1fy07h 发表于 2024-7-26 23:07:28

价差5倍!在抖音买的商品拼多多发货,“无货源店铺”躺赚差价?

<span style="color: black;">随着短视频直播平台的兴起以及消费模式线上化,近几年电商平台风生水起。</span><span style="color: black;">中国消费者报<span style="color: black;">说到</span>,网络消费<span style="color: black;">作为</span>拉动消费增长的重要力量,但受多重<span style="color: black;">原因</span>影响,2023年电商消费维权指数向上波动。</span><span style="color: black;">在众多电商消费维权中,针对</span><span style="color: black;"><strong style="color: blue;">“无货源店铺”</strong></span><span style="color: black;"><span style="color: black;">诱发</span>的维权案例仍备受诟病。</span><span style="color: black;">“无货源店铺”<span style="color: black;">常常</span><span style="color: black;">指的是</span>,</span><span style="color: black;"><strong style="color: blue;">商家的在售商品<span style="color: black;">无</span>现货,且未取得货源方授权的<span style="color: black;">状况</span>下直接搬运商品信息,待消费者下单后,商家再到货源平台下单,以此赚取差价的<span style="color: black;">行径</span>。</strong></span><span style="color: black;">记者<span style="color: black;">认识</span>到,<span style="color: black;">日前</span>,各大电商平台均已明令禁止“无货源店铺”,并发布<span style="color: black;">关联</span>治理公告。但搜索网络投诉平台,由“无货源店铺”<span style="color: black;">诱发</span>的纠纷并未消退。不少电商消费者及“创业小白”均<span style="color: black;">暗示</span>被“无货源”模式收割。</span><span style="color: black;"><strong style="color: blue;">同一件女装<span style="color: black;">区别</span>平台价差近5倍</strong></span><span style="color: black;"><strong style="color: blue;">“无货源店铺”躺赚差价?</strong></span><span style="color: black;"><span style="color: black;">经过</span>搜索网络投诉平台,<span style="color: black;">包括</span>“无货源”<span style="color: black;">关联</span>的词条超过6500个。其中,针对“无货源店铺”赚差价的投诉存在于多个电商平台。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/f91uJOcbkQYpcksVamsB92Y154YwgNp0azuNJ0ugqrg9yYS4k8ooqeRpAjASHTA9KxQ0cIG2uyTH9DzHhDibQzw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">不少消费者反映,</span><span style="color: black;"><strong style="color: blue;">在电商平台购物,却收到来自其他平台的发货短信,且商品价差<span style="color: black;">很强</span>。</strong></span><span style="color: black;">网络投诉平台<span style="color: black;">表示</span>,3月7日,有消费者发起投诉<span style="color: black;">叫作</span>,在抖音一家店铺花463元购买了两个茶水柜,收到的却是拼多多店铺135元的货,<span style="color: black;">需求</span>退差价但协商无果。</span><span style="color: black;">另有消费者告诉记者,</span><span style="color: black;"><strong style="color: blue;">“之前在抖音某店铺下单女装,当时支付了258元,一天后收到来自拼多多商家的发货短信,短信提示购买商品由拼多多商家发货,商品价格57.54元。点击链接<span style="color: black;">发掘</span>,正是在抖音店铺上购买的同款商品,价差接近5倍”。</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/f91uJOcbkQYpcksVamsB92Y154YwgNp0WxIEaMg9wAb0A89hbOKNQzCY66tdUWepk4zPNrYuFZnicGputGGebzA/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">网络投诉平台上,针对“无货源店铺”的投诉比比皆是。另有消费者于1月18日发布投诉<span style="color: black;">叫作</span>,“从京东自营(店铺)买东西,拼多多(店铺)拍了发给我,商家承认无货源,不给我退款。”还有消费者<span style="color: black;">叫作</span>,在京东平台以195元下单购买架子,收到拼多多商家的发货短信,拼多多店铺只需99元。</span><span style="color: black;"><span style="color: black;">按照</span>关键词搜索,快手、淘宝、小红书等平台均存在类似的<span style="color: black;">状况</span>。</span><span style="color: black;">不少消费者认为,有的卖家属于“空手套白狼”,给消费者发来低价<span style="color: black;">制品</span>,售后没<span style="color: black;">保证</span>且擅自透露买家信息至其他电商平台,这一做法<span style="color: black;">诈骗</span>消费者。而<span style="color: black;">做为</span>商家,不少观点认为,“开店本来<span style="color: black;">便是</span>为了<span style="color: black;">挣钱</span>,且消费者有自主<span style="color: black;">选取</span>权。”</span><span style="color: black;">有网店运营者告诉澎湃<span style="color: black;">资讯</span>,“‘无货源店铺’这种模式其实很早之前就有,早几年是在淘宝,在抖音、快手、小红书等平台火起来后,这一模式逐步转移至各大电商平台。2021年、2022年的时候比较盛行,<span style="color: black;">不外</span>2023年<span style="color: black;">起始</span>,各个平台已逐步整治无货源的<span style="color: black;">状况</span>,<span style="color: black;">此刻</span>的<span style="color: black;">存活</span>空间<span style="color: black;">已然</span>很小了。”</span><span style="color: black;"><strong style="color: blue;">“无货源店铺”</strong></span><span style="color: black;"><strong style="color: blue;">骗的不止消费者</strong></span><span style="color: black;">懂得平台规则的玩家早已寻找新的发展方式,但创业小白却仍在被<span style="color: black;">连续</span>收割。</span><span style="color: black;">搜索<span style="color: black;">发掘</span>,在电商平台直播间,不少主播仍在以“零<span style="color: black;">基本</span>、低成本、不囤货”等说辞吸引想要“白手起家”的人,不少创业小白<span style="color: black;">连续</span>被“无货源电商”的<span style="color: black;">商场</span>噱头所吸引。</span><span style="color: black;">不少创业者投诉,在平台直播间学习无货源开店,却被割“韭菜”。</span><span style="color: black;">网络投诉平台<span style="color: black;">表示</span>,今年2月18日,有创业者投诉<span style="color: black;">叫作</span>,“以无货源模式<span style="color: black;">做为</span><span style="color: black;">商场</span>噱头,对众多学员进行洗脑。由于学员们都是‘小白’,<span style="color: black;">因此呢</span>对<span style="color: black;">所说</span>的无货源模式并不<span style="color: black;">认识</span>。<span style="color: black;">日前</span>各大电商网络平台正在严厉打击无货源店铺,例如<span style="color: black;">没法</span>上品、链接失效,<span style="color: black;">乃至</span>存在<span style="color: black;">违法</span><span style="color: black;">行径</span>等<span style="color: black;">状况</span>。这与当初培训时所提及无脑<span style="color: black;">挣钱</span>的说法<span style="color: black;">基本</span><span style="color: black;">区别</span>。”</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/f91uJOcbkQYpcksVamsB92Y154YwgNp0RVOp0AicM8VezOtkfk8Khe2ZwFwRmf8WDX6Ms6udAyERUdzktHcrLDA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">现实<span style="color: black;">常常</span>是,<span style="color: black;">仅有</span>跳进“坑里”才恍然大悟。“被割韭菜了,<span style="color: black;">基本</span>不<span style="color: black;">能够</span>无货源带货,购买的课程里还说<span style="color: black;">怎样</span>搬运别人的视频,等我<span style="color: black;">认识</span>之后才<span style="color: black;">晓得</span>,<span style="color: black;">基本</span>就不行。”有创业小白在网络投诉平台<span style="color: black;">这般</span>写道。</span><span style="color: black;">从投诉量<span style="color: black;">很强</span>的案例来看,多个创业小白<span style="color: black;">叫作</span>,某电商平台主播宣传自己做无货源电商6年开了19家店并示意<span style="color: black;">大众</span>购买课程<span style="color: black;">一块</span>创业。但在消费者购买后<span style="color: black;">发掘</span>课程内容与宣传不符,<span style="color: black;">根据</span>订单界面<span style="color: black;">表示</span>7天内观看时长<span style="color: black;">少于</span>30分钟可退款,但客户申请退款时被拒。</span><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">关联</span>平台搜索<span style="color: black;">发掘</span>,在同一平台,<span style="color: black;">以上</span>主播<span style="color: black;">相关</span>账号超过5个,其中一个账号的粉丝量为32.8万。<span style="color: black;">经过</span>观察其直播<span style="color: black;">发掘</span>,每次直播的话术基本一致,在介绍自己开店成功的<span style="color: black;">同期</span>售卖199元的开店课程。课程内容<span style="color: black;">包含</span>“<span style="color: black;">番薯</span>站内<span style="color: black;">怎样</span>选品”、“tb怎么去选品”、“pxx<span style="color: black;">怎样</span>选品”、“怎么去避免短信和面单的问题”等内容,每一项课程的时长在3至5分钟<span style="color: black;">上下</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/f91uJOcbkQYpcksVamsB92Y154YwgNp0qxmXdVKC9l9CZNeYA25icmW8fmkRfOoroZpqxzTRs5iad3D1d7oL6Huw/640?wx_fmt=jpeg&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">但在购买课程后,多名消费者发布投诉信息。有消费者<span style="color: black;">叫作</span>,“当时直播说的是一对一陪跑有什么问题<span style="color: black;">亦</span>能问,会教<span style="color: black;">咱们</span>怎么样去做,可是加了之后回复的就很敷衍,问问题<span style="color: black;">亦</span><span style="color: black;">始终</span>说要我去看课多看几遍。”<span style="color: black;">亦</span>有消费者<span style="color: black;">暗示</span>,“课程没什么实质内容,买的时候说全程一对一陪跑,付完钱<span style="color: black;">基本</span>不搭理你,还说送两个软件会员,<span style="color: black;">基本</span><span style="color: black;">不睬</span>你。”</span><span style="color: black;">仅在<span style="color: black;">以上</span>网络投诉平台,该主播的投诉就超150条。</span><span style="color: black;">而<span style="color: black;">这般</span>的<span style="color: black;">状况</span>并非个例。培训费从199元至上千元,均有网友<span style="color: black;">暗示</span>“踩坑”。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/f91uJOcbkQYpcksVamsB92Y154YwgNp0QJSCFD18yQwyflGnuxtXZ9fZZt4HJI1gGTtsiatUvBP6fv7YB2SQf1w/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">有网店运营者<span style="color: black;">暗示</span>,“无货源”模式<span style="color: black;">因为</span>低门槛、低成本,吸引了<span style="color: black;">非常多</span>想兼职创业的人。<span style="color: black;">日前</span>各平台严抓的“无货源店铺”<span style="color: black;">常常</span><span style="color: black;">指的是</span>代拍<span style="color: black;">行径</span>,即平台商家在<span style="color: black;">无</span>现货且未取得货源方授权的<span style="color: black;">状况</span>下,直接“搬运”第三方平台信息去自己的店铺,待消费者下单后,商家再去货源平台比价下单,以此赚取差价。“<span style="color: black;">倘若</span>创业小白<span style="color: black;">选取</span><span style="color: black;">这般</span>的方式来卖货,<span style="color: black;">能够</span>说一查一个准”。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>商家<span style="color: black;">经过</span>“拼多多”<span style="color: black;">或</span>“1688”找到源头厂家并进行合作,由厂家直接发货的,<span style="color: black;">能够</span>归为“无库存、有货源”。</strong></span><span style="color: black;"><span style="color: black;">此刻</span>网上<span style="color: black;">亦</span>有一类直播<span style="color: black;">教育</span>,<span style="color: black;">便是</span>教你<span style="color: black;">怎样</span>与货源平台商家对接,怎么避免短信、面单这类问题,但这一模式<span style="color: black;">亦</span>容易被判为“无货源”,真正要做成功<span style="color: black;">无</span><span style="color: black;">那样</span>简单。</span><span style="color: black;">在业内律师看来,<span style="color: black;">因为</span>网络<span style="color: black;">教育</span>课程<span style="color: black;">一般</span><span style="color: black;">仅有</span>几百元、几千元,<span style="color: black;">倘若</span>当事人想要<span style="color: black;">经过</span>民事诉讼来维权,<span style="color: black;">常常</span>会<span style="color: black;">由于</span>金额不高,<span style="color: black;">拜托</span>律师起诉不划算,便当作自己吃了亏。聚焦到授课本身,<span style="color: black;">亦</span>存在争议,卖家确实已发布<span style="color: black;">教育</span>视频,能<span style="color: black;">不可</span>卖出去货,对个体有<span style="color: black;">无</span>效果因人而异,<span style="color: black;">行径</span>的定性<span style="color: black;">亦</span>存在争议。但<span style="color: black;">亦</span>需要提醒<span style="color: black;">大众</span>,在运营店铺<span style="color: black;">时期</span>,上架商品<span style="color: black;">倘若</span><span style="color: black;">触及</span>品牌<span style="color: black;">或</span>侵害到注册商标专用权,会有面临被起诉的法律<span style="color: black;">危害</span>。</span><span style="color: black;"><strong style="color: blue;">“无货源店铺”已被电商平台围剿</strong></span><span style="color: black;"><strong style="color: blue;">平台<span style="color: black;">怎样</span>更规范?</strong></span><span style="color: black;">经济学者盘和林告诉记者,无货源模式在很久以前就有了。之前还有一种操作叫“一件代发”,<span style="color: black;">一般</span><span style="color: black;">来讲</span>,卖家在电商平台<span style="color: black;">营销</span>商品时,不需要<span style="color: black;">自动</span>囤货或处理物流和仓储,而是将订单信息及客户收货<span style="color: black;">位置</span>等<span style="color: black;">关联</span>信息提交给供应商或代理商。这件事的好处是,卖家<span style="color: black;">不消</span>囤货,省事,但坏处是,</span><span style="color: black;"><strong style="color: blue;">卖家并不清楚所<span style="color: black;">举荐</span>商品的品质,售后<span style="color: black;">亦</span><span style="color: black;">没法</span><span style="color: black;">掌控</span>。无货源模式<span style="color: black;">没法</span><span style="color: black;">掌控</span>供应链和售后,这<span style="color: black;">亦</span><span style="color: black;">促进</span><span style="color: black;">非常多</span>卖家自己去布局供应链,<span style="color: black;">例如</span>卖服装的自己设计,去工厂打版生产,从而<span style="color: black;">掌控</span>商品品质。</strong></span><span style="color: black;">艾媒咨询CEO兼首席分析师张毅认为,电商平台<span style="color: black;">显现</span>“无货源店铺”的<span style="color: black;">原由</span>是多方面的,</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一般</span><span style="color: black;">来讲</span><span style="color: black;">常常</span>是商家<span style="color: black;">无</span>足够的供应链资源<span style="color: black;">或</span>缺乏供应链的管理能力,从而<span style="color: black;">引起</span><span style="color: black;">没法</span>获取商品<span style="color: black;">或</span>库存管理跟不上。</strong></span><span style="color: black;">但<span style="color: black;">同期</span>,<span style="color: black;">亦</span>有部分商家为追求利益,在明知无货源的<span style="color: black;">状况</span>下,进行虚假宣传<span style="color: black;">或</span>搬运其他平台的信息,从而进行商品的<span style="color: black;">营销</span>来赚取差价。</span><span style="color: black;">在张毅看来,</span><span style="color: black;"><strong style="color: blue;">电商平台应进一步加强供应链管理的审核监督,<span style="color: black;">保证</span>商家有稳定的供应链资源和能力,从而减少或避免“无货源店铺”的<span style="color: black;">出现</span>。</strong></span><span style="color: black;"><span style="color: black;">针对</span>“无货源店铺”,多个电商平台已出台整治<span style="color: black;">办法</span>,<span style="color: black;">包含</span>抖音、小红书、淘宝等在内的平台均已出台关于“无货源店铺”的专项治理公告。</span><span style="color: black;">其中,抖音于2023年9月6日发布“商家—无货源店铺”细则。<span style="color: black;">针对</span>“无货源店铺”的定义,细则中写道,“无货源店铺”指商家在店铺经营过程中存在店铺无货源,需要购买他人店铺商品完成自己店铺内订单交易,<span style="color: black;">或</span>直接搬运他人店铺内商品等,损害平台经营秩序,使货品品质<span style="color: black;">保证</span>、物流<span style="color: black;">保证</span>及服务质量<span style="color: black;">保证</span>等缺失,从而影响消费者购物体验的<span style="color: black;">行径</span>。</span><span style="color: black;">若识别到商家店铺涉嫌无货源经营,平台<span style="color: black;">亦</span>会<span style="color: black;">按照</span>违规程度,按“情节<span style="color: black;">通常</span>”、“情节严重”、“情节<span style="color: black;">尤其</span>严重”来对商家进行预警及开具罚单。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/f91uJOcbkQYpcksVamsB92Y154YwgNp0iabbvaBrQG2ibHcyJ7VGWyickH3kA1nvfKbTGvWhdOsrPOKURtHK4satw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">小红书<span style="color: black;">亦</span>于2023年8月21日发布关于无货源代拍的专项治理公告,公告<span style="color: black;">表示</span>,为<span style="color: black;">保证</span>平台消费者权益,<span style="color: black;">守护</span>平台的正常秩序,平台禁止一切形式的无货源代拍经营<span style="color: black;">行径</span>,自即日起展开专项治理。<span style="color: black;">同期</span>,小红书将对平台内交易<span style="color: black;">行径</span>进行监测,<span style="color: black;">按照</span><span style="color: black;">包含</span>但不限于系统识别、商品售后、商品<span style="color: black;">评估</span>、商品举报、<span style="color: black;">媒介</span><span style="color: black;">报告</span>、消费者反馈等<span style="color: black;">原因</span>判断商家店铺<span style="color: black;">是不是</span>涉嫌无货源经营。</span><span style="color: black;"><span style="color: black;">另外</span>,淘宝、京东等平台<span style="color: black;">亦</span>均已加强对“无货源”的处罚规则。</span><span style="color: black;">而在电商平台,“无货源店铺”的<span style="color: black;">害处</span><span style="color: black;">亦</span>被提及:<span style="color: black;">经过</span>擅自复制货源方商家商品信息的方式,把货源方的商品“搬运”到自己店铺<span style="color: black;">营销</span>,不仅涉嫌侵犯消费者的知情权、个人信息<span style="color: black;">守护</span>权,<span style="color: black;">况且</span>涉嫌侵犯货源方的知识产权、对货源方<span style="color: black;">形成</span>不正当竞争等法律<span style="color: black;">危害</span>。</span><span style="color: black;"><span style="color: black;">能够</span>看到,“无货源店铺”虽被电商平台围剿,但乱象仍在<span style="color: black;">连续</span>。张毅<span style="color: black;">暗示</span>,“无货源店铺”之<span style="color: black;">因此</span>野火烧不尽的<span style="color: black;">原由</span><span style="color: black;">亦</span>是多方面的,一方面是商家<span style="color: black;">或</span>个人被利益驱使,采用非诚信的方式经营,但从侧面来看,<span style="color: black;">重点</span>还是电商平台的进入门槛不高。</span><span style="color: black;">张毅认为,消费者信任某一平台去上面购物,商家<span style="color: black;">挣钱</span>的<span style="color: black;">同期</span>,平台<span style="color: black;">亦</span>有收入。</span><span style="color: black;"><strong style="color: blue;">对商家的诚信体系以及存在的问题平台应予以<span style="color: black;">注重</span>,这<span style="color: black;">亦</span>是平台的义务和责任,应当鼓励商家自律,鼓励消费者举报,<span style="color: black;">这般</span><span style="color: black;">亦</span>有利于<span style="color: black;">守护</span>电商平台的良好生态。</strong></span><span style="color: black;">中国人民大学法学院教授、商法<span style="color: black;">科研</span>所所长刘俊海认为,电商平台是一个企业,不是监管<span style="color: black;">分部</span>,它和消费者、商家都是平等的,但它<span style="color: black;">处在</span>压舱石的地位。电商平台是平台企业搭建的,交易规则平台企业<span style="color: black;">能够</span>把关,入驻平台的商户<span style="color: black;">亦</span>是平台遴选的,<span style="color: black;">同期</span>,平台有大数据,<span style="color: black;">例如</span>某件商品的买家有谁,买家中谁投诉了,投诉的什么问题,平台比谁都清楚。<span style="color: black;">另外</span>,平台<span style="color: black;">针对</span>消费者的个人信息,<span style="color: black;">例如</span>手机号码、年龄、性别、消费习惯等都<span style="color: black;">把握</span>;对入驻商户的出货量、定价规律、货源<span style="color: black;">途径</span>等信息<span style="color: black;">亦</span><span style="color: black;">把握</span>,平台<span style="color: black;">亦</span>从消费者的每一单消费活动中营利,平台应当主动承担社会责任。</span><span style="color: black;">刘俊海呼吁,<span style="color: black;">期盼</span>消费者树立自我<span style="color: black;">守护</span><span style="color: black;">认识</span>,<span style="color: black;">同期</span><span style="color: black;">亦</span><span style="color: black;">期盼</span>平台为消费者站好岗、放好哨、把好关,<span style="color: black;">亦</span><span style="color: black;">期盼</span>监管者勇于担当,在市场失灵的时候挺身而出<span style="color: black;">守护</span>消费者权益。法院则应当开门立案,凡诉必理,做到快立案、快审理、快判决、快执行。</span>
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杂家小谈 发表于 2024-8-23 08:09:43

我们有着相似的经历,你的感受我深有体会。

流星的美 发表于 2024-8-28 04:17:19

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m5k1umn 发表于 2024-9-28 01:15:18

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7wu1wm0 发表于 2024-10-27 10:20:01

你的见解真是独到,让我受益匪浅。
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查看完整版本: 价差5倍!在抖音买的商品拼多多发货,“无货源店铺”躺赚差价?