姚昊:找不到可靠Google代理商?用这三招就够了。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>有外贸企业问了我一个问题,说市场上有<span style="color: black;">非常多</span><span style="color: black;">机构</span>都说自己是Google的代理商,<span style="color: black;">乃至</span>有些自<span style="color: black;">叫作</span>是Google<span style="color: black;">全世界</span>优秀合作伙伴,一时间,让人真假难辨。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>到底<span style="color: black;">那些</span>是Google真正授权的代理商,<span style="color: black;">咱们</span>该<span style="color: black;">怎样</span>识别和<span style="color: black;">选取</span>,今天来给<span style="color: black;">大众</span>分享3个大招,<span style="color: black;">帮忙</span><span style="color: black;">大众</span>擦亮眼睛,绝不踩坑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>招:查资质,验明正身,看这家公司<span style="color: black;">是不是</span>具备Google官方授权的资质。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从2024年<span style="color: black;">起始</span>市面上<span style="color: black;">显现</span>了<span style="color: black;">非常多</span>自<span style="color: black;">叫作</span>是谷歌合作伙伴的新<span style="color: black;">机构</span>,其<span style="color: black;">背面</span>的真实<span style="color: black;">原由</span>是<span style="color: black;">由于</span>2023年Google取消了中国大陆代理商的<span style="color: black;">宣传</span>费返点,<span style="color: black;">引起</span>部分老代理商的退出,<span style="color: black;">因此</span>Google放低了新代理商的引入门槛,有<span style="color: black;">非常多</span>小<span style="color: black;">机构</span><span style="color: black;">亦</span>涌入了进来,市场上就变得鱼龙混杂了。</p><span style="color: black;">那样</span><span style="color: black;">怎样</span>识别一家<span style="color: black;">机构</span>是不是Google正式授权的<span style="color: black;">宣传</span>代理商呢?
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">能够</span>有两种方式:</p>1,<span style="color: black;">第1</span>种在Google官方网站进行<span style="color: black;">查找</span>,<span style="color: black;">查找</span>的链接,<span style="color: black;">大众</span><span style="color: black;">能够</span><span style="color: black;">自动</span>百度一下,<span style="color: black;">然则</span><span style="color: black;">由于</span>众所周知的<span style="color: black;">原由</span>,<span style="color: black;">咱们</span><span style="color: black;">没法</span>直接<span style="color: black;">拜访</span>Google.com,<span style="color: black;">因此</span>有些<span style="color: black;">伴侣</span>可能在线<span style="color: black;">查找</span>是查不了的。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,还好,<span style="color: black;">咱们</span>还有第二种办法,那<span style="color: black;">便是</span>看Google<span style="color: black;">颁布</span>给授权代理商的资格证书,<span style="color: black;">亦</span><span style="color: black;">能够</span>清楚的<span style="color: black;">认识</span>授权代理商所能<span style="color: black;">供给</span>的服务和<span style="color: black;">是不是</span>合规。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">没错,Google是给授权代理商<span style="color: black;">亦</span><span style="color: black;">颁布</span>了纸质授权书的,<span style="color: black;">那样</span>纸质授权证书长成啥样子呢?给<span style="color: black;">大众</span>分享一个样例,供参考<span style="color: black;">认识</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/d5899560d95d4d30a94be4c50793c4e2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722683952&x-signature=rjqKvKr6Wc7NbKUU%2FdYzQ15RPXo%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二招:找徽标,<span style="color: black;">途径</span>分级,<span style="color: black;">怎样</span>来区分Google代理商<span style="color: black;">区别</span>的级别。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然谷歌把所有的代理商对外都统一的叫Partner,<span style="color: black;">然则</span>在谷歌的<span style="color: black;">途径</span>内部是把代理商分为两个<span style="color: black;">区别</span>的代理级别:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,Google认证服务商,<span style="color: black;">能够</span>在网上申请,<span style="color: black;">经过</span>认证考试<span style="color: black;">经过</span>后,达到<span style="color: black;">必定</span>人数,Google会给一个认证的链接<span style="color: black;">得到</span>Google的授权,<span style="color: black;">通常</span>都是小型的互联网<span style="color: black;">机构</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,<span style="color: black;">另一</span>一种Google官方授权代理商,是直接与谷歌(上海)<span style="color: black;">宣传</span>有限<span style="color: black;">机构</span><span style="color: black;">签定</span>代理合同,<span style="color: black;">经过</span>Google官方<span style="color: black;">途径</span>经理现场考察,代理商撰写<span style="color: black;">商场</span>计划书,<span style="color: black;">机构</span>规模<span style="color: black;">最少</span>达到50人以上,并且<span style="color: black;">每一个</span>季度在Google的<span style="color: black;">宣传</span>费消耗额会有最低考核指标,<span style="color: black;">长时间</span>从事互联网营销<span style="color: black;">行业</span>的<span style="color: black;">机构</span>方可申请,简单来讲<span style="color: black;">便是</span>经过Google严格认证程序筛选的合作伙伴,<span style="color: black;">表率</span>了更高的专业水平,加入门槛是比较高的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">咱们</span>外贸企业<span style="color: black;">怎样</span>来进行区分呢?其实很简单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google官方网站进行<span style="color: black;">查找</span>的时候,<span style="color: black;">咱们</span>在<span style="color: black;">查找</span>结果的展示页面<span style="color: black;">重视</span>看在这个Google Partner的标志下有个PREMIER的徽标,后边还跟着最新的年份,<strong style="color: blue;">在<span style="color: black;">这儿</span>PREMIER<span style="color: black;">表率</span>的<span style="color: black;">便是</span>核心或优秀意思</strong>,有PREMIER就说明他是当年最新的优秀合作伙伴,<span style="color: black;">倘若</span><span style="color: black;">无</span>这个PREMIER的徽标就说明只是一个普通的代理商。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fa4a14eb709e49e49fe416a29a43c690~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722683952&x-signature=ZiYFQXQTs0kDd0k0oeLlIxIgv4E%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三招:看团队,规模<span style="color: black;">体积</span>,有多少<span style="color: black;">经过</span>Google Ads认证的优化师团队</strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Google代理商<span style="color: black;">供给</span>的最核心的服务<span style="color: black;">便是</span><span style="color: black;">宣传</span>投放,<span style="color: black;">因此</span><span style="color: black;">咱们</span>要<span style="color: black;">尤其</span>关注其代理商有多少人<span style="color: black;">经过</span>了Google的Ads<span style="color: black;">宣传</span>认证并<span style="color: black;">作为</span>优化师。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>认证的人数<span style="color: black;">为何</span><span style="color: black;">针对</span><span style="color: black;">咱们</span><span style="color: black;">选取</span>代理商很重要,主要基于以下2个方面的<span style="color: black;">思虑</span>:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1,<span style="color: black;">经过</span>Google Ads<span style="color: black;">宣传</span>认证的优化师的人数多,<span style="color: black;">寓意</span>着这家代理商在Google业务的投入度比<span style="color: black;">很强</span>,<span style="color: black;">那样</span>相应的专业度就会比较高,<strong style="color: blue;">这个指标<span style="color: black;">能够</span>反映代理商在Google推广<span style="color: black;">行业</span>的专业能力。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2,<span style="color: black;">经过</span>认证的人数多,<strong style="color: blue;"><span style="color: black;">寓意</span>着将来这家代理商的服务是有<span style="color: black;">保证</span>的,优化师数量多</strong>,<span style="color: black;">能够</span><span style="color: black;">保准</span>在我们需要<span style="color: black;">供给</span>服务时候,有足够的人力资源支持,更快速响应<span style="color: black;">咱们</span>的<span style="color: black;">需要</span>,<span style="color: black;">乃至</span><span style="color: black;">供给</span>1对1的VIP服务,<span style="color: black;">能够</span>显见<span style="color: black;">持有</span>10个优化师和200个优化师的团队的代理商,<span style="color: black;">她们</span>的服务能力是天差地别的,毕竟服务都是要靠人去完成的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">做为</span><span style="color: black;">咱们</span>外贸企业<span style="color: black;">怎样</span>来<span style="color: black;">认识</span>某家代理商有多少人<span style="color: black;">经过</span>了Google的认证呢,这就要回到<span style="color: black;">咱们</span>筛选Google代理商的<span style="color: black;">第1</span>招叫查资质,<span style="color: black;">大众</span>在Google的官方网站<span style="color: black;">查找</span>到这个代理商的授权信息之后,<span style="color: black;">重视</span>在<span style="color: black;">查找</span>结果的页面重点去关注一下认证信息,Google其实在认证信息里边<span style="color: black;">已然</span>告诉了<span style="color: black;">咱们</span>这家代理商有多少<span style="color: black;">经过</span>认证的优化师团队。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">详细</span>在哪里看呢,上图方便<span style="color: black;">大众</span>参考<span style="color: black;">认识</span>,<span style="color: black;">例如</span>宜选科技<span style="color: black;">最少</span> 200 名客户策略顾问,证明其精通 Google Ads。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/5aa0ebdb71074e439761b30219bfe2d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722683952&x-signature=JT%2FC6dQs4%2FEbljdLozDVqxCPdqc%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">小结一下,<span style="color: black;">怎样</span>找到<span style="color: black;">可靠</span>的Google代理商的三大招:<span style="color: black;">第1</span>招查资质、第二招找徽标、第三招看团队,<span style="color: black;">期盼</span>对<span style="color: black;">大众</span>筛选<span style="color: black;">可靠</span>的Google代理商合作能有所<span style="color: black;">帮忙</span>,<span style="color: black;">同期</span>为了方便<span style="color: black;">没法</span>直接<span style="color: black;">拜访</span>Google的<span style="color: black;">伴侣</span><span style="color: black;">查找</span>Google官方授权的信息,我给<span style="color: black;">大众</span>整理了<span style="color: black;">日前</span>60余家Google正规授权的代理商<span style="color: black;">机构</span>名<span style="color: black;">叫作</span>和网址,有需要的企业<span style="color: black;">能够</span>评论区留言或私信我,免费分享给<span style="color: black;">大众</span>。</p>
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