Google Analytics 4全新升级,带来8大强化功能
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近期,谷歌<span style="color: black;">始终</span>在不遗余力地<span style="color: black;">研发</span><strong style="color: blue;">Google Analytics 4(GA4)工具</strong>,为广大营销人员<span style="color: black;">供给</span>更精确的受众洞察。这些新功能旨在<span style="color: black;">帮忙</span>品牌更好地<span style="color: black;">认识</span>用户,优化应用性能以及<span style="color: black;">提高</span><span style="color: black;">宣传</span>系列效果。以下是GA4<span style="color: black;">日前</span>推出的八项全新功能,让<span style="color: black;">咱们</span>一一<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/df07d2ab94df407f9b93b712e0b02fcf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722677427&x-signature=ga%2Baf36yfHsHbsLuvYlTSQe%2FtIM%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.新的未<span style="color: black;">通告</span>用户<span style="color: black;">意见</span>受众</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">该功能旨在让品牌能够更<span style="color: black;">容易</span>地与尚未<span style="color: black;">经过</span>推送<span style="color: black;">通告</span>接触到的现有应用程序用户进行互动。这项工具<span style="color: black;">尤其</span>适用于<span style="color: black;">哪些</span><span style="color: black;">仅有</span>37%的用户启用推送<span style="color: black;">通告</span>的<span style="color: black;">状况</span>下,<span style="color: black;">帮忙</span>品牌扩大用户覆盖范围。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.无缝重用应用程序和网络受众群体</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一旦您在GA4中创建了受众群体,这项功能将<span style="color: black;">保证</span>您的应用<span style="color: black;">宣传</span>系列仅针对<span style="color: black;">关联</span>的应用程序用户,实现了应用与网络用户的有效链接。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.在Google Ads中<span style="color: black;">拜访</span>GA4 Audience Builder</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">即将推出的功能,将使您能够直接在GA4中<span style="color: black;">创立</span>受众群体,从而简化了<span style="color: black;">宣传</span>系列的设置和管理过程,进一步<span style="color: black;">加强</span>操作的效率。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.额外的性能<span style="color: black;">提高</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GA4将自动优化应用<span style="color: black;">宣传</span>系列的性能,<span style="color: black;">保证</span>品牌能够始终<span style="color: black;">供给</span><span style="color: black;">有效</span>的用户体验。只需在<span style="color: black;">相关</span>的GA4<span style="color: black;">媒介</span>资源中启用Google信号<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5. 全面的网络到应用程序转化<span style="color: black;">测绘</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">借助新的隐私安全URL参数,Google为将用户深度链接到应用程序的网络营销活动<span style="color: black;">供给</span>了更精确的iOS应用程序转化<span style="color: black;">测绘</span>,使品牌在衡量转化效果时更具依据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">6. 与SKAdNetwork集成</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>与SKAdNetwork的集成,GA4<span style="color: black;">能够</span>配置SKAdNetwork转化价值架构,进一步<span style="color: black;">提高</span>应用内事件衡量和优化的能力,为<span style="color: black;">宣传</span>系列带来更准确的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">7.设备上转化衡量</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">GA4推出了对<span style="color: black;">更加多</span>类型的同意用户登录(例如<span style="color: black;">tel</span>号码)的额外支持,这一<span style="color: black;">处理</span><span style="color: black;">方法</span>在无需<span style="color: black;">泄密</span>用户识别信息的前提下,为<span style="color: black;">宣传</span>主<span style="color: black;">供给</span>了<span style="color: black;">更加多</span>转化衡量选项。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">8. 基于地理的转化<span style="color: black;">提高</span><span style="color: black;">测绘</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这项功能<span style="color: black;">日前</span><span style="color: black;">处在</span>测试<span style="color: black;">周期</span>,将使营销人员能够运行受控实验,更准确地<span style="color: black;">认识</span>iOS应用营销活动的因果增量效应。这为决策者<span style="color: black;">供给</span>了<span style="color: black;">更加多</span>可信的数据支持。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总的<span style="color: black;">来讲</span>,GA4的这八项新功能为<span style="color: black;">宣传</span>主和品牌带来了<span style="color: black;">更加多</span>的洞察力和<span style="color: black;">掌控</span>权。随着技术的<span style="color: black;">持续</span>发展,GA4将继续助力营销人员更好地理解用户<span style="color: black;">需要</span>、优化应用性能,并在竞争激烈的市场中取得更出色的业绩。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写在后面</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万成云商是<strong style="color: blue;">谷歌一级代理</strong>,官方合作伙伴,服务外贸行业超8年,<span style="color: black;">亦</span>助力过<span style="color: black;">非常多</span>外贸企业实现业绩增长。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/3b5bf2b0518b42c29acf74eade736f22~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722677427&x-signature=j3PW6BTMDG8%2B6fb2mr8XdLUTB0Y%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">万成云商谷歌优化师是<strong style="color: blue;">8年谷歌竞价实战操盘手</strong>,累计<span style="color: black;">宣传</span>消费达1000万+,曾<span style="color: black;">得到</span>多项Google Ads认证,GA认证,<span style="color: black;">持有</span>12年跨境电商运营经验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">万</strong><strong style="color: blue;">成云商<span style="color: black;">做为</span>外贸推广服务商,为</strong><strong style="color: blue;">湖南外贸企业</strong><strong style="color: blue;">做专业的海外推广营销服务,为企业<span style="color: black;">供给</span>湖南</strong><strong style="color: blue;">谷歌推广</strong><strong style="color: blue;">,湖南</strong><strong style="color: blue;">Facebook品牌推广</strong><strong style="color: blue;">,</strong><strong style="color: blue;">Linkedin投放</strong><strong style="color: blue;">,youtube视频推广,Instagram<span style="color: black;">照片</span>推广,</strong><strong style="color: blue;">湖南</strong><strong style="color: blue;">海外</strong><strong style="color: blue;">社媒运营</strong><strong style="color: blue;">,</strong><strong style="color: blue;">长沙</strong><strong style="color: blue;">外贸网站建设</strong><strong style="color: blue;">,</strong><strong style="color: blue;">外贸</strong><strong style="color: blue;">海</strong><strong style="color: blue;">外全网营销</strong><strong style="color: blue;">一站式<span style="color: black;">方法</span>。外贸询盘<span style="color: black;">容易</span>获取,<span style="color: black;">提高</span></strong><strong style="color: blue;">外贸企业海外推广</strong><strong style="color: blue;">营销新销路</strong><strong style="color: blue;">。</strong></p>
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