让餐饮门店顾客爆满的四个办法
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">干餐饮客流<span style="color: black;">便是</span>钱流，餐饮门店顾客爆满是每一个餐饮人<span style="color: black;">皆想</span>要的，<span style="color: black;">那样</span><span style="color: black;">怎样</span>做到这一点呢？</span></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3f9fb88fbc414d62a5bffeb07d19b032~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722539336&x-signature=G%2B6j1TOqdf%2FgmU5Vf5GLGvQCVO8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这儿</span>有四个让餐饮门店顾客爆满的<span style="color: black;">办法</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>一：<span style="color: black;">特殊</span>视觉锤</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">顾客到店，一是店里的老顾客，信任门店的出品。二是慕名而来，<span style="color: black;">针对</span>这部分从来没到店消费过的顾客，</span><strong style="color: blue;"><span style="color: black;">抓住<span style="color: black;">她们</span>最有效的<span style="color: black;">办法</span>是做出一道<span style="color: black;">特殊</span>视觉锤的出品</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">以茶餐厅为例，茶餐厅的特色主打<span style="color: black;">通常</span>是黯然销魂饭，普通的黯然销魂饭是几片肉加一个鸡蛋，碗口<span style="color: black;">亦</span>不大。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">特殊</span>视觉锤是做出一份超大加强版的黯然销魂饭，一个人抱不动为佳。想吸引眼球<span style="color: black;">乃至</span><span style="color: black;">能够</span>用鸵鸟蛋，以此来惊艳到路过的顾客，如此视觉锤吸引到客流不是难事。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>二：超级折扣券</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">消费者<span style="color: black;">针对</span>折扣是完全<span style="color: black;">无</span>抵抗力的，有一家新开的火锅店在<span style="color: black;">无</span>发放折扣券时，客流量<span style="color: black;">通常</span>，当发放了三百张折扣券后，门店<span style="color: black;">显现</span>了难得一间的排队盛况。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">抛开顾客的流失率不谈，</span><strong style="color: blue;"><span style="color: black;">低价永远是吸引顾客的不二法宝</span></strong><span style="color: black;">。至于顾客来了，<span style="color: black;">怎样</span>留住顾客<span style="color: black;">便是</span>下一个课题了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>三：打造网红爆款</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">顾客都有猎奇跟风的心理</span></strong><span style="color: black;">，<span style="color: black;">倘若</span>门店有一款网红爆款，会吸引到不少顾客前来打卡。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">网红爆款<span style="color: black;">制品</span>需要对<span style="color: black;">目的</span>用户有很深的洞察力和极强的<span style="color: black;">开发</span>能力。<span style="color: black;">倘若</span>这两项都<span style="color: black;">无</span>，<span style="color: black;">亦</span><span style="color: black;">不消</span>担心，借鉴同行成功的网红爆款<span style="color: black;">制品</span><span style="color: black;">亦</span>是可行的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">尽可能</span><span style="color: black;">选取</span>非同一地区的门店参考，<span style="color: black;">这般</span>利用信息差还有<span style="color: black;">有些</span>红利<span style="color: black;">能够</span>赚到。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">办法</span>四：出品与服务</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">门店一时顾客爆满不是<span style="color: black;">目的</span>，门店<span style="color: black;">每日</span>顾客爆满才是各位餐饮人想要的。想让门店<span style="color: black;">作为</span>长红，良好的出品与服务则是必须要有的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">顾客一<span style="color: black;">起始</span><span style="color: black;">选取</span>一家餐饮门店是被吸引过去的，第二次、第三次再去，<span style="color: black;">便是</span>冲着出品去的了。出品不行，是留不住顾客的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有一家烤鸭店，<span style="color: black;">每日</span>出炉的烤鸭数量有限，<span style="color: black;">由于</span><span style="color: black;">口味</span>好，排队购买的顾客<span style="color: black;">持续</span>，去晚了就卖光了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这般</span>的门店即使不打折、不做私域流量，<span style="color: black;">同样</span>能顾客爆满</span><strong style="color: blue;"><span style="color: black;">，<span style="color: black;">由于</span><span style="color: black;">她们</span>抓住了顾客的核心<span style="color: black;">需要</span>，即出品这块</span></strong><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这四种让餐厅顾客爆满的<span style="color: black;">办法</span>，各位餐饮老板学会了吗？</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：张奇，餐饮品牌策划人，未知力品牌创造站创始人，专注餐饮、快消品<span style="color: black;">行业</span>新品牌打造。</p>
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