把握这些技巧，才可做好网站优化
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>常接触的网站推广方式有两种：一是Seo优化（就叫做网站优化）二是Sem付费营销推广，这两中方式的字母<span style="color: black;">虽然说</span>都差不多<span style="color: black;">然则</span>性质差的很远。这两种最大的区别<span style="color: black;">便是</span>网站优化是免费的，<span style="color: black;">亦</span>被<span style="color: black;">叫作</span>为网站的自然排名。而Sem最大的特点是见效快。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化的<span style="color: black;">过程</span><span style="color: black;">重点</span>分为三种：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1. 网站内部结构优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2. 网站代码精简优化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3. 网站关键词布局和网站内容建设。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>网站内部结构优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站内部的结构优化<span style="color: black;">倘若</span>做到好，<span style="color: black;">那样</span>网站的跳出率会下降<span style="color: black;">非常多</span>。最简单最直白的<span style="color: black;">原由</span><span style="color: black;">便是</span>，网站内部结构的好坏是会对用户的体验度<span style="color: black;">导致</span>直接影响，<span style="color: black;">因此</span><span style="color: black;">怎样</span><span style="color: black;">恰当</span>地规划网站内部结构，对网站优化而言属于重中之重。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而网站内链是做好网站内部优化最常用的手法之一。其中文章详情页是做内链最好的方式，设置好网站<span style="color: black;">文案</span>的结构，在做好<span style="color: black;">有些</span>最新<span style="color: black;">文案</span>、<span style="color: black;">举荐</span><span style="color: black;">文案</span>、热门<span style="color: black;">文案</span>的分列，<span style="color: black;">增多</span><span style="color: black;">文案</span>的<span style="color: black;">关联</span>性，并且方便搜索引擎抓取内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>网站代码优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站代码的优化<span style="color: black;">重点</span>分为四步：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（1）对Js文件的简化，<span style="color: black;">尽可能</span>减少其代码量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（2）网页前端调用的css文件<span style="color: black;">尽可能</span>合并。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（3）网站<span style="color: black;">照片</span>的img标签的alt属性填写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将网站的内部代码优化好，能<span style="color: black;">提高</span>网站的打开速度，对用户的体验感更加友好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>关键词布局</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词的布局是相当重要的，关键词是网站与<span style="color: black;">外边</span>连接的钥匙。<span style="color: black;">详细</span><span style="color: black;">怎样</span>布局关键词？首要的是挑选关键词，<span style="color: black;">详细</span>的操作<span style="color: black;">过程</span>是：确定核心关键词 、<span style="color: black;">按照</span>核心关键词做长尾词拓展 、模拟用户搜索<span style="color: black;">行径</span>及特征设计关键词 、<span style="color: black;">科研</span>竞争对手布局的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网页关键词优化有轻重缓急之分，最关键的是详情页，后面的才是专题页、栏目页以及网站首页，<span style="color: black;">非常多</span>人都有疑惑<span style="color: black;">不该</span>该是网站首页最先优化处理好吗？并不是的网站首页是所有页面传递权重的<span style="color: black;">最后</span><span style="color: black;">地区</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span>其页面将权重关键词传递过来，首页又能做多少个关键词呢？<span style="color: black;">况且</span>首页在做网站优化的时候<span style="color: black;">亦</span><span style="color: black;">欠好</span>填充对应关键词的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专题页：<span style="color: black;">一般</span>都是布局热门关键词，<span style="color: black;">详细</span><span style="color: black;">办法</span>如下：热门关键词 、为热点关键词制作专题 、关键词<span style="color: black;">关联</span>信息的聚合 、辅以<span style="color: black;">文案</span>内链导入链接</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">栏目页：<span style="color: black;">一般</span>布局副关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站首页：<span style="color: black;">通常</span><span style="color: black;">状况</span>下，网站首页布局的都是核心词，<span style="color: black;">例如</span>网站是做seo优化的，<span style="color: black;">那样</span>首页的关键词<span style="color: black;">能够</span>写成<span style="color: black;">这般</span>：seo优化、网站优化等这些词最后再加一个品牌词，要<span style="color: black;">重视</span>网站首页的关键词最好不要放太多，多了容易被判为关键词堆砌，密度<span style="color: black;">掌控</span>在3%<span style="color: black;">上下</span>足以。其他网页关键词密度<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">这般</span>子做。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>网站内容建设</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(1) 网站内容<span style="color: black;">源自</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站内容原创最好，哪怕是抓取和采集的内容<span style="color: black;">亦</span>必须<span style="color: black;">做为</span>原创处理，当然效果肯定<span style="color: black;">无</span>原创的好。尤其是在搜索引擎执行“星火计划”<span style="color: black;">败兴</span>，<span style="color: black;">保持</span>更新原创内容的网站排名都会有<span style="color: black;">明显</span>的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(2) 内容细节优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.营销型标题写法、长尾关键词的细化布局。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.标准化详情页URL路径，<span style="color: black;">能够</span>用中文或是拼音替换，链接最好不要太长，层级<span style="color: black;">亦</span>不要太深，最好的<span style="color: black;">状况</span>是不超过两层。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.内容里<span style="color: black;">恰当</span><span style="color: black;">增多</span>锚文本，最好以<span style="color: black;">第1</span>个关键词<span style="color: black;">做为</span>锚文本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.添加<span style="color: black;">照片</span>Alt属性标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.<span style="color: black;">恰当</span>运用H标签。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">(3) 内链优化策略</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">文案</span>内部链接数量要<span style="color: black;">恰当</span>，<span style="color: black;">然则</span><span style="color: black;">亦</span>不要太多，多了权重就会很分散<span style="color: black;">无</span>了效果。<span style="color: black;">重视</span>内链指向的页面<span style="color: black;">必定</span>要跟本页面<span style="color: black;">拥有</span>有<span style="color: black;">关联</span>系和<span style="color: black;">必定</span><span style="color: black;">相关</span>性。内链<span style="color: black;">倘若</span>能<span style="color: black;">运用</span>绝对路径就<span style="color: black;">运用</span>绝对路径，不要用动态链接，虽然动态链接很方便，<span style="color: black;">然则</span>搜索引擎不<span style="color: black;">爱好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上便是<span style="color: black;">有些</span>关于网站优化的技巧，想要做好一个网站这些方面还做好设计：网站内部结构优化、网站代码精简优化、网站关键词布局和网站内容建设。</span></p>
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