人均40的自选快餐，打工人快吃不起了...
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d19065d3adec42f5b5c6e2ae7251ec6c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=EsczIfpp4iOnaCcNyLCm7Q3l%2FZk%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">总第 </span><span style="color: black;">3904 </span>期</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">作者 | </span></strong><span style="color: black;">餐饮老板内参 孙雨</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a72a3e72a1414cd28081cf3d3dd6bc41~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=Gvk8xNtDPlfKYmvah8UKaD0uJJ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选<span style="color: black;">叫作</span>重，风靡餐饮业</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自选<span style="color: black;">叫作</span>重模式大范围普及，从快餐到火锅、烤肉，从社区食堂到高校食堂......</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在内参君<span style="color: black;">机构</span>楼下，<span style="color: black;">已然</span>有四家自选快餐模式，以<span style="color: black;">叫作</span>重或菜品<span style="color: black;">实质</span>价格结算，如下图：</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/510a8024192a4f14871585e6ac72f6d9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=SzyvbQtpThNwirIluA2l40ndXMg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其中，有越来越多现炒快餐门店向自选<span style="color: black;">叫作</span>重模式转变。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据厦门<span style="color: black;">关联</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>，从去年<span style="color: black;">起始</span>，自选<span style="color: black;">叫作</span>重的中式快餐新模式在厦门悄然流行，午餐2.88元/两，晚餐2.68元/两。据厦门市餐饮协会介绍<span style="color: black;">叫作</span>，厦门有“<span style="color: black;">叫作</span>重式快餐店”超50家，数量呈现稳步<span style="color: black;">提升</span>趋势，<span style="color: black;">同期</span>该模式存在于快餐、麻辣烫、海鲜大排档等多个餐饮业态中。内参君看到，当地一家名为“八公公智选餐厅”<span style="color: black;">已然</span>开出8家门店。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一方面，是以乡村基、老乡鸡、大米先生、小女当家等为<span style="color: black;">表率</span>的连锁快餐品牌崛起，尤其是小女当家早在2017年就带火了自选<span style="color: black;">叫作</span>重模式，2022年老乡鸡在上海开出首家自选<span style="color: black;">叫作</span>重门店，乡村基旗下子品牌大米先生门店<span style="color: black;">亦</span><span style="color: black;">广泛</span>升级成此模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一方面，有品牌门店<span style="color: black;">起始</span>升级，浙江嘉兴本地的快餐连锁金小悦饭堂，今年门店试水自选<span style="color: black;">叫作</span>重模式；海底捞旗下子品牌五谷三餐，从小碗菜改为<span style="color: black;">叫作</span>重制；当下<span style="color: black;">火热</span>的社区食堂（长者食堂）、跨界做餐饮的永辉食堂自选快餐，供应自选菜品有30多道，<span style="color: black;">根据</span>1.98元/两的价格<span style="color: black;">叫作</span>重。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a2c1988c5d4e4b1c9fbf5cea66f70336~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=JXP9Q5TVmgkYGbzHGA0F7Eo5lbQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，</span><strong style="color: blue;"><span style="color: black;">吉林、武汉、山东等全国各地冒出来一批“<span style="color: black;">叫作</span>重火锅”，即顾客自选荤菜和素菜，按斤<span style="color: black;">或</span>按两来<span style="color: black;">叫作</span>重结算，以单店为享受自己动手的<span style="color: black;">愉快</span>。</span></strong><span style="color: black;">武汉</span><strong style="color: blue;"><span style="color: black;">门钱乾农贸市场火锅，</span></strong><span style="color: black;">荤菜5.8元/两，素菜1.9元/两；</span><strong style="color: blue;"><span style="color: black;">“胖大叔自选<span style="color: black;">叫作</span>重火锅”</span></strong><span style="color: black;">按斤<span style="color: black;">叫作</span>重箩筐火锅店，荤菜38元/斤，素菜18元/斤...</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这些<span style="color: black;">叫作</span>重火锅，主打用餐场景的新奇感、现场选品的丰富度、菜品的<span style="color: black;">鲜嫩</span>度、丰俭由人的顾客体验感、更高的性价比等等，百余种菜品，现选现煮，打破传统火锅店的吃法。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有人认为，这种菜场火锅和<span style="color: black;">叫作</span>重模式适合<span style="color: black;">夫妇</span>店做社区火锅，菜品丰富且<span style="color: black;">鲜嫩</span>和高性价比；<span style="color: black;">不外</span><span style="color: black;">亦</span>有人并不看好该模式，仅仅是个噱头和让顾客图个<span style="color: black;">鲜嫩</span>感<span style="color: black;">罢了</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">另外</span>，在各个高校食堂，自选<span style="color: black;">叫作</span>重快餐<span style="color: black;">亦</span>非常<span style="color: black;">广泛</span>。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1744d610628a4a53ac7d44b5533365af~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=%2FPKF6tbYSKKAg9qJOKeui0Fw2BU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/e98c68c8e4ee40bcac8d822e27d72ab3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=pV5t7Gd8ZEkTFcDPVatEwYtiGkg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选<span style="color: black;">叫作</span>重，<span style="color: black;">为么</span>兴起？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自选<span style="color: black;">叫作</span>重模式，并不<span style="color: black;">鲜嫩</span>，当下却越来越<span style="color: black;">广泛</span>，<span style="color: black;">原由</span>是什么？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">真正俘获消费者内心的，还是自选<span style="color: black;">叫作</span>重快餐商家主打的<span style="color: black;">鲜嫩</span>现炒和烟火气，以及快餐的高频和刚需特点。近两年，预制菜<span style="color: black;">始终</span>被消费者诟病，尽管<span style="color: black;">已然</span>被正名，人们<span style="color: black;">针对</span>预制菜的接受度<span style="color: black;">亦</span>还<span style="color: black;">必须</span>很<span style="color: black;">长期</span>，<span style="color: black;">同期</span>预制菜<span style="color: black;">作为</span>许多餐饮品牌的<span style="color: black;">困惑</span>，<span style="color: black;">这里</span>背景下，现炒快餐<span style="color: black;">快速</span>崛起和风靡行业，<span style="color: black;">她们</span>能够满足顾客对<span style="color: black;">鲜嫩</span>现炒和健康用餐的追求。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/84cf1248377c4a7d972e2869c8f8bac1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=PgW%2B1IGe42iqBxN5x%2BqdYSwqW3c%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">鲜嫩</span>现炒+自选<span style="color: black;">叫作</span>重的双重结合，再次让快餐赛道重新赋予了生命力。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拆解来看，自选<span style="color: black;">叫作</span>重，由自选+<span style="color: black;">叫作</span>重<span style="color: black;">形成</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选，是把<span style="color: black;">选取</span>菜品的主动权交给消费者，丰俭由人。</span></strong><span style="color: black;">相比传统炒菜快餐，自选<span style="color: black;">叫作</span>重快餐里的亮点是菜品种类非常多，<span style="color: black;">最少</span>20种起步，有的<span style="color: black;">乃至</span>有40余种，人们<span style="color: black;">按照</span>自己的<span style="color: black;">爱好</span><span style="color: black;">选取</span>吃什么、吃多少、自由搭配菜品、减少菜品的浪费等等，实则给了顾客更高的尊重权，避免<span style="color: black;">显现</span>服务员故意手抖，<span style="color: black;">引起</span>菜太多而浪费和结算贵的问题，顾客现取现吃，<span style="color: black;">不消</span>等待制作时间，效率更高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">叫作</span>重，透明、公开，与消费者<span style="color: black;">创立</span>信任感。</span></strong><span style="color: black;"><span style="color: black;">叫作</span>重，其实是将人工结算升级为<span style="color: black;">设备</span>结算，在<span style="color: black;">叫作</span>重<span style="color: black;">设备</span>有顺利<span style="color: black;">保准</span>的前提下，消费者<span style="color: black;">叫作</span>重后结账拿走，正常<span style="color: black;">来讲</span>，在用餐高峰期，会减少人们从进店-选餐-<span style="color: black;">叫作</span>重结账的流程环节，以及排队等位时间，有利于<span style="color: black;">加强</span>用餐效率和门店翻台率。不过<span style="color: black;">日前</span>来看，在结账环节<span style="color: black;">通常</span>会安排工作人员，以防<span style="color: black;">显现</span>漏算、<span style="color: black;">设备</span>故障等临时问题。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在快餐商家<span style="color: black;">方向</span>，自选<span style="color: black;">叫作</span>重不乏是一种新的经营模式，<span style="color: black;">倘若</span>运转得当，这一模式无论是在快餐还是火锅品类，<span style="color: black;">必定</span>程度上降低了门店人工成本和<span style="color: black;">加强</span>的出餐效率，<span style="color: black;">做为</span>门店新的盈利模式。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/72984b5ceb924923b4436b9d797223f3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=fTvzMC%2BKKVpfsgDDqwtfxOnAbhk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fa7afc51b3344b27af5092cd5eb95b0b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=HxSY2SGYkxbbOd092mc90bn6%2FZA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">感受不到“性价比”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">人们<span style="color: black;">起始</span>怨声载道</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然而，当自选<span style="color: black;">叫作</span>重模式顺势崛起后，吐槽的声音<span style="color: black;">亦</span>接踵而至。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位网友<span style="color: black;">叫作</span>在苏州周庄古镇游玩时，买了两碗自选<span style="color: black;">叫作</span>重的冰粉，店家<span style="color: black;">叫作</span>重后为179元，她降价后实付150元，<span style="color: black;">据述</span>是<span style="color: black;">根据</span>多少钱/克<span style="color: black;">叫作</span>重的，<span style="color: black;">实质</span>看上去<span style="color: black;">根据</span>正常价格<span style="color: black;">亦</span>就二三十块。这种<span style="color: black;">状况</span><span style="color: black;">显现</span>的<span style="color: black;">原由</span>有<span style="color: black;">非常多</span>，或是景区环境里的消费本就高、或是商家的经营小心机等等。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0e7a8edff6744d83b75d492c2c657044~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=nvjjlh5IgSk4QBA4kKYL5A1780E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，自选<span style="color: black;">叫作</span>重快餐给顾客创造菜品<span style="color: black;">选取</span>自由的<span style="color: black;">同期</span>，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一样</span><span style="color: black;">亦</span>被贴上了“快餐刺客”的标签。“其实许多人<span style="color: black;">针对</span>自选<span style="color: black;">叫作</span>重快餐是有误区的，认为<span style="color: black;">这般</span>的快餐性价比会更高，吃一顿的价格会更低，实则并非如此。”一位行业人士说道。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在漳州一家新开的“华姐自选餐厅”，荤素同价<span style="color: black;">叫作</span>重，有顾客<span style="color: black;">叫作</span>两个人吃了80多块，还<span style="color: black;">无</span>敢拿太多，又<span style="color: black;">不可</span>放回去；有人<span style="color: black;">意见</span>“不要在肚子饿的时候去吃<span style="color: black;">叫作</span>斤食堂，两个人拿了两盘菜，结账时108元，我真想原地消失”；此前，永辉食堂开出来后，有网友积极去打卡，结果却是“满怀期待去尝试，付款那一刻直接僵化”；<span style="color: black;">乃至</span>有人坦言，这么贵还不如去吃15块的东北盒饭。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据内参君不完全统计，部分自选<span style="color: black;">叫作</span>重门店有<span style="color: black;">区别</span>的定价。老乡鸡2.98元/两，永辉食堂1.98元/两，小女当家3.75元/两，金小悦饭堂2.88元/两，大米先生4.6/两，乡村基2.98元/两、稻状元3.68元/两......（注：价格或有不确定性，品牌<span style="color: black;">区别</span>区域门店的定价<span style="color: black;">显现</span>上下浮动。）</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>，顾客<span style="color: black;">不可</span>产生<span style="color: black;">这般</span>的错误认知，自选<span style="color: black;">叫作</span>重餐厅，<span style="color: black;">不可</span>和便宜划等号。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3db90b737a9042e182b17d01f9b316ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=KC3qM0Jy2Ntj%2BJnksZQzqJ8j1mM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选模式为啥贵？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“三高”不降反增...</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">东北盒饭在去年因其便宜实惠量大而被看到，菜品和种类确实<span style="color: black;">亦</span><span style="color: black;">非常多</span>，<span style="color: black;">然则</span>说实话，<span style="color: black;">这般</span>的小店<span style="color: black;">或</span>摆摊形式，出品存在不稳定性、口味和菜品不<span style="color: black;">鲜嫩</span>、<span style="color: black;">亦</span>面临着卫生食安问题频发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">相比之下，自选<span style="color: black;">叫作</span>重快餐有更高的优越感，<span style="color: black;">区别</span>经营模式瞄准的是差异化顾客群体，就要看顾客的需求是什么。尽管因太贵时常被吐槽，<span style="color: black;">最少</span>在菜品口味、品质、种类、服务等方面是过关的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">否则，如若只是单纯卖的贵，<span style="color: black;">无</span>给顾客换来同等价值的菜品和体验，<span style="color: black;">亦</span>就不会有<span style="color: black;">每日</span>来排队吃饭的人，<span style="color: black;">这般</span>的门店，<span style="color: black;">不消</span>多久，就会自动撤退了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">现实来看，这些自选<span style="color: black;">叫作</span>重快餐，做起来<span style="color: black;">亦</span>有难度。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3dcb7d9019e74a7787cb3eaf52e6e796~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=PNrXO9P8kRxyj06E0ADdLgzqCMU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选<span style="color: black;">叫作</span>重模式不轻，房租、人工和食材成本等成本都不低，加大品牌连锁化和规模化的难度。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自选模式的餐厅，<span style="color: black;">通常</span>有现炒区、选菜区、结算区，以及就餐区。<span style="color: black;">她们</span><span style="color: black;">必须</span>足够大的门店面积用来展示菜品，<span style="color: black;">安顿</span>的用餐座位在几十个<span style="color: black;">乃至</span>上百个，来承担用餐高峰期的巨大客流。<span style="color: black;">通常</span>算下来，就要百平米以上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">大店的房租必然要更高；<span style="color: black;">同期</span>门店选址<span style="color: black;">亦</span>有<span style="color: black;">要求</span>，自选<span style="color: black;">叫作</span>重快餐面对的大部分是上班族，<span style="color: black;">因此</span><span style="color: black;">必须</span>选在写字楼、商务区<span style="color: black;">这般</span>客流量聚集的黄金位置，来<span style="color: black;">保准</span><span style="color: black;">每日</span>有足够的客流量和高复购。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然，门店装修布局相对<span style="color: black;">豪气</span><span style="color: black;">不可</span>过于简陋，<span style="color: black;">这般</span><span style="color: black;">才可</span>在让顾客在买贵的<span style="color: black;">同期</span>，感受到服务的升级体验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而餐厅的差异化在于丰富且多达几十种的现炒菜品，<span style="color: black;">必须</span>前端门店提前<span style="color: black;">贮存</span>好食材，<span style="color: black;">亦</span>更考验后端供应链供货能力，<span style="color: black;">然则</span>自选<span style="color: black;">叫作</span>重快餐依旧面临菜品浪费的经营<span style="color: black;">困难</span>，有网友<span style="color: black;">叫作</span>自己在小女当家用餐时，看见过工作人员把剩下的凉菜直接倒掉，重新换上新出菜品；而看似前厅的服务员数量减少，实则<span style="color: black;">增多</span>了后厨的人工成本，对后厨的<span style="color: black;">需求</span><span style="color: black;">亦</span>更高，尤其是菜品的标准化层面。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而做好以上，则<span style="color: black;">必须</span>品牌门店付出高成本，<span style="color: black;">倘若</span><span style="color: black;">无</span>足够大、足够集中的客流、以及高复购率，<span style="color: black;">那样</span>就会很难覆盖门店的经营成本。前不久，小女当家正式宣布开放联营，经过13年的布局和发展，小女当家围绕深圳、广州、上海、江西、江苏等地区，自营门店50多家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以上，正是自选<span style="color: black;">叫作</span>重快餐的消费，容易吃出餐厅的客单价的<span style="color: black;">原由</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有人认为，“想象很美好，现实很惨淡，<span style="color: black;">叫作</span>重模式并<span style="color: black;">无</span><span style="color: black;">基本</span>性突破，<span style="color: black;">倘若</span>做不到一菜一价，不会有市场，而做到一菜一价，客单价<span style="color: black;">没法</span><span style="color: black;">掌控</span>，维系不了<span style="color: black;">基本</span>成本，<span style="color: black;">因此</span><span style="color: black;">意见</span><span style="color: black;">谨慎</span>尝试。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自选<span style="color: black;">叫作</span>重模式，有其<span style="color: black;">优良</span>，但不<span style="color: black;">表率</span>都要走这条路。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/494da8df4c194f48b818c3c656e8f601~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=ysctaJ%2FEOML466oOzPJ4gnkrUBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>，2022年，老乡鸡隆重推出的自选<span style="color: black;">叫作</span>重模式，但该店并非只做自选<span style="color: black;">叫作</span>重，而是针对<span style="color: black;">区别</span>菜品<span style="color: black;">选取</span>的经营的一个模块；再如，上海品牌谷子里现炒自助美食，采取的是工作日自选<span style="color: black;">叫作</span>重用餐，节假日和周六日是点餐消费，这<span style="color: black;">亦</span>说明纯粹的自选<span style="color: black;">叫作</span>重可能还有待探索。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">去年，区域连锁小菜园推出子品牌——菜手食堂，定位社区食堂，<span style="color: black;">日前</span>有4家门店。<span style="color: black;">据说</span>，门店模式从上海门店的初期版本再次升级，从最新模式看，菜手食堂的南京门店上新早餐3元自助，6种口味任选不限量，顾客进店自助拿菜<span style="color: black;">而后</span>到收银台结算；午餐正餐是顾客自助扫码支付，菜品呈现形式为小碗菜，或是为了方便<span style="color: black;">晌午</span>用餐体验和<span style="color: black;">加强</span>点餐效率，门店推出了4人套餐（A-H）共八种，团购价均为69元，有人<span style="color: black;">暗示</span>自己体验过后，感觉更像是南城香和小女当家的结合。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">能用快餐价格体验正餐服务，其实对顾客<span style="color: black;">来讲</span>，<span style="color: black;">亦</span>是另一种性价比。</span></strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c57503806fd54c76a218fc51a5f4e831~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722516822&x-signature=ZmMfyDtLrBhO%2B9fKvHlsQiZoaRo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小结</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">面对竞争白热化的快餐赛道，快餐品牌纷纷寻求破局之道，无论是自选<span style="color: black;">叫作</span>重模式，还是崛起的品牌卫星店模式，品牌追求的既是门店生意的增长，<span style="color: black;">一样</span>给顾客<span style="color: black;">供给</span>更<span style="color: black;">有效</span>和更丰富的快餐体验。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">奈何，快餐品牌的创新破局的路上，免不了失败和吐槽，这条路<span style="color: black;">欠好</span>走，但更<span style="color: black;">必须</span>有人打破僵局，最后成功突围。总之，</span><strong style="color: blue;"><span style="color: black;">餐饮人在任何环境下，都<span style="color: black;">不可</span>只做思想上的巨人，行动上的矮子。</span></strong></span></p>
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