海外邮件发送指南（二）
<img src="https://mmbiz.qpic.cn/mmbiz_gif/ldFaBNSkvHjHB7C85hnZBxEdY7XfdialF1qXJYK7MI8JNAMNoVmHwQ2zib0RRkln3X0wibucicdC4w88ghdbQA8etw/640?tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来，越来越多的中国企业<span style="color: black;">起始</span>走出国门，进入国际市场。在数字化齐头并进的时代，企业对客户、用户的触达和营销都离不开<span style="color: black;">信息</span>通信，<span style="color: black;">尤其</span>是<span style="color: black;">针对</span><span style="color: black;">商场</span>和数字化更加成熟的海外市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国的互联网企业和用户之间的通信，<span style="color: black;">重点</span>有 APP 推送、短信、<span style="color: black;">微X</span>、公众号、<span style="color: black;">博客</span>、<span style="color: black;">tel</span>和电子邮件等。其中，电子邮件<span style="color: black;">做为</span>成熟的传统的沟通方式，在中国的发展日趋稳定，<span style="color: black;">尤其</span>是移动互联网时代之后。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>邮件内容</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精心设计的电子邮件有助于在企业和收件人之间<span style="color: black;">创立</span>信任，能有效的<span style="color: black;">提高</span>收件人参与度。<span style="color: black;">然则</span>，业界公认的，<span style="color: black;">运用</span> HTML 设计编写电子邮件是一个痛苦和棘手的事情。这<span style="color: black;">重点</span>是<span style="color: black;">由于</span><span style="color: black;">全世界</span>范围内，大<span style="color: black;">体积</span>小的邮件服务<span style="color: black;">供给</span>商<span style="color: black;">无</span>跟上时代的步伐，使得邮件的渲染规则和最新的 HTML 规则不兼容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>最新的 HTML 技术编写的邮件，没法在所有收件箱服务商、浏览器、客户端和设备上正确加载，有太多的语法兼容性要<span style="color: black;">思虑</span>，给设计工作带来<span style="color: black;">许多</span><span style="color: black;">懊恼</span>。</span></p><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">收件人的场景</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>电子邮件代码兼容性的问题，使得企业需要<span style="color: black;">晓得</span>，收件人是<span style="color: black;">怎样</span>查看电子邮件的。<span style="color: black;">运用</span>什么设备，什么客户端，什么操作系统。<span style="color: black;">按照</span> Litmus 的统计，2022年3月最受欢迎的三大电子邮件客户端是 Apple、Gmail 和 Outlook。</span></p><strong style="color: blue;"><span style="color: black;">品牌</span></strong><strong style="color: blue;"><span style="color: black;">占有率</span></strong><span style="color: black;">Apple</span><span style="color: black;">60.7%</span><span style="color: black;">Gmail</span><span style="color: black;">26.5%</span><span style="color: black;">Outlook</span><span style="color: black;">4.1%</span><span style="color: black;">Yahoo</span><span style="color: black;">3.3%</span><span style="color: black;">Google Android</span><span style="color: black;">1.7%</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而收件人阅读邮件时最<span style="color: black;">平常</span>的环境，<span style="color: black;">运用</span>网页浏览器的收件人还是占了<span style="color: black;">很强</span>的比例（苹果系统<span style="color: black;">由于</span></span><strong style="color: blue;"><span style="color: black;">Apple MPP</span></strong><span style="color: black;">隐私问题<span style="color: black;">没法</span>跟踪到<span style="color: black;">详细</span>的环境）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">晓得</span>了收件人广泛<span style="color: black;">运用</span>的设备、客户端的分布，就<span style="color: black;">能够</span>针对性的对这些设备和客户端去做邮件渲染的测试和优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oUeke0NRkE3eB4bNhc4DsHIfpfwhVxVz0XjibNobQbycTInGGjhfSrZPUJ5xoNLv6XZw0AgZM4NyF1PWuQNdqaQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图源：https://www.litmus.com/blog/email-client-market-share-march-2022</span></span></p><strong style="color: blue;"><span style="color: black;">客户端品牌</span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">占有率</span></strong></span></strong><span style="color: black;">Apple MPP</span><span style="color: black;">52.6%</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页浏览器</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">32.9%</span></p><span style="color: black;">移动端</span><span style="color: black;">7.1%</span><span style="color: black;">Yahoo</span><span style="color: black;">6.6%</span><span style="color: black;">桌面端</span><span style="color: black;">1.7%</span><span style="color: black;">Other</span><span style="color: black;">0.9%</span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邮件制作规范</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span> Table 布局</span></strong></span><span style="color: black;">在进行邮件设计时，要避免<span style="color: black;">运用</span>div标签，而改用table标签。<span style="color: black;">由于</span><span style="color: black;">都数</span>邮件客户端对div标签的兼容性都<span style="color: black;">欠好</span>，<span style="color: black;">因此呢</span><span style="color: black;">运用</span>table标签是<span style="color: black;">保证</span>电子邮件在<span style="color: black;">各样</span>电子邮件客户端中正确展现的最佳方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宽度设置为600px</span></strong></span><span style="color: black;"> 这个宽度基本能适应所有 ESP 的屏幕<span style="color: black;">体积</span>。<span style="color: black;">例如</span><span style="color: black;">有些</span> Webmail 左侧是<span style="color: black;">表示</span>邮件列表，<span style="color: black;">仅在</span>屏幕右侧<span style="color: black;">表示</span>邮件内容，<span style="color: black;">因此呢</span><span style="color: black;">实质</span>的空间就会小<span style="color: black;">非常多</span>。600像素，是跨电子邮件平台的最安全尺寸。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邮件中的图片</span></strong></span><span style="color: black;">为了避免邮件文件过于庞大，邮件中的<span style="color: black;">照片</span><span style="color: black;">尽可能</span><span style="color: black;">运用</span>外链<span style="color: black;">照片</span>，<span style="color: black;">运用</span>img标签，记得要加上title、alt 属性哦。<span style="color: black;">另一</span>，<span style="color: black;">有些</span>电子邮件客户端会主动拦截陌生邮件里的<span style="color: black;">照片</span>（见下图），<span style="color: black;">因此</span>要避免依赖<span style="color: black;">照片</span>来设计邮件的整体结构。原则：即使<span style="color: black;">照片</span>不<span style="color: black;">表示</span>，收件人<span style="color: black;">亦</span>能一眼看到邮件的<span style="color: black;">重点</span>内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oUeke0NRkE3eB4bNhc4DsHIfpfwhVxVzFbBaQibvjlo3icKjFibRiaTUjUtCUCsYhoZsBsexPuItjtib26njjDGH2oA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span>内联 CSS</span></strong></span><span style="color: black;"><span style="color: black;">有些</span>电子邮件服务商（Gmail、Yahoo等）将<span style="color: black;">外边</span>样式表视为潜在的安全威胁并会阻止它，而有些服务商会替换成自己系统中默认的标签和样式，<span style="color: black;">因此</span>避免<span style="color: black;">运用</span><span style="color: black;">外边</span>样式表，<span style="color: black;">运用</span><span style="color: black;">style</span>属性编写内联的<span style="color: black;">CSS</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">字体</span></strong><span style="color: black;"> <span style="color: black;">运用</span>标准系统字体，避免<span style="color: black;">运用</span>自定义字体。<span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;">font-family</span>，<span style="color: black;">font-size</span>等独立属性字段，<span style="color: black;">由于</span>有些客户端不支持font简写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">No JavaScript</span></strong><span style="color: black;"> 简单的说，电子邮件中不支持脚本，会被客户端直接过滤。<span style="color: black;">因此</span>，只用<span style="color: black;">HTML</span>和 <span style="color: black;">CSS</span>，避免麻烦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">No Flash</span></strong><span style="color: black;"> 应避免在电子邮件中<span style="color: black;">运用</span><span style="color: black;">Flash</span>，还有其他的视频元素：<span style="color: black;">QuickTime，Windows Media、Java Applet、MPEG</span><span style="color: black;">和</span><span style="color: black;">HTML5 Video Streaming</span>等，这些在电子邮件里都不起<span style="color: black;">功效</span>。动画GIF <span style="color: black;">能够</span><span style="color: black;">运用</span>，<span style="color: black;">然则</span>在有些服务商会只<span style="color: black;">表示</span>动画的<span style="color: black;">第1</span>帧（做好测试）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Tips：</span></strong><span style="color: black;">在电子邮件中“<span style="color: black;">插进</span>视频”的<span style="color: black;">举荐</span><span style="color: black;">办法</span>，生成视频缩略图或<span style="color: black;">捕捉</span>播放器的屏幕截图（<span style="color: black;">必定</span>要带有播放按钮的那种），将<span style="color: black;">照片</span>外链到网站上的视频。嗯......是的，<span style="color: black;">举荐</span><span style="color: black;">这般</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;">媒介</span><span style="color: black;">查找</span></span></strong><span style="color: black;"> <span style="color: black;">媒介</span><span style="color: black;">查找</span><span style="color: black;">能够</span><span style="color: black;">按照</span>收件人的设备屏幕宽度来确定电子邮件的风格，<span style="color: black;">帮忙</span>企业为移动设备创建响应式电子邮件。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">闪闪编辑器</span></strong></span><span style="color: black;"><span style="color: black;">能够</span>让客户自主设置，某一行<span style="color: black;">是不是</span>需要移动端自适应，并<span style="color: black;">供给</span>了邮件预览的效果。（见下图）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oUeke0NRkE3eB4bNhc4DsHIfpfwhVxVzdeqoFnxw60v01TI2BmYxPRvgenyCPY9udWHMr4XsJCGlcFmTaCyf1w/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Dark Mode</span></strong><span style="color: black;">海外市场的收件人<span style="color: black;">运用</span> Dark Mode 的比例还是挺多的，<span style="color: black;">按照</span> Litmus 的统计，电子邮件的打开中，有 27.3% 的比例是在 Dark Mode 下<span style="color: black;">出现</span>的。<span style="color: black;">因此</span>，在 Dark Mode 下，电子邮件<span style="color: black;">是不是</span>看起来依然很好，这个是需要关注的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/oUeke0NRkE3eB4bNhc4DsHIfpfwhVxVz2xlFOExxOsYMuVUHZUc5vJxNDfMqtQFWDO4yfccAlUaGulCETJ6VaA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">邮件标题</span></strong><span style="color: black;">标题要精练，3-7个单词是比较合适的。有<span style="color: black;">科研</span><span style="color: black;">显示</span>：邮件标题超过15个字符之后，每多一个字符，收件人的参与度会下降0.03%。<span style="color: black;">另一</span>，<span style="color: black;">能够</span>尝试在邮件标题中放入emoji<span style="color: black;">或</span>hashtag，有意想不到的效果哦。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">......</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有<span style="color: black;">非常多</span>的细节，都是在邮件制作时要<span style="color: black;">思虑</span>的。与其自己孤单的摸索，不如直接<span style="color: black;">运用</span>第三方邮件制作工具。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">极光闪达(SendCloud)</span></strong></span><span style="color: black;"> <span style="color: black;">供给</span>拖拽式邮件制作工具</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">闪闪编辑器</span></strong></span><span style="color: black;">，免费<span style="color: black;">运用</span>。<span style="color: black;">容易</span>帮你搞定邮件制作中<span style="color: black;">各样</span>繁琐规范，动动鼠标，一封精美的电子邮件就完<span style="color: black;">成为了</span>。闪闪编辑器还<span style="color: black;">供给</span>了邮件模板市场，一秒直接套用，非常方便。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/yZKeoO6Qq01mSm77ZibJB2jP16SlOMy99etHv2c5bE9XllHcTiaJMl3X4eiaLBlvRBFSNz4yPOEIov7uKLmgEaudw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邮件测试</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正式发送前的测试发送是非常必要的。网站<span style="color: black;">或</span> APP <span style="color: black;">能够</span><span style="color: black;">经过</span>发布去修正错误，<span style="color: black;">然则</span>发出去的电子邮件却<span style="color: black;">没法</span>撤回，<span style="color: black;">因此</span><span style="color: black;">必定</span><span style="color: black;">必定</span>要记得测试。<span style="color: black;">通常</span>的，测试时需要关注如下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">type check：</span></strong></span><span style="color: black;"><span style="color: black;">检测</span>语法、文案拼写等低级错误；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">spam check：</span></strong></span><span style="color: black;">可能被判为垃圾邮件的元素<span style="color: black;">检测</span>，<span style="color: black;">这儿</span><span style="color: black;">包含</span>发件域名的三大身份认证，标题或正文中可能<span style="color: black;">引起</span>被判为垃圾邮件的单词，邮件内容中<span style="color: black;">是不是</span>存在可疑的链接；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">display check：</span></strong></span><span style="color: black;">测试邮件在<span style="color: black;">区别</span>平台、<span style="color: black;">区别</span>客户端呈现的效果。前文讲过，<span style="color: black;">区别</span>服务商的邮件渲染规则<span style="color: black;">区别</span>，可能会<span style="color: black;">显现</span>邮件在<span style="color: black;">区别</span>客户端的展示<span style="color: black;">显现</span>奇怪的差异。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在每一次邮件发送任务之前，都有对照<span style="color: black;">过程</span>去做<span style="color: black;">检测</span>，的确是一个令人头疼的工作。<span style="color: black;">因此</span>，会有<span style="color: black;">有些</span>第三方平台来为邮件测试<span style="color: black;">供给</span>方便，<span style="color: black;">例如</span> Litmus，Email on Acid等。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">极光闪达(SendCloud) </span></strong></span><span style="color: black;"><span style="color: black;">供给</span>拖拽式邮件制作工具</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">闪闪编辑器</span></strong></span><span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">包括</span>了邮件测试功能，<span style="color: black;">尤其</span>是跨平台、跨邮件客户端的“收件箱预览”功能，企业只需要<span style="color: black;">选取</span>需测试的平台和客户端，就<span style="color: black;">能够</span>快速查看到电子邮件真实的邮件入箱快照。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7、</span>收件人列表管理</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在中国市场做营销活动，最后的终点是<span style="color: black;">微X</span>二维码；而在海外市场，邮箱是<span style="color: black;">平常</span>的收集方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/oUeke0NRkE3eB4bNhc4DsHIfpfwhVxVzfIqBTic74yK6ibZZ7Raya5ZbWJFrtebCuic7zqz5IOXCL32nLp4vN5cmw/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业收集电子邮件的方式对邮件的送达率起着重要<span style="color: black;">功效</span>。在实现收集的时候，存在着 <span style="color: black;">single opt in</span> 和 <span style="color: black;">double opt in </span>两种方式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">SOI(single opt in)：</span></strong></span><span style="color: black;">单次<span style="color: black;">选取</span>只需要用户在框中输入一次<span style="color: black;">她们</span>的电子邮件<span style="color: black;">位置</span>。无需确认，<span style="color: black;">她们</span>立即<span style="color: black;">作为</span>订阅者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">DOI(double opt in)：</span></strong><span style="color: black;">双重<span style="color: black;">选取</span><span style="color: black;">触及</span>两个<span style="color: black;">过程</span>，用户先在框中输入电子邮件<span style="color: black;">位置</span>，之后，<span style="color: black;">她们</span>会收到一封确认电子邮件，<span style="color: black;">她们</span>必须打开邮件，确认<span style="color: black;">她们</span>想要订阅，<span style="color: black;">而后</span><span style="color: black;">才可</span><span style="color: black;">作为</span>订阅者，被添加到收件人列表中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两者的区别在于，单次<span style="color: black;">选取</span>加入不需要确认，而双重<span style="color: black;">选取</span>加入则需要确认。有统计数据，<span style="color: black;">仅有</span> 80% 的用户会完成DOI的第二步确认。<span style="color: black;">倘若</span><span style="color: black;">选取</span>“双重<span style="color: black;">选取</span>”，会白白流失的 20% 的用户，那<span style="color: black;">这般</span>做的<span style="color: black;">道理</span>是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“人们可能会错误地输入电子邮件<span style="color: black;">位置</span>。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“即使<span style="color: black;">她们</span>输入了正确的电子邮件，<span style="color: black;">她们</span><span style="color: black;">亦</span>不会经常<span style="color: black;">运用</span>该电子邮件，<span style="color: black;">由于</span><span style="color: black;">她们</span>的<span style="color: black;">独一</span>目的是在感谢页面上下载免费赠品。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">选取</span>SOI的用户更可能将收到的邮件标记为垃圾邮件”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然，<span style="color: black;">运用</span>DOI的企业的收件人列表增长速度会慢一点，但错误拼写、不活跃邮箱、退订率和垃圾邮件的指标<span style="color: black;">亦</span>会较之更低，收件人对商品、订阅的意愿更强，“质量”会更高，从长远的看，DOI是一个注重质量的<span style="color: black;">选取</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span> Litmus 的一项<span style="color: black;">全世界</span>民意调查，53.5% 的电子邮件营销人员更<span style="color: black;">爱好</span><span style="color: black;">运用</span>SOI加入，46.5% <span style="color: black;">运用</span>DOI加入。<span style="color: black;">因此</span>，<span style="color: black;">无</span>正确或错误的<span style="color: black;">选取</span>，单选和双选都有其优点，看企业在做邮件营销时的<span style="color: black;">周期</span>和侧重点，以及发送的<span style="color: black;">实质</span>指标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">极光闪达(SendCloud) </span></strong></span><span style="color: black;">为企业<span style="color: black;">供给</span>了5种邮箱订阅的方式，支持设置SOI或DOI，企业只需填写<span style="color: black;">关联</span>信息，将JS 代码放入到网站或 APP，就<span style="color: black;">能够</span>实现邮箱订阅收集的功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/yZKeoO6Qq01mSm77ZibJB2jP16SlOMy99OJ11gxnyZjjEvmK6j7cbO87ZRQc2jNC4Z1h6q0PreAJ9xicBVOkCpaQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span><span style="color: black;"><strong style="color: blue;">></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">退订链接</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">许多想要退订的收件人，<span style="color: black;">由于</span>没能找到退订链接，<span style="color: black;">最后</span>只能是将邮件标记为垃圾邮件。<span style="color: black;">因此</span>，记得把邮件的退订链接放到非常显眼的位置。一个退订的收件人 VS 一次垃圾邮件，前者几乎不会对发件人信誉产生影响，但后者会产生<span style="color: black;">消极</span>影响。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，除了在邮件内容的头部、尾部放上显眼的退订链接之外，还需要在邮件头域加入 <span style="color: black;">List-Unsubscribe </span>字段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">List-Unsubscribe X-Header </span><span style="color: black;">最初由 RFC 2369 提出，<span style="color: black;">能够</span>邮件头域上写明格式为<span style="color: black;">WEB URL </span>或 <span style="color: black;">Mailto </span>的两种退订方式，<span style="color: black;">意见</span>是<span style="color: black;">同期</span><span style="color: black;">运用</span>这两种<span style="color: black;">办法</span>。</span></p><span style="color: black;">List-Unsubscribe: <https://sendcloud.net/list?cmd=unsub> </span><span style="color: black;"><mailto:list-request@sendcloud.net?subject=unsubscribe></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8、</span>海外市场的隐私与合规性</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近年来<span style="color: black;">全世界</span>消费者数据<span style="color: black;">泄密</span>事件有增无减，迫使<span style="color: black;">非常多</span>国家颁布了更为严格的个人数据<span style="color: black;">守护</span>法规。这给中国企业的海外运营之路带来了合规和法律方面的重重挑战。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从各国出台的法规看出，法规<span style="color: black;">持续</span>的在向收件人<span style="color: black;">供给</span><span style="color: black;">更加多</span>的数据<span style="color: black;">掌控</span>和<span style="color: black;">守护</span>，进一步约束企业<span style="color: black;">运用</span>数据的方式。例如，如果企业要向欧盟的收件人发送电子邮件，企业要<span style="color: black;">保证</span>自己的发送<span style="color: black;">行径</span>都符合 GDPR。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">CAN-SPAM</span></strong><span style="color: black;">2003年，美国国会<span style="color: black;">经过</span>了《the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003》，即 CAN-SPAM 法案。CAN-SPAM <span style="color: black;">经过</span>限制<span style="color: black;">商场</span>电子邮件的发送方式并为收件人<span style="color: black;">供给</span>隐私和<span style="color: black;">守护</span>，减少了未经请求的电子邮件的涌入。CAN-SPAM 法案今天仍然有效。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>该法案，所有将电子邮件用于<span style="color: black;">商场</span>目的的企业都必须遵守以下7个要素：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要在电子邮件标题中<span style="color: black;">运用</span>误导性或虚假信息</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要在电子邮件标题中<span style="color: black;">运用</span><span style="color: black;">诈骗</span>性语言</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">清楚而显着地识别<span style="color: black;">宣传</span>信息本身</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">通告</span>收件人您的业务位置</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">告诉收件人<span style="color: black;">怎样</span><span style="color: black;">选取</span>退订<span style="color: black;">将来</span>的邮件</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尊重退订请求并立即处理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>第三方或其他人<span style="color: black;">表率</span>您的企业所做的事情</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">CAN-SPAM</span></strong><span style="color: black;">法案的核心是避免<span style="color: black;">诈骗</span>收件人，向收件人清楚地传达电子邮件的目的，并<span style="color: black;">保证</span>尊重收件人的偏好。<span style="color: black;">倘若</span>企业发送<span style="color: black;">商场</span>电子邮件，必须始终遵守 CAN-SPAM 法案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">GDPR </span></strong><span style="color: black;">《通用数据<span style="color: black;">守护</span>条例》是过去十年中与电子邮件<span style="color: black;">关联</span>的最热门<span style="color: black;">专题</span>之一。<span style="color: black;">倘若</span>企业在欧盟范围内或与给欧盟<span style="color: black;">百姓</span>发送电子邮件，则在发送规范应将 GDPR 放在首位。GDPR 说明了个人数据<span style="color: black;">关联</span>的7项原则：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">合法、公平、透明</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的限制</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">数据最小化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">准确性</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">存储限制</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">完整性和保密性（安全性）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">问责制</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">GDPR 核心的问题：“必须<span style="color: black;">知道</span>询问用户，<span style="color: black;">是不是</span><span style="color: black;">准许</span>同意搜集<span style="color: black;">她们</span>的数据”（<span style="color: black;">这儿</span>的数据<span style="color: black;">指的是</span> PII 数据）。<span style="color: black;">那样</span>，企业在收集邮箱时，需要<span style="color: black;">知道</span>的询问用户，并得到其许可。企业还要将这个过程的记录下来，这一步非常重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PII(Personal Identifier Information). Personal data is any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer’s IP address.</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">M3AAWG</span></strong></span><span style="color: black;">是一个2004年成立的中立组织，全名是：Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG)，是业界<span style="color: black;">一起</span>致力于对抗<span style="color: black;">设备</span>人、恶意软件、垃圾邮件、病毒、DoS 攻击和其他在线攻击的最大的行业协会，在<span style="color: black;">全世界</span><span style="color: black;">持有</span>200多名成员。这个组织经常会更新<span style="color: black;">有些</span> best practice，为行业<span style="color: black;">供给</span><span style="color: black;">意见</span>和背景信息，以<span style="color: black;">加强</span><span style="color: black;">信息</span>传递安全性和<span style="color: black;">守护</span>用户，用以引导邮件、短信等<span style="color: black;">信息</span>的发送规范和策略。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">9、</span>总结</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">非常多</span>中国企业的出海业务的发展，能看到<span style="color: black;">非常多</span>企业<span style="color: black;">起始</span>适应海外市场用户<span style="color: black;">需要</span>，积极开拓自己的邮件发送<span style="color: black;">途径</span>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">极光闪达(SendCloud)</span></strong></span><span style="color: black;">，<span style="color: black;">做为</span>一个专注在邮件发送这一垂直行业的团队，会随时待命，<span style="color: black;">帮忙</span>企业实现电子邮件发送的<span style="color: black;">目的</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关于极光闪达(SendCloud)：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">SendCloud <span style="color: black;">是由于</span>武汉闪达科技有限<span style="color: black;">机构</span><span style="color: black;">开发</span>运营，为客户<span style="color: black;">供给</span>邮件、短信发送服务的SaaS 平台。平台自2013年上线<span style="color: black;">败兴</span>，为数以万计的企业客户<span style="color: black;">供给</span>了稳定、<span style="color: black;">有效</span>、安全的邮件、短信发送服务和准确<span style="color: black;">即时</span>的发送数据报告。2022年3月9日，极光正式成功完成对武汉闪达科技有限<span style="color: black;">机构</span>（SendCloud）<span style="color: black;">都数</span>股权的收购，自此SendCloud正式<span style="color: black;">作为</span>极光旗下子品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">关于极光</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">极光（Aurora Mobile，纳斯达克股票代码：JG）成立于2011年，是中国领先的客户互动和营销科技服务商。成立之初，极光专注于为企业<span style="color: black;">供给</span>稳定<span style="color: black;">有效</span>的<span style="color: black;">信息</span>推送服务，凭借先发<span style="color: black;">优良</span>，<span style="color: black;">已然</span>成长为市场份额遥遥领先的移动<span style="color: black;">信息</span>推送服务商。随着企业对客户触达和营销增长<span style="color: black;">需要</span>的<span style="color: black;">持续</span>加强，极光前瞻性地推出了<span style="color: black;">信息</span>云和营销云等<span style="color: black;">处理</span><span style="color: black;">方法</span>，<span style="color: black;">帮忙</span>企业实现多<span style="color: black;">途径</span>的客户触达和互动<span style="color: black;">需要</span>，以及人工智能和大数据驱动的营销科技应用，助力企业数字化转型。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注闪达<span style="color: black;">认识</span><span style="color: black;">更加多</span></span></strong></span><span style="color: black;"> <strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p><span style="color: black;">戳</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“阅读全文”</span></strong></span><span style="color: black;">，<span style="color: black;">认识</span><span style="color: black;">更加多</span></span><span style="color: black;"><strong style="color: blue;">极光<span style="color: black;">新闻</span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
我完全同意你的观点，说得太对了。 期待你更多的精彩评论，一起交流学习。 网站建设seio论坛http://www.fok120.com/ 你的话语如春风拂面，温暖了我的心房，真的很感谢。
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