fny5jt9 发表于 2024-7-26 12:13:45

超市怎么样快速引爆客流量?让新顾客和老顾客都满意的话术!


    <div style="color: black; text-align: left; margin-bottom: 10px;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有个大型的超市,每年到夏天8-9月份的时候,这家超市都会策划一场活动,一年一场,<span style="color: black;">已然</span><span style="color: black;">连续</span><span style="color: black;">非常多</span>年了,<span style="color: black;">况且</span>每年都是人气爆满,就跟淘宝双11疯抢的那种感觉似的,顾客都开车过来抢<span style="color: black;">制品</span>,更疯狂的是,有的人竟然抢一车<span style="color: black;">制品</span>回去,到底策划的是一场什么类型的活动呢?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实非常简单:</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>,包装打造鱼饵,<span style="color: black;">例如</span>,卫生纸,原价几十块钱,活动<span style="color: black;">时期</span>九块九,有的品牌<span style="color: black;">乃至</span>价格更低,当然不是就一两款卫生纸搞活动,而是几乎所有的卫生纸品牌基本上都有活动,<span style="color: black;">况且</span>力度都不小。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了卫生纸以外,还有<span style="color: black;">有些</span>要换季的服装等,都有很大的优惠力度,当然还有<span style="color: black;">有些</span>其他的<span style="color: black;">制品</span>,就<span style="color: black;">经过</span><span style="color: black;">这般</span>一个简单的鱼饵打造策略,就能够实现快速引爆超市的人气,<span style="color: black;">况且</span>每年都爆满,有<span style="color: black;">非常多</span>顾客买一车卫生纸回家。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526702989248c304cf5087~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722538253&amp;x-signature=u5L6%2BqjsAB%2Bl7fS3RCC3d2LLIUU%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然在鱼饵上面赚不到钱,<span style="color: black;">然则</span><span style="color: black;">海量</span>的人流量进店以后,是不是会有顾客购买其他的<span style="color: black;">制品</span>,超市能够靠其他的<span style="color: black;">制品</span><span style="color: black;">挣钱</span>,除此以外,<span style="color: black;">便是</span><span style="color: black;">海量</span>的现金流,大型超市给供货商结帐,是周期性的结帐,<span style="color: black;">那样</span>活动<span style="color: black;">时期</span>就会形成<span style="color: black;">海量</span>的现金流。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实做大型超市、利润很低,大型超市基本都是靠现金流和供货商入场费<span style="color: black;">挣钱</span>的。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703227141571fb631dc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722538253&amp;x-signature=AbAy82gsTw8EJOufp9vo7jLJX58%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">像类似超市这种店铺,老<span style="color: black;">大众</span>生活中经常需要购买的<span style="color: black;">制品</span>,这类店非常容易策划引爆店铺人气的<span style="color: black;">方法</span>,<span style="color: black;">制品</span>本身价格都不高,再设计<span style="color: black;">必定</span>比例的优惠折扣,<span style="color: black;">便是</span>很好的鱼饵<span style="color: black;">制品</span>了。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>想要人气爆的快,优惠折扣的<span style="color: black;">制品</span>就要多<span style="color: black;">有些</span>,全场<span style="color: black;">制品</span>都要有优惠折扣,跟一两款有优惠折扣引爆店铺人气的效果肯定不<span style="color: black;">同样</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,任何策略都是有<span style="color: black;">要求</span>的.并不是所有超市套用这套<span style="color: black;">方法</span>,都能够成功,有一类超市就不行,什么样的超市不行呢?<span style="color: black;">便是</span><span style="color: black;">制品</span>跟对手相比<span style="color: black;">无</span>一点<span style="color: black;">优良</span>的,<span style="color: black;">这般</span>的就不行,这家超市之<span style="color: black;">因此</span>能够快速引爆店铺人气,<span style="color: black;">由于</span>在当地是最大的超市,<span style="color: black;">制品</span>过关。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">实体店生意,表象是互联网和竞争对手的冲击,其核心<span style="color: black;">原由</span>却是时代发展太快,而大<span style="color: black;">都数</span>生意经营者<span style="color: black;">自己</span>的思维实力太弱所<span style="color: black;">引起</span>的!再不学习,注定会越来越难!</p>
      <h1 style="color: black; text-align: left; margin-bottom: 10px;">实体店管理:让新顾客和老顾客都满意的话术!</h1>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾客是<span style="color: black;">咱们</span>的<span style="color: black;">第1</span>要义,不管是新顾客还是老顾客,都是店铺的重要资源,<span style="color: black;">那样</span>,面对新顾客和老顾客,<span style="color: black;">咱们</span>应该怎么接待<span style="color: black;">才可</span><span style="color: black;">赢得</span>好感,带来业绩呢?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面对老顾客</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703250061dc73133abf~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722538253&amp;x-signature=v%2F1AexjZrcM2XpWdLhTEA7ahEPw%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对1:您好,欢迎光临!</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平淡地对待老顾客,和对待新顾客<span style="color: black;">无</span>什幺区别,会让老顾客感到很失落,<span style="color: black;">衰退</span>再次购买的热情。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对2:李小姐,好久没来了呀,今天打算买什么呢?</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表述太过直接,<span style="color: black;">好似</span>双方之间除了交易,<span style="color: black;">无</span>别的关系,很难让导购和老顾客的关系升温。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">错误应对3:李小姐,您来啦,请随便<span style="color: black;">瞧瞧</span>,有需要的时候叫我。</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">表述太过随意,<span style="color: black;">不足</span>热情,会让老顾客感觉受到了怠慢,<span style="color: black;">做为</span>老顾客,她们<span style="color: black;">常常</span><span style="color: black;">期盼</span>比其他顾客得到<span style="color: black;">更加多</span>的关注和<span style="color: black;">注重</span>,<span style="color: black;">期盼</span>在店里找到归属感,而<span style="color: black;">不仅</span>只是购买<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>,导购<span style="color: black;">不可</span>用对待新顾客的方式对待老顾客,而要有区别,给予<span style="color: black;">更加多</span>的关爱。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的来讲,对待老顾客的方式,一方而要把她们当成最尊贵的客人,另一方而要将她们当作亲近的好友。这才是老顾客<span style="color: black;">期盼</span>在店里得到的,<span style="color: black;">仅有</span>这方面的情感得到满足后,她们才有可能重复购买,<span style="color: black;">作为</span>最忠实的顾客。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★话术:</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购:</strong>李小姐,欢迎光临!好久没见您了,还是这么<span style="color: black;">美丽</span>。对了您上次说想买××衣服,<span style="color: black;">此刻</span>到货了,您要不要试试?……</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评</strong>:记得老顾客的姓名及上次购物时提出的<span style="color: black;">需要</span>,会使老顾客充分感受到自己被<span style="color: black;">注重</span>,而适度的赞美会让老顾客心情更好。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购:</strong>李小姐,欢迎光临!好久没见到您了,皮肤真的越来越好了,今天想买点什么?</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评:</strong>记得老顾客的姓名,对导购<span style="color: black;">来讲</span>是起码的<span style="color: black;">需求</span>。<span style="color: black;">同期</span>,<span style="color: black;">由于</span>是再次打交道,导购<span style="color: black;">能够</span>更热络些,像<span style="color: black;">伴侣</span><span style="color: black;">同样</span>和她寒喧,并赞美她,而再次推<span style="color: black;">制品</span>时,不要太急迫,<span style="color: black;">能够</span>在寒喧过后进行。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>对方<span style="color: black;">暗示</span>这次来<span style="color: black;">无</span>购买计划,只是来<span style="color: black;">瞧瞧</span>,导购切不可表现出不快<span style="color: black;">心情</span>,而是要继续热情对待老顾客,让老顾客在店内感觉到归属感,从而<span style="color: black;">作为</span>更忠诚的顾客。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">导购:</strong>当导购正在为顾客A服务,<span style="color: black;">此时</span>老顾客B进店了。导购对顾客A说对不起,请稍等,我马上就来。<span style="color: black;">而后</span>一边走向老顾客B一边大声说:李小姐,您可来了,好久不见您了。接着<span style="color: black;">步行到</span>老顾客B身边小声说:您随意挑选一下,我招呼完那位客人马上过来。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">点评:</strong>尽管导购在忙碌中,仍然对老顾客热情有加,并<span style="color: black;">经过</span>小声的说话方式<span style="color: black;">创立</span>与老顾客的亲密感,<span style="color: black;">这般</span>更能培养顾客对导购的信任感。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703106359e55664d125~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722538253&amp;x-signature=ToYwFu6nQHHUlcqBWiycQvFRHGs%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">面对新顾客</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/1526703080371143df51e6b~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722538253&amp;x-signature=ctd2xpv16HoI3AlEc4HaU78sqDA%3D" style="width: 50%; margin-bottom: 20px;"></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>初次见面的顾客,导购<span style="color: black;">怎样</span>立即<span style="color: black;">得到</span>她的好感?</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、塑造专业形象;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">重视</span>顾客的<span style="color: black;">心情</span>;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、给顾客良好的外观印象;</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、要记住顾客的名字。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>赢顾客不等于成交</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">推销的<span style="color: black;">最后</span>目地在于成交,不在说赢顾客,不要对顾客提出的任何问题、想法、都抱着要说赢顾客,<span style="color: black;">才可</span>说服顾客的心理,记住,嘴巴要永远在耳朵后面。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>对顾客的类型分析及对策</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顾客的类型千万种,服务方式因人而异,<span style="color: black;">所说</span>“知已知彼”“百战百胜”。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.节俭型顾客</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点:爱讨价还价,选东西很仔细,爱占便宜,<span style="color: black;">始终</span>问价钱。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策:推广时以强调服装优点为主,<span style="color: black;">选取</span>时价格较便宜<span style="color: black;">制品</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.虚荣型顾客</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点:<span style="color: black;">爱好</span>吹虚自己的成就,穿着时髦,受听别人赞美。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策:<span style="color: black;">尽可能</span>投其所好,强调<span style="color: black;">制品</span>新颖,<span style="color: black;">导致</span>她的<span style="color: black;">重视</span>。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.自负型顾客</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点:穿着打扮引人<span style="color: black;">重视</span>,<span style="color: black;">爱好</span>谈论自己,<span style="color: black;">爱好</span>聊天。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策:假装崇拜她,把<span style="color: black;">专题</span>捡过来。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.固执型顾客</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点:主观<span style="color: black;">认识</span>强<span style="color: black;">很难</span>动摇,有<span style="color: black;">知道</span>购买意愿,不愿接受别人意见。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策:<span style="color: black;">尽可能</span>满足其意愿,反驳她时<span style="color: black;">尽可能</span>委婉。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.苛求型顾客</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">特点:<span style="color: black;">爱好</span>吹毛求疵,<span style="color: black;">很难</span>被说服,<span style="color: black;">爱好</span>自己<span style="color: black;">把握</span>情势,<span style="color: black;">一般</span>这类顾客穿着打扮都很讲究。</p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对策:抓住她的<span style="color: black;">需要</span>,介绍<span style="color: black;">有些</span>价值较高的<span style="color: black;">制品</span>。</p>
    </div>




游过一群鸭 发表于 2024-9-1 10:46:38

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