一批“平价小火锅”全国遍地开花，能否跑出下一个“海底捞”？
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/ad1023ce729c42ed99c9121a600054dc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=V4T%2BJ6NmSNgC34yuM5nwywv%2FKwo%3D" style="width: 50%; margin-bottom: 20px;"></div>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文 | 职业餐饮网 旖旎</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">都说时代造品类，而当下这“泼天的富贵”，<span style="color: black;">亦</span>许要砸中“小火锅”了！</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当大部分餐厅都饱受生意下滑，营业额腰斩。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在全国各大商场中，有一个业态却人气<span style="color: black;">火热</span>，<span style="color: black;">乃至</span>饭点店内座无虚席，它<span style="color: black;">便是</span>自助平价小火锅。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">丰富的菜品、便宜的价格、精致的装修，让小火锅<span style="color: black;">作为</span>今年翻红的“<span style="color: black;">爱宠</span>”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据天眼查<span style="color: black;">表示</span>，如今小火锅不仅跑出多个百店、千店品牌，还惹得一批大佬入局。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那这个品类，能否会<span style="color: black;">作为</span>餐饮下半场最具<span style="color: black;">潜能</span>的“超级物种”？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">又<span style="color: black;">是不是</span>会脱颖而出一批头部连锁品牌？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4acbef26fa934d7eaf06ba0f35f50966~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=8yiPnMOD9RQQEEcOgmWcAfTb28Y%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/4cbdb57fa4e94650b3c594adf0360d21~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=V4eVtkw2l%2BkK8KRyMkeu6O5GTPc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">有人日翻台10轮+，有人门店破千家</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小火锅以迅猛之势席卷全国 !</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“工作日排队1小时以上”；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“有品牌突破千店规模”；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“门店月营收超百万”；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>说去年小火锅<span style="color: black;">刚才</span>崭露头角，那今年它<span style="color: black;">已然</span>低调地在全国“生根发芽”，无论北上广还是三四线下沉市场，都能看到小火锅品牌的门店在悄悄<span style="color: black;">霸占</span>各大核心商圈。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">快速</span>起规模：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">上半年新增小火锅企业1400余家，全国涌现一批百店、千店品牌</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据天眼查数据<span style="color: black;">表示</span>，今年1月到5月底，新增“小火锅”<span style="color: black;">关联</span>企业已达到1400余家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">河南的“围辣”、沈阳的“喜家”、长沙的“盛香亭转转热卤”和专做直营的“一围肥牛小火锅”、山东的“龍歌”、西安的“串士多”、哈尔滨的“苏小北”，北京的“农小锅”、江苏的“红厌厌”</span></strong><span style="color: black;">……</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">全国各地都在<span style="color: black;">持续</span>涌现小火锅品牌，<span style="color: black;">乃至</span>有<span style="color: black;">非常多</span>品牌的门店超过百家、千家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">像是河南的围辣小火锅，<span style="color: black;">日前</span>其官方透露已突破千店，取得了由沙利文认证的“全国旋转小火锅门店数量<span style="color: black;">第1</span>”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有苏小北，其官方数据<span style="color: black;">表示</span>，门店<span style="color: black;">亦</span>已超过400家。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>品牌都在短期内，<span style="color: black;">作为</span>当地的区域王，<span style="color: black;">乃至</span>还将步子迈向全国。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/abcfa010c82340529d76d8e93990ce8f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=FJUxS2lzh4fBfzJZZOmoBM7XejU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、生意不错：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">部分品牌翻台10轮+ ，月营收破百万</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实，当<span style="color: black;">咱们</span>去到商场观察，不难<span style="color: black;">发掘</span>，小火锅门店在工作日和周末的上座率都很高。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span>大部分门店在周末还会排队等位，人气很<span style="color: black;">火热</span>，社交点评网站顾客对小火锅的<span style="color: black;">评估</span><span style="color: black;">亦</span>很不错。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据记者<span style="color: black;">认识</span>，<span style="color: black;">日前</span>在全国<span style="color: black;">已然</span>开出40多家店的盛香亭转转热卤，其创始人廖宗毅在接受采访时<span style="color: black;">暗示</span>，其单店大<span style="color: black;">大概</span>50个座位，一天翻10轮台，转转热卤店的一个餐位最高可在一天之内接待14批客人，<span style="color: black;">重点</span>消费者是25岁<span style="color: black;">上下</span>的<span style="color: black;">青年</span>女性和情侣，<span style="color: black;">亦</span>有<span style="color: black;">有些</span>老龄和儿童等家庭亲子群体。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有像是天津的锅佳佳转转锅，顾客70%是女性，店均月营业额在40万，日均接待顾客270人次<span style="color: black;">上下</span>，选址较好的门店<span style="color: black;">乃至</span>月营收能突破百万。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有像是全国600多家门店的大斌家串串火锅，<span style="color: black;">经过</span>一人食小火锅新吃法，上线25天就卖出10万份，门店业绩<span style="color: black;">最少</span><span style="color: black;">增多</span>了30%，有的门店<span style="color: black;">乃至</span>翻了三四倍，可见小火锅模式<span style="color: black;">亦</span>让<span style="color: black;">非常多</span>餐企迎来增长。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ef6fa4c9a7bc4255a39f5d23eb724f0b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=wj2r7rqwMAaZOiX09z0XtA%2B3r80%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、大佬<span style="color: black;">亦</span>出手：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海底捞、南城香、吉野家、巴奴等相继尝试小火锅模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而另一边，越来越多火锅、快餐大佬们<span style="color: black;">亦</span>盯上了平价小火锅这一品类。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就像之前职餐记者<span style="color: black;">报告</span>的，快餐大佬南城香在部分门店推出“100%原切肉自助小火锅”。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还有早几年巴奴推出的桃娘下饭小火锅、吉野家和和府捞面之前<span style="color: black;">亦</span>推出了小火锅<span style="color: black;">制品</span>，海底捞的平价副牌嗨捞火锅，<span style="color: black;">亦</span>是平价自助小火锅模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">她们</span>都盯上了这个火热品类。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/78b57cfaa0e94c85a34e29d3ddebce22~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=IuXdonQIhH2ffz2dNQylIKcqDvw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/f0dbaab4a17a49ada207c5299cfe457b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=KU%2BLfEUd6a0t5twEErgREm9H%2FqQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“小火锅”能否跑出下一个“海底捞”？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">火锅双雄之一的呷哺呷哺，最<span style="color: black;">起始</span>在国内起势就源于小火锅模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1999年呷哺呷哺在北京开出<span style="color: black;">第1</span>家店，十年后的2009年成功打开北京市场，随后火遍全国，其成功的秘诀在于<span style="color: black;">精细</span>地定位：平价小火锅。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">十几年前，一个人不到20块钱的套餐就<span style="color: black;">能够</span>大饱口福，<span style="color: black;">况且</span>时尚独特，自然受到顾客欢迎。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但时尚的小火锅慢慢<span style="color: black;">火速</span>就被川渝火锅所淹没。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那如今卷土重来“翻红”的小火锅模式，<span style="color: black;">到底</span>能否跑出头部连锁霸主？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、从<span style="color: black;">制品</span>力、服务到装修，小火锅全方位升维</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>餐饮人都有疑问，<span style="color: black;">为何</span>沉寂十<span style="color: black;">数年</span>的“自助平价小火锅”，<span style="color: black;">为么</span>能在这两年又受到欢迎？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span>十<span style="color: black;">数年</span>前的小火锅，不仅食材<span style="color: black;">通常</span>、装修<span style="color: black;">亦</span>很粗糙，整体模式很low，在火锅赛道的比拼下，无论是拼<span style="color: black;">制品</span>还是拼就餐环境，都比<span style="color: black;">不外</span>起来的其他火锅品牌，<span style="color: black;">因此</span>慢慢退出历史舞台。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">但如今成长起来的这些小火锅品牌，不仅<span style="color: black;">持有</span>着几十种、<span style="color: black;">乃至</span>上百种<span style="color: black;">制品</span>，还有符合<span style="color: black;">青年</span>人潮流的时尚装修。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/1df22c9db3ae4637b4ee47036460684a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=4buNZyqRQ1Mal60H7h3N7k5hB8s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从<span style="color: black;">制品</span>到服务再到装修和视觉，都不次于<span style="color: black;">此刻</span>的<span style="color: black;">非常多</span>头部火锅品牌，<span style="color: black;">乃至</span>有<span style="color: black;">非常多</span>小火锅品牌都胜过传统火锅。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c51f4e055a1f4ca18e34b25de3e2aa89~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=d91ENEjtod9IieKQe%2FLuAkKyP2Q%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、符合主流客群的40元价格带，好吃不贵质价比高</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">如今在消费降级的趋势之下，顾客都追求高质价比。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小火锅<span style="color: black;">亦</span>非常符合主流客群所<span style="color: black;">选取</span>的价格带，人年均30-40元。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一方面，价格实惠有性价比。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在一碗麻辣烫都要40块的当下，<span style="color: black;">倘若</span>一顿火锅能30-40元，听上去就很吸引人。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">况且</span><span style="color: black;">能够</span>在和大火锅店<span style="color: black;">同样</span>的装修环境的店里，享受<span style="color: black;">一样</span>丰富的菜品和服务，只花不到一半的价格，当然顾客会<span style="color: black;">选取</span>花最少的钱。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/33f7abdb00244fdcb380804e6cd007d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=xhcxnvUUlue9o6AG2odpJk6AgCA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">另一点，吃得“丰富”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“菜品丰富”是顾客给小火锅的<span style="color: black;">评估</span>，在价格不高的<span style="color: black;">状况</span>下，<span style="color: black;">非常多</span>门店<span style="color: black;">能够</span>开在商场里，便利、干净、菜品还很丰富，小吃、甜点、荤素搭配，<span style="color: black;">成为了</span><span style="color: black;">非常多</span>白领午晚餐、家庭客聚餐的首选之地。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/55dd4f08d44844a48e7b64201ea71bf4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=vvqxbU8vOOrUpHR2Jhuktqpi%2BRU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、拼的是“供应链”，入局玩家只能走“连锁”模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当<span style="color: black;">咱们</span>看如今在全国各地成长起来的小火锅品牌，从诞生之日<span style="color: black;">起始</span>，<span style="color: black;">便是</span>奔着连锁模式，<span style="color: black;">况且</span>用极短的时间开疆拓土。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">针对</span>小火锅入局的玩家<span style="color: black;">来讲</span>，这是<span style="color: black;">她们</span><span style="color: black;">必要</span><span style="color: black;">选取</span>的一条路，<span style="color: black;">便是</span>只能走连锁品牌模式。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">针对</span>40元的价格带，还要追求<span style="color: black;">制品</span>品质、服务环境，<span style="color: black;">针对</span>单店玩家很难存活和<span style="color: black;">掌控</span>好成本。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>如今的小火锅品牌，拼的都是后端供应链。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">价格战是<span style="color: black;">非常多</span>品牌最有效的引流利器，平价吸引顾客，<span style="color: black;">然则</span>如今低价之外还<span style="color: black;">需求</span>你的<span style="color: black;">制品</span>力够强，<span style="color: black;">才可</span>站稳脚跟，这更加考验着<span style="color: black;">背面</span>供应链的降本增效能力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">仅有</span><span style="color: black;">持有</span>极强的供应链能力，<span style="color: black;">才可</span><span style="color: black;">掌控</span>成本在市场上存活下来。</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/58cce3af7b6946ccbcfc1bfc0fdab2bf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722517641&x-signature=x40YPEz%2FKOpmfSW8%2F6v7XbFRahY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">职业餐饮网总结：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">火锅<span style="color: black;">做为</span>餐饮<span style="color: black;">第1</span>大品类，<span style="color: black;">始终</span>存在着机会和空间。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">然则</span>在红海中搏出来的品牌少之又少。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">小火锅模式<span style="color: black;">始终</span><span style="color: black;">特别有</span>想像空间，从前几年的小火锅外送、再到自热火锅。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而如今这一轮的平价小火锅能否凭借着好的<span style="color: black;">制品</span>力、质价比和供应链成功走出还有待时间给出答案。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你<span style="color: black;">怎样</span>看待如今的平价小火锅模式？欢迎评论区留言分享。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">-END-</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">主编丨陈青 <span style="color: black;">统一</span> | 杨阳</span></span></p>
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