3个要点8种方式，就让超市营销额加强80%，零售人必看！
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想要</span>销量高，少不了在商品的摆放上下功夫。<span style="color: black;">摆设</span>的目的不仅是为了方便顾客，<span style="color: black;">更加是</span>为了做好商品的管理，将能促进<span style="color: black;">营销</span>的商品摆在最适当的<span style="color: black;">地区</span>，以此为超市创造<span style="color: black;">更加多</span><span style="color: black;">营销</span>机会，从而<span style="color: black;">提高</span>超市整体的<span style="color: black;">营销</span>额。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但不少超市在<span style="color: black;">摆设</span>设计上做得并不算出色，仅仅是做到了整齐，却<span style="color: black;">无</span><span style="color: black;">把握</span><span style="color: black;">摆设</span>的技巧，<span style="color: black;">显出</span><span style="color: black;">非常</span>不专业。<span style="color: black;">那样</span>超市商品<span style="color: black;">到底</span>怎么摆呢?需要用到<span style="color: black;">那些</span><span style="color: black;">摆设</span>道具?时尚货架<span style="color: black;">博主</span>结合<span style="color: black;">关联</span>资料，给<span style="color: black;">大众</span>整理了以下内容：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1532917532099544a3ef4c5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=ipCPGfQILttcxGQe2SUeOq6YsUA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>摆放商品的3个要点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、同系列商品<span style="color: black;">根据</span>大中小<span style="color: black;">归类</span>，并以垂直的方式<span style="color: black;">摆列</span>。单品则以横向方式进行<span style="color: black;">摆设</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、将超市货架上的商品以价格区分，价格高低按由上至下的方式<span style="color: black;">摆设</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、整箱<span style="color: black;">营销</span>的商品(较重)或体积<span style="color: black;">很强</span>的商品，摆放在超市货架的最底层。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">摆设</span>商品的8个方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管是单体社区超市，还是大型连锁超市，都有一套通用的商品<span style="color: black;">摆设</span><span style="color: black;">办法</span>，将这些<span style="color: black;">办法</span>结合<span style="color: black;">实质</span><span style="color: black;">状况</span><span style="color: black;">恰当</span>利用，就能有不错的收获。<span style="color: black;">详细</span>有<span style="color: black;">那些</span><span style="color: black;">办法</span>?跟着时尚货架<span style="color: black;">博主</span>接着往下看：</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/15329175321685dc1959729~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=TmxtE2jh15qWLNYT%2FeAAiYvgUQo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">整齐<span style="color: black;">摆设</span></strong>——最基本的<span style="color: black;">摆设</span>形式，能让商品的展示更整洁有序，营造更舒适的购物氛围，<span style="color: black;">提高</span>顾客好感。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">集中<span style="color: black;">摆设</span></strong>——把同种商品集中摆放在同一个超市货架上，适合周转快的商品<span style="color: black;">摆设</span>。采用这种<span style="color: black;">摆设</span>方式，要将商品类别纵向摆放，并<span style="color: black;">知道</span>商品类别的轮廓。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">不规则<span style="color: black;">摆设</span></strong>——超市货架上<span style="color: black;">摆设</span>的商品不<span style="color: black;">出现</span>变化，<span style="color: black;">然则</span>超市货架每层的隔板<span style="color: black;">能够</span>自由调节，为顾客营造商品位置变化的错觉，打破单调乏味感。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1532917532021ffc6a5fa59~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=Vsf8dnhMaVuoalPU1QaLoArunAQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">随机<span style="color: black;">摆设</span></strong>——在超市货架上配置篮筐，并将同类商品随机堆放在篮筐中，<span style="color: black;">通常</span>适用于<span style="color: black;">摆设</span>特价商品、<span style="color: black;">很难</span>变形的商品或散装商品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">端头<span style="color: black;">摆设</span></strong>——利用双面超市货的端架，摆放特价商品、高利润商品或某单一商品，以此来吸引顾客<span style="color: black;">重视</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">岛式<span style="color: black;">摆设</span></strong>——在超市出入口或通道处，<span style="color: black;">部署</span>高度<span style="color: black;">小于</span>1.2米的展台，<span style="color: black;">摆设</span>促销商品，打造更热闹的<span style="color: black;">营销</span>氛围。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">窄缝<span style="color: black;">摆设</span></strong>——在中央<span style="color: black;">摆设</span>架上撤去几层隔板，只留下底部的隔板形成一个窄长的空间进行特殊<span style="color: black;">摆设</span>，这种<span style="color: black;">摆设</span>就叫窄缝<span style="color: black;">摆设</span>。它所要表现的是商品的量感，让人眼前一亮。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1532917532054295d7b6008~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=W8%2BVQasHv%2Bco4kOLNUvlfcW%2Fq2M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">明显</span><span style="color: black;">摆设</span></strong>——摆放商品时超出<span style="color: black;">一般</span>的<span style="color: black;">摆设</span>线，使商品面向通道，更<span style="color: black;">明显</span>地展<span style="color: black;">此刻</span>顾客面前，有助于招徕顾客。但要<span style="color: black;">重视</span>的是，<span style="color: black;">明显</span><span style="color: black;">摆设</span>不可<span style="color: black;">太多</span>应用，<span style="color: black;">以避免</span>阻塞购物通道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>超市<span style="color: black;">摆设</span>的基本工具</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">不管多优秀的超市<span style="color: black;">摆设</span>设计，都绝对离不开好的<span style="color: black;">摆设</span>工具来辅助。时尚货架<span style="color: black;">博主</span>给<span style="color: black;">大众</span>带来了这4种常用的基本工具：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1、超市货架</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/15329175321019255a42b46~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=mVso4ouhO3yHZti8Ujnn7Cbjbfg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">超市货架按结构有单面货架、双面货架和四面货架之分;按材质有铁制货架、钢制货架和钢木货架等;按功能有常规货架、促销货架和生鲜货架等。<span style="color: black;">区别</span>的货架<span style="color: black;">摆设</span><span style="color: black;">区别</span>商品，<span style="color: black;">同期</span><span style="color: black;">亦</span>匹配<span style="color: black;">区别</span>的<span style="color: black;">摆设</span>方式，在<span style="color: black;">实质</span><span style="color: black;">运用</span>中，需要<span style="color: black;">按照</span><span style="color: black;">摆设</span><span style="color: black;">需要</span>进行<span style="color: black;">调节</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2、端架</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1532917532064dfe624d975~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=TOZBKiWLOa2U%2FkVIfwLjtZ7NvGY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">配置在双面超市货架的两端，用于开展端头<span style="color: black;">摆设</span>，利用顾客的动向转变，来达到商品<span style="color: black;">营销</span>的目的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3、隔物板</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1532917532370cdeec681ee~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=uQkpQ2uPFjf4%2BY%2FqnzVvtvaVhbw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用于隔离两种<span style="color: black;">区别</span>的商品，避免商品之间混淆不清，影响顾客区分。<span style="color: black;">通常</span>有磁吸式、卡扣式和塑料型三种，<span style="color: black;">能够</span><span style="color: black;">按照</span>自己的<span style="color: black;">爱好</span>进行<span style="color: black;">选取</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4、护栏</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/153291753239391c3767fb5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722538200&x-signature=zdGqlZqD7C1BPout9Q8jat%2BDHSU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">安装在超市货架的边缘位置，有<span style="color: black;">必定</span>的高度，<span style="color: black;">然则</span>又不影响商品的拿取和展示，适用于高档易碎商品的<span style="color: black;">摆设</span>，有效避免商品跌落而<span style="color: black;">导致</span>损失。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">超市<span style="color: black;">摆设</span>设计从来都不是一件简单的事，它考验的不仅是超市经营者的专业技能，<span style="color: black;">更加是</span>超市货架本身的优劣，<span style="color: black;">仅有</span>好货架遇上好技巧，<span style="color: black;">才可</span>真正实现<span style="color: black;">摆设</span>设计的价值，<span style="color: black;">才可</span>有效<span style="color: black;">提高</span>商品的销量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>时尚货架<span style="color: black;">博主</span>给<span style="color: black;">大众</span>整理的超市<span style="color: black;">摆设</span>的<span style="color: black;">关联</span>问题，<span style="color: black;">倘若</span>你还想欣赏超市货架<span style="color: black;">摆设</span><span style="color: black;">方法</span>，或想<span style="color: black;">认识</span>人人乐、华润万家和天虹等知名连锁商超的经营模式，欢迎在评论里留言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本文由时尚店铺服务原创发布，转载请注明出处！</strong></p>
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