中国商家<span style="color: black;">亦</span>去了越南和缅甸等地设厂。相比去年,这个客户的营业额下降了一半<span style="color: black;">上下</span>。<span style="color: black;">那样</span>,在阿里平台上,有<span style="color: black;">那些</span>新的机会呢?这个客户几年来在阿里上的表现并<span style="color: black;">不睬</span>想,<span style="color: black;">由于</span><span style="color: black;">始终</span>存在员工不足的问题,<span style="color: black;">她们</span><span style="color: black;">亦</span><span style="color: black;">无</span>把重心放在<span style="color: black;">这儿</span>。然而,当<span style="color: black;">危险</span><span style="color: black;">显现</span>时,<span style="color: black;">她们</span><span style="color: black;">亦</span>会想办法<span style="color: black;">处理</span>。<span style="color: black;">日前</span>,这位商家雇佣了两名刚毕业的大学生<span style="color: black;">做为</span>实习生,<span style="color: black;">她们</span><span style="color: black;">亦</span>在<span style="color: black;">这儿</span>实习。<span style="color: black;">经过</span>学生主播,<span style="color: black;">她们</span><span style="color: black;">近期</span>两个月成功地吸引了几个美国客户,并<span style="color: black;">持续</span>返单,订单金额约为10万美元。这<span style="color: black;">显示</span>,服装行业对服装辅料仍有市场机会。虽然成品和成衣的生产线<span style="color: black;">已然</span>转移到东南亚,但那里的工厂<span style="color: black;">重点</span>生产半成品,如拉锁、标签和面料,这些都<span style="color: black;">必须</span>从中国进口。<span style="color: black;">此刻</span>,<span style="color: black;">有些</span>工厂将半成品的生产线转移到东欧的工厂。前段时间,一个商家在阿里上上线仅两个月,就接到了一个价值60万条拉锁的订单,目的地是东欧。<span style="color: black;">因此呢</span>,服装辅料市场仍有很大的发展<span style="color: black;">潜能</span>。<span style="color: black;">针对</span>服装类成品,<span style="color: black;">仅有</span>两条路可走。<span style="color: black;">第1</span>,<span style="color: black;">经过</span>价格竞争。当然,国内市场的价格竞争<span style="color: black;">已然</span><span style="color: black;">不仅</span>是价格战,还<span style="color: black;">包含</span>服务等方面。第二,<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">加强</span><span style="color: black;">制品</span>品质和整体打包能力,<span style="color: black;">供给</span>从低赞设计到整合供应链再到品牌溢价和原创设计的全方位服务,这才是中国供应商在服装行业的出路。<span style="color: black;">另外</span>,<span style="color: black;">咱们</span>还<span style="color: black;">能够</span>关注更细分的市场,<span style="color: black;">例如</span>地毯和地垫、滑雪服或运动服等特殊面料。在这些<span style="color: black;">行业</span>,中国<span style="color: black;">持有</span>品质上的<span style="color: black;">优良</span>。</p>
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