浅谈手机网站的SEO优化策略和要点
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibU1FuL2xUSuV5ibwQzH1R3ibkxEibpgiapqfXyfwtIQvnRa4A2wu9rltb0r7iaGLWehFH4ZPwoeCnj6hQ/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从15年<span style="color: black;">起始</span>移动端的流量<span style="color: black;">已然</span>占到整体流量的半壁江山,16年移动端<span style="color: black;">已然</span>全面超越PC端流量。<span style="color: black;"><span style="color: black;">非常多</span>推广人员都在纠结手机网站的SEO<span style="color: black;">怎样</span>做,怎么样<span style="color: black;">才可</span>把手机网站的关键词优化到首页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实PC端网站跟手机网站还是有<span style="color: black;">非常多</span>互通。今天就重点说说手机网站的SEO优化策略,以及移动端站点优化过程中<span style="color: black;">重点</span><span style="color: black;">那些</span>细节问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1、手机网站和PC网站做好移动适配</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">咱们</span>讲的手机网站的优化,只<span style="color: black;">指的是</span>手机网站在百度移动端做优化,<span style="color: black;">首要</span>就需要PC端和手机端做好适配。百度移动工程师说过,百度移动端会优先针对移动端站点进行排序,故而,单独做移动站点相比PC端站点更<span style="color: black;">拥有</span><span style="color: black;">优良</span>。 </span></p><img src="http://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQL8QKSQZeRFQISHtCRcNs3okS7ib6fmKW0nHM4MicZibtetRRsP9o1qMVbIrSCLVHWibeRndtHia07KPEog/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业就需要做好移动端适配,让用户在移动端<span style="color: black;">拜访</span>网站的时候,自主<span style="color: black;">转</span>到手机网站。<span style="color: black;">此刻</span>,百度站长站长平台<span style="color: black;">已然</span>开通移动端和PC端之间的适配。只需要<span style="color: black;">根据</span>百度站长<span style="color: black;">供给</span>的<span style="color: black;">办法</span>进行操作就<span style="color: black;">能够</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2、PC端和移动端之间TDK属性差别</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">PC端网站展现出来的内容要远远多于手机网站展示的内容。<span style="color: black;">因此呢</span>,手机网站需要做到<span style="color: black;">精细</span>和简洁。手机网站的SEO优化就需要参考百度移动搜索规范来进行,而不是照搬PC端。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动端和PC端TDK的差别<span style="color: black;">重点</span>表<span style="color: black;">此刻</span>字符上面。百度移动搜索结果页面中展现出的Title,<strong style="color: blue;">若超过24个会被截断,<span style="color: black;">意见</span>最好不要超过17个中文汉字</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、网站链接结构</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>手机网站<span style="color: black;">来讲</span>,更加看重网站良好的链接结构。良好的链接结构,不仅<span style="color: black;">包含</span>网站导航和用户体验,<span style="color: black;">况且</span>要让客户<span style="color: black;">方便</span>查看内容;还有<span style="color: black;">便是</span>让蜘蛛<span style="color: black;">更易</span>进行抓取和爬行。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>在链接层次结构上面,<span style="color: black;">意见</span>链接层次不要超过2层结构。<span style="color: black;"><span style="color: black;">况且</span>,网站链接URL应该<span style="color: black;">运用</span>简短的静态链接方式,有利于搜索引擎更有效的抓取和判断网页。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、多利用站长平台工具诊断网站问题</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>,<span style="color: black;">包含</span>国内的百度、360、搜狗,以及国外的谷歌都免费<span style="color: black;">供给</span>站长平台。<span style="color: black;">触及</span>到网站问题,站长平台都会诊断出网站问题所在。<span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span>就需要<span style="color: black;">恰当</span>和充分利用站长工具进行网站诊断,<span style="color: black;">这般</span>来<span style="color: black;">保准</span>网站良好的优化效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>:移动适配,可直接提交适配关系,加快搜索引擎的识别和判断能力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、URL链接301<span style="color: black;">转</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度<span style="color: black;">已然</span>严格说明,PC端301不适用于移动端,<span style="color: black;">包含</span>robots等这些屏蔽蜘蛛<span style="color: black;">办法</span>。<span style="color: black;">因此呢</span>,<span style="color: black;">咱们</span>在移动端就需要做好URL链接301<span style="color: black;">转</span>和利用robots文件封禁spider抓取等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度移动搜索适配<span style="color: black;">不仅</span>是做好URL链接的031<span style="color: black;">转</span>,<span style="color: black;">同期</span><span style="color: black;">亦</span>需要对其内容结构上的<span style="color: black;">调节</span>与布局,<span style="color: black;">由于</span>PC端内容布局和移动端内容布局上有所差异。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以上<span style="color: black;">便是</span>今天要给<span style="color: black;">大众</span>普及的手机网站的SEO知识,基本上都是从网站结构本身出发。牛商网建设的营销型手机网站,从内部结构上就符合移动端的SEO优化特点;能够让企业赢在起跑线上,快速抢占移动流量入口。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站本身就更易于优化就相当于打好了网络推广的<span style="color: black;">基本</span>,<span style="color: black;">那样</span>除了手机网站本身,还<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">有些</span><span style="color: black;">移动端的</span>SEO技术手段以及SEM投放技巧让网站快速<span style="color: black;">得到</span>更好的排名,感兴趣的小伙伴<span style="color: black;">能够</span>关注牛商网<span style="color: black;">微X</span>,老牛将在近期推出<span style="color: black;">关联</span>干货<span style="color: black;">文案</span>。</p><img src="http://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQLicpe7HtfLY3j5p7zSkTiaGkV2tCoVO3KmicFzEMWNngiaVyOTDvXZ4v4JtwSSIf5DT9dzaAsOpToyziag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
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