b1gc8v 发表于 2024-7-27 11:25:42

网站站内优化重点从哪些方面进行


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  网站搜索优化分为站内优化和站外优化,站外优化<span style="color: black;">通常</span>指外链建设、品牌推广,而如今外链建设困难,<span style="color: black;">因此呢</span>站内优化就<span style="color: black;">作为</span>了网站搜索优化的<span style="color: black;">重点</span>方向。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">那样</span>,网站搜索优化,站内优化怎么做?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">1、</span>网站标题的重新定位</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站标题中要<span style="color: black;">包括</span>重点核心的关键词,<span style="color: black;">同期</span>网站中多个页面标题<span style="color: black;">不可</span>雷同,<span style="color: black;">最少</span>要能<span style="color: black;">表示</span>“核心关键词及一段简单的含关键词的描述”类型,<span style="color: black;">况且</span>标题一旦确定后就不要再做修改,<span style="color: black;">尤其</span>是<span style="color: black;">不可</span>频繁修改,否则<span style="color: black;">特别有</span>可能会被搜索引擎误认为是作<span style="color: black;">坏处</span>。</span></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/39ea2c11d52b43e092650bf2d5b834ca~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1722606799&amp;x-signature=GSh9%2FTgErxj%2FpzUu%2BqNWpA7iaHs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">2、</span>网站内部的链接结构</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">链接有<span style="color: black;">非常多</span>种形式,在营销型网站中,为了<span style="color: black;">加强</span>关键词排名的方式,<span style="color: black;">尽可能</span>不要用<span style="color: black;">非常多</span>的精美<span style="color: black;">照片</span>、flash、视频之类的,<span style="color: black;">重点</span>还是要一文字为主,链接<span style="color: black;">亦</span>是<span style="color: black;">同样</span>的,改变原来的<span style="color: black;">照片</span>链接、flash链接、视频链接等,<span style="color: black;">运用</span>纯文本的链接,并定义全局统一链接位置。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">所说</span>全局统一链接<span style="color: black;">指的是</span>的网站结构中,网站首页、频道页、栏目页、内容页之间的互联互通,这些相互之间传递关键词的权重等,例如:<span style="color: black;">平常</span>的网站名<span style="color: black;">叫作</span>的链接、主导航的链接、核心关键词的链接、面包屑导航链接等,并且这些核心的词语相对应的关键词URL最好是统一的,不要一个关键词有多个URL链接,<span style="color: black;">这般</span>更有利于网站页面之间权重的传递和<span style="color: black;">累积</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">3、</span>网站的结构要做细节<span style="color: black;">调节</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是展示型的网站,运用了<span style="color: black;">海量</span>的<span style="color: black;">照片</span>和flash等,那这些页面元素是<span style="color: black;">有害</span>于搜索引擎收录的,<span style="color: black;">意见</span><span style="color: black;">大众</span>最好是用于营销型的网站,如经过不方便修改,那要在该网页的下方加入<span style="color: black;">机构</span>介绍,<span style="color: black;">重点</span>的<span style="color: black;">制品</span><span style="color: black;">或</span>服务内容关键词、<span style="color: black;">机构</span><span style="color: black;">资讯</span>或<span style="color: black;">制品</span><span style="color: black;">新闻</span>3个栏目,并对3个栏目进行URL的添加和内容的添加优化。<span style="color: black;">尤其</span>是<span style="color: black;">机构</span><span style="color: black;">资讯</span>和<span style="color: black;">制品</span><span style="color: black;">新闻</span>栏目,利用这栏目<span style="color: black;">能够</span>进行对<span style="color: black;">机构</span>品牌的宣传和<span style="color: black;">制品</span>关键词的宣传,这些<span style="color: black;">制品</span>或服务的详情介绍页面利用链接到网站的首页<span style="color: black;">或</span>栏目其他页面等,让网站结构四通八达。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">4、</span><span style="color: black;">每一个</span>页面<span style="color: black;">包括</span><span style="color: black;">相关</span>键词并保持<span style="color: black;">必定</span>频率</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网站优化中,<span style="color: black;">每一个</span>页面都必须要嵌入搜索的关键词,<span style="color: black;">这般</span>更便于搜索引擎快速找到该页面,不管是栏目页还是详情页,标题都要<span style="color: black;">相关</span>键词,<span style="color: black;">仅有</span>页面内容关键词高频率<span style="color: black;">显现</span>,那搜索引擎在划重点时,才<span style="color: black;">晓得</span>你该页面主<span style="color: black;">想要</span>表达的内容,<span style="color: black;">从而</span>更好地收录和展现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">5、</span>在站外分享站内SEO的链接</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等网站内容的结构内容等<span style="color: black;">调节</span>好后,就要进行站外布局,两者之间相辅相成,相互促进,<span style="color: black;">同期</span>,在站外其他网站添加站内的链接分享,<span style="color: black;">增多</span>关键词的权重,并<span style="color: black;">得到</span>用户回访,<span style="color: black;">加强</span>网站吗<span style="color: black;">拜访</span>量,从而达到更好地站内优化效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">6、</span><span style="color: black;">照片</span>优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>优化应站在用户视觉、适合蜘蛛抓取等<span style="color: black;">方向</span>来<span style="color: black;">思虑</span>,<span style="color: black;">照片</span>太大或太小都<span style="color: black;">欠好</span>。<span style="color: black;">意见</span><span style="color: black;">照片</span>宽度在500~600像素之间,高300~ 400像素之间,像素1M以内,居中展现。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">7、</span>alt属性优化</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  上传<span style="color: black;">照片</span>时,会有alt提示,它提示<span style="color: black;">咱们</span>可<span style="color: black;">按照</span><span style="color: black;">文案</span>、<span style="color: black;">目的</span>关键词进行设置,<span style="color: black;">照片</span><span style="color: black;">亦</span>方便蜘蛛识别,在有效<span style="color: black;">增多</span>关键词密度的<span style="color: black;">同期</span>,可使排名更好地展现,还有利于<span style="color: black;">照片</span>优化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">  <span style="color: black;">8、</span>学会<span style="color: black;">运用</span>404工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有时<span style="color: black;">咱们</span>在优化时会把内链加错或内容删除,<span style="color: black;">此时</span><span style="color: black;">咱们</span>就需要<span style="color: black;">运用</span>404工具进行补救,以挽回用户的流失率。</span></p>




nykek5i 发表于 2024-10-6 17:08:37

感谢你的精彩评论,带给我新的思考角度。

m5k1umn 发表于 2024-11-5 08:15:44

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b1gc8v 发表于 昨天 23:15

你的话语如春风拂面,让我心生暖意。
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