2023年个人创业，美团新零售，美妆外卖0经验亦能一月拿到结果
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">10年前美团餐饮外卖店的创业机会，<span style="color: black;">此刻</span>美团即时零售，同城电商的创业机会，你在美团买过<span style="color: black;">打扮</span>品吗？<span style="color: black;">便是</span>那种主打应急的卸妆湿巾、面膜、遮瑕、眼线笔，又<span style="color: black;">或</span>是适合出差、旅游人士的<span style="color: black;">打扮</span>品小样和个人护理用品，还有香水、口红、美妆礼盒，七夕送礼……</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5fdc3583c17b439cbfcf810d7b60681b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=OUxBLg%2F2Hmy5FUmNzdYrIZBzepQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span><span style="color: black;">倘若</span>你还在寻找一个<span style="color: black;">可靠</span>的创业项目</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美妆外卖生意怎么做？上美团，美团闪购，<span style="color: black;">瞧瞧</span>你所在的城市有<span style="color: black;">无</span>美妆外卖专门店，有多少个美妆外卖店？“<span style="color: black;">全世界</span>美妆外卖集合店”？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span><span style="color: black;">无</span>恭喜，马上开店，这<span style="color: black;">便是</span>个空白市场！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美妆外卖新兴行业，专门做外卖的美妆店你见过吗？你肯定觉得这个行业没市场，那是当然，<span style="color: black;">由于</span>美妆外卖<span style="color: black;">便是</span>一种消费升级，它是外卖行业一步重要的创新，在美妆行业<span style="color: black;">亦</span>是大胆的尝试。有人会点美妆外卖吗？比电商来的贵，会，<span style="color: black;">况且</span>不少，<span style="color: black;">由于</span>这<span style="color: black;">便是</span>刚需。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">花几个小时化好的妆，<span style="color: black;">守护</span>起来很麻烦的，<span style="color: black;">否则</span>你以为<span style="color: black;">女子</span>子们<span style="color: black;">为何</span>都要背着<span style="color: black;">打扮</span>品出门，简单的补补妆<span style="color: black;">能够</span>，<span style="color: black;">倘若</span>妆面<span style="color: black;">损害</span>比较严重就不行了，<span style="color: black;">必要</span>要专业工具，这叫美妆应急。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美妆外卖切入“美妆应急”需求，随点随到，服务于宅家宝妈、差旅人士、都市白领的美妆外卖生意！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一年不到的时间，美妆外卖行业崛起，诞生出1.5亿GMV的外卖零售品牌，月<span style="color: black;">营销</span>额突破1300w，230多家，单店月营收突破15w。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个高峰是8.22七夕节美妆送礼带来的<span style="color: black;">营销</span>额暴增，给不<span style="color: black;">认识</span>电商的<span style="color: black;">伴侣</span><span style="color: black;">诠释</span>一下，节假日基本都有流量的暴增，<span style="color: black;">营销</span><span style="color: black;">状况</span>会比较好。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/741e7da63e4b490ab596e97241964078~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=sisB%2F1zRIFZ%2FSwpWVV%2Fy%2BTvAuzs%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比起传统电商模式，比起美妆实体店，美妆外卖自有它的<span style="color: black;">优良</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">线下店<span style="color: black;">没法</span>主动获客，投入大，重资产，在疫后的创业市场并不受欢迎，实体经济<span style="color: black;">已然</span>被冲击的不成样子了，房地产市场<span style="color: black;">亦</span>不景气，商圈投资热情低迷。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商<span style="color: black;">行业</span>又面临赢者通吃的局面，竞争大，门槛高，并不适合广大<span style="color: black;">无</span>资源、<span style="color: black;">无</span>经验的新手。你说<span style="color: black;">为何</span><span style="color: black;">此刻</span>市面上想创业的新手、小白这么多呢？<span style="color: black;">由于</span>就业环境严峻，中年失业<span style="color: black;">危险</span>。总之，<span style="color: black;">此刻</span>急需新的突破口！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即时零售，本地生活电商，“外卖实体店+电商”的创新模式，电商新市场应运而生！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">中国连锁经营协会发布的《2022年中国即时零售发展报告》，“即时零售”近5年市场规模增速达到81%，预计在2025年，“即时零售”开放平台模式规模将突破万亿门槛，达到约1.2万亿元。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>三五年都能做的生意，<span style="color: black;">持续</span>增长的蓝海市场，这<span style="color: black;">便是</span>今年最大的风口，<span style="color: black;">公众</span>创业的风口！美团闪购，美妆外卖。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好吧，<span style="color: black;">并不</span>止美妆赛道，还<span style="color: black;">能够</span>做外卖百货店、外卖数码店、母婴用品、宠物用品，美妆是<span style="color: black;">日前</span>发展最快的，<span style="color: black;">亦</span>是最<span style="color: black;">火热</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只是到<span style="color: black;">此刻</span><span style="color: black;">晓得</span>的人还很少，<span style="color: black;">由于</span>在它不是在零售端火了，是在创业市场上火了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/f7caadfd8f3341c3a7373a0f5360e23c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=bXWgKialaf%2Fzeft%2F14Sb2ETJxHY%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/86d6670f03ce4050930393d0f9b7761b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=a%2FRc7TWyAr6YIkRLC6%2FfUKqB%2BYg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span><span style="color: black;">为何</span>美妆外卖在创业市场上很火，在零售端反而不火呢？</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美妆外卖发展的<span style="color: black;">火速</span>啊，不到一年时间一二线城市就“满”了，<span style="color: black;">因此</span>我才说<span style="color: black;">此刻</span>找到一个<span style="color: black;">无</span>美妆外卖店的城市那太好了，空白市场太好做了！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">它在零售端不火不是<span style="color: black;">由于</span><span style="color: black;">无</span>需求，而是<span style="color: black;">由于</span>美团用户习惯了，原来还是餐饮外卖，本地生活服务的团购券，<span style="color: black;">此刻</span>美团<span style="color: black;">能够</span>像电商APP<span style="color: black;">同样</span>买东西了，<span style="color: black;">大众</span><span style="color: black;">好似</span>一点<span style="color: black;">亦</span>不奇怪。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">真的我以前查个什么<span style="color: black;">地区</span>下<span style="color: black;">认识</span>的会去地图软件，<span style="color: black;">此刻</span>直接上美团，商家又多又齐全，很方便，<span style="color: black;">因此</span>美团做电商我一点<span style="color: black;">亦</span>不惊讶。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，即时零售在<span style="color: black;">营销</span>端不火，但这并<span style="color: black;">表率</span>这个市场不大！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">美团高级副总裁兼到家事业群总裁王莆中曾<span style="color: black;">暗示</span>，<span style="color: black;">将来</span>5年，本地零售市场规模到时有望达到1万亿，交易用户规模<span style="color: black;">亦</span>会达到5亿。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">认识</span>餐饮外卖当时创业的疯狂程度，那你应该能体会即时零售-美妆外卖的创业市场有多大？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5%的平台扣点，这是美妆外卖，电商类目的；20%<span style="color: black;">上下</span>的平台扣点，这是餐饮外卖的，哪个利润更大，你是要做薄利多销的生意，还是做蓝海的电商，这不一目了然吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即时零售是真正的风口，<span style="color: black;">公众</span>创业者能够得着那种，还<span style="color: black;">不消</span>做餐饮外卖那种<span style="color: black;">必须</span>人工，要请个炒菜师傅<span style="color: black;">或</span>自己上，美妆外卖就完全不<span style="color: black;">必须</span>人工，<span style="color: black;">由于</span>线下很简单<span style="color: black;">便是</span>打单、打包就行，随便租个小仓库<span style="color: black;">或</span>小公寓，二三十平米放几个货架，搞定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.9w投资开店不是开玩笑的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">投入</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、个体/<span style="color: black;">机构</span>营业执照 （办证<span style="color: black;">花费</span>300-600、个别地区免费）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、30-40平米的房屋（<span style="color: black;">思虑</span><span style="color: black;">地区</span>差异，房租大概在1000-2500<span style="color: black;">上下</span>，房屋<span style="color: black;">尽可能</span>租便宜的，只是为了当仓库<span style="color: black;">运用</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、硬件<span style="color: black;">设备</span>（2-4个货架<400-500>、打印机打单<300-600>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、铺货600Sku <span style="color: black;">上下</span>，2W<span style="color: black;">上下</span>（美团属于即买即得模式，追求的是半小时内送达，<span style="color: black;">因此</span><span style="color: black;">必须</span>囤积<span style="color: black;">必定</span>量的现货）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">比起投入，赚的可不少，天花板10w级别的门店在<span style="color: black;">文案</span>前面排行榜单<span style="color: black;">已然</span>放出来了，<span style="color: black;">亦</span>有新店哦，<span style="color: black;">例如</span>威海环翠和福州平潭岛，开店不到3个月暑期这波旅游热赚翻了，直接冲榜！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本上开店<span style="color: black;">一月</span>就回本啦，我觉得这是美妆外卖创业项目火热的<span style="color: black;">原由</span>，轻资产创业<span style="color: black;">危害</span>很小的，又是新兴<span style="color: black;">商场</span>，市场<span style="color: black;">潜能</span>大，竞争几乎<span style="color: black;">无</span>，谁不愿意做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>一年时间，全国就铺垫400多家，合作共赢嘛。<span style="color: black;">此刻</span>主攻三四五线城市，下沉市场，这是<span style="color: black;">近期</span>的营收数据<span style="color: black;">状况</span>，仅供开店参考，七夕比较<span style="color: black;">火热</span>，收益高<span style="color: black;">有些</span>正常。</p>
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<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>今年下半年美妆外卖蓝海最后的机会</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">七夕<span style="color: black;">错失</span>了，还有中秋、国庆，<span style="color: black;">必定</span>不要<span style="color: black;">错失</span>节假日的流量，记住！下沉市场，找竞争最小的城市或地区做，你会来感谢我的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>人担心三四线城市<span style="color: black;">无</span>市场，其实<span style="color: black;">亦</span>不是说<span style="color: black;">无</span>，只是你不敢，拉萨、伊犁、乌鲁木齐，西部开荒你敢去吗？威海环翠，福州平潭岛，都是旅游景区，你敢吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有胆开店，正经<span style="color: black;">挣钱</span>，别说什么没市场之类的话，全国这种<span style="color: black;">地区</span>多了去了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下沉市场不是<span style="color: black;">无</span>市场，是找不到合适的人做，越在大城市对新<span style="color: black;">商场</span>形式的接受程度就越高，<span style="color: black;">因此</span>美妆外卖这种生意最先从东部沿海地区火起来的，<span style="color: black;">而后</span>像中西部一二线城市普及。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>美妆外卖下沉市场依旧能经受住考验，<span style="color: black;">由于</span>这门生意是基于美团外卖用户和流量来的，美团在全国覆盖率有多高？6.7亿的交易用户，2022年统计6.7亿人在美团消费过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">难道三四线城市的人就<span style="color: black;">无</span>妆容焦虑，就不<span style="color: black;">必须</span>美妆应急吗？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有得小县城一个店就覆盖了，虽然赚的不可能有大城市多，但这个店就包圆了周边的美妆外卖生意。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">运营这边由品牌方<span style="color: black;">供给</span>，相当于<span style="color: black;">处理</span>了最难的获客问题，0<span style="color: black;">基本</span><span style="color: black;">亦</span>能做，<span style="color: black;">亦</span>不<span style="color: black;">必须</span>什么技能，会看数据，跟着学习就行，学习店铺运营看数据、进货、选品，后面直接托管，找人线下开店，这<span style="color: black;">便是</span>做品牌店最牛的<span style="color: black;">地区</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">选实力品牌，做早做美妆外卖品牌的一批，从疫情<span style="color: black;">时期</span>成人外卖到<span style="color: black;">此刻</span>的美妆外卖，这种专业运营，这种项目经验的<span style="color: black;">累积</span>，这<span style="color: black;">便是</span>实力！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开店<span style="color: black;">必定</span>要参考<span style="color: black;">周边</span>城市门店收益数据，参考同等级城市门店收益数据，看开店位置，做<span style="color: black;">制品</span>定位和活动策划，做到定制化开店，3-7天起店，1-3个月稳定新店流量、收益。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">新兴行业，时间<span style="color: black;">便是</span>金钱，抓住机会！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8fd95b2b48f34253a7674dda55d8eaaa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=aHjXUQMOY1V1irpZ8%2BxJk2eqpR0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/a39e38d24a8e4723be0201cc8a5fbe99~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517021&x-signature=OvDRWMo6YygxiH3sCr2FGO9hY8g%3D" style="width: 50%; margin-bottom: 20px;"></div>
对于这个问题，我有不同的看法... “沙发”（SF，第一个回帖的人） 期待你更多的精彩评论，一起交流学习。
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