B2B网站SEO优化: 痛点及办法
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO: <span style="color: black;">怎样</span>优化企业网站的搜索引擎</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索引擎优化(SEO)对任何<span style="color: black;">期盼</span>将合格流量引导到其网站的企业<span style="color: black;">来讲</span>都非常重要。然而,与面向消费者的网站相比,面向企业的网站(B2B)的SEO有其独特的挑战和<span style="color: black;">需要</span>。在本综合指南中,<span style="color: black;">咱们</span>将全面介绍优化B2B网站以达到搜索引擎效果的所有信息。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">什么是B2B SEO?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B<span style="color: black;">表率</span>“企业对企业”。B2B SEO<span style="color: black;">详细</span>指的是面向为其他企业<span style="color: black;">供给</span>服务而不是消费者的网站的搜索引擎优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B<span style="color: black;">机构</span>为其他<span style="color: black;">机构</span><span style="color: black;">供给</span><span style="color: black;">制品</span>或服务。<span style="color: black;">有些</span>例子<span style="color: black;">包含</span>:</span></p><span style="color: black;">软件即服务(SaaS)</span><span style="color: black;"><span style="color: black;">商场</span>咨询服务</span><span style="color: black;">办公设备和用品</span><span style="color: black;">工业材料和机械设备</span><span style="color: black;">面向企业的金融服务</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B SEO的<span style="color: black;">目的</span>与B2C SEO的<span style="color: black;">目的</span>相同:让您的网站在搜索引擎中对<span style="color: black;">关联</span>关键词排名更高,从而<span style="color: black;">得到</span><span style="color: black;">更加多</span>合格的流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>,B2B SEO需要<span style="color: black;">区别</span>的策略,<span style="color: black;">由于</span>受众和购买过程与B2C有很大<span style="color: black;">区别</span>。<span style="color: black;">认识</span>这些差异对制定有效的SEO策略至关重要。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO的挑战及<span style="color: black;">怎样</span>克服</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对B2B关键词进行优化在相比B2C SEO有<span style="color: black;">有些</span>独特的挑战。以下是<span style="color: black;">重点</span>的困难及<span style="color: black;">怎样</span><span style="color: black;">处理</span>:</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">搜索量较低的细分<span style="color: black;">行业</span>关键词</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B<span style="color: black;">制品</span>和服务<span style="color: black;">一般</span>专注于非常<span style="color: black;">详细</span>的<span style="color: black;">需要</span>。这<span style="color: black;">寓意</span>着关键词<span style="color: black;">常常</span>搜索量较低。要排名这些细分长尾关键词比较困难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>:</span></strong></p><span style="color: black;">关注行业主题而不是特定<span style="color: black;">制品</span>关键词</span><span style="color: black;">针对基于地区的关键词</span><span style="color: black;">优化基于企业问题的问答形式关键词</span><span style="color: black;">优先<span style="color: black;">思虑</span><span style="color: black;">拥有</span><span style="color: black;">商场</span>意图的关键词</span><span style="color: black;">扩大关键词<span style="color: black;">科研</span>范围,不限于Google Keyword Planner</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">长且<span style="color: black;">繁杂</span>的<span style="color: black;">营销</span>周期</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B购买<span style="color: black;">一般</span><span style="color: black;">触及</span>漫长的<span style="color: black;">营销</span>周期、多个利益<span style="color: black;">关联</span>者和广泛的<span style="color: black;">科研</span>,<span style="color: black;">而后</span>再<span style="color: black;">选取</span>供应商。买方需要<span style="color: black;">海量</span>信息来<span style="color: black;">指点</span><span style="color: black;">她们</span>的决策。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>:</span></strong></p><span style="color: black;">制作<span style="color: black;">仔细</span>的<span style="color: black;">制品</span>/服务页面来回答<span style="color: black;">平常</span>问题</span><span style="color: black;">撰写<span style="color: black;">相关</span>行业挑战和主题的博客<span style="color: black;">文案</span></span><span style="color: black;">添加案例<span style="color: black;">科研</span>,展示投资<span style="color: black;">报答</span>率和成功故事</span><span style="color: black;"><span style="color: black;">供给</span>电子书、白皮书和其他有价值信息的资源</span><span style="color: black;"><span style="color: black;">包括</span><span style="color: black;">知道</span>的<span style="color: black;">营销</span>联系行动呼吁</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">与竞争对手相比网站流量较低</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有些</span>历史悠久的B2B<span style="color: black;">机构</span><span style="color: black;">常常</span>主导前列结果,<span style="color: black;">拥有</span>更强的品牌影响力。<span style="color: black;">尤其</span>是刚起步的企业很难打败它们。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>:</span></strong></p><span style="color: black;">声明和优化在线<span style="color: black;">商场</span>简介以<span style="color: black;">加强</span>知名度</span><span style="color: black;">与行业影响者合作,请求<span style="color: black;">她们</span><span style="color: black;">供给</span>反向链接</span><span style="color: black;">关注竞争较少的长尾关键词</span><span style="color: black;">制作<span style="color: black;">尤其</span>引人注目的内容,竞争对手还未覆盖</span><span style="color: black;"><span style="color: black;">经过</span>向Google报告不道德<span style="color: black;">行径</span>来<span style="color: black;">处罚</span>竞争对手</span>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">懊丧</span>的潜在客户获取</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与用户<span style="color: black;">能够</span>直接登陆<span style="color: black;">制品</span>页面购买的电商网站<span style="color: black;">区别</span>,B2B网站依赖于线索获取。<span style="color: black;">经过</span>有机搜索<span style="color: black;">得到</span>高质量线索可能<span style="color: black;">拥有</span>挑战性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span><span style="color: black;">方法</span>:</span></strong></p><span style="color: black;">限制有价值内容的<span style="color: black;">拜访</span>,<span style="color: black;">需求</span>用户<span style="color: black;">供给</span>联系方式以换取内容</span><span style="color: black;">为特定优惠如演示或试用专门制作着陆页面</span><span style="color: black;">在页面上高可见性的呼吁行动按钮</span><span style="color: black;">制作模板、<span style="color: black;">检测</span>表或测验等有吸引力的线索素材</span><span style="color: black;"><span style="color: black;">增多</span>在线聊天功能实时获取线索</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span><span style="color: black;">认识</span>B2B SEO的独特挑战,您<span style="color: black;">能够</span>相应制定策略。接下来让<span style="color: black;">咱们</span>深入<span style="color: black;">认识</span><span style="color: black;">详细</span>策略和最佳实践。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO的核心策略和最佳实践</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是B2B SEO应关注的必要策略和技巧:</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">进行彻底的关键词<span style="color: black;">科研</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精心<span style="color: black;">选取</span><span style="color: black;">目的</span>关键词。<span style="color: black;">按照</span>以下方面进行关键词头脑风暴:</span></p><span style="color: black;">行业术语</span><span style="color: black;"><span style="color: black;">平常</span><span style="color: black;">商场</span><span style="color: black;">困难</span></span><span style="color: black;">您的竞争对手<span style="color: black;">日前</span>排名的<span style="color: black;">制品</span>/服务</span><span style="color: black;">潜在客户的<span style="color: black;">平常</span>问题</span><span style="color: black;">您当前页面排名的关键词</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优先<span style="color: black;">思虑</span>长尾词而不是短语关键词。<span style="color: black;">倘若</span><span style="color: black;">关联</span>的话,<span style="color: black;">包含</span>基于地区的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>SEMrush、Ahrefs和Google Keyword Planner等工具<span style="color: black;">帮忙</span><span style="color: black;">发掘</span>新的关键词。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">针对<span style="color: black;">选取</span>的关键词优化页面</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>页面只需要针对几个<span style="color: black;">重点</span>关键词进行优化。 在<span style="color: black;">全部</span>页面内容中加入这些关键词(及其语义变体):</span></p><span style="color: black;">页面标题标签</span><span style="color: black;">H1和H2标签</span><span style="color: black;"><span style="color: black;">照片</span>文件名和ALT文本</span><span style="color: black;">URL子文件夹</span><span style="color: black;">Meta描述</span><span style="color: black;">正文内容 -- 保持2-4%的关键词密度</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">切忌过度优化!内容应该读起来自然。内容主题与调用行动<span style="color: black;">关联</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">制作高质量的可链接内容</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接仍然是最强的排名信号之一。输出有价值的内容,<span style="color: black;">例如</span>:</span></p><span style="color: black;">行业指南、电子书或模板</span><span style="color: black;">网络研讨会和演示文稿</span><span style="color: black;"><span style="color: black;">科研</span>报告、案例<span style="color: black;">科研</span>和调查</span><span style="color: black;">与行业专家的访谈</span><span style="color: black;">数据驱动分析和原创<span style="color: black;">科研</span></span><span style="color: black;">工具、计算器或互动内容</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>您的博客、社交<span style="color: black;">媒介</span><span style="color: black;">途径</span>、电子邮件通讯、PPC<span style="color: black;">宣传</span>等推广这些内容。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">获取<span style="color: black;">举荐</span>域链接</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">来自<span style="color: black;">关联</span>行业权威站点的链接最有价值。有礼貌地联系高质量网站,贡献个人博文。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点与以下网站<span style="color: black;">创立</span>关系:</span></p><span style="color: black;">行业<span style="color: black;">媒介</span></span><span style="color: black;"><span style="color: black;">关联</span>协会和组织</span><span style="color: black;">有影响力的博主</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>在贸易展览会上认识行业人士。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">改善网站架构</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站架构影响爬虫的抓取能力和内部链接。<span style="color: black;">保证</span>:</span></p><span style="color: black;"><span style="color: black;">运用</span>现代CMS平台,如WordPress</span><span style="color: black;">页面加载速度快</span><span style="color: black;">URL结构简洁且一致</span><span style="color: black;">在Search Console中提交XML网站地图</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">损坏的链接和页面会损害SEO。进行<span style="color: black;">定时</span>的技术审核。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">提前优化移动端</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着移动<span style="color: black;">运用</span>量的增长,谷歌会将移动优化<span style="color: black;">思虑</span>在排名中。</span></p><span style="color: black;"><span style="color: black;">运用</span>自适应设计,在多个设备上测试网站。</span><span style="color: black;">避免弹出窗口等影响用户体验的东西。</span><span style="color: black;">启用AMP加速移动页面。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">优化移动端还能<span style="color: black;">加强</span>转换率。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">把握</span>当地SEO策略</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>依赖地区的B2B企业,当地SEO至关重要。策略<span style="color: black;">包含</span>:</span></p><span style="color: black;">营业场所列表(名<span style="color: black;">叫作</span>、<span style="color: black;">位置</span>、<span style="color: black;">tel</span>)</span><span style="color: black;">Google我的企业页面</span><span style="color: black;">结构化标记优化当地信息</span><span style="color: black;">在谷歌、Facebook、Yelp等获取评论</span><span style="color: black;">城市特定的着陆页面</span><span style="color: black;">当地关键词和内容优化</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">能够</span><span style="color: black;">帮忙</span>您排名像“迈阿密会计<span style="color: black;">机构</span>”等当地搜索。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">高级B2B SEO策略</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">把握</span>了<span style="color: black;">基本</span>后,<span style="color: black;">咱们</span>来看<span style="color: black;">有些</span>更高级的策略。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">发布行业洞见</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B买家将供应商视为值得信赖的顾问。<span style="color: black;">经过</span>发布数据驱动的洞察,在您的细分<span style="color: black;">行业</span><span style="color: black;">创立</span>思想领导力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span><span style="color: black;">经过</span>以下方式<span style="color: black;">供给</span>见解:</span></p><span style="color: black;">行业报告和指南</span><span style="color: black;">在会议上做演讲</span><span style="color: black;"><span style="color: black;">关联</span><span style="color: black;">媒介</span><span style="color: black;">报告</span>中引用您的观点</span><span style="color: black;">在行业论坛和群组<span style="color: black;">发布</span>评论</span><span style="color: black;">发布调查结果的信息图表</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的是要抢先发布业内<span style="color: black;">资讯</span>或公开首创的<span style="color: black;">科研</span>成果。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">利用问答格式结构化标记</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问答结构化标记<span style="color: black;">能够</span>在搜索结果中直接<span style="color: black;">表示</span><span style="color: black;">平常</span>问题的解答。这有助于直接在SERP上回答潜在客户的疑问。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在以下页面实施问答结构化标记:</span></p><span style="color: black;"><span style="color: black;">制品</span>描述页面</span><span style="color: black;">价格或服务页面</span><span style="color: black;">联系或支持页面</span><span style="color: black;">博客类别或标签存档</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保持问题的会话式语气以<span style="color: black;">明显</span>内容。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">做为</span>展商参加活动</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如贸易展览等行业活动,<span style="color: black;">能够</span>与潜在客户和反向链接<span style="color: black;">源自</span>进行面对面交流。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">思虑</span>赞助或在以下活动中设置展台:</span></p><span style="color: black;">与您的细分<span style="color: black;">行业</span><span style="color: black;">关联</span>的会议</span><span style="color: black;">当地<span style="color: black;">商场</span>展览</span><span style="color: black;">行业协会会议</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前准备好定制的推广细节和品牌纪念品。<span style="color: black;">即时</span>跟进。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">发布</span>客座<span style="color: black;">文案</span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如前面所述,<span style="color: black;">发布</span>客座<span style="color: black;">文案</span><span style="color: black;">能够</span><span style="color: black;">得到</span>强力链接。但要<span style="color: black;">选取</span>您<span style="color: black;">行业</span>知名且高流量的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">避免仅为获取链接或<span style="color: black;">发布</span>低质量<span style="color: black;">文案</span>的垃圾留言,这可能被谷歌处罚。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">供给</span>客座<span style="color: black;">文案</span>时,要让出版物的读者获益。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">分析竞争对手的链接建设</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>竞争对手<span style="color: black;">得到</span>链接的<span style="color: black;">源自</span>。<span style="color: black;">运用</span>Ahrefs、SEMrush或Majestic等工具复制<span style="color: black;">她们</span>的链接建设外联策略。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分析<span style="color: black;">她们</span><span style="color: black;">得到</span>的链接类型,<span style="color: black;">例如</span>:</span></p><span style="color: black;">杂志上的客座<span style="color: black;">文案</span></span><span style="color: black;">行业目录中的简介</span><span style="color: black;">主流<span style="color: black;">资讯</span><span style="color: black;">媒介</span>的提及</span><span style="color: black;">供应商目录的链接</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而后</span>发布在相同(或类似)的网站上。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">跟踪</span>B2B SEO效果</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是关键指标,用于跟踪B2B SEO工作的投资<span style="color: black;">报答</span>:</span></p><strong style="color: blue;"><span style="color: black;">有机流量</span></strong><span style="color: black;"> - 每月有多少流量来自搜索引擎?<span style="color: black;">那些</span>关键词驱动了最多流量?</span><strong style="color: blue;"><span style="color: black;">排名</span></strong><span style="color: black;"> - 您排名了<span style="color: black;">那些</span><span style="color: black;">目的</span>关键词?排名随时间的变化<span style="color: black;">怎样</span>?</span><strong style="color: blue;"><span style="color: black;">线索</span></strong><span style="color: black;"> - 有多少表单提交、演示请求等来自有机搜索?</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">营销</span>收入</span></strong><span style="color: black;"> - 直接来自有机搜索的<span style="color: black;">营销</span>收入金额是多少?</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">每一个</span>线索成本</span></strong><span style="color: black;">- 将SEO花费除以线索数量得出您的成本。</span><strong style="color: blue;"><span style="color: black;">跳出率</span></strong><span style="color: black;"> - 什么比例的<span style="color: black;">拜访</span>者在不采取任何行动的<span style="color: black;">状况</span>下离开?跳出率越低<span style="color: black;">关联</span>性越好。</span><strong style="color: blue;"><span style="color: black;">每次<span style="color: black;">拜访</span>页面数</span></strong><span style="color: black;"> - 平均每位<span style="color: black;">拜访</span>者查看多少页面?页面越多参与度越高。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google Analytics、Search Console和排名跟踪软件<span style="color: black;">供给</span>这些KPI的数据。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO发展趋势</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">B2B SEO仍在<span style="color: black;">持续</span>变化。<span style="color: black;">经过</span>关注这些新兴趋势保持领先:</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">长形式的支柱内容</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高质量长文指南和资源的重要性会继续增长。投资2,000字以上的深度内容来回答潜在客户的问题。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">语音搜索优化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">会话式长尾<span style="color: black;">查找</span>在语音<span style="color: black;">第1</span>设备(如智能扬声器)上正在<span style="color: black;">增多</span>。优化以自然语言呈现。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">个性化</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站正在<span style="color: black;">按照</span>用户兴趣和<span style="color: black;">行径</span>定制内容,以<span style="color: black;">加强</span><span style="color: black;">关联</span>性。<span style="color: black;">思虑</span>预测性个性化。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">视频营销</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频内容消费在各个平台上继续<span style="color: black;">增多</span>。YouTube<span style="color: black;">拥有</span>强大的B2B营销<span style="color: black;">潜能</span>。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">互动式工具</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">计算、<span style="color: black;">评定</span>、配置工具和其他互动工具吸引用户兴趣。它们<span style="color: black;">亦</span><span style="color: black;">供给</span>有用信息。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些只是规划B2B SEO战略路线图时要<span style="color: black;">思虑</span>的<span style="color: black;">有些</span>新趋势。接下来<span style="color: black;">咱们</span>来回答<span style="color: black;">有些</span><span style="color: black;">平常</span>问题。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO<span style="color: black;">平常</span>问题解答</h1>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">应该关注高竞争还是低竞争关键词?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刚<span style="color: black;">起始</span>时,关注竞争较少的长尾关键词。<span style="color: black;">首要</span><span style="color: black;">经过</span>这些较容易的关键词<span style="color: black;">创立</span>权威性,<span style="color: black;">而后</span>再应对更具竞争力的关键词。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">需要多少内容?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">无</span>确切的数量,但每周<span style="color: black;">最少</span>设置2-3篇新博文的<span style="color: black;">目的</span>。<span style="color: black;">另一</span>再加深层内容如指南。内容<span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">目的</span>多个关键词。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">B2B SEO需要多<span style="color: black;">长期</span><span style="color: black;">才可</span>看到效果?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这需要耐心。在<span style="color: black;">起始</span>优化后3-6个月<span style="color: black;">起始</span>跟踪排名,但要花6-12个月以上<span style="color: black;">才可</span>在竞争激烈的<span style="color: black;">行业</span><span style="color: black;">明显</span><span style="color: black;">提高</span>排名。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">社交<span style="color: black;">媒介</span>和链接有多重要?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>和链接对B2B SEO非常重要。链接让谷歌發现<span style="color: black;">优秀</span>内容,而社交<span style="color: black;">媒介</span>有助于扩大宣传。将两者整合到策略中。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">我的网站应该优化移动端吗?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绝对要!谷歌会将移动优化<span style="color: black;">思虑</span>在排名中。许多B2B潜在客户<span style="color: black;">亦</span>在移动设备上进行<span style="color: black;">科研</span>。优先<span style="color: black;">思虑</span>移动页面速度。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">SEO还是PPC更好?</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它们相辅相成。SEO带来<span style="color: black;">连续</span>的有机流量,而PPC<span style="color: black;">供给</span>即时<span style="color: black;">揭发</span>度。结合<span style="color: black;">运用</span>两者可<span style="color: black;">得到</span>最佳效果。</span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;">结论</h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如您所见,B2B SEO<span style="color: black;">拥有</span>其独特的挑战和<span style="color: black;">繁杂</span>的购买周期。<span style="color: black;">然则</span><span style="color: black;">经过</span>遵循标准和行业特定的最佳实践,您<span style="color: black;">能够</span><span style="color: black;">得到</span>有机<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注高质量内容、技术优化、本地SEO和行业内链建设。<span style="color: black;">定时</span>跟踪排名和流量来衡量结果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>耐心和<span style="color: black;">保持</span>,您的B2B SEO工作<span style="color: black;">最后</span>会随着时间推移带来<span style="color: black;">更加多</span>合格的流量和线索。</span></p>
对于这个问题，我有不同的看法... 在遇到你之前，我对人世间是否有真正的圣人是怀疑的。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。
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