将来园林绿化行业的发展方向
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在过去的一年里，园林绿化从业人员的感受<span style="color: black;">必定</span>会大为<span style="color: black;">区别</span>，园林行业还真<span style="color: black;">出现</span>了“翻天覆地”的变化。<span style="color: black;">咱们</span><span style="color: black;">能够</span>从景观设计、园林施工、绿化苗木方面去“扒一扒”园林行业转型的<span style="color: black;">哪些</span>事儿。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/6ab38cb03e2d46a78d30355373efbda8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=paPZeU%2FosLkMu%2FIybxRcDmYHwm4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【园林景观设计<span style="color: black;">将来</span>发展方向】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中国购房者<span style="color: black;">心理</span>已改变——从纯粹投机买房转向刚性住房需求，正<span style="color: black;">诱发</span>中国楼市<span style="color: black;">出现</span>深远的变化。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在住房消费市场日趋成熟的情形下，人们对集观赏、休闲与实用为一体的小区景观关注程度越来越高，环境设计水平将在<span style="color: black;">将来</span>的住宅市场竞争中扮演非常<span style="color: black;">要紧</span>的角色。各大<span style="color: black;">研发</span>商为了能在激烈的竞争中夺得一席之地，纷纷在小区环境的设计和建设上大做<span style="color: black;">文案</span>。随着我国城镇化建设的<span style="color: black;">持续</span>推进、城市绿化的<span style="color: black;">持续</span>发展及人购房率的<span style="color: black;">持续</span><span style="color: black;">提升</span>，园林绿化行业的投入比例<span style="color: black;">亦</span>将<span style="color: black;">持续</span>增大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不仅是市场空间<span style="color: black;">没</span>限广阔，其中景观设计单位利润<span style="color: black;">亦</span><span style="color: black;">很强</span>。据调查，在地产景观设计中，<span style="color: black;">因为</span>一二线城市和三四线城市的材料及人工成本差异<span style="color: black;">很强</span>，景观设计成本<span style="color: black;">区别</span>，<span style="color: black;">实质</span><span style="color: black;">触及</span>的设计单价<span style="color: black;">亦</span><span style="color: black;">区别</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8856393e1e6d4933b27316e33dc720aa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=UejDBo0bjKMHU42E5Qf551FMpSQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【园林绿化行业发展方向】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">那样</span>，极具发展前景的景观设计行业今后又将<span style="color: black;">怎样</span>发展呢？有专家指出，最高境界的设计<span style="color: black;">常常</span>隐设计于<span style="color: black;">没</span>痕。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">园林景观设计发展方向：随着生活和审美水平的<span style="color: black;">加强</span>，人们<span style="color: black;">逐步</span>从繁复回归简单，更注重生活的本质，返璞归真、回归本元，景观设计<span style="color: black;">起始</span>做减法。设计师决定不做什么比决定做什么更<span style="color: black;">要紧</span>，<span style="color: black;">没</span>为、<span style="color: black;">没</span>界、<span style="color: black;">没</span>我的“<span style="color: black;">没</span>设计”理念将成主导。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、针对<span style="color: black;">运用</span>者，紧扣事物核心与本质；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、针对环境，因境而生，因势利导；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、针对设计者，源于内心，情由境生，恰是生态自然、人文关怀的<span style="color: black;">表现</span>和演绎。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8d5202cd45a149ec9f8e66f2596a8601~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=WkireWoy4TUFQGUdqglv9DKZDAE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【园林工程施工<span style="color: black;">公司</span><span style="color: black;">将来</span>发展方向】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、园林工程<span style="color: black;">公司</span>面临的挑战：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我国园林市场竞争激烈却不平衡，据统计，全国园林城市绿化<span style="color: black;">公司</span>70%的一级资质<span style="color: black;">公司</span>集中在东部地区，浙江、江苏、广东一级资质数量位居全国前三。加之受世界经济和国内经济宏观调控、结构调整、房地产市场盘整、<span style="color: black;">地区</span>政府债务<span style="color: black;">困惑</span>等<span style="color: black;">原因</span>的影响，园林绿化行业陷入工程量剧减、回款困难、市场需求下降、行情回落下跌的“低潮”期，并且今后两年形势仍不容<span style="color: black;">阳光</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、园林工程<span style="color: black;">公司</span>面临的机遇：从行业整体的发展趋势来看，园林绿化行业发展<span style="color: black;">潜能</span>及市场走势仍很明朗，市场前景看好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宏观关注方向从“一带一路”战略、生态文明建设战略、乡村振兴战略等；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">基本</span>建设投资关注点：城镇化建设与棚户区改造、地产景观、绿色通道建设（投资大-<span style="color: black;">连续</span>时间长）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">生态修复与环境治理方面：生态建设国家战略“六大方向”——围绕空气净化治理投资、水质净化投资、食品安全投资、土壤修复投资、风沙源治理投资、屋顶与立体绿化；<span style="color: black;">尤其</span>是大气污染(雾霾)、水质污染、土壤污染等生态环境恶化倒逼环境治理，国家投入巨大，还有旅游及休闲度假产业的崛起<span style="color: black;">亦</span>大大刺激了园林建设和旅游城市的园林绿化建设。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、园林工程<span style="color: black;">公司</span><span style="color: black;">怎样</span>把握机遇（发展方向）：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">首要</span>，园林施工<span style="color: black;">公司</span><span style="color: black;">想要</span>长远发展，<span style="color: black;">必要</span>要树立品牌<span style="color: black;">认识</span>。品牌是<span style="color: black;">公司</span>核心价值的<span style="color: black;">表现</span>，是<span style="color: black;">公司</span>的<span style="color: black;">没</span>形资产，<span style="color: black;">怎样</span>打造<span style="color: black;">自己</span>的品牌，<span style="color: black;">亦</span><span style="color: black;">始终</span>是各大园林<span style="color: black;">公司</span><span style="color: black;">持续</span><span style="color: black;">科研</span>的课题。<span style="color: black;">提高</span>品牌的最佳途径便是强化以质量求<span style="color: black;">存活</span>，以信誉求发展的<span style="color: black;">认识</span>，一要<span style="color: black;">保准</span>工程的施工质量，二要<span style="color: black;">持续</span>打造出精品工程。<span style="color: black;">仅有</span><span style="color: black;">这般</span>，<span style="color: black;">公司</span>品牌才会<span style="color: black;">逐步</span>树立起来。<span style="color: black;">同期</span>，<span style="color: black;">亦</span>要创新施工<span style="color: black;">办法</span>和技术，<span style="color: black;">加强</span>工程质量和管理水平，加大品牌宣传力度。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1e0221758746449b932500aace426f93~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=DxSDgXKxYUPuiMGr89yJJRWzpIo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">【园林绿化苗木市场<span style="color: black;">将来</span>发展方向】</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近几年苗圃大扩张、同质化的<span style="color: black;">消极</span>效应<span style="color: black;">逐步</span>显现，苗木的结构性过剩问题越发<span style="color: black;">明显</span>，再受到园林绿化工程搁浅及<span style="color: black;">关联</span>法律<span style="color: black;">持续</span>完善的影响，苗木行业受到较强的冲击，园林行业彻底告别了“疯狂期”，但<span style="color: black;">做为</span>园林绿化的主<span style="color: black;">制品</span>，仍有广阔的市场空间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">中西部地区是<span style="color: black;">将来</span>苗木经营主战场，东北、西北、华北市场是亮点。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4d99c33770d04dbf9955d6bc12327b7c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=dbQr%2FX1z4yN%2FN2Y%2F6xjupA6j7%2FA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、选好种植品种：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">苗木从业者都应<span style="color: black;">晓得</span>品种<span style="color: black;">选取</span>的<span style="color: black;">要紧</span>性，应理性分析<span style="color: black;">持续</span><span style="color: black;">调节</span>种植<span style="color: black;">方法</span>，一旦<span style="color: black;">选取</span>就得<span style="color: black;">保持</span>培育到出圃为止。种植品种宜选<span style="color: black;">有些</span><span style="color: black;">日前</span>国内园林绿化市场最为需求的<span style="color: black;">制品</span>容器化和标准化苗木等。市场与客户最<span style="color: black;">必须</span>的是苗木品种丰富、苗木品质优良（成活率高、树势恢复快、抗逆性强、功能化、四季可种植）、大规格、标准化、成批量、<span style="color: black;">连续</span>稳定供应，最后价格<span style="color: black;">恰当</span>、售后服务好。换句话说，能够完全替代野生大树的大规格<span style="color: black;">优秀</span>乔木和大规格中层观花闻香的小乔木，是我国市场最稀缺的资源和需求最强劲、最持久、最有市场价值和前景的<span style="color: black;">制品</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、苗木聚焦到<span style="color: black;">善于</span><span style="color: black;">行业</span>：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">苗木经营要实现利润的增长，不是疯狂<span style="color: black;">增多</span>产量，而是将目光聚焦在<span style="color: black;">善于</span><span style="color: black;">行业</span>！把专、精、深做到极致，将有限的资源用在最核心的<span style="color: black;">地区</span>，<span style="color: black;">从而</span>打深打透！在<span style="color: black;">保准</span>了质量的前提下，<span style="color: black;">营销</span>方面<span style="color: black;">亦</span>不容<span style="color: black;">忽略</span>，现代苗木<span style="color: black;">营销</span>只会吆喝<span style="color: black;">不足</span>，还要会服务，满足客户需求，为客户创造价值，<span style="color: black;">创立</span><span style="color: black;">制品</span><span style="color: black;">优良</span>、价格<span style="color: black;">优良</span>、发货<span style="color: black;">即时</span><span style="color: black;">优良</span>、包装<span style="color: black;">守护</span><span style="color: black;">优良</span>、服务到位<span style="color: black;">优良</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、苗木经营要创新营销模式：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">苗木经营要创新营销模式，用现代营销理念和信息化、智能化营销方式，采用订单生产、定向培育、菜单式营销、体验营销（苗圃观光）、产销战略合作（生产商与客户端）、区域纵横向联盟、<span style="color: black;">供给</span>技术<span style="color: black;">方法</span>、一站式配送服务、整体出让等现代营销模式实现苗木产业转型升级。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e64bc3d783484ce581b206baf7b52fb6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722433615&x-signature=xvJQ7AmBnXwTGepQO0UnemllpZs%3D" style="width: 50%; margin-bottom: 20px;"></div>
感谢您的精彩评论，为我带来了新的思考角度。 感谢你的精彩评论，为我的思绪打开了新的窗口。
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