史上最全的谷歌SEO URL优化指南
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">导读：<span style="color: black;">非常多</span><span style="color: black;">机构</span>在<span style="color: black;">无</span>接触系统完整的SEO知识时，<span style="color: black;">机构</span>网站在搭建和优化推广，Url命名千奇百怪。<span style="color: black;">有些</span>网站同步做国内和出海独立站优化时，<span style="color: black;">一般</span><span style="color: black;">亦</span>会将百度和谷歌seo优化规则的混淆，<span style="color: black;">引起</span>优化效果<span style="color: black;">不良</span>。本篇<span style="color: black;">文案</span>就谷歌SEO Url优化规则进行讲解，便于您深入理解和优化网站网址结构。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>来<span style="color: black;">认识</span>什么是Url地址</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Url<span style="color: black;">位置</span><span style="color: black;">重点</span>有6个部分<span style="color: black;">构成</span>，针对<span style="color: black;">区别</span>部分谷歌都会有<span style="color: black;">区别</span>的规则<span style="color: black;">需求</span>，花几分钟去<span style="color: black;">认识</span>创建对SEO友好的URL会有事半功倍的效果，下面<span style="color: black;">咱们</span>来<span style="color: black;">一块</span>看下吧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/8ae4cbda433d4d5caf00bcaf97861bfc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722681293&x-signature=I7oR6W8HVeA7aEAQaNfcCJkMbPk%3D" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">from Ahref</p>
</div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、</span>HTTPS协议</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.什么是HTTPS？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">HTTPS（超文本传输安全协议）是一种互联网通信协议，可<span style="color: black;">守护</span>用户计算机与网站之间传输的数据的完整性和机密性。<strong style="color: blue;">谷歌<span style="color: black;">意见</span>所有网站尽可能都<span style="color: black;">运用</span>HTTPS.</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.<span style="color: black;">运用</span>HTTPS时请<span style="color: black;">重视</span>以下事项：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">① <span style="color: black;">保证</span>HTTPS证书是最新的</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">② 确认您的证书涵盖与您网站对应的所有主机名。即证书涵盖example.com，而<span style="color: black;">不仅</span>是www.example.com</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">③ 旧版协议易受攻击；请务必<span style="color: black;">运用</span>最新版 TLS 库并实施最新版协议。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">④ 在 HTTPS 网页上只嵌入 HTTPS 内容</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">⑤ <span style="color: black;">保证</span> HTTP 网站和 HTTPS 网站上的内容相同。另Search Console 会分别处理 HTTP 和 HTTPS 资源，请在Search Console中添加最新的HTTPS 资源</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考资料：</p>https://developers.google.com/search/docs/advanced/security/https
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/32e4bb435bcf4ce29813edb958da3d58~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722681293&x-signature=Ple1CWKCC%2Bo5HfPwgPVmD2PcXn8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、</span>子域名Subdomain</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">谈及子域名，在seo优化过程中<span style="color: black;">更加多</span>会和子栏目进行对比，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">(subdomain.domain.com) 和 (domain.com/subfolder/)，谁更适用于SEO？这是一个争议很久的问题。下面<span style="color: black;">咱们</span>看下谷歌官方的回复。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.<span style="color: black;">首要</span><span style="color: black;">咱们</span>看下子域名的3个<span style="color: black;">优良</span>：</strong></p>易于设置<span style="color: black;">准许</span>适用<span style="color: black;">区别</span>服务器便于区分网站。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">实质</span>上，在Google search console提交网站资源时，针对<span style="color: black;">区别</span>的二级域名，<span style="color: black;">咱们</span>需要<strong style="color: blue;">分别下载和提交资源。</strong><span style="color: black;">这儿</span><span style="color: black;">咱们</span>看到谷歌针对二级域名是当成独立站点来区分和对待的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.针对子域名和子栏目谁对SEO会更好</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google Search Central官方<span style="color: black;">暗示</span>，<strong style="color: blue;">谷歌对待子栏目和子域名是<span style="color: black;">同样</span>，只是在Google search console设置中会有区别。</strong>谷歌John Mueller<span style="color: black;">意见</span>: 站长<span style="color: black;">选取</span>一个<span style="color: black;">能够</span><span style="color: black;">保存</span>更<span style="color: black;">长期</span>的设置。<span style="color: black;">倘若</span>你的网站架构、流量足够大，<span style="color: black;">例如</span><span style="color: black;">倘若</span>是个shop站点你的Blog或Support就<span style="color: black;">能够</span><span style="color: black;">运用</span>单独的子域，<span style="color: black;">因此</span><span style="color: black;">怎样</span>设置取决于你怎么方便操作和更<span style="color: black;">很久</span>的<span style="color: black;">运用</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/2524792e667e41c7b4e5fd0ef922c1ec~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722681293&x-signature=WcjxeZIghHggHNLZPAgnTHoeEn0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">民间对此有<span style="color: black;">非常多</span>争议的说法，并<span style="color: black;">海量</span>案例<span style="color: black;">表示</span>子栏目会更利于SEO，但<span style="color: black;">有些</span><span style="color: black;">暗示</span>从子域名改到子栏目后，似乎并<span style="color: black;">无</span>太大的流量变化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.针对子域名和子栏目<span style="color: black;">怎样</span><span style="color: black;">选取</span>呢？</strong></p><span style="color: black;">倘若</span>你的网站还在优化初期，流量刚起步，<strong style="color: blue;"><span style="color: black;">意见</span>重要的流量版块请<span style="color: black;">所有</span><span style="color: black;">运用</span>子栏目</strong><span style="color: black;">倘若</span>你的网站<span style="color: black;">此刻</span>流量很大，如SHOP站，可<span style="color: black;">创立</span>子域，如blog，support等网站优化中，<strong style="color: blue;">请不要轻易将子域名301重定向<span style="color: black;">转</span>到子栏目中，</strong>尤其是流量<span style="color: black;">基本</span>较为薄弱时。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、</span>域名<span style="color: black;">选取</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">选取</span>一个令人难忘的、有品牌价值的<span style="color: black;">做为</span>域名。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">如wenjuntech、wujiedata、SHINE、Google、Baidu等。 <span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>看到这些域名都会很容易记住，且都<span style="color: black;">拥有</span>品牌<span style="color: black;">道理</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、</span>顶级域名<span style="color: black;">选取</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">顶级域名会有<span style="color: black;">非常多</span>种<span style="color: black;">归类</span>，通用顶级域名 (gTLD) 、通用区域性顶级域名，通用国家/地区代码顶级域名 (ccTLD)等，示例：“.com” “.org”“.edu”“.gov”，“.eu”“.asia”，还有<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">从SEO的<span style="color: black;">方向</span>来看，Google对所有顶级域名都一视同仁，</strong>但.com<span style="color: black;">一般</span>是最好的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>要在特定位置定位客户，请<span style="color: black;">运用</span>顶级域名中国家/地区代码顶级域名（ccTLD），例如.cn等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小提示： .com之类的顶级域名<span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在定位特定位置的客户<span style="color: black;">运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">5、</span>子目录+“.Slug”</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>创建符合Google SEO优化规则的url<span style="color: black;">位置</span>呢，官方<span style="color: black;">意见</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.在网址中<span style="color: black;">运用</span>简单、说明性字词</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">若网址<span style="color: black;">拥有</span>与网站内容以及结构<span style="color: black;">关联</span>的字词，则对浏览您网站的<span style="color: black;">拜访</span>者<span style="color: black;">来讲</span>更易于<span style="color: black;">运用</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例：</p>http://en.wikipedia.org/wiki/Aviation/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">避免以下做法</p><span style="color: black;">选取</span><span style="color: black;">运用</span>通用网页名<span style="color: black;">叫作</span>，例如 page1.html。<span style="color: black;">运用</span><span style="color: black;">太多</span>的关键字，例如 baseball-cards-baseball-cards-baseballcards.html。<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.网址中<span style="color: black;">运用</span>连字符。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这般</span>有助于用户和搜索引擎更<span style="color: black;">容易</span>地<span style="color: black;">认识</span>网址中的概念。<span style="color: black;">意见</span>您在网址中<strong style="color: blue;"><span style="color: black;">运用</span>连字符 (-)，而不要<span style="color: black;">运用</span>下划线 (_)。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例：请<span style="color: black;">运用</span></p>https://www.example.com/green-dress/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而不是：</p>https://www.example.com/green_dress/
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">→小贴士：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">重视</span>url中的标题符号，<strong style="color: blue;">不是排名<span style="color: black;">原因</span>，</strong>仅用于在索引URL时读取和解释URL。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">倘若</span>你的网站<span style="color: black;">已然</span><span style="color: black;">运用</span>(_)，且已被收录和排名，<span style="color: black;">那样</span>请不要轻易将其修改为(-)。</strong><span style="color: black;">以避免</span>谷歌重新爬取、编制和索引，带来排名短期的下滑.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.在网址中请不要<span style="color: black;">运用</span><span style="color: black;">很难</span>读的、冗长的 ID 编号</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">示例：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.example.com/index.php?id_sezione=360&sid=</p>3a5ebc944f41daa6f849f730f1
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">另<span style="color: black;">倘若</span>，会话 ID <span style="color: black;">能够</span>产生<span style="color: black;">海量</span>的重复项目和<span style="color: black;">更加多</span>的网址，请<span style="color: black;">运用</span>权威内容标签，或进行精简网址</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.避免<span style="color: black;">运用</span>特殊字符</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google的John Mueller<span style="color: black;">暗示</span>，<span style="color: black;">意见</span>避免在URL中<span style="color: black;">运用</span>特殊字符，例如逗号，分号，冒号，空格，引号等，以使事情变得简单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">John Mueller：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">“ I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. in URLs, to help keep things simple. URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognize correctly when we parse text content to try to find new URLs. When theyre linked normally or submitted through a sitemap directly, they work as expected. However, when we try to recognize the URL in something that we crawl as a HTML or a text page, then well probably "guess" them wrong -- which is fine, since weve probably already seen them through the normal links & sitemap usage.”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.创建简单的目录结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">运用</span>可有效组织内容的目录结构，让<span style="color: black;">拜访</span>者<span style="color: black;">容易</span>知晓其在网站上的位置。尝试<span style="color: black;">运用</span>目录结构指明在该网址中找到的内容类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">domain.com/buy-apple-airpods-earbuds.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">domain.com/store/earbuds/apple/airpods.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.为<span style="color: black;">每一个</span>文档仅<span style="color: black;">供给</span>一种版本的<span style="color: black;">拜访</span>网址</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">请<span style="color: black;">保证</span>相同内容<strong style="color: blue;"><span style="color: black;">仅有</span><span style="color: black;">独一</span>的可<span style="color: black;">拜访</span>网址</strong>，<span style="color: black;">倘若</span>存在用户可<span style="color: black;">经过</span>多个url<span style="color: black;">位置</span><span style="color: black;">拜访</span>相同的页面内容。请将非主推页面网址301重定向主导网址，若<span style="color: black;">没法</span>重定向，您还可<span style="color: black;">运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">rel="canonical" link 元素。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">ý避免让子网域和根目录的网页<span style="color: black;">拜访</span>相同内容，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">例如 domain.com/page.html 和 sub.domain.com/page.html</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7.请统一<span style="color: black;">运用</span>小写的url</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">谷歌<span style="color: black;">暗示</span>：主机名和协议不区分<span style="color: black;">体积</span>写，<span style="color: black;">体积</span>写<span style="color: black;">区别</span>不会产生任何影响</strong>。另大<span style="color: black;">都数</span>Web服务器将小写和大写URL都相同，但<span style="color: black;">实质</span>执行中并不是<span style="color: black;">始终</span><span style="color: black;">这般</span>，<span style="color: black;">有些</span>服务器会对它们进行区别对待。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，为了安全起见并避免潜在的重复内容问题，请始终<span style="color: black;">运用</span>小写网址。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">→小贴士：</strong>请<span style="color: black;">保证</span>用户<span style="color: black;">体积</span>写输入混淆时，请<span style="color: black;">保证</span>网页依旧<span style="color: black;">能够</span>正常打开.</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结：</strong>为SEO创建url并不是一门高深的学问，<span style="color: black;">亦</span>并不需要花太多的时间就<span style="color: black;">能够</span>创建完全SEO友好的网址。合乎<span style="color: black;">规律</span>符合规范的URL命名规则是非常重要的，他会直接影响到SEO排名和流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">参考资料：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://developers.google.com/search/docs/advanced/crawling/managing-multi-regional-sites?visit_id=637868228232213533-2804816386&rd=1</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://developers.google.com/search/docs/advanced/crawling/managing-multi-regional-sites?hl=zh_cn</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://www.youtube.com/watch?v=uJGDyAN9g-g</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://developers.google.com/search/docs/beginner/seo-starter-guide</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://support.google.com/webmasters/thread/32356420/this-page-is-not-in-the-index-but-not-because-of-an-error?hl=en</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://ahrefs.com/blog/zh/seo-friendly-urls/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://ahrefs.com/blog/subdomain-vs-subfolder/</p>
对于这个问题，我有不同的看法... 你说得对，我们一起加油，未来可期。 软文发布论坛开幕式圆满成功。 http://www.fok120.com 楼主发的这篇帖子，我觉得非常有道理。 楼主节操掉了，还不快捡起来！ 我完全同意你的看法，期待我们能深入探讨这个问题。
页:
[1]