餐饮资讯丨30+火锅店秋冬流行新品一览，火锅品类5大趋势抢先看！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点击蓝字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关注<span style="color: black;">咱们</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_png/abic9icQrXwuApibeY2d6oBWUgw6ib5iaFTXiaaABbJClAQbZmib6EpcEsBziazIAvVfaQpLXTWajDSr8k9N7fsMSIlichA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本周热点：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">火锅花卷、罐罐奶茶、虾滑面条…...这30+秋冬新品正流行！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span><span style="color: black;">年收入百万的“冒菜+烤鸭”，<span style="color: black;">怎样</span>火了一年？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span><span style="color: black;">餐饮披上“新中式”外衣后大火，是割韭菜还是新风口？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span><span style="color: black;">1.1亿次<span style="color: black;">揭发</span>，围炉煮茶2.0版“罐罐奶茶”走红火锅店！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span><span style="color: black;">川渝<span style="color: black;">第1</span>，广东第二，火锅品类5大趋势抢先看！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6、</span><span style="color: black;">火锅品牌的创立是99死1生的大熔炉，<span style="color: black;">怎样</span><span style="color: black;">作为</span>那1%？</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/abic9icQrXwuApibeY2d6oBWUgw6ib5iaFTXiaIQicWcuKzvrRBsib0SRLtCLSiawNlucHJ4icusmBwMEWvbv55LNfeJln2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">火锅花卷、罐罐奶茶、虾滑面条…...这30+秋冬新品正流行！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞01看香味——经典<span style="color: black;">制品</span>+茉莉，带来味觉颠覆</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重庆高老九火锅推出限定新品：茉莉茶香鱿鱼、茉莉茶香滑肉、茉莉茶香海带苗、茉莉花脆毛肚。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">赵<span style="color: black;">漂亮</span>火锅推出了茉香米浆，<strong style="color: blue;"><span style="color: black;">在甜饮品<span style="color: black;">行业</span>，米浆、米乳是今冬的新爆款，米浆本身清甜、爽滑之外，与茉香还能满口生花。本身冬季甜品就<span style="color: black;">必须</span>厚重感，米浆是个值得关注的单品。</span></strong></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/abic9icQrXwuApibeY2d6oBWUgw6ib5iaFTXiaTWqicA5TAYV8JeXhcwicWNe9EeM9n8Odke3PC5Y8uxpzCqBia7FiaBiceFw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TIPS：火锅菜品<span style="color: black;">口味</span>的微创新<span style="color: black;">作为</span><span style="color: black;">开发</span>的一个方向。<span style="color: black;">尤其</span>是<span style="color: black;"><strong style="color: blue;">在冬季，花果香<span style="color: black;">作为</span>较为稀缺的一种自然表达。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞02看颜值——<span style="color: black;">不仅</span>外形出圈，内里<span style="color: black;">亦</span>“大有乾坤”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→黑虎虾滑爽</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">乍一看，就像一盘面条，背后却是对<span style="color: black;">制品</span>的极致理解。<span style="color: black;">这般</span>的做法，<span style="color: black;">能够</span>使肉更加鲜爽滑嫩。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→石磨黑白魔方豆腐</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">选择</span>黑白豆子打磨而成。想要有不错的出品呈现，<span style="color: black;">必须</span>后厨的切工与摆盘动作。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→荔枝乌鱼花</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把鱼肉做出花来<span style="color: black;">作为</span><span style="color: black;">大众</span>深度挖掘<span style="color: black;">制品</span>的一个新方向。还有在乌鱼花里加入荔枝，鱼肉的鲜与<span style="color: black;">果蔬</span>的鲜又有了一种新呈现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→黄金耳</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">被<span style="color: black;">叫作</span>作菌菇界颜值“扛把子”，<span style="color: black;">口味</span>Q弹有嚼劲，<span style="color: black;">拥有</span>满满的植物胶原。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TIPS：这波新品，在形状上<span style="color: black;">已然</span>有了<span style="color: black;">非常多</span>创意。<strong style="color: blue;"><span style="color: black;">当食材的创新缺少新意时，换种表现形式或许<span style="color: black;">亦</span>有新的灵感。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞03看甜饮品——不仅要秀外，<span style="color: black;">况且</span>要紧跟热点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→罐罐烤奶茶</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有时候曾经的爆款<span style="color: black;">制品</span>，再次推出<span style="color: black;">亦</span>会重燃顾客的记忆，<span style="color: black;">针对</span>这类<span style="color: black;">制品</span>，融入<span style="color: black;">鲜嫩</span>元素<span style="color: black;">或</span>改良，可能会有新的生命力。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→熊猫抹茶双皮奶</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前不久，后火锅推出了一款熊猫抹茶双皮奶。将成都文化拿捏的死死的。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TIPS：火锅甜饮品<span style="color: black;">始终</span>是<span style="color: black;">表现</span>门店创意的新方式，<strong style="color: blue;"><span style="color: black;">秋冬季，甜饮品更<span style="color: black;">大都是</span><span style="color: black;">明显</span>厚重感、有吃有喝且有颜值。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞04看新奇混搭——a+b=c，火锅食材新吃法</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">虾滑卷一切</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毛肚包虾滑、苦瓜虾滑、荔枝虾滑、芒果虾滑、烧椒虾滑……虾滑正在解锁新吃法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→玉米笋虾滑</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">玉米笋与虾滑结合，两者的<span style="color: black;">鲜嫩</span>性与价值感都有所<span style="color: black;">表现</span>。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→藕遇虾滑</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">藕片的小洞洞处加上虾滑，放在火锅里煮，吃出了最新的<span style="color: black;">口味</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→四喜西部肥牛</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一盘吃到4种口味，芥末、青红椒、蛋黄、红油渣，一盘皆满足。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→毛肚贡菜</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">毛肚的香脆和贡菜的完美搭配，多层次的<span style="color: black;">口味</span>，<span style="color: black;">亦</span>让这两种菜品结合，<span style="color: black;">加强</span>了点单率。而<span style="color: black;">这般</span>的搭配，<span style="color: black;">亦</span>有很高的适配性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TIPS：“混搭风”<span style="color: black;">已然</span>在火锅界盛行，不管是虾滑还是还是肥肠，<strong style="color: blue;"><span style="color: black;">将<span style="color: black;">有些</span><span style="color: black;">平常</span>的菜品进行创新，既<span style="color: black;">增多</span>了食材的<span style="color: black;">口味</span>，<span style="color: black;">亦</span><span style="color: black;">增多</span>了菜品的可<span style="color: black;">选取</span>性。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞05看主食——<span style="color: black;">馒头</span>、花卷、蛋炒饭，卷起来</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→火锅花卷</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到今年火锅主食的流量担当，绝对非“火锅花卷”莫属。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是后火锅的黑金<span style="color: black;">馒头</span>，还是肉末花卷，都<span style="color: black;">已然</span><span style="color: black;">作为</span>了火锅店里必点菜，<span style="color: black;">亦</span>给了<span style="color: black;">更加多</span>消费的<span style="color: black;">选取</span>性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">→后火锅虾饼</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">把虾与<span style="color: black;">区别</span>颜色的面饼进行结合，肉眼可见的虾肉，看得见的真材实料，炸虾饼与吃火锅有了新搭配。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→紫薯酱肉包</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有别于一众白色面皮<span style="color: black;">馒头</span>，紫薯的高颜值，让<span style="color: black;">制品</span>秀色可餐。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">TIPS：“火锅+主食”的组合，不仅在网络上火了起来，<span style="color: black;">亦</span>让众多消费者追随。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">持续</span>涌现的火锅主食，其实是让消费者吃好的最好一个创意单品。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"> 资料<span style="color: black;">源自</span>：火锅餐见</p><img src="https://mmbiz.qpic.cn/mmbiz_png/abic9icQrXwuApibeY2d6oBWUgw6ib5iaFTXiaIQicWcuKzvrRBsib0SRLtCLSiawNlucHJ4icusmBwMEWvbv55LNfeJln2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">年收入百万的“冒菜+烤鸭”，<span style="color: black;">怎样</span>火了一年？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞01 极致的性价比</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">青年</span>人<span style="color: black;">爱好</span>尝试新奇的事物，追求个性化和差异化的<span style="color: black;">选取</span>，而冒烤鸭正好满足了<span style="color: black;">她们</span>的需求。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同时，<span style="color: black;">青年</span>人<span style="color: black;">亦</span>注重性价比和实惠感。在当前消费降级的趋势下，<strong style="color: blue;"><span style="color: black;">冒烤鸭以人均30元<span style="color: black;">上下</span>的价格，<span style="color: black;">供给</span>了丰富多样的食材和锅底<span style="color: black;">选取</span>，让消费者有吃火锅的体验，价值感拉满。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞02 自带流量，<span style="color: black;">拥有</span>网红属性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">冒烤鸭，这个创新的品类，结合了两大流量IP：冒菜和烤鸭，为消费者带来了全新的味觉体验和创新感。冒烤鸭的<span style="color: black;">火热</span>和其低客单价、刚需高频的消费不无关系。而<strong style="color: blue;"><span style="color: black;">“刚需、高频、性价比”<span style="color: black;">亦</span>是规模餐饮连锁的核心关键。</span></strong></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞03 0<span style="color: black;">基本</span>冒烤鸭创业<span style="color: black;">必须</span><span style="color: black;">重视</span>什么？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→冒烤鸭入局门槛一：<span style="color: black;">制品</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当前市面上流传的冒烤鸭为冒菜+烤鸭的直接结合，<span style="color: black;">大都是</span><span style="color: black;">经过</span>简单地将烤鸭扔进冒菜中，再加上辣椒面，从而形成麻辣香的口味。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管味道的美味是冒烤鸭受到欢迎的关键，<span style="color: black;">然则</span>，为了使其<span style="color: black;">连续</span>受到消费者的<span style="color: black;">喜欢</span>，仍<span style="color: black;">必须</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">持续</span>探索新的口味或搭配，以维持消费者的<span style="color: black;">鲜嫩</span>感。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→冒烤鸭入局门槛二：店面、人工成本</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进行冒烤鸭创业<span style="color: black;">通常</span><span style="color: black;">必须</span>有固定的店面。为了<span style="color: black;">保证</span>出餐速度和服务的<span style="color: black;">优秀</span>，冒烤鸭创业<span style="color: black;">必须</span>有专用的后厨来准备冒菜和烤鸭的制作。餐饮人<span style="color: black;">必须</span><span style="color: black;">加强</span>出餐品质和效率，还<span style="color: black;">必须</span>给予受众<span style="color: black;">心情</span>价值，让他们在用餐的<span style="color: black;">同期</span>，<span style="color: black;">亦</span>能够享受到美好的心情。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，要在用餐环境上进行差异化，打造独特的用餐氛围，吸引<span style="color: black;">更加多</span>的食客。其次，要在冒烤鸭本身进行差异化，满足消费者<span style="color: black;">针对</span>口味、氛围的多元化需求。</span><span style="color: black;">这般</span>，才有可能在激烈的市场竞争中脱颖而出。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">资料<span style="color: black;">源自</span>：子然设计</p><img src="https://mmbiz.qpic.cn/mmbiz_png/abic9icQrXwuApibeY2d6oBWUgw6ib5iaFTXiaIQicWcuKzvrRBsib0SRLtCLSiawNlucHJ4icusmBwMEWvbv55LNfeJln2g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">餐饮披上“新中式”外衣后大火</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">是割韭菜还是新风口？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">＞01何为新中式餐饮？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新中式，一个是新，一个中式。<span style="color: black;">“新”是品牌、品类区别以往，给人一股“耳目一新的感觉”；中式是品牌的场景和<span style="color: black;">制品</span>，融入“中式元素”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→<span style="color: black;">制品</span>“中式化”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>形态的中式化：</span></strong><span style="color: black;">新中式<span style="color: black;">制品</span>在形态上更加符合国人的审美观。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>制作的中式化：</span></strong><span style="color: black;">新中式<span style="color: black;">制品</span>采用中式工艺重新定义西式品类。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>口味的中式化：</span></strong><span style="color: black;">新中式<span style="color: black;">制品</span>在西式菜品中加入了中式食材。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→场景“中式化”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在场景中融入了某个朝代的元素，使其更具“中式化”的<span style="color: black;">特殊</span>。将民俗文化融入场景，围绕当地的民俗文化，将历史、文化和元素等<span style="color: black;">原因</span>结合在<span style="color: black;">一块</span>，使品牌焕发新的活力。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将本地文化融入场景，不仅是一种创新的美食体验，<span style="color: black;">更加是</span>一种文化的传承和发扬。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞02<span style="color: black;">为何</span>新中式餐饮会火？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→消费者<span style="color: black;">爱好</span>它：<span style="color: black;">是</span></span></strong><span style="color: black;"><span style="color: black;">由于</span>它满足了消费者<span style="color: black;">针对</span>国潮元素的文化认同需求，<span style="color: black;">亦</span>更符合国人的口味和<span style="color: black;">膳食</span>习惯；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→企业<span style="color: black;">选取</span>它：</span></strong><span style="color: black;">是为了在同质化市场中脱颖而出，实现快速增长；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→资本<span style="color: black;">喜爱</span>它：</span></strong><span style="color: black;">是看</span><span style="color: black;">中它们的增长<span style="color: black;">潜能</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞03新中式冰火两重天</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→困境一：低门槛、严重的同质化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当某个新中式品类受到市场欢迎时，众多品牌会一拥而上，竞相模仿，<span style="color: black;">引起</span>市场上充斥着高度<span style="color: black;">类似</span>的品牌和<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，新中式风本身并<span style="color: black;">无</span>太高的技术门槛，使得其他品牌<span style="color: black;">能够</span>轻易地复制和模仿。其次，许多品牌在<span style="color: black;">制品</span><span style="color: black;">开发</span>方面缺乏投入和创新，<span style="color: black;">她们</span>更关注的是扩张和加盟，想要<span style="color: black;">经过</span>拉投资、搞融资来赚取资本的钱，而<span style="color: black;">无</span>真正关注消费者需求，想方设法赚取消费者的钱。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→困境二：虚高的价格，不高的复购率</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">传统品类如馒头、面包和茶馆一旦被赋予新中式的标签，价格便大幅上涨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种价格上涨，在消费力下滑的大背景下，以及消费观念日益审慎的环境下，<span style="color: black;">青年</span>人不可能频繁为“新中式”<span style="color: black;">制品</span>买单。<span style="color: black;">另外</span>，<span style="color: black;">有些</span>品类过于强调新中式，<span style="color: black;">引起</span>其消费人群变少，消费场景<span style="color: black;">亦</span>从刚需转变为“休闲需求”。消费场景的变化和购买人群的减少<span style="color: black;">引起</span>了中式面食这些年始终发展受限。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">→困境三：浅层的“新中式”，<span style="color: black;">茫然</span>的复制粘贴</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在当下的餐饮市场中，新中式风格正<span style="color: black;">作为</span>一种时尚潮流，许多餐饮品牌纷纷跟风，以新中式为卖点，标榜<span style="color: black;">自己</span>为“国潮餐饮”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种<span style="color: black;">茫然</span>的品牌跟随<span style="color: black;">行径</span><span style="color: black;">引起</span>品牌<span style="color: black;">没法</span>形成独特的标识价值。这种浅尝辄止的做法，会让消费者产生厌倦和审美疲劳。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资料<span style="color: black;">源自</span>：职业餐饮网</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.1亿次<span style="color: black;">揭发</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">围炉煮茶2.0版“罐罐奶茶”走红火锅店！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞01罐罐奶茶走红，有火锅店<span style="color: black;">起始</span>用它引流</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→围炉煮茶2.0——罐罐奶茶今冬走红</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着秋风渐起，许多城市街头都在摆摊卖罐罐奶茶。原料透明可见，自带煮茶仪式感，价格平易近人。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有围炉煮茶的仪式感但<span style="color: black;">不消</span>受场地限制，<span style="color: black;">都数</span>小摊卖十到十五块钱一杯，现买现烤，即买即走，这些<span style="color: black;">原因</span>让其很<span style="color: black;">慢跑</span>红。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">截止到11月10日，#罐罐奶茶#单个<span style="color: black;">专题</span>在抖音的播放量已达1.1亿次，在小红书的<span style="color: black;">专题</span>浏览量<span style="color: black;">已然</span>达到1100万+。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→一批火锅店已悄悄上新罐罐奶茶</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">去年的围炉煮茶被火锅店大肆引用，今年的罐罐奶茶<span style="color: black;">亦</span>不例外。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">遇南三重庆火锅在门店支起了烤奶小摊，硬纸壳子写上标语，定价12元/罐，主打一个接地气；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">滁州的大力铁娃泥炉老火锅，广东的东南亚集市·海鲜烧烤等，它们本身就有围炉的器具，再加一个罐罐奶茶<span style="color: black;">亦</span>不<span style="color: black;">必须</span>很大的成本，还有氛围感的加持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有露营风火锅店，直接在门店开辟了一个弧形的砖墙地摊，在<span style="color: black;">这儿</span>烤制罐罐奶茶，进一步<span style="color: black;">提高</span>顾客体验感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有贵阳的一家火锅店，在罐罐奶茶的<span style="color: black;">基本</span>上，推出了缸缸冰糖雪梨，将秋冬养生进行到底</span>。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞02分析罐罐奶茶的AB面，我的门店该<span style="color: black;">不应</span>上新？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3个<span style="color: black;">优良</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→治愈感极强，自带引流<span style="color: black;">道理</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入秋冬，<span style="color: black;">大众</span>更愿意为带有“温暖”感的<span style="color: black;">心情</span>消费买单，罐罐烤奶给消费者带来有秋冬暖意的治愈感，无论从哪个<span style="color: black;">方向</span>看，都自有其流量<span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→投入成本不高，覆盖客群广泛</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有网友整合“罐罐烤奶摆摊<span style="color: black;">必须</span>”，一整套有模有样的“设备合集”在淘宝买下来只<span style="color: black;">必须</span>千元出头，<span style="color: black;">起步</span>资金极其新手友好，其实<span style="color: black;">针对</span>火锅店<span style="color: black;">来讲</span>，这个成本就更低了，<span style="color: black;">由于</span><span style="color: black;">能够</span>依托门店资源，省去近乎1/3的<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→切中顾客对真材实料的“执念”</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">罐罐奶茶有一个非常吸引人的特质，<span style="color: black;">便是</span>“现场手作”。这两年，“手作”概念备受关注，把操作台搬到消费者眼前，<span style="color: black;">亦</span>能<span style="color: black;">作为</span>一个卖点。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2个问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→一罐一杯，<span style="color: black;">必须</span><span style="color: black;">思虑</span>出品稳定性</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">罐罐奶茶基本是一罐一杯，加料的多少、烤茶的时间，都会影响<span style="color: black;">口味</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→<span style="color: black;">做为</span>季节性<span style="color: black;">制品</span>，可<span style="color: black;">连续</span>性不高</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现熬热饮的<span style="color: black;">制品</span>更适合冬季，只能<span style="color: black;">做为</span>季节<span style="color: black;">制品</span>上新，<span style="color: black;">或</span>说是<span style="color: black;">弥补</span>性<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞03<span style="color: black;">周期</span>性<span style="color: black;">制品</span>要不要跟风？有<span style="color: black;">那些</span>考量点？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→看速度，跟风<span style="color: black;">必定</span>要<span style="color: black;">即时</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当你判断这个东西能带来价值，并且还能打个时间差的时候，<span style="color: black;">能够</span>跟，<span style="color: black;">由于</span>中国幅员辽阔，大部分顾客<span style="color: black;">没法</span>判断原创是哪里，<span style="color: black;">此时</span>候的跟风<span style="color: black;">便是</span>加分项。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→品牌烙印重，你就别跟了</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大牌对顾客的心智影响大，<span style="color: black;">倘若</span>它上了某个<span style="color: black;">制品</span>，基本上就和这个<span style="color: black;">制品</span>划等号了，就像海底捞的美甲服务，巴奴的绣球菌<span style="color: black;">同样</span>，<span style="color: black;">此时</span>候你再去跟风，其实一是为他人做嫁衣，二是会让顾客觉得你在模仿，<span style="color: black;">无</span>自己的<span style="color: black;">特殊</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资料<span style="color: black;">源自</span>：火锅餐见</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">05</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">川渝<span style="color: black;">第1</span>，广东第二</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">火锅品类5大趋势抢先看！</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→火锅连续三年登上“正餐细分品类市占率<span style="color: black;">第1</span>”宝座；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→2023上半年，美团&<span style="color: black;">公众</span>点评新增收录火锅门店数较2019年增长30%；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→2023年<span style="color: black;">截止</span>10月，火锅品类订单量占比近30%；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→火锅连锁化率从2021年的20%增长到2023年的23%。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当今火锅行业的新趋势，<span style="color: black;">重点</span>有以下5点：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞火锅细分品类再分化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四川是火锅<span style="color: black;">第1</span>大省，这符合预期，但广东省竟然<span style="color: black;">作为</span>了火锅第二大省，原来其<span style="color: black;">重点</span>贡献力量是潮汕牛肉火锅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实<span style="color: black;">沿着潮汕牛肉这条路径，<span style="color: black;">亦</span><span style="color: black;">能够</span>推陈出新形成新的火锅品类，<span style="color: black;">例如</span>椰子鸡火锅、猪肚鸡火锅等等。</span>把某一个细分品类做透，形成竞争<span style="color: black;">优良</span>，<span style="color: black;">亦</span>能在红海中开辟蓝海。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞火锅集市化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">将来</span>，仅靠涮品制胜<span style="color: black;">已然</span>不太够了。从涮品到饮品甜品的搭配，摆盘，都要呈现视觉和味觉的双重盛宴。<span style="color: black;">亦</span><span style="color: black;">不仅</span>是传统的火锅菜单模式，还<span style="color: black;">能够</span>是火锅+卤味，火锅+小酒馆……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">乃至</span>要有<span style="color: black;">心情</span>价值，“火锅一开，<span style="color: black;">懊恼</span>拜拜”，<span style="color: black;">为何</span>人们<span style="color: black;">爱好</span>简单的大排档式的火锅环境，<span style="color: black;">由于</span>能让人放松。火锅集市化，<span style="color: black;">供给</span>了人们自己在家涮火锅所<span style="color: black;">无</span>的价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞比拼“鲜”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鲜和高品质，<span style="color: black;">亦</span><span style="color: black;">必定</span>是一条能走通的路。火锅店里<span style="color: black;">哪些</span>各具<span style="color: black;">特殊</span>的、少见的、<span style="color: black;">鲜嫩</span>高品质涮肉，才是顾客真正“好”的那一口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞新一线以及下沉市场火锅发展迅猛</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">很<span style="color: black;">长期</span><span style="color: black;">败兴</span>，人们都认为火锅的核心用户在一二线城市，但其实下沉市场小镇青年对火锅的需求<span style="color: black;">亦</span>在。近三年，下沉市场火锅团购订单量复合增长率超过13%，<span style="color: black;">亦</span><span style="color: black;">显著</span>快于一线城市。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞数字化，开店决策的助力器</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要开拓新的市场，数字化必不可少。随着线上线下融合浪潮的涌动，越来越多火锅品牌借助美团、<span style="color: black;">公众</span>点评等零售平台，<span style="color: black;">持续</span>突破地域和口味的限制，在全国迸发出更大的热情和活力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">资料<span style="color: black;">源自</span>：职业餐饮网</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">06</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">火锅品牌的创立是99死1生的大熔炉</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">作为</span>那1%？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">＞01疫情中诞生的黑马火锅品牌，用三个差异化开辟一片新天地</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→在文化渲染上，从品牌名到店内的标语，无一不彰显着深厚的英雄文化气息</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蜀英雄诞生之时，正<span style="color: black;">处在</span>疫情的艰难时期，店内的“<span style="color: black;">每一个</span>人都是生活中的英雄”“谁说站在光里才是英雄”等话语，既表达了品牌<span style="color: black;">保持</span>的英雄文化，<span style="color: black;">亦</span>有着歌颂后疫情时代下<span style="color: black;">哪些</span><span style="color: black;">无</span>被挫折打败的生活中的英雄的隐喻。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→在定位上，<span style="color: black;">保持</span>锅底现炒、<span style="color: black;">保持</span>手工菜，<span style="color: black;">提高</span>价值感</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在蜀英雄，锅底<span style="color: black;">必要</span>是客人下单后，由专门的炒料师傅对锅底进行现炒后才端上桌；菜品<span style="color: black;">保持</span>食材<span style="color: black;">鲜嫩</span>、工艺创新的“手工菜”策略。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">→在<span style="color: black;">制品</span>和服务层面，基于<span style="color: black;">区别</span>的消费人群，推出“定制化”的暖心服务</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">蜀英雄首家门店开在社区，在女性思维的<span style="color: black;">基本</span>上，还要<span style="color: black;">思虑</span>老人和小孩的需求，<span style="color: black;">例如</span>价格要亲民、服务要真切、<span style="color: black;">制品</span>要涵盖男女老少，麻辣度最好<span style="color: black;">亦</span>能自由掌控。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">制品</span>上<span style="color: black;">青年</span>人追求的是好吃、性价比、氛围感，小孩追求的是健康、卫生、少添加剂，老年人要<span style="color: black;">鲜嫩</span>干净，低脂低糖少油等，蜀英雄就推出了大份菜、中份菜、小份菜和宫格菜<span style="color: black;">制品</span>组合拳。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在增值服务上，蜀英雄在店门口设置了儿童的玩耍区域；有老年人来就餐时，服务员则会贴心询问<span style="color: black;">是不是</span><span style="color: black;">必须</span>坐垫<span style="color: black;">或</span>酸奶等。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">△图源网络</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">＞02一个新品牌，<span style="color: black;">怎样</span>在火锅之都找到自己的立命之本？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→强化品牌烙印，锁定“现炒火锅”赛道</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">锅底是吃火锅的灵魂所在，同时<span style="color: black;">亦</span>是品牌<span style="color: black;">更易</span>打出差异化和<span style="color: black;">创立</span>竞争壁垒的重要抓手。一方面，现炒火锅有<span style="color: black;">专题</span>性和差异点，另一方面，现炒的锅底，姜、蒜、辣椒、花椒等食材<span style="color: black;">经过</span>油的高温呛出味道，会比传统冷锅里煮出来的味道更香，吃起来味道更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">→专注小店模型，以点带面加速扩展</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蜀英雄的门店模型很清晰，以200-300平面积为主，降低了装修<span style="color: black;">花费</span>、租金<span style="color: black;">花费</span>，人力<span style="color: black;">花费</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在选址上，蜀英雄会优先<span style="color: black;">选取</span>社区。一方面社区的房租更便宜，营业时间长且相对自由，<span style="color: black;">况且</span>社区店做的是街坊生意，只要做好顾客的口碑，生意就不会太差。另一方面，社区的竞争小，<span style="color: black;">亦</span>给一个全新的品牌更大的空间、更低的成本去试错。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资料<span style="color: black;">源自</span>：红餐网</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">火娃</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">致力于为餐饮赋能</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">为现代连锁餐饮企业</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">供给</span><span style="color: black;">各样</span>复合调味料<span style="color: black;">制品</span>以及<span style="color: black;">处理</span><span style="color: black;">方法</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一料开店，全方位服务，<span style="color: black;">处理</span>您的经营<span style="color: black;">困难</span></span></strong></span></p>
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