18个便利店引客入店妙招,让你的收入加强2倍
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">便利店是进店转化率比较高的场所,只要进店</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">的都是有<span style="color: black;">知道</span>消费<span style="color: black;">需要</span>的,<span style="color: black;">因此</span>,<span style="color: black;">想要</span><span style="color: black;">提高</span><span style="color: black;">营销</span>额,最需要的<span style="color: black;">便是</span><span style="color: black;">加强</span>进店人数。</strong><span style="color: black;">能够</span><span style="color: black;">经过</span>以下<span style="color: black;">有些</span>招数吸引顾客入店:</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">保准</span>购物环境明亮清洁</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">明亮清洁的购物环境,能让顾客进店之后觉得非常舒适,愿意多花点时间逗留选购,并且<strong style="color: blue;">好的购物环境还能让顾客更信任店内的<span style="color: black;">制品</span>,更能<span style="color: black;">表现</span>出所<span style="color: black;">营销</span>商品的<span style="color: black;">优秀</span>。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.<span style="color: black;">各样</span>设备配置要齐全</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">设备<span style="color: black;">不仅</span><span style="color: black;">包含</span>便利店的<span style="color: black;">摆设</span>设备,还<span style="color: black;">包含</span><span style="color: black;">有些</span>电器设备,<span style="color: black;">例如</span>空调、冷柜、微波炉等。</strong>夏天天气炎热,一个连空调都<span style="color: black;">无</span>的便利店是很难留住顾客的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9160fef346c348db858b0cfc8b9d66b7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=Qz4KxE0F9cW8xjrjIRsIqm2WYNs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.进出口的宽度要适宜</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">店面进出口<span style="color: black;">倘若</span>太窄的话会产生一种很拥挤的感觉,<span style="color: black;">引起</span>有些顾客<span style="color: black;">步行到</span>门口就不愿意进去了。<span style="color: black;">因此</span><strong style="color: blue;">对便利店进出口宽度的设置<span style="color: black;">必定</span>要<span style="color: black;">重视</span>,不宜太窄<span style="color: black;">亦</span>不宜太宽,<span style="color: black;">通常</span>以1.5m<span style="color: black;">上下</span>为佳</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.便利店货架之间间距<span style="color: black;">恰当</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">便利店货架布局时要<span style="color: black;">思虑</span>到货架与货架之间的间距,能让顾客顺利通行且蹲下选购商品的时候<span style="color: black;">亦</span>要有足够的空间,<strong style="color: blue;"><span style="color: black;">不可</span>让顾客感觉拥挤,最好能容纳2个人<span style="color: black;">同期</span>通行,以不<span style="color: black;">少于</span>0.8m为宜。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=0UtiSvWqO54GvYYV2KJG71tDe84%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5.入口位置不要摆放<span style="color: black;">太多</span>商品</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有些便利店<span style="color: black;">爱好</span>将一些堆头、促销类商品都摆放在门口的位置,觉得<span style="color: black;">这般</span><span style="color: black;">能够</span>对顾客形成<span style="color: black;">必定</span>的吸引力,<span style="color: black;">然则</span>却<span style="color: black;">忽略</span>了<span style="color: black;">这般</span>做还<strong style="color: blue;">会让门口位置<span style="color: black;">显出</span>拥挤,对顾客进出<span style="color: black;">导致</span><span style="color: black;">不方便</span>,使顾客不愿意<span style="color: black;">太多</span>停留。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4cf2b6d5aab74e5a8cd07813aba94467~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=fwKQGtE53ZhTx7F5KUbjF2Un5yI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6.在门口摆放<span style="color: black;">有些</span>便民<span style="color: black;">设备</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在门口摆放<span style="color: black;">有些</span>桌椅,很容易积聚人气,</strong>尤其是有的人逛街走路累了,会坐下来歇歇脚,<span style="color: black;">亦</span>会进店买些零食饮料之类。而儿童摇摇车,<span style="color: black;">尤其</span>受小孩欢迎,<span style="color: black;">亦</span>能吸引家长进店选购。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.门口信息栏</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">在门口做一个信息栏,</strong>张贴<span style="color: black;">有些</span>租房、招工等<span style="color: black;">宣传</span>,<span style="color: black;">亦</span>能吸引<span style="color: black;">有些</span>人过来<span style="color: black;">光临</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8.免费WIFI</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">开通免费WIFI,把名<span style="color: black;">叫作</span>设置成便利店的名字,能起到<span style="color: black;">必定</span>的效果,</strong><span style="color: black;">这般</span>有人过来蹭网时,可能就会顺便买点东西。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d37d19bef2c642ad86798719a86f0457~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=Y4k2YQPJF9P35rL1cZV8JK%2FL0P8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">9.充值服务</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">代充话费、公交卡,代缴水电费、煤气费,现代人生活忙碌,<strong style="color: blue;"><span style="color: black;">供给</span>这些服务项目,能够帮<span style="color: black;">她们</span>节约时间,从而积攒<span style="color: black;">有些</span>人气。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">10.代收快递</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">代收快递有两种方式,一种是免费的,一种是收费的,<span style="color: black;">通常</span><span style="color: black;">一起</span>钱一件。</strong><span style="color: black;">非常多</span>人不方便收快递,便利店<span style="color: black;">倘若</span>能<span style="color: black;">供给</span>代收快递,<span style="color: black;">亦</span><span style="color: black;">能够</span>吸引一部分人过来。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">11.提现</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人需要现金,<span style="color: black;">或</span>现金转到支付宝、<span style="color: black;">微X</span>里,便利店<span style="color: black;">能够</span>帮<span style="color: black;">她们</span>做,收1%手续费。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6f4274dc629f4e4a91d8c019a72ba3fa~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=xQLaEyYgLbFzozM0NVoQ5et3F4o%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">12.做好宣传工作</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">能够</span>发传单,<span style="color: black;">亦</span><span style="color: black;">能够</span>为便利店注册一个<span style="color: black;">微X</span>公众号,引导顾客关注,<span style="color: black;">而后</span>有优惠促销时<span style="color: black;">能够</span>在上面发布,</strong>更加快捷和省成本,<span style="color: black;">同期</span><span style="color: black;">微X</span>公众号还能起到和顾客互动的效果。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">13.促销</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">拿一部分<span style="color: black;">制品</span>低价来促销,临期或滞销的商品,<strong style="color: blue;"><span style="color: black;">能够</span>做买一送<span style="color: black;">1、</span>买二送一的促销活动,既能<span style="color: black;">处理</span>库存,又能吸引顾客。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">14.抽奖</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">节日进行抽奖活动,<span style="color: black;">亦</span>能聚集<span style="color: black;">有些</span>人气。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5dc3a6bbc0404e8daa4f19fee780f70b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=3YmQS795PpCSKWmpfyNGNtE1FTU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">15.热水供应</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">供给</span>免费热水供应,<span style="color: black;">这般</span>顾客买奶茶、方便面时就能随时冲泡,<span style="color: black;">同期</span><span style="color: black;">能够</span><span style="color: black;">供给</span>微波炉加热的服务。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/63000dbf0c6444b3b8c1a6b5b2b7c402~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539035&x-signature=QmXvMkMLGzMmbtfj8J4v8e2kVp0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">16.<span style="color: black;">供给</span>免费厕所服务。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">17.<span style="color: black;">供给</span>免费充电服务。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">18.在门口放一台电视播放节目、<span style="color: black;">供给</span>上门送货等服务,<span style="color: black;">亦</span><span style="color: black;">能够</span>吸引顾客。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平常</span>运营方面,<strong style="color: blue;">要多站在客户的<span style="color: black;">方向</span>思考问题,挖掘客户的潜在<span style="color: black;">需要</span>,<span style="color: black;">经过</span>更贴心、人性化的服务吸引顾客进店,让顾客对便利店形成依赖和粘性。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">爱好</span>的亲们,请在页尾点赞,转发,留言</strong></p>
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