淘宝一件代发应该怎么做?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3个<span style="color: black;">过程</span>,带你领先80%的新手卖家!!!</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">花费2分钟,<span style="color: black;">加强</span>你十倍效率,你要是还不会一件代发,那你隔着网线来打我吧!</strong></span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/117956552a75418c989f57accaf57407~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=O5pb%2FJ94rmOKcEjaicsu5K9LnIQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">1、</span>什么是一件代发</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“一件代发”顾名思义,<span style="color: black;">便是</span>你<span style="color: black;">做为</span>卖家,哪怕你只卖出一件<span style="color: black;">制品</span>,供应商<span style="color: black;">亦</span><span style="color: black;">能够</span>帮你发货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在过去电商还<span style="color: black;">无</span>兴起的时候,工厂<span style="color: black;">始终</span>是强势的一方,<span style="color: black;">倘若</span>你是开实体店的,想要让工厂给你生产一批货,要么每件<span style="color: black;">制品</span>进货价格很高,要么你一下子订购<span style="color: black;">非常多</span>件<span style="color: black;">制品</span>,工厂才会帮你生产。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而自从有了阿里巴巴,这个网上最大的批发市场,<span style="color: black;">海量</span>的线上工厂和档口入驻进来,<span style="color: black;">此刻</span>不需要你一下子订购许多件<span style="color: black;">制品</span>,<span style="color: black;">亦</span>不需要你缴纳<span style="color: black;">巨额</span>的加盟费,0门槛代销<span style="color: black;">各样</span>类目厂家的一手货源。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">哪怕你隔三差五偶尔只卖出去一件<span style="color: black;">制品</span>,供应商<span style="color: black;">亦</span><span style="color: black;">能够</span>帮你发货,这个<span style="color: black;">便是</span>从线下大批量批发到线上一件代发的演变。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2、</span>一件代发流程</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">第1</span>步:<span style="color: black;">选取</span>你要代销的<span style="color: black;">制品</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>你想卖<span style="color: black;">女子</span>穿的童鞋,你就<span style="color: black;">能够</span>直接在1688搜索“童鞋女”,<span style="color: black;">而后</span>勾选实力商家,再在搜索结果页<span style="color: black;">选取</span>你想代销的款式,如下图</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e157d6c8d87346b6b4bb3d75ead0b4db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=EPIdxwZ%2Boes4tRKBAPQS9HBvyNI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第二步:一键铺货到淘宝店草稿箱</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">制品</span>页面点击“我要铺货”,<span style="color: black;">而后</span><span style="color: black;">选取</span>“官方淘宝铺货工具”,成功后会提示“商品信息已成功发布到淘宝草稿箱!”这个时候<span style="color: black;">咱们</span>再点击“去上架”,就<span style="color: black;">能够</span>在淘管家页面看到<span style="color: black;">咱们</span>代销的商品了,<span style="color: black;">而后</span><span style="color: black;">咱们</span>再点击淘管家页面的上架按钮就会<span style="color: black;">转</span>到商品发布页面。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3588fa9dc6e240038ffa2445a4113570~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=VoRBaDnO7r52mB90F6h6ip48eJ0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a7d64e4748084d07bdd1cf1ca323023c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=n575ATeJa63xfFVcP9TA%2Fs93L5g%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个淘宝网商品发布页面,<span style="color: black;">重视</span>我下图红色框柱的<span style="color: black;">地区</span>,只要旁边带有红色星号的都是必填项,<span style="color: black;">仅有</span>填完整了,<span style="color: black;">才可</span>成功发布。<span style="color: black;">倘若</span>有些信息不清楚怎么填,<span style="color: black;">能够</span>返回到1688该<span style="color: black;">制品</span>页面看下商品属性<span style="color: black;">或</span>在淘宝上去搜索一下同款<span style="color: black;">制品</span>,看下同款<span style="color: black;">制品</span>的详情页属性。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/74090e0d5173423bae2cd18064059051~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=%2BGAEfbDjvk%2BYErFzxGlMB98NMac%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第三步:重新定价、优化标题、主图详情页并上架</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>供应商在1688上架<span style="color: black;">制品</span>的时候<span style="color: black;">重点</span>是针对卖家统一设置的,你发布到淘宝的草稿箱之后还需要重新优化一下,<span style="color: black;">例如</span>我举例的这个<span style="color: black;">制品</span>代销价是59元,快递费是5元,<span style="color: black;">咱们</span>的代销成本价<span style="color: black;">便是</span>64元,<span style="color: black;">然则</span>发布到淘宝草稿箱默认的一口价是56元包邮,<span style="color: black;">倘若</span><span style="color: black;">咱们</span>不改价,直接上架<span style="color: black;">营销</span>,<span style="color: black;">咱们</span><span style="color: black;">不仅</span>不<span style="color: black;">挣钱</span>,还要亏本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了一口价需要重新定价,<span style="color: black;">倘若</span>这个商品你准备上架正式<span style="color: black;">营销</span>了,还需要重新优化一下<span style="color: black;">制品</span>标题,最好主图详情页<span style="color: black;">亦</span>适当更换一下位置<span style="color: black;">或</span><span style="color: black;">弥补</span><span style="color: black;">有些</span>内容,跟其他发布了之后就什么都不改的卖家做一下差异化,<span style="color: black;">这般</span><span style="color: black;">更易</span><span style="color: black;">加强</span>转化。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/fa895c7806954f9baca6d0b5184cbd5e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=bTnES1MXCxaAb48tfERef7Pl2%2Fw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">第四步:有订单后去阿里后台下单,供应商发货</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你的淘宝店有买家付款之后,在1688淘管家后台的“淘宝拉回订单”就能看到这个订单信息,你点击“普通下单”,付完货款之后供应商就给你发货,买家那边确认收货之后,你就能赚到这笔差价。</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6aea96f213c046c0b836fee6a08022cf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=MUhokOQaZ2BR%2FcexGXiFLR005C0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">3、</span>一件代发之前先选蓝海类目</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>新手卖家不管是做淘宝店还是拼多多,基本上都是先从一件代发先做起的,一件代发的优点<span style="color: black;">非常多</span>,<span style="color: black;">例如</span>你不需要囤货压货,<span style="color: black;">亦</span>不需要缴纳一分钱加盟费,你代销的时候供应商早都<span style="color: black;">已然</span>把<span style="color: black;">制品</span>的<span style="color: black;">照片</span>拍摄好了,主图视频和详情页什么的都<span style="color: black;">已然</span>精心设计好了,你一键上传到店铺里面之后就<span style="color: black;">能够</span><span style="color: black;">起始</span>卖了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>,我<span style="color: black;">做为</span>一名从2008年就<span style="color: black;">起始</span>在淘宝上做一件代发的老卖家必须要提醒各位新手卖家:<span style="color: black;">此刻</span>的电商<span style="color: black;">已然</span>不是2008年以前随便上架几个<span style="color: black;">制品</span>就能卖的时代了,大部<span style="color: black;">归类</span>目的竞争<span style="color: black;">已然</span>很激励了,<span style="color: black;">例如</span>卖女装、<span style="color: black;">打扮</span>品等。<span style="color: black;">因此</span>,这两年<span style="color: black;">想要</span>在淘宝上赚到钱<span style="color: black;">必定</span>要做竞争小利润高的蓝海类目,这种类目<span style="color: black;">因为</span>商品数量比较少,<span style="color: black;">因此</span>哪怕运营推广的水平差一点,<span style="color: black;">亦</span>能<span style="color: black;">得到</span>不错的流量和订单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>你看下面这个图的数据:</span></p><span style="color: black;">女装:在线商品数100多万,<span style="color: black;">况且</span>支付转化率低,商城点击占比<span style="color: black;">亦</span>高。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/432e6e0785b24da3935dc5413f3f051a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=FaUPFY3BVibfk2G6o7tnxlde7wU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>再来看一个蓝海类目的数据</span></p><span style="color: black;">某蓝海类目的关键词数据,在线商品数<span style="color: black;">仅有</span>200多个,支付转化率高,<span style="color: black;">况且</span>商城点击占比低。</span>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/450d23ceeafa41b79984802a982311b2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722556667&x-signature=yIeQwvfjooOUq8iHujjMWbdIAQE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因此</span>以后做淘宝千万不要一上来就去做男女装、男女鞋、童装、男女包、母婴、零食等大类目了,这些类目竞争实在太大,很难赚到钱。而要去<span style="color: black;">选取</span>竞争小,转化率高的小众冷门类目<span style="color: black;">才可</span><span style="color: black;">容易</span>实现盈利。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">最后</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我是火星,</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一个有13年电商实战经验的淘宝人</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">08年入行淘宝,开店<span style="color: black;">迄今</span>,<span style="color: black;">此刻</span>把13年的经验分享给正在电商道路上的人。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">大众</span><span style="color: black;">倘若</span>碰见任何淘宝货源、开店、流量、选品的问题都欢迎来找我交流。</span></strong></span></p>
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